Mobile Internet has spread to every corner of people’s lives. When we enjoy the infinite convenience it brings, we also have to face the complicated troubles caused by it. The "information cocoon room" is building consensus barriers, social anxiety is also being amplified, and the network "bubble" is gradually being squeezed by the real society. How to understand and solve these problems and make this great technology better serve human society?
Today, CCTV Online Review launched the fifth in a series of comments on "Puzzlement in the Mobile Internet Age".
In this era of being accustomed to "short-term and quick", attention has become a scarce product.
Having attention means having traffic, and having traffic means having huge profit opportunities.
When all this becomes business, the behavioral logic becomes simple and rude: some people dance at the crossroads where traffic is rolling, some people ride horses in the bustling downtown area, some people broadcast the mother’s funeral live, and some people carry the activities of street hair salons to the Internet to attract audiences … …
In short, driven by money, some money-worshippers, online celebrity, are full of ugliness, and they feed each other with some "bad tastes", just like "cultivating methods" and quenching thirst by drinking poison. Those who show off ugliness are proud of ugliness and do whatever it takes, while those who judge ugliness are empty and don’t distinguish right from wrong, creating an ugly absurd picture. To some extent, the relationship between sender and receiver is alienated into traffic catcher and prey, and the public field is wantonly polluted, full of invalid and even harmful information.
As a result, in this field where traffic can be realized, the supremacy of traffic has become the "belief" of some people, and "attracting attention" has become the "Bible" of many online celebrity.With 10,000 likes, some "online celebrity" can violate scientific laws and basic common sense; With 100,000 likes, he or she no longer cares about social justice and ethics; There are millions of likes, and they even dare to challenge social rules and national laws.
It is human instinct to pursue excitement, entertainment and privacy, but for thousands of years, morality and ethics have been edified, knowledge civilization has been edified and legal norms have been disciplined, and we have always been a higher species from goodness to beauty. Entertainment is innocent, but there should be a bottom line. In a high-speed society, we need a happy place where people can release their pressure and have a good time, but everything can’t be Fiona Fang without rules.
What should be particularly alarming is the bad influence of many bottomless contents on young children. Some "post-00 generation" take online celebrity as their ideal, naively thinking that they can become the so-called "winners in life" just by sitting there, chatting and singing, and even more, they regard the bottomless content as a standard and benchmark, spreading and poisoning society and young children.
Teenagers have not yet formed firm values and have no rational judgment, and their nature is like silk. If they are dyed yellow, they will be yellow, and if they are dyed pale, they will be pale. If you soak in such a pool of muddy water that you are proud of showing off your wealth and ugliness all day, how can you grow a healthy, noble and upright "good seedling"?
In fact, the Internet is not anyone’s bedroom, but a "living room" for public opinions. Online celebrity’s content export is essentially a kind of cultural communication behavior, which should and must bear the corresponding social responsibility and abide by the corresponding laws and regulations.
Theoretically, the cleanliness of the Internet environment depends on the conscious self-discipline of the participants, but it is obviously a naive moral imagination to just pin the maintenance of the Internet atmosphere on it. And only relying on "didactic" guidance, the means are too thin.
Therefore, we must find a way to build the system. In advance, it is necessary to clarify the legal "red line", draw a clear moral bottom line, and regulate the "online celebrity" behavior with laws and regulations; In the event, it is necessary to strengthen supervision, achieve "full coverage", and promptly clean up harmful content and illegal personnel; After the event, it is necessary to make clear the responsibility and be serious and car-scrapping, especially for extreme events that have had a bad influence on society, and to impose heavy penalties and heavy responsibilities, and at the same time, establish a "blacklist" system to make waves and wash sand against the illegal "online celebrity".
What is more noteworthy is that online celebrity’s chaos and bottomless content are problems of values, which reflect money worship, excessive entertainment and empty faith. Therefore, it is necessary not only to carry forward the excellent traditional culture of the Chinese nation, but also to be targeted in education, so as to lay a solid foundation for the majority of netizens, especially minors, and make it difficult for those bottomless network contents that are "squandering flowers and getting attractive".
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