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Where Will online celebrity Catering Go? From superficial efforts to core values

  Recently, the first "Funeral Tea" tea shop in China opened in Shanghai. Like "online celebrity Restaurant" such as "Happy Tea" and "Master Bao", the customers of "Funeral Tea" kept coming in an endless stream, which even led to the phenomenon that scalpers bought "online celebrity Food" at a higher price. At the same time, many well-known "online celebrity restaurants" have closed down one after another, and even some veteran stores have become "chicken feathers in one place". "online celebrity catering" is a world of ice and fire. What is the reason behind this?

  Queue for 7 hours just for a cup of tea

  "Food is the most important thing for the people". In the Internet age, when Internet celebrities are highly sought after, "online celebrity Catering" has also set off an iterative and updated "queuing economy". It is reported that the queuing time for buying "Hi Tea", "Master Bao" and "Cheese of Light", which are known as the "Three Giants of People’s Square" in Shanghai, can reach 7 hours, which leads to scalpers’ purchasing and queuing for payment, which makes the premium of "Hi Tea" for a cup of 20 to 30 yuan as high as 100 yuan, and merchants even introduce the regulation of real-name purchase of ID cards, causing widespread controversy.

  Not only Shanghai, but also Hongkong’s "Jenny cookies" are sold daily in limited quantities, and Beijing’s "Taoyuan Village" is called "Hermes" in the field of soybean milk fritters, and the explosive market of "online celebrity Catering" can be seen.

  Take "Xicha" as an example. In May 2012, the first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province. At present, there are about 50 branches in Guangzhou, Shenzhen and Foshan. Only stores in Guangzhou and Shenzhen have an average monthly turnover of more than 1 million yuan, among which the most popular coastal city store in Shenzhen has an area of about 90 square meters and a monthly turnover of more than 1.5 million yuan.

  With the subtle influence of Internet development on the market, the catering industry in online celebrity has also experienced different stages of change. During the period of 1.0, the cognition of the traditional catering industry was subverted from the consumer level. People found that apart from "eating", there were different experiences such as personalized service and style environment.

  In the period of 2.0, which focused on the combination of marketing and products, topical packaging gave food unprecedented communication power and greatly shortened the brand’s cognitive cycle; In the period of 3.0, personalized labels such as "fashion brand", "luxury" and "ingenuity" attached importance to the overall creation of "online celebrity catering", but it was followed by increasingly severe customer loyalty.

  The consumption power of "light food" has increased by 14% annually.

  In 2016, the national catering revenue was 3,577.9 billion yuan, a year-on-year increase of 10.8%, while the GDP increased by 6.7%.

  According to international data experience, the overall growth rate of the catering industry can maintain steady and rapid development when the per capita disposable income of the country is between 5,000 and 10,000 US dollars. According to the data released by the National Bureau of Statistics, the per capita disposable income of urban residents in China in 2016 was 33,616 yuan, which is in good agreement with this data interval.

  Under the background of the booming industry, "online celebrity Restaurant" is unique in its store location, style design and service details. A simple cup of milk tea can be selected with different flavors. When it is sold, the temperature and method suitable for drinking will be indicated on the teacup, and even the image of the store attendant is required as "online celebrity".

  At the same time, "online celebrity Catering" has grasped the consumption characteristics of young people’s purchasing power in pursuit of fashion hotspots, covering people between the ages of 14 and 35. The consumption power of this kind of "light food" main consumer group is increasing at an average annual rate of 14%. The younger generation subconsciously hopes to seek a sense of collective identity and reach a certain consensus by queuing or eating the same bowl of noodles.

  In addition, emotional rendering, star effect and other highlights prompted consumers to spontaneously share recommendations on social networks. According to the analysis of people in the catering industry, compared with traditional restaurants, their marketing methods are more changeable, not only through word-of-mouth communication by diners, but also through cross-border cooperation with many brands to jointly create topics, which is worth thinking about by catering people.

  From superficial efforts to core values

  However, "parallel" restaurants, which once set a record of 52 stores in eight months, have been closed in Beijing, Fuzhou, Ningbo and other places. The pancake fruit shop "Huang Taiji", with the highest valuation of 1.2 billion yuan, has also admitted that it has closed half of its doors, and the performance of the creative dish "Carved sirloin" has dropped by nearly 80% compared with the peak period.

  The "online celebrity Restaurant" has gone wave after wave in a short-lived vortex. According to the data, in 2016, the monthly closing rate of the catering industry in China was as high as 10%, and the annual compound closing rate exceeded 100%.

  Low consumer loyalty is one of the potential risks of "online celebrity catering". Under the fast pace of life, consumer groups with distinctive personalities have the characteristics of pursuing fresh enthusiasm and easy to lose. The disconnection between marketing and products makes merchants ignore the essence of catering industry. "Fun" is only the added value of food and cannot be the core of restaurants.

  Some enterprises win the attention through gimmick marketing and charge the joining fee, which is prone to problems. The unified distribution of ingredients, the unified management of chefs, and the inspection and supervision of storefronts are all very important, and the difficulty lies in management. Some enterprises join quickly, but the depth and intensity of management and control of franchise stores are not enough.

  Experts said that "online celebrity Catering" will inevitably get lost in the noisy market in the later period, and only rely on the big waves of the market to urge some catering enterprises to awaken themselves and turn from superficial efforts to building brand core values.

