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Tencent’s "Star Project" joined hands with 100 domestic museums to introduce standardization capability modules to boost digital upgrading.

On May 18th, "International Museum Day", CCTV Literature and Art, National Treasure, China Cultural Relics Newspaper and Tencent SSV Digital Culture Laboratory jointly launched an interactive applet "Starry Time Mirror". Through AI technology, the featured cultural relics in small and medium-sized museums can be presented to the public through multiple deductive forms such as AI digital figures and AI cultural creations. Two days ago, in the live broadcast of the theme of "Antiquities are alive, stars debut" museum, the digital man "Stars" also walked from the online to the offline, dressed in the "Stars Ancient Clothing" generated by AI, and walked into the live broadcast room to interact with the public. Live broadcast and open reservation "Stars" explain the drainage for the museum, and help the digital construction of Wenbo through the form of "selling cultural and creative products, fine explanation cards and public welfare donations".

The launch of "Starry Time Mirror" is linked with the theme live broadcast of online and offline museums, which is another wonderful presentation of Tencent SSV Digital Culture Laboratory combining multi-party institutions and resources, and using WeChat platform and Tencent AI capabilities to help the digital construction of cultural relics. It is also a summary of digital achievements launched on the first anniversary of the launch of the museum-assisted project "Stars Project".

Since the launch of the International Museum Day on May 18th last year, under the guidance of National Cultural Heritage Administration and the provincial cultural relics bureaus, Tencent’s "Star Project" has helped more than 100 small and medium-sized museums in China to carry out digital upgrading, covering more than 60 cities and states such as Sichuan, Shandong, Shaanxi and Gansu. These include helping 32 museums to launch official small programs, creating a media flow matrix of cultural relics, assisting small and medium-sized museums to express their collection stories in a diversified way, helping museums to authorize and trade digital resources, promoting the construction of museum volunteer system, and cultivating digital operation talents. Through such efforts, Tencent has created digital tools and platforms for small and medium-sized museums, injecting new vitality into their sustainable development and functional realization.

Improving the ability of AI large model to activate and utilize cultural relics

Connecting museum services and public experience with digital technology is the core goal of "Star Project". The "Starry Time Mirror" launched today relies on Tencent’s Yuan Exploration applet. The AI ability has linked 10 museums to activate the treasures of their town halls. The applet starts with a mirror that combines ancient and modern, with cultural relics outside the mirror and technology inside the mirror. Each cultural relic has been interpreted by AI, reflecting its past and new life, so that cultural relics are no longer static exhibits. Traditional cultural relics have been activated as cultural carriers for interactive experience, and users can experience the Millennium heritage of cultural relics through interactive question and answer. At the same time, cultural relics collide with some daily necessities, and hundreds of cultural and creative products are generated with the help of AI. Every click and interaction of users can help cultural and creative products to be produced as physical products, and users can also become "stars and digital artists" and become cultural inheritors, creators and disseminators.

With the development of the times, the digital protection and promotion of culture has become a trend. On the other hand, small and medium-sized museums all over the country need urgent attention and protection, which are full of nameless cultural treasures. Tencent’s "Star Project" touches the pain points of many small and medium-sized museums. Faced with the dilemma of cultural communication, especially the situation that the digitalization ability of small and medium-sized museums needs to be improved, the "Star Project" was officially launched on May 18, 2023, aiming to explore the cultural value of museums, promote the deep integration of museums and modern technology by integrating the characteristic collection resources of small and medium-sized museums and the technical advantages of Tencent platform, and launch more museum products and services with visual presentation, interactive communication and immersive experience.

On the occasion of the first anniversary of the "Stars Project", the launch of the "Stars Time Mirror" is linked with the live broadcast of the museum theme, which has become a concentrated presentation of the digital ability of the activation and utilization of cultural relics. Under the digital collection, each cultural relic is given a unique digital identity, and thousands of cultural relics and their stories will be stored in the cloud forever, helping museums to integrate and enhance the innovative mode of online and offline service experience.

Rebuilding Multi-cultural Position with Four Standardized Digital Capability Modules

Since the launch of the "Stars Project", based on digital technologies such as Tencent’s exploration platform, WeChat Ecology and digital toolbox, it has provided four standardized digital capability modules for museums, including museum applets, video number toolbox, digital creative and digital operation personnel training.

