Near the end of the year, many car companies have recently started a new round of price wars in order to sprint this year’s sales. As a solid fan of independent brands, Roewe not only needs to lead the continuous innovation of core technologies of China car companies, but also needs to expand the market together with other China brands and participate in the reshaping of the value system. Therefore, Roewe launched the year-end limited-time special offer: from now on, the limited-time price of Roewe D7 will be 109,800, and there will be a three-year 80,000-interest loan financial policy. With a down payment of 17,000, the car can be driven home, helping users to start a better car life on the eve of the new year. While bravely facing the price war, they still stick to the interests of users. For those users who have placed orders before, they promise to "share with old customers" and sincerely repay the support and kindness of the owners.
Driven by core technology, Roewe advocates "technology war"
Roewe D7 has the blessing of SAIC’s new energy technology base and the empowerment of brand differentiation technology achievements, and its technology is far ahead; As the "100,000-class battery life is the strongest super-mixing", it brings consumers a comfortable, reliable and value-added new experience, and the products are far ahead; The listed rights and interests are superimposed on the year-end limited-time special offer, and the limited-time price is only 109,800, and it is promised that "old users will share", and the rights and interests are far ahead. The three leading positions will help Roewe D7 break through quickly in the market and stabilize the new explosion of new energy cars.
The DMH super hybrid system carried by Roewe D7 DMH firstly puts forward the concept of "energy domain" in the industry, and adopts the industry-first powertrain brain PICU to realize the "five-in-one" functions of motor control, engine control, hybrid gearbox control, air conditioning thermal management and battery thermal management, and realizes "variable sharing" by "domain", saving 70% redundant components and greatly reducing the network load and data delay in the vehicle. Thanks to the PICU of powertrain brain, the dynamic response time of Roewe D7 DMH is only 0.26 seconds, which is one step faster than overtaking.
The dual-motor hybrid control strategy of DMH super hybrid system runs in an optimal state under different working conditions. Thanks to the dual-motor hybrid control strategy of DMH super hybrid system, Roewe D7 DMH has five driving modes: pure electric, series, full load, direct drive (P1+P3 dual motor+first gear direct drive) and energy recovery, which can match the optimal working mode according to the vehicle working condition and ensure the engine to run in the most fuel-efficient working condition for more than 85% of the time, which can be said to be very "smart". For example, in this trip, under the scenes of overtaking and linear acceleration in some high-speed sections, D7 DMH has abundant power; In urban areas, when traffic jams or slow driving, it can reduce fuel consumption and improve the overall efficiency.
Recently, in the "China Heart" 2023 Top Ten Engines and Hybrid Systems Selection Campaign, Roewe D7 DMH stood out from 15 automotive power systems such as Changan Ford, BMW Brilliance and FAW Hongqi in the dynamic testing process and won the honor of "Top Ten Engines and Hybrid Systems".
It is precisely because of the powerful performance of "Top Ten Engines and Hybrid System" that Roewe D7 DMH has recently completed the real endurance challenge of 1704km with only one tank of oil, which has set a new record for the real endurance challenge of a fully charged car with one tank of oil in China, and the average fuel consumption per 100 kilometers is only 3.4L, showing the real hybrid strength of China cars.
On the premise of safeguarding the interests of users, Roewe is not afraid of "price war"
Roewe has the courage to meet the market price war, while still sticking to the interests of users. It is understood that Roewe’s limited-time discount this time is an initiative to face the survival strategy of BYD and other brands, and follow up the corresponding adjustment of peer prices. It can be said that as a Roewe who is better at playing "technical warfare", Roewe is also well prepared even if it fights a price war.
All along, Roewe has always adhered to the supremacy of user value and user interests, adhered to the long-term doctrine of "driving the core market with core technology and transforming technical value into user value", and did not blindly pursue the so-called "trend", but cared more about the real feelings of users and constantly upgraded the product experience from the needs of users. This year-end limited-time special offer, Roewe dares to promise old users to share, which fully reflects Roewe’s cherish and respect for users.
Source: Correspondent Feng Wei
Editor: Ding Yi
Proofreading: Xiong Xiangning
Audit: Cang Shujun
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