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How to choose a notebook computer [the most comprehensive guide]

  In the information age, people are increasingly inseparable from computers, which are needed for work, life, entertainment and so on. Desktop computers are bulky and not easy to carry, and they may also be needed for business trips and travel, so it is very important to buy a notebook computer. Walking around the computer city, you can see nearly a thousand computers, each of which claims to have various advantages, which makes consumers very headache and doesn’t know which laptop to choose. Xiaobian made a notebook computer purchase guide, you can learn about it.

  The most comprehensive laptop shopping strategy to share.

  1. Multipurpose: If you buy a laptop to watch videos, play games, handle work, etc., and you don’t concentrate on it, it’s best to touch everything, then a low-end 15-inch computer or a 13-inch door-level model is the best choice, and the price is between 2,500 and 5,000 yuan.

  2. Business: If you are a business person, you can buy a notebook computer to process documents and various forms, then you can buy a business computer. They are durable, feel good, light and easy to carry, and have a high screen pixel. The price is 4,000-7,000 yuan.

  3. Games: If you are a young man and buy a laptop mainly to play high-end games, then the performance of the computer is required to be very good, regardless of the processor, graphics card and screen resolution. The price of this kind of products is relatively high, generally starting from 7000 yuan.

  4. Media workers: People engaged in media work need creativity, and they often have to open various softwares to edit videos and photos. Therefore, computer processors are required to be relatively powerful, and independent graphics cards can support the operation of various large-scale image processing software. The price of such computers starts from 4,000 yuan.

  5. Brand is very important. At present, many brands produce notebook computers, so choosing a well-known brand will definitely be better than an unknown brand, because the after-sales service of well-known brands is relatively perfect, and problems with notebook computers can be properly handled. For example, Sony, Acer, Apple, Hewlett-Packard, Samsung, Lenovo, Asus and other brands are relatively well-known brands in notebook computers at present.

  6. Type. At present, there are many kinds of notebook computers on the market, including tablet/notebook in one, which can meet people’s daily needs. There are also multi-mode laptops, which can also bring different experiences to people.

  After reading the notebook computer selection guide, do you know something about purchasing a notebook computer? In fact, it is not difficult to choose the right notebook for yourself. The key is to start from your own standpoint and take personal needs and economic strength as the main factors in purchasing. When buying a laptop, you should never follow the shopping guide and blindly sell it, so you can’t buy your own laptop.

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The white paper "Green Development in China in the New Era" was released today to explain the core concept of green development in China.

Today (19th), the State Council held a press conference to introduce the white paper "Green Development in China in the New Era".

According to reports, the white paper "Green Development in China in the New Era" systematically summarizes the measures and achievements of China’s green development in the past ten years, and expounds the core ideas and practical experience of China’s green development. It is rich in content and focused. The main contents of the white paper include:

First, the core concept of green development in China in the new era.

First, adhere to the people-centered development thinking. Regard a good ecological environment as the most inclusive welfare of people’s livelihood, vigorously promote green production and lifestyle, continuously improve the quality of ecological environment, and let people have more sense of gain, happiness and security.

The second is to focus on the sustainable development of the Chinese nation. Firmly establish the concept of Lucid waters and lush mountains are invaluable assets, unswervingly follow the path of ecological priority, green and low-carbon development, and achieve simultaneous improvement of economic, ecological and social benefits.

The third is to adhere to the system concept and make overall plans. Pay attention to deal with a series of relations such as development and protection, overall and local, current and long-term, coordinate industrial structure adjustment, pollution control, ecological protection, respond to climate change, and jointly promote carbon reduction, pollution reduction, greening and growth.

The fourth is to seek common global sustainable development. Adhering to the concept of community of human destiny, we will always be an important participant, contributor and leader in global ecological civilization construction, and contribute China wisdom and China’s strength to global sustainable development.

Second, the practice and effect of green development in China in the new era.

First, the quality of the ecological environment continued to improve steadily. In the past ten years, China has completed 960 million mu of afforestation, 278 million mu of sand prevention and control, 600 million mu of grass improvement, and more than 12 million mu of wetlands have been added and repaired. The area of forests, grasslands, wetlands, rivers and lakes has been continuously increased, and the trend of land desertification has been effectively reversed. The environmental quality has improved significantly. In 2021, the average annual concentration of PM2.5 in cities at or above the prefecture level in China dropped from 46 μ g/m3 in 2015 to 30 μ g/m3, with the proportion of days with excellent air quality reaching 87.5% and the proportion of sections with excellent surface water quality reaching 84.9%.

Second, the gold content and green content of economic development have increased significantly. Strategic emerging industries have become an important engine of economic development. In 2021, high-tech manufacturing accounted for 15.1% of the added value of industrial enterprises above designated size, an increase of 5.7 percentage points over 2012. The green industry is booming, and the production scale of clean energy equipment ranks first in the world. In 2021, the output value of energy-saving and environmental protection industries will exceed 8 trillion yuan.

The third is to widely promote green production methods. The greening level of industry, agriculture and service industry has been improved in an all-round way, the energy structure has been continuously optimized, transportation has become greener and low-carbon, and resource utilization efficiency has been greatly improved. Since 2012, the proportion of clean energy consumption in China has increased from 14.5% to 25.5% in 2021, and the proportion of coal consumption has decreased from 68.5% to 56.0%, which has supported an average annual economic growth of 6.6% with an average annual energy consumption growth rate of 3%, and the energy consumption per unit GDP has decreased by 26.4%, making it one of the countries with the fastest energy consumption intensity reduction in the world.