The museum applet integrates the functions of booking tickets, exhibition news, digital display of cultural relics in the collection, voice explanation, video number linkage, social education activities, etc., to create a comprehensive online and offline experience and service platform for museums and build a digital position for museums, which has helped 32 museums launch official applets.

The video number toolbox relies on the WeChat video number platform to create a media traffic matrix of Wenbo through content proofing, event fission and special live broadcast, which helps small and medium-sized museums to express their stories in a diversified way and enhance the museum’s attention and influence. Linked video numbers aggregate the user traffic of Wenbo, and invite creators to split the content, achieving 35.8 million plays. Video No.2 Scissors developed special effect templates for 7 museums, attracting 300+10,000 creators to publish graphic content. The total number of fans of the official WeChat official account and video number who participated in the live broadcast of the museum increased by 39%.

Digital cultural and creative ability module, based on the exploration platform, connects cultural and creative ecological resources, promotes the value mining and active utilization of museum cultural relics, and helps the museum to authorize and trade digital resources. For example, the "Antiquities Rejuvenation YOUNG" Cultural and Creative Competition, in conjunction with 10 provincial and municipal cultural relics bureaus, 114 museums, 25 high-quality cultural and creative enterprises, as well as universities and service organizations, conducted a cultural and creative design competition. Provided cultural and creative design schemes for more than 400 pieces of cultural relics digital resources in nearly 100 museums, and produced a total of 2,246 outstanding entries with diverse forms; Some of the outstanding cultural and creative design works finally selected are ready for development and production, such as Sanxingdui Museum and Yumen Museum in Gansu Province.

In terms of digital operation personnel training, Tencent has delivered resources to small and medium-sized museums, and at the same time, under the organization of Sichuan Cultural Relics Bureau, Shandong Cultural Relics Bureau and Shaanxi Cultural Relics Bureau, it has exported standardized guidelines on how to make good use of digital tools to promote the construction of museum volunteer system.

In the future, the "Star Project" will continue to explore innovative modes of upgrading digital tools. On the basis of helping the museum to build an online official digital platform, it will further provide the museum with offline Chen Zhan and interactive experience products. The "Star Project" connects science and technology with culture, and continues to help small and medium-sized museums develop sustainably, improve science and technology, and promote the sharing of digital achievements of Chinese civilization through the innovative application of digital capabilities and the opening of resources.

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In-depth investigation, great changes in southern Xinjiang

  At the end of the year and the beginning of the year, the reporter walked into the land of southern Xinjiang.

  The towering Tianshan Mountains and the vast Kunlun Mountains. There are desert Gobi, rivers and mountains, the edge of Taklimakan desert and dotted oases between them. This is southern Xinjiang.

  Xinjiang is a chess game, and southern Xinjiang is the chess eye.

  The CPC Central Committee with the Supreme Leader as the core attaches great importance to the work in southern Xinjiang. General Secretary of the Supreme Leader has made many important speeches and instructions on the work in southern Xinjiang. The Party Committee of the Autonomous Region fully, accurately and comprehensively implemented the Party’s strategy of governing Xinjiang in the new era. In 2023, it held two on-site meetings on high-quality development (southern Xinjiang area) in the whole region. The Eighth Plenary Session of the Tenth Party Committee of the Autonomous Region deliberated and adopted the "Several Policies and Measures of the Xinjiang Uygur Autonomous Region People’s Government of the Xinjiang Uygur Autonomous Region Committee on Promoting High-quality Development in Southern Xinjiang", focusing on solving the outstanding problems of high-quality development in southern Xinjiang and promoting the fundamental changes in southern Xinjiang that are more conducive to long-term stability step by step.

  The reporter saw that great changes are taking place in southern Xinjiang: modern factories and parks have sprung up in the desolate places of the past; The rural dirt road, which has been narrow and potholed for many years and filled with smoke and dust, has now become a flat and clean hardened road; Villagers who used to use donkeys instead of walking bought electric cars and even cars … …

  However, compared with the increasing modernization of the material level, the biggest change in southern Xinjiang is the change of people.