Fourth, actively advocate a green lifestyle. Promote the whole people to raise their awareness of conservation, environmental protection and ecology, consciously practice a green and low-carbon lifestyle, and form a good social atmosphere for promoting green development.

Fifth, the system and mechanism have been further improved. By strengthening the rule of law, strengthening supervision and management, and improving the market-oriented mechanism, we will provide a solid guarantee for green development.

Most of the data in the white paper reflects the situation until the end of 2021, and the relevant data has made new progress in 2022.

Third, China will join hands with the world to build a beautiful earth home.

The earth is the only home for all mankind to live on, and building beautiful homeland is the common dream of mankind. China participated in the agenda of global climate negotiations with a positive and constructive attitude, and made a historic contribution to the conclusion and implementation of the Paris Agreement. Actively carry out South-South cooperation on climate change, promote the joint construction of the Green Belt and Road, and carry out extensive and pragmatic green international cooperation to jointly promote global sustainable development.

The relevant person in charge said that China will unswervingly follow the road of green development, build a harmonious and symbiotic modernization between man and nature, and unite and cooperate with all countries in the world to jointly build a cleaner and more beautiful world.

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Which heat is lower in the quarrel between sweet corn and waxy corn?

  Stews, soups, and staple foods … … Corn, which can be easily bought all year round, frequently appears at the public table. However, recently, the controversy about which sweet corn or waxy corn is lower in calories and more suitable for weight loss has caused a hot search, which has once again puzzled the "people who eat corn" in the comment area. Experts said that if there is a heat dispute during the weight loss period, sweet corn is still better.

  On the dining table, corn can be seen everywhere. Sweet corn has golden appearance, full grains, soft skin and natural sweetness. Sweet corn with sweet taste is suitable for direct consumption or as a salad ingredient, stew, etc. Waxy corn can also be called sticky corn, which is short and round in appearance, crystal clear and sticky. When you take a bite, it has a "glutinous" taste.

  So what kind of corn is more suitable to eat during weight loss and calorie control? Relevant data show that the energy of sweet corn is about 86 kcal/100g, while that of waxy corn is about 161 kcal/100g. However, some netizens suggested that the weight of a waxy corn is about 200-220g, and the energy is 320-350kcal. And a sweet corn is about 350 grams, and the energy is about 300 kilocalories. In contrast, it seems that eating a whole sweet corn or a whole waxy corn has little difference in calories.

  What is the difference between the two kinds of corn, and how to choose it? The reporter asked Dai Chun, a nutritionist, deputy director of Nanjing First Hospital. She said that during the weight loss period, it is still recommended to choose sweet corn under the condition of the same weight (rather than "one root").

  Relevant professional food databases show that 76% of yellow sweet corn is water, only 5.7% is starch, and 6.26% is composed of sucrose, glucose and fructose. Because of its high soluble sugar content, sweet corn is sweet when eaten in the mouth as the name suggests, and it is not sweet until it is decomposed into glucose by repeated chewing like starch. The reason why it is crisp and tender is because of its high water content and relatively low starch content. Therefore, although the sweet corn with tender water is "sweet", the total carbohydrate content and total calories are actually not high.

  The sticky waxy corn is not. Under the control of waxy genes in corn, the synthesis of amylose is prevented, and the proportion of amylopectin is almost 100%. The branch-like structure of amylopectin contains a large number of glucose molecules, and the connection is loose. Each grape molecule can be well exposed to the action of digestive enzymes and digested into the blood quickly. It can also be seen from the GI (glycemic index) data published by China Food Nutrition Composition Table (6th Edition) and the test data of China Food Fermentation Industry Research Institute that the GI value of sweet corn is 55 and that of waxy corn is 106 per 100g edible part. Comparatively speaking, for people who need to lose weight and control their blood sugar, sweet corn may be more suitable than waxy corn, but they should not eat too much at one time.

  Experts remind that some dieters rely too much on corn, and it is not advisable to use it as a staple food during the fat reduction period. Compared with polished rice and white flour, corn contains a lot of dietary fiber, vitamins and minerals, but the calories are not low. If you eat too much, you will get fat. Eating corn alone may also cause the problem of insufficient protein, which is not conducive to weight loss and health.

  Yangzi Evening News/Zi Niu News reporter Lu Yanlin

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During the year, the new policy of new energy vehicle consumption was promoted: buying a car and charging subsidies.

  Sino-Singapore Jingwei Client November 7 (Seimi Zhang) New energy vehicles have the advantages of cleanliness and environmental protection. The reporters of Sino-Singapore Jingwei combed and found that during the year, Shanghai, Shenzhen, Guangzhou, Hainan and other places issued subsidies for new energy vehicles.

  Data map. Zhongxin jingwei photo

  In 2025, the sales of new energy vehicles will account for about 20%.

  The General Office of the State Council recently issued the New Energy Automobile Industry Development Plan (2021-2035) (hereinafter referred to as the Plan). According to the Plan, by 2025, the sales volume of new energy vehicles will reach about 20% of the total sales volume of new vehicles. By 2035, pure electric vehicles will become the mainstream of new sales vehicles, vehicles in public areas will be fully electrified, fuel cell vehicles will be commercialized, and highly self-driving vehicles will be applied on a large scale, effectively promoting energy conservation, water reduction and drainage and improving social operation efficiency.

  On November 3, at the policy briefing in the State Council, Xin Guobin, Vice Minister of the Ministry of Industry and Information Technology, said that on the demand side, it is necessary to strengthen policy guidance, introduce some preferential policies to encourage the use of new energy vehicles, optimize classified traffic management measures, encourage business model innovation such as changing electricity, and at the same time, accelerate the electrification of vehicles in public areas and increase the promotion of new energy vehicles to the countryside.

  Ying Xiwen, head of the macro and regional research team of the People’s Bank of China think tank, pointed out in an interview with Zhongxin Jingwei that the development of new energy vehicles will help improve China’s energy utilization structure and improve energy utilization efficiency; New energy vehicles are the key areas of future competition in the automobile industry in various countries, and it is very important for China’s related industries to occupy the high-end position in the industrial chain; The development of new energy vehicles can promote the accelerated integration of related technologies in the fields of energy, transportation, information and communication, and conform to the development trend and trend of electrification, networking and intelligence of the industry as a whole; The consumption of new energy vehicles helps to upgrade consumption and expand domestic demand.

  Jiang Han, a senior researcher at Pangu Think Tank, said that vigorously promoting new energy vehicles can transform China’s advantages in electric energy into the field of travel, which is of great significance for reducing its dependence on the oil market and enhancing its national strategy.

  Buying new energy vehicles and charging are subsidized.

  During the year, Shanghai, Shenzhen, Guangzhou, Hainan and other places issued new energy vehicle consumption subsidy policies.

  From April 23, 2020 to December 31, 2020 in Shanghai, consumers who have held the quota of non-operating buses in the downtown area of Shanghai can purchase pure electric vehicles and plug-in hybrid vehicles (including extended-range vehicles), but not used cars, and complete the vehicle registration procedures in this city. If the vehicles are used for non-operation, they can apply for charging subsidy funds. Consumers who meet the application conditions will be given a charging subsidy of 5,000 yuan per person.

  Shenzhen proposed that from June 7, 2020 to December 31, 2020. Individual consumers who newly purchase new energy cars will be given financial subsidies for comprehensive use, including 20,000 yuan for newly purchased pure electric advanced or economical passenger cars and 10,000 yuan for newly purchased plug-in hybrid advanced passenger cars. The newly purchased new energy car must be a new car purchased by an automobile sales enterprise registered in Shenzhen, and the sales unit in the motor vehicle sales invoice must be a registered enterprise in Shenzhen.

  From March to the end of December, 2020 in Guangzhou, consumers will enjoy a comprehensive subsidy of 10,000 yuan per vehicle when purchasing safe and compliant new energy vehicles.

  Hainan proposed that consumers who buy new energy vehicles from May 1, 2020 to December 31, 2020 will not be limited by the total number of 15,000 vehicles, and they will all be rewarded with 10,000 yuan/vehicle. At the same time, the provincial business department will support the activity of "new energy vehicles going to the countryside" and promote the popularization and application of new energy vehicles in rural areas.

  Kunming pointed out that from February 1, 2020 to December 31, 2021, the city’s public charging infrastructure charging service fee does not exceed 0.72 yuan per kWh, and new energy vehicles are parked in temporary parking lots (spots) managed by the Municipal State-owned Assets Management Co., Ltd., and temporary parking fees are exempted within 2 hours of the first parking on the same day.

  According to the analysis of Xi Wen, in the initial stage of new energy vehicles, due to the immature industrial development, especially the problems of battery energy efficiency and lack of charging infrastructure, the space for relying on the market’s own strength to develop is limited. In this regard, China has launched a series of subsidy policies to encourage the development of new energy vehicles.

  List the renewal targets of new energy vehicles for public transportation.

  While vigorously subsidizing the consumption of new energy vehicles, various localities have listed the renewal schedules. Sichuan pointed out that in 2021, all new and updated buses in Chengdu will be new energy vehicles in principle. In 2022, all new and updated buses in cities and counties (cities, districts) where qualified municipal (state) governments are located will be new energy vehicles.

  Chongqing said that in 2020, car companies in the city will be encouraged to promote the application of 36,400 new energy vehicles.

  Zhengzhou has made it clear that from October 1, 2020, all new energy sanitation vehicles will be used within 1 km of key areas, and the task of replacing new energy vehicles by taxis in the city in 2020 will be broken down month by month, and 3,000 vehicles will be completed by the end of the year. The rest of the vehicles will be updated, and all of them will be updated by the end of 2022.

  Ying Xiwen believes that switching taxis and buses to new energy vehicles will help expand the market space. However, it should be noted that due to the long mileage of operating vehicles and higher requirements for endurance, there may be some unsuitable situations in the actual promotion process, so we should listen to market opinions more and not adopt a "one size fits all" implementation method. At the same time, the corresponding charging infrastructure should also keep up in time. We should do a good job in the post-evaluation of the social utility of financial subsidies and make better use of financial expenditures more scientifically and efficiently.

  In Jiang Han’s view, the key to the new energy conversion of taxis and buses in various places is to be gradual, to respect the laws of the market, and not to engage in "flooding".

  Charging pile data map. Zhongxin Jingwei Fu Yumei photo

  Expert: increase the construction of infrastructure such as charging.

  How to better promote the development of new energy vehicles? Experts have said that all localities need to vigorously improve the construction of supporting facilities for new energy vehicles, increase research and development, and promote the integrated development of new energy vehicles.