  Qian Qian’s cadres and masses of all ethnic groups in southern Xinjiang actively embrace the modern civilization of the Chinese nation in exchanges and exchanges. They break through themselves, take the initiative to seek change and participate in practice … … Converging into the great power of the times, it has jointly promoted the magnificent changes in southern Xinjiang.

  Changes in lifestyle:

  Starting with "a kang"

  Near noon, bursts of laughter came from the home of the villager Rouzi Maiti Kadir in asare Village, Muji Town, Pishan County, Hotan area. A family of five sitting around the table, eating noodles. On the dining table, in crystal clear glassware, there are red dates, walnuts and raisins.

  When the dining table and chairs first appeared in the house of Rouzi Maimai, the two daughters were excited for a long time, but what made them even happier was that they had their own room for the first time.

  "In the past, the whole family slept on a big kang, which was usually covered with carpets or wool felt. They sat cross-legged on the kang when eating, and bowed their heads and squatted on the kang when doing homework." Rouzi Maimai scratched his head shyly and said, "Now it’s different at home. There are beds, sofas, dining tables and desks, just like in the city."

  Hotan area, which is adjacent to Kunlun Mountain in the south and Taklimakan Desert in the north, has less precipitation and large temperature difference between day and night. Most local people will build flat-topped adobe houses with thick earth walls and few windows. The room is a solid heatable adobe sleeping platform, on which the owner lays a wool carpet, and the whole family sleeps, eats and entertains guests. This heatable adobe sleeping platform is a major pain point in the slow development of modern civilization in southern Xinjiang.

  Alimu Reheman, director of asare Village Committee, grew up on the kang. "At that time, the villagers had no idea about the layout of their homes. To say that the decoration was to lay carpets on the kang, and then hang a circle of brightly colored cloth along the dado, and eat, sleep, drink tea and receive visitors. Now think about it, the room is airtight, and the carpet is cleaned for a long time. It is dirty and easy to get sick. " Alimu feels a lot.

  It’s all gone!

  "Now the villagers’ homes, living rooms, bedrooms, restaurants, kitchens and bathrooms are in good order, and furniture and appliances such as sofas, coffee tables, dining tables, wardrobes, dressing tables, televisions and refrigerators are also readily available. The pots on the kitchen stove are covered with cloth, and the washstand in the bathroom is neatly arranged with facial cleanser, toothbrush toothpaste and soap shampoo. There are more and more bottles and jars on the dressing table. When they get home, the villagers will change their work clothes into clean household clothes, wash their hands and faces, and then eat and rest … …” Speaking of today’s changes, Alimu gushes.

  He told reporters that good living habits such as getting up early to wash, eating around the table, and school-age children living in separate rooms with their parents have become a common practice in the village. Correspondingly, fleas, which once made people talk about it, are quietly disappearing in the countryside.

  The change of asare Village is an intuitive epitome of the great changes in southern Xinjiang.

  People who have grown up on the heatable adobe sleeping platform for generations have suddenly discovered that there is a bigger world outside this heatable adobe sleeping platform. Their anxiety at the beginning of the change, their acceptance and sudden realization after the change are enough to prove that the formation of a lifestyle that was once incompatible with modern civilization did not stem from tradition, but from poverty.

  In the rural areas of southern Xinjiang, the indoor space that villagers like to show reporters most is their own bathroom: there is a shortage of water in southern Xinjiang, and the villagers who had been fed up with the smell of dry toilets and the difficulty of taking a bath are all beaming now when they talk about the feelings of using toilets and water heaters.

  Road hardening, tap water supply to households, village planning and reconstruction … … One of the energy sources of great changes in southern Xinjiang is the continuous increase of rural infrastructure construction and the continuous improvement of public service system. Since the 18th National Congress of the Communist Party of China, South Xinjiang has closely focused on the goal of "safe and secure housing" and the task of improving people’s livelihood, and made precise measures to overcome difficulties. Millions of people of all ethnic groups have lived in spacious and bright housing, and a large number of infrastructure projects such as transportation, electricity and water conservancy have been built and rebuilt. The public service system represented by education and medical care has extended to the village level, the social security system has been improved day by day, and the people’s sense of acquisition, happiness and security has been continuously enhanced.