  Zhejiang stipulates that the new round of award funds in Zhejiang will be distributed according to the promotion and application of new energy vehicles, industrial development, charging infrastructure construction and operation and maintenance, and the cultivation of new formats, with weights of 20%, 30%, 40% and 10% respectively. The implementation period of this round of reward and compensation policy is from 2021 to 2022.

  Xi ‘an proposes that by the end of 2022, the city will basically build a charging infrastructure system with moderate advance, suitable vehicles and piles, intelligence and high efficiency, so as to meet the charging service demand of new energy electric vehicles. The city plans to build and put into operation 200 centralized charging stations; There are 10,000 charging piles, including 3,900 in 2020, 3,290 in 2021 and 2,810 in 2022.

  Nanchang clearly supports the development of new energy automobile enterprises, supports the research and development of new energy automobile products, encourages the use of new energy vehicles, accelerates infrastructure construction and gives cash rewards.

  Ying xiwen suggested that with the technical maturity and marketization of new energy vehicles, the subsidy policy should be gradually introduced; Increase policy support for infrastructure such as charging and power exchange; Increase research and development support for core key technologies of new energy vehicles; Promote the integration of new energy vehicles with related technologies such as energy, industrial Internet, information technology and intelligent manufacturing.

  Su Jian, director of Peking University National Economic Research Center, told Zhongxin Jingwei reporter that he hoped the government would create a good business environment for the development of new energy vehicles. In addition, we should also encourage the development of new energy vehicles from the consumer side and prevent individual enterprises from defrauding and defrauding loans.

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Auto Show | Mercedes-Benz unveiled 27 models.

"In the first quarter of this year, Mercedes-Benz developed healthily and steadily with high quality in China, and the sales of high-end luxury brands and new energy vehicles both achieved double-digit growth." Jan Madeja, President and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd., said that the appearance of a number of heavy-duty pure electric vehicles of Mercedes-Maibakh, Mercedes -AMG and G-class off-road vehicles will interpret a new definition of sustainable luxury travel and create diversified luxury experiences for different customer groups.

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The maximum discount can reach tens of thousands of yuan! 2023 Zhongshan Spring Auto Show has many highlights.

On the morning of March 17th, the 2023 Zhongshan Spring Auto Show sponsored by Zhongshan Daily and Zhongshan Automobile Distribution Association was held in Zhongshan Expo Center under the guidance of Zhongshan Municipal Bureau of Commerce. As the first large-scale indoor auto show subsidized by Zhongshan Municipal Bureau of Commerce in the first quarter, this auto show covers an area of about 10,000 square meters and lasts for three days (March 17-19), attracting nearly 80 auto dealers and over 30 auto brands from all over the city.


On March 17th, 2023 Zhongshan Spring Auto Show opened in Zhongshan Expo Center. Reporter Miao Xiaojian photo

Nearly 80 automobile dealers and over 30 automobile brands participated in the exhibition.

At 10 o’clock in the morning, people came to Zhongshan Expo Center to watch the exhibition in an endless stream. The car brands participating in the exhibition basically cover the mainstream hot-selling new energy and fuel vehicles on the market, and the new models with beautiful colors and smooth lines are very eye-catching.


Various new models are very eye-catching. Reporter Miao Xiaojian photo

It is understood that,Nearly 80 automobile dealers and over 30 automobile brands came to the exhibition.Among them, there are mainstream models of Japanese and European joint venture brands, and many first-line brands in China, such as Changan and Geely, as well as new energy vehicle brands (such as Nezha, Zero Run, etc.), which can meet the needs of different customers in an all-round way.

At the auto show, many exhibitors offered discounts such as limited time reduction, trade-in, and gift packages. In order to attract consumers’ attention, some exhibitors also made lemon tea, distributed small gifts and launched promotional activities such as smashing golden eggs.


Citizens get on the bus and experience it for themselves. Reporter Miao Xiaojian photo

With the help of the government, we will continue to promote consumption activities.

In order to vigorously carry out automobile consumption promotion activities and fully promote the expansion of automobile consumption in Zhongshan, the subsidies provided by Zhongshan Municipal Bureau of Commerce for the 2023 Zhongshan Spring Auto Show includeParticipating car dealers (subsidizing participation fees and sales incentives) and car buyers (consuming red envelopes), of which a total of investment was made.Spend 10 million yuan on red envelopes.In addition, customers who successfully bought cars during the auto show can also participate in the lucky draw provided by the organizer on the spot, and the winner can get the highest prize.1000 yuan fuel card.

It is reported that consumers can enjoy the most when buying a car during this auto show."Car dealer discount+consumption red envelope+on-site lottery"Triple discount,The maximum amount can reach tens of thousands of yuan..


The Municipal Bureau of Commerce subsidized the "2023 Auto Show Consumption Red Packet" for this auto show.

It is understood that Zhongshan Municipal Bureau of CommerceThis year, we will continue to support at least two large-scale auto shows held throughout the city.In addition, the "Zhongshan Tesco" series of consumer promotion activities will continue to be carried out, making car purchase concessions more "intimate" and "effective".

[Exhibition Guide]

Exhibition location:Zhongshan Expo Center

Exhibition time:March 17-19, 9: 00-17: 30.


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Workplace+youth! On the Typological Exploration of Modern Spy War Drama from Qiu Chan

       Original title: "workplace metamorphosis" in modern spy war dramas

The foggy Qiu Chan, as a well-made spy war drama this year, has been greatly anticipated by the audience due to the pre-publicity’s rendering of suspense and the addition of many old drama bones. In fact, the beginning of the plot is desperate. The intense and exciting rhythm of the previous episodes really fits the artistic expression level of the spy war drama. However, with the end of the whole drama, most of the audience’s complaints about the straightforward and simple plot, the rigid emotional line of the heroine, and the unfocused modeling of the male protagonist constantly surfaced. The typological exploration of domestic spy war dramas still faces bottlenecks.

The "Death Game" in the Fierce Workplace Competition

Compared with the successful representative works of spy war dramas in previous years, such as plot against, lurk and pretender, Qiu Chan’s handling of "the struggle between the enemy and ourselves" does have obvious narrative confusion. On the whole, the plot still follows the strong plot narrative of the spy war story, full of danger and suspense, and weaves various tests for the protagonist. Compared with the portrayal of domestic heroes and the description of human nature, the workplace confrontation between Ye Chong and Miyamoto in the play is relatively more exciting.

In the fierce competition in the workplace, two young and energetic colleagues have different positions and beliefs. They use the superficial personal grievances and even the competition for the same position in the office as a seesaw, but in fact they have just completed the hiding of the hidden personnel. In the pursuit, catching the mole and suspecting his colleagues almost never stopped, from the office of the Military and Political Department to the scene of the arrest and interrogation, and even setting up sentry surveillance near the colleague’s residence. From the point of view of the workplace, the two are really devoted to their work. Dai Sato Zang, the Major General of the Military and Political Affairs Department of Xiangdao, is more like a leader who is embarrassed everywhere. The most repeated lines seem to be exhorting two subordinates to "I hope you will stop here". As a superior, while mediating the contradictions between subordinates, I hope they will be used for their own purposes; On the one hand, I hope that they will form a compelling relationship with each other and even deal with powerful subordinates. Here, the humanized contest between the enemy and ourselves, which is common in spy war dramas, has been clearly transformed into a workplace contest.

Generally speaking, in this seemingly infighting in the workplace, in fact, the righteous man will be portrayed as a superhero with superior wisdom and vigorous skills. In the play, Ye Chong did keep his disguise in every crisis, but it was always slower than Miyamoto’s, which led to the continuous failure of the joint, and comrades were constantly exposed and arrested, constantly sacrificed and transferred, and then entered the next cycle. In the play, the role of Xiaozhuang almost swept all the affairs of Ye Chong, and the point of fierce confrontation between the male and the female was also diluted. If it is intended for the suspense mechanism of plot narration, it can only be regarded as a strong spiritual stimulus of "death game", which is useless for shaping the protagonist.

In addition, in the spy war drama, it is also a common skill to sublimate the sense of tragedy in the form of the hero’s sacrifice in the face of potential crisis and the viciousness of hostile forces. Before the arrival of this established sad moment, the complicated story is not the standard to judge whether a play is good or not, otherwise it will fall into the formal game of suspense reasoning and hinder the expression of the theme.


Youth idols and the infinite land of "pan-spy war"

The high confidentiality of hidden front work makes underground workers more like a contradiction. Qiu Chan is the male actor Ye Chong — — Code-named "Qiu Chan", an underground worker, chose a youth idol. Allen’s face is chiseled, with all kinds of uniform suits, suits and white shirts, and he can play the piano. As a hidden and forbearing person, The Infiltrator invariably highlights the modern aesthetics of the characters, which seems to usurp the host’s role. Stereotyped facial stereotypes can’t match the development of characters’ personalities.

From Sparrow, which started with the appearance of "youth" spy war in 2016, to Qiu Chan, which is cold and lonely today and needs to be reborn, it is of certain significance for the younger generation to pay attention to and inspire their growth, and its influence and communication effect are also obvious to all. In the consumption context of youth idols, there are often designs that pretend to be lovers or couples, and Qiu Chan has not jumped out of this pattern, setting up scenes where female characters are jealous or have misunderstandings. In the past spy war dramas, this usually existed as an auxiliary line of family ethics narration. However, if emotional entanglements can’t really play a role in narration, they are just coquetry of female characters, which will lead the plot to a boundless land of "pan-spy war".

The revolutionary cause of spy war is not a child’s play. Female roles can be weak, but they must be honed and grown. The female images in Qiu Chan also lack the smart and capable side of women in traditional spy war dramas. In addition to Junko Qingquan’s excellent business ability, Jin Xiang was portrayed as a "gangster female leader", while He Ying, the female host, focused too much on the emotional relationship with the male host. The embarrassment of identity and emotional displacement make the audience only rely on the existing experience, and they are constantly frustrated in the heavy decryption of the plot. This gamification experience, which is not equal to the real feeling, further dispels the seriousness of spy war.

In addition, it is a skill for spy war dramas to create a sense of urgency in time and space to construct unique urban images and complete dramatic conflicts in a certain time and space structure. For example, the New World, with the main battlefield in Beiping, the Peace Hotel, with the closed space in Manchuria in the northeast, and the Kite, with a spy war narrative around the mountain city of Chongqing, etc. Qiu Chan also takes wartime Hong Kong as the main activity scope of the characters, and inserts some actions of Myanmar and Shanghai. From the blockade of virtual space to the breakthrough of external information transmission and exchange, the regulation of time and space provides an enchantment for this clever narrative. But it is a pity that the drama’s creation of Hong Kong’s urban features in a specific period is mediocre in regional characteristics and has not left a clear and profound impression on people.