  At the foot of Kunlun Mountain, on the edge of Taklimakan Desert, aktas Town, Yecheng County, is a modern town with complete facilities. There are smooth roads, brand-new houses, neatly arranged agricultural greenhouses, and newly landed factory buildings in the park … … "We walked out of the mountains and entered a new life; I lived in a new house, got a good job and lived a good life. " Yigan Bairdi Ibibra, a villager from aktas Town who moved from Kekeya Township, expressed the common aspiration of the relocated villagers. Living in a spacious and bright house with water, electricity, natural gas and electric heating is the dream of generations of Yigan Baier.

  "This is the fourth house of three generations in our family. The first two suites were adobe houses, and later they lived in brick houses. Now they live in resettlement houses." Yigan Bayer told reporters excitedly.

  Wang Linrui, a native of Zunyi, Guizhou, went to Xinjiang’s most populous county after graduating from university in July 2016 — — I worked in shache county, Kashgar, worked as the secretary of the village party branch, and now I am the director of the Education Center in party member, shache county, and experienced the great changes in southern Xinjiang.

  He showed the reporter a video shot in Aktiqi Village, Ishkuli Township, shache county in the spring of 2017. In the video, the earth wall is shack, the wind is blowing, the dust is flying all over the sky, and the garbage "dances" with it. "This year, I returned to this village. Do you know how much has changed?" Wang Linrui described to the reporter what he saw, heard and felt. The houses were like a dream, the roads were smooth, and the village appearance was completely new … … "The original dilapidated scenes have been blown away by the wind of the times."

  White clouds are pale dogs, and things change. Nowadays, under the guidance of the party’s strategy of governing Xinjiang in the new era, the rural areas in southern Xinjiang have historically "run" the acceleration of innovation and development.

  On June 18th, 2023, Run Run Run Shaw Alar Hospital of Zhejiang University in Alar City, on the northern edge of Taklimakan Desert, completed the world’s first 5G ultra-remote domestic robot liver resection operation, and medical technology achieved leap-forward development. Li Zheyong, a doctor in Xinjiang and vice president of Run Run Run Shaw Alar Hospital of Zhejiang University, said that Alar Hospital has been selected as a national regional medical center, and people can see famous doctors at their doorsteps. The hospital not only serves patients in southern Xinjiang, but also radiates to build a "Belt and Road" country.

  In Aksu, the production line of cotton picker with independent technology, which breaks the international monopoly, is busy, and Penaeus vannamei, which simulates seawater culture, sells well in many places & HELIP; … In Wang Linrui’s view, the hardware conditions in southern Xinjiang have even surpassed some places in other provinces and cities in China.

  The essence of Chinese modernization is human modernization. In recent years, southern Xinjiang has continuously increased the spread of modern ideas and the cultivation of modern civilization. Change happens everywhere.

  Professor Mahinur Niyaz, the national March 8th red flag bearer and chief physician of the People’s Hospital of the autonomous region, has been engaged in the prevention and treatment of cervical cancer in southern Xinjiang for many years. She told the reporter a story like this:

  "We have treated a pair of mother-in-law and daughter-in-law. The mother-in-law is older and was diagnosed with advanced cervical cancer. Her daughter-in-law, who is in her thirties and forties, looks very healthy. Because of the daily contact with health science of medical staff, daughter-in-law began to realize the importance of screening prevention, and soon offered to also want to screen. Unfortunately, she was also diagnosed with cervical cancer; Fortunately in misfortune — — Because of the timely discovery, she recovered well after surgery. "

  Time, let a person feel. In 2006, when Mahinur led a team to do cervical cancer screening in southern Xinjiang for the first time, local rural women had many misunderstandings about the screening because of their lack of scientific common sense, and they were unwilling to cooperate, which made them headache. Nowadays, the health awareness of the majority of women in southern Xinjiang is constantly improving, and it has become a fashion to take the initiative to ask for screening. The change of ideas brings about the improvement of health. Mahinur told reporters that in 2023, the number of confirmed patients screened by her team in southern Xinjiang decreased by 60% compared with 2006.

  "The changes in southern Xinjiang in recent years are historic, especially the changes in people." Wang Linrui counted them one by one: besides lifestyle changes, there are also changes in diet structure, employment concept, interpersonal communication and mental outlook … …

  These changes complement each other and promote each other, and finally converge into the torrent of the times.