Since 1958, when the film showed the outstanding underground workers of the Party dedicated themselves to the revolution, the image of hidden front workers in these years has been stereotyped as "dancers at the tip of a knife", and everything except faith and mission has been left behind by individuals. The TV series "Eighteen Years of Enemy Camp", which premiered in 1981, was recognized by the academic circles as a new beginning of domestic spy war drama because it showed the image of a Communist party member who went deep into the tiger’s den regardless of personal safety. It can be seen that the enduring foundation of domestic spy war dramas still lies in the performance of revolutionaries on the hidden front and their indomitable underground work. Qiu Chan’s expression of workplace squeeze in the hidden front, the borrowing of youth idol elements and the expression of special regions in special times are also an exploration of new types of elements in domestic spy war dramas to some extent. Although it is not satisfactory in handling, it is still instructive.(Author: Peng Liuying, Associate Research Fellow, Film Art Center of China Federation of Literary and Art Circles, Editor in Charge of Film Art)

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Dog’s blood cheating is a spy war style. After 12 years, it’s impossible. Will Huang Lei’s wife still play it?

The return of the fairy sister ignited the retro craze of Chinese drama.

Legend of the Sword and the Chivalrous Man is not only a fairy in Liu Yifei, but Zhao Linger’s mother, Empress Wu, was also the goddess of that year.

Sun Li, who has been in the cinema for many years, returned to the screen and performed a "Wife’s Choice".

There are spoilers in this article.

one

Sugar cube is not happy recently.

Mao Mao, Shiba Inu, who has been with him for many years, is lost. This puppy is an important family member to Fang Tang who has not given birth after ten years of marriage.

After posting the dog-seeking notice for several days, the sugar cube began to accept the reality.

Today is very important for her husband, Gao Jiawei. She must cooperate with her husband to attend the event, and there is no way to delay any longer.

Gao Jiawei is a self-made entrepreneur from the media. As an opinion leader on emotional topics, he often competes with another emotional expert Qi Miao to explain emotional issues from different perspectives of men and women.

Looking at the speech on her husband’s computer, I couldn’t help but quietly polish the itchy sugar cube.

In fact, after becoming a full-time wife, Fang Tang has been working as an amateur detective novel writer, thanks to her good writing style.

When Gao Jiawei recited his wife’s wonderful ideas on the stage, Fang Tang also dressed herself up and prepared to go to her birthday party, the most important occasion today.

It was supposed to be a couple’s world, but after Gao Jiawei founded the company, the sweet wife-pampering day was also added with more performance factors. After all, a good leader who cares for his family can better win people’s hearts.

Out of support for her husband’s work, Fang Tang has never been dissatisfied with this. She attends as a model wife every year and enjoys the "surprise" arranged by her husband.

But when Fang Tang saw Gao Jiawei coming out of the bathroom, the lipstick mark on her husband’s shirt collar caught her alarm.

Gaos thought for consternation explained that it may be a drunken woman at the door of the bathroom.

But how close does a stranger have to be to leave lipstick in such an ambiguous place?

As a wife’s vigilance, sugar cube walked carefully every step. She smiled and walked to her husband’s preset stage, while carefully observing the red number of every lady present.

She knows that something must have happened, and a woman’s perception can’t be wrong.

In fact, Fang Tang had seen the luxury goods receipt in her husband’s pocket before. As a detective novel author, she had long been wary.

Did the husband cheat? Who is the third party?

Following the clues, Fang Tang became a detective of her marriage and began to deal with her husband in a seemingly peaceful pregnancy life.

2

Spy war, suspense and family ethics drama, a drama contains the above three popular elements, and Wife’s Choice may be the first one.

From the professional setting of Fang Tang, it can be seen that "Wife’s Choice" wants to fight hard. In the serial novel "Fatal Gentleness", she replies to the reader as an author, which is like a big V gesture.

Sugar cube found her husband reading the novel, but when asked about the work, the other party said that the author’s writing was not as good as sugar cube’s.

Obviously, the husband doesn’t know his wife’s pen name, and he doesn’t know her writing style well enough.

And husbands hide more secrets from their wives.

However, a good play needs a good rhythm. "Is the husband cheating" has become the biggest suspense at present, and the director has made the audience think that all the girls swept by the camera may be a third party.

Seeing Qi Miaobei’s luxury bag, Fang Tang confirmed several times where the other party bought it, because she suspected that it was her husband’s bill.

Seeing the lovely earphone left in her husband’s car, Fang Tang teased which young girl’s belongings it was, but her husband used jokes to avoid it.

Seeing the necklace of a young female subordinate, Fang Tang pretended to be enthusiastic and asked about the brand and added WeChat. After all, everyone was suspected.

His wife quietly investigated, and Gao Jiawei, as an emotional expert, also knows the appeasement policy and the push-pull relationship, candlelight dinner, surprise gifts, wedding anniversary plus pregnancy preparation, and even created a more loving husband and wife life than before.

However, the Smiths’ performance will eventually reveal the truth. When Sugar Cube finds out that she has been betrayed, it is the wife’s choice whether to destroy her husband’s name as an emotional expert or sacrifice herself to whitewash it, which is also the prelude to the next catch me if you can.

When betrayal and doubt begin, marriage has come to an end.

three

As an important work of Sun Li’s return to the small screen, Wife’s Choice has a good script design and is adapted from the novel of the same name by writer Wang Xiaoqiang.

The subtlety is that it knows how to analyze women’s psychology with the cloak of suspense, including the breakup of life.