  Changes in income structure:

  Farmers in southern Xinjiang "leap over the agricultural gate"

  "I can earn 4000 yuan a month now! I didn’t dare to think before. " Azizi Kari Ereti proudly told reporters in fluent Mandarin.

  Keri, azizi, comes from Langan Town, Shufu County, Kashi region. In the past, a family of three planted 15 mu of thin land, and usually worked odd jobs. After a hard year, the family only earned 40,000 yuan at most. He thought that he would work hard all his life on barren land like his parents. However, the opportunity came quietly. In January 2016, he was hired to work in Xinjiang Dongchunxing Group, which is not far from home, and became one of the first 60 Uighur employees of this enterprise.

  Dongchunxing Group is aided by Guangdong Province, with an investment of nearly 4 billion yuan and an annual output of 160,000 tons of cotton yarn. At present, it is the largest industrial aid project in 19 provinces and cities in China. There are more than 4,000 employees in the enterprise, 80% of whom are Uighurs. When I first went to work, because the national common language didn’t pass, azizi Kerri couldn’t understand the technical training content, and the advanced machines didn’t know how to use them, so I was in a hurry.

  In June 2016, based on the principle of voluntary registration, Dongchunxing officially started the first national common language training course for employees. Azizi Kerri quickly signed up.

  "I didn’t expect employees to be so motivated to learn!" Ling Li, chairman of the group, lamented. Since the opening of the class, the national common language learning has become a common practice, from the initial class of more than 60 people to more than 30 training courses of more than 2,300 people, becoming the largest national common language training center in southern Xinjiang.

  "I speak Mandarin well now and do a good job!" After overcoming the language difficulties in Keri, azizi became a third-class technician through technical training, leading a team of 9 people.

  Southern Xinjiang has long been ranked among the "three districts and three states" deep poverty-stricken areas in China. At the end of 2020, Xinjiang declared the historic elimination of absolute poverty. So far, the overall regional poverty in the four southern Xinjiang states has been completely eliminated. Since then, Xinjiang has promoted the consolidation and expansion of the achievements of poverty alleviation and the effective connection with rural revitalization. The characteristic benefits of rural industries in poverty-stricken areas have been continuously improved, and the employment situation of poverty-stricken laborers has remained stable.

  In southern Xinjiang, the reporter found that there are many examples of changing from farmers to industrial workers like Karri in azizi. Employment is the most basic livelihood. In recent years, Xinjiang is clearly employment-oriented, and has increased its support for labor-intensive industries such as intensive processing of agricultural and sideline products, textile and garment manufacturing, and electronic product assembly in four southern Xinjiang prefectures. A large number of central and eastern enterprises have settled in southern Xinjiang, which has promoted the high-quality development of the local economy, promoted employment and created new economic growth points. What followed was a great change in the income structure of farmers in southern Xinjiang.

  Yan Xueqin, an associate professor at the School of History and Society of Xinjiang Normal University, found that from 2020 to 2023, the income structure of farmers in southern Xinjiang has changed greatly. An obvious sign is that the wage income is close to half, while the production of operational income (traditional planting and breeding) has been reduced to about 35%.

  Non-agricultural income is high, and the purchasing power of farmers in southern Xinjiang has improved significantly. "At the beginning of the factory, there were only two or three private cars parked in the yard, and now there are hundreds." Nurni sahan Yasen, a post-95 employee of Xinjiang Jinghe Textile Technology Co., Ltd. located in Hotan area, said that she is now the director of the clothing workshop with a monthly income of more than 8,000 yuan.

  As the first industrial textile production base in the whole industrial chain in northwest China, the company has driven more than 5,000 people in Hotan area to obtain employment.

  "The changes in the structure of farmers’ livelihood mode in southern Xinjiang have promoted the overall improvement of people’s ability and comprehensive quality. A large number of farmers have mastered the basic skills to adapt to the external society, can better find their own position in the market system, and their self-confidence has been greatly improved." Yan Xueqin analyzed.