There are full-time wives represented by sugar cubes, strong women in the workplace represented by Qi Miao, and women with love anxiety represented by heavy rain. Around the wall of marriage, women’s joys and sorrows are presented one by one, and everyone’s growth arc is also displayed.

What’s more, there are only 12 episodes of "Wife’s Choice". To complete the three things of husband and wife’s battle, truth and self-growth, the director needs a strong rhythm to control.

In the first half of the series, many suspenseful and necessary details are added, but whether we can take into account the detailed proportion of several lines still needs further observation.

The intrigue of the husband and wife from the details also has higher requirements for the actors. Just how to lie without changing color requires performing at all levels.

Sun Li removed the label of "Huang Lei’s wife", and fans wondered whether the real housewife who returned to the screen after 12 years had regressed.

It must be admitted that there is a certain age difference between the 44-year-old Sun Li and his wife in her early 30 s, but her relaxed and relaxed interpretation still makes people believe that she was not only lucky when she debuted.

Yuan Wenkang, the supporting husband, has played many roles in love rat before, but this time, the hypocritical liar is set up by everyone, and he is also good at it.

In addition, Zhang Yao, Wang Zhen, Ma Yinyin ("Hunting Crime Picture Book"), Zhao Da, Liu Yiwei and Wu Bi joined in, which also accumulated some interesting points for the team.

"Wife’s Choice" turned the middle-aged dog blood drama into a suspenseful twist, but there are inherent type barriers. Whether this unconventional transformation can be completed is far from being revealed.

It can only be said that Sun Li, who came back, and Wife’s Choice, who jumped out of the genre framework, are brave adventurers, testing the water for the whole industry, first to see if the spring of middle-aged actresses has recovered, and second to see if sincere creativity can be recognized, and the standard for testing everything is always in the hands of the audience.

The picture in this article comes from the Internet.

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The "Hot Search" roadshow in Xi ‘an was praised by the audience as "the sense of reality hits the soul directly"


1905 movie network news The film directed by, starring, and starring is being shown. The film was released for six days, with a cumulative box office of 53.95 million, with 9.2 points for Cat’s Eye Platform and 9.3 points for Taobao Film Platform. Yesterday, "Hot Search" opened the second round of national roadshow of "Sound All the Way" and came to Xi ‘an. Director Xin Yukun and actor Song Yang came to the roadshow to communicate with the audience after the show. The director said that Xi ‘an is the place where his movie dream started, and this time he came back here to have a kind of "feeling of going home with a movie".


"After watching the movie, my heart rate soared to 130", "I was very worried by the weakness of reality" and "I was moved by the power of women’s mutual help" …… After watching the movie, the audience praised the movie and said that it was "a direct stab at people’s hearts". Han Xiaojiu, a media practitioner, shared his experience of receiving malicious comments at the scene and said that he felt "empathy" after watching the movie. There are also audiences who sent their own wooden seals to the main creator, saying that "the film is very good and I want to engrave it in my heart". The director said frankly: "I hope to tell you the complexity behind public opinion through a movie, so that when you return to life and become a part of the network, you can look at these problems more rationally."


The realistic topic resonates "moved by women’s mutual help"

The audience praised the film: it presented the dilemma and strength of women.


The realistic topic in the film aroused the discussion of the audience. Some viewers said that "as a girl, she has special resonance with the events in the film" and encouraged girls to "bravely say no when encountering sexual harassment and take legal weapons to protect themselves". The director admits that he has paid attention to the injuries suffered by some underage women in recent years, and hopes to tell everyone through movies that "there are many different women’s dilemmas that need to be paid attention to in different classes of our society, and some women’s mutual help needs to be passed on."


At the scene of the road show, female entrepreneurs came to support the film, saying that "the film hits the soul directly". In Chen Miao’s body, "I was very moved to see that women in the new era are not afraid of power, are not instigated by interests, and speak for justice". The director said that Zhou Dongyu tried a "role with a sense of age and strong energy output" this time, and Chen Miao had the power of women. "She was not influenced by family of origin, and she worked hard to achieve her career. When she encountered problems, she had the special strength to help more vulnerable victims."


The public opinion confrontation is shocking, and the role contrast is surprising.

The audience praised the film and woke themselves up "to make a brave voice of justice"


In the movie, Zhou Dongyu, Song Yang and Justin launched a fierce public opinion game around the "industrial chain of choosing a concubine on campus" caused by a girl’s jumping off a building. The audience called "the bloody reality is shocking" and "the public opinion confrontation is very enjoyable again and again". Among them, He Yan, played by Song Yang, is hard to distinguish between good and evil in the film, and the audience lamented "being cheated by acting", saying that "it was a special surprise to see the reversal after shaking with anger". When it comes to He Yan’s role design, Song Yang said frankly, "We should put him in the social animal state of middle-aged crisis", and even sometimes the audience will "ignore He Yan’s existence", which is exactly what is needed to shape the role, so as to "hide the last gorgeous turn".


The film not only unveiled the back of public opinion, but also brought more rational thinking to the audience. Some viewers said that the movie woke me up, "let me rethink the current network reality and social phenomenon", and "make a brave voice of justice" when facing similar incidents. The director said frankly: "In this era, the Internet is all around us. In case of any injustice, online public opinion may help everyone." Song Yang also said: "It is not Chen Miao’s team that finally defeated Peng Yue, but countless everyone. Everyone stands together and a single spark can burn out."