  The enthusiasm for employment is high, and exchanges and exchanges are accelerating, which has triggered a series of "chemical reactions". For example, Caohu Town, where Dongchunxing Group is located, has greatly developed its textile industry, and its population has increased from about 10,000 in the early days to more than 20,000, and its infrastructure construction has been greatly optimized. This path, which is driven by industrial enterprises and realizes urbanization nearby, has created a unique way for the southern Xinjiang region to promote urbanization.

  Practice has once again proved that development is the key to solving all problems.

  In recent years, the policies of the state and the autonomous region to support the development of southern Xinjiang have been gradually implemented and promoted, with remarkable results. Especially from the Kashgar Comprehensive Bonded Zone to the Kashgar area of China (Xinjiang) Pilot Free Trade Zone, these comprehensive and long-term policy support is an important driving force for the rapid economic and social development in southern Xinjiang, which has effectively promoted the people of all ethnic groups in southern Xinjiang to share the development dividend.

  Industry is the foundation of high-quality development in southern Xinjiang. Looking at the land of southern Xinjiang, the wheels of expressways are spinning, industrial projects are speeding up, opening up to the outside world is expanding, and the border crossings are crowded. The banks of the Tahe River and the Kunlun Mountains are developing with high quality. The industries of grain, oil, cotton, fruits and vegetables and livestock products in southern Xinjiang are in good condition, and the "eight industrial clusters" have become an important engine for high-quality development.

  Happily, tourism is becoming an important engine of high-quality economic development in southern Xinjiang, and more people out of poverty are achieving stable employment through tourism.

  In the cold winter, the popularity of the ancient city of Kashgar has not diminished, and the guests at Hotan night market seem to come … … In recent years, southern Xinjiang has vigorously developed tourism resources, and a three-dimensional transportation network has gradually formed in and out of southern Xinjiang, which has significantly reduced the cost of tourists entering Xinjiang. At present, according to the historical trend of the Silk Road and the current east-west traffic corridor, Xinjiang is building a tourism ring of "Silk Road Culture and Folk Customs Around the Tower" with circular traffic as the skeleton and vertical and horizontal desert highway system as the support, and deeply integrating the tourism resources around Tarim Basin.

  This series of infrastructure and planning norms have created unique conditions for people in southern Xinjiang to eat "tourist meals" at their doorstep. Daoxiang Village, Hanairike Town, Hotan County, has become a tourist village with folk characteristics, combined with the Millennium rice planting culture. The villagers seized the opportunity to get rich and started restaurants and homestays in succession. The villager Pattimi Maitikasmu started an embroidery workshop with ingenuity and named it "Ruyi Embroidery Workshop". She said that the name stands for "Happy Life".

  The "three forces" once seriously threatened the lives and property safety of people in Xinjiang, especially in southern Xinjiang. Today, the stable dividend continues to be released, and southern Xinjiang is stable, while southern Xinjiang is prosperous. The long-term stability of the social environment has laid a solid foundation for the prosperity of all industries in southern Xinjiang and conserved the momentum of sustainable development.

  "Building a factory in Hotan is a business environment where you can invest with confidence, operate with peace of mind and concentrate on development." Li Yuan, executive director and general manager of Xinjiang Huoshaoyun Lead-Zinc Mine Co., Ltd., said that Hetian area is rich in non-ferrous metal resources such as lithium, lead and zinc. Developing and making good use of these resources can effectively help the local economy and society achieve high-quality development.

  The reporter found that the people in southern Xinjiang are particularly disgusted with the so-called "forced labor" lies against the hostile forces of the United States and Western countries. But can lies hinder the progress of southern Xinjiang? People in southern Xinjiang responded by quoting a Uygur proverb: "Dogs are barking, but camels are still holding their heads high."

  The change of women’s status:

  Go out of the house and show "her strength"

  Twenty-nine-year-old Hariguri Maiti Tursun is sitting opposite the reporter, with exquisite makeup, fashionable clothes, smiling and calm and generous.

  Hairi Guli is a native of Qira County, Hotan area. Her parents and three sisters are farming in the countryside. She once thought that she would live her life like this: early marriage, early childbearing, housework, taking care of children, and dividing land around an acre. It is rare to go to the county. In southern Xinjiang, this was once the "fate" of many women.

  But the seeds of dreams have met the fertile soil of the times.

  "I got married very early." Speaking of this matter, Hai Ri Gu Li is quite shy. Her husband is Maimai Ti Tuo Heti Maimai, a young man from Muji Town, Pishan County who works together. My husband has studied cooking, and the special fried noodles are the best. After getting married, the couple felt that the times were changing, and there were more people working and starting businesses in rural areas. They decided to open a restaurant in Hotan City. The store is small, but the business is good. After saving some money, Hari Guli told Maimai Ti Tuo Heti about her desire to learn the national common language.

  "If you don’t understand the language, you can learn the language well. In the future, I can help the restaurant grow bigger and the children go to school." Hai Riguli said.

  Mai Mai Ti Tuo Heti has always been very supportive of his wife’s idea, and immediately signed up for her class. The monthly tuition fee is 1200 yuan. After studying for one year, there is no problem in communicating with people. During the COVID-19 epidemic, the music restaurant invested by the couple lost money, but they were optimistic and reopened after the epidemic. Hairi Guli operated Yuqiao Fast Food Restaurant in Hotan City, while Maimai Ti Tuo Heti operated the newly opened magnetic noodle noodle restaurant in Muji Town in 2023.

  Maimai Ti Tuo Heti likes to film Tik Tok and promote his own restaurant. Hai Ri Gu Li pondered it over and discussed it with her husband. She wanted to attend short video production training in Urumqi to improve the shooting and editing effect in Tik Tok, and her husband agreed.

  Now, Mai Mai Ti Tuo Heti is in charge of shooting, while Hai Ri Gu Li is in charge of editing and packaging. Their Tik Tok "Hotan Yuqiao Fast Food Restaurant" vividly shows the special kidney fried noodles and pigeon fried noodles featured by the two restaurants. "Now there are more and more repeat customers, and there are tourists who come to Hotan to travel." Hai Riguli said.

  The market is the best teacher. After several years of hard work, Hai Riguli is no longer the introverted girl who was afraid to talk to people. She is very clear about her family planning: "Two daughters, one in primary school and the other in kindergarten, are the best schools in Hotan City. We will work hard for two or three years to earn more money. We will buy a house in Urumqi and move our registered permanent residence so that their children can receive better education, so that they can go to college outside Xinjiang."

  "Two restaurants, which one of you is in charge?" The reporter asked.

  "The QR codes of the two restaurants are hers." The husband, who seldom talks, blurted out a sentence at this moment, and Heiri Guli covered her mouth and smiled.

  For a long time, the idea that men are superior to women is serious in southern Xinjiang, and the majority of women are bound in the family. Once upon a time, under the influence of religious extremism, rural women in southern Xinjiang could not even show their faces. Nowadays, from Hotan to Kashgar, from Kezhou to Aksu, more and more southern Xinjiang women go out to study skills, or get jobs or start businesses. They have a stable income and realize that knowledge and skills can change their lives. They realize that the world outside their homes is beautiful, and many of them have even become the "pillars" of the economy at home. At the same time, the number of women taking driver’s licenses in southern Xinjiang is increasing day by day.

  The social manifestation of the great changes in southern Xinjiang is that the majority of women in southern Xinjiang can participate in normal work as well as men, forming a large-scale dual-employee family. Countless women in southern Xinjiang are improving their family status and social status by improving their economic status.

  Ayshemhan Maitinouri, a villager in Hotan Economic New Area and Anxin Village, now lives a regular life: getting up early, washing, preparing breakfast, sending the children to school, and riding a battery car with her husband to work in Shengshi Huaqiang Facility Agricultural Base.

  Learn to grow tomatoes, peppers, cowpeas and other vegetables, contract 25 vegetable greenhouses, manage 17 employees, and earn more than 6,000 yuan per month … … These changes, Aishem Khan once dared not even think about it. "In the past, women turned around the pot and could not go out to work." Aishem Khan proudly said, "I earn more money than him now."

  In southern Xinjiang, you can feel the powerful "her power" everywhere.

  Mairifukizi Mi Jiti is a villager in Yangqimaili Village, Akto Town, Akto County. After graduating from college, she applied to Kashgar Jiangguoguo Agricultural Science and Technology Co., Ltd., located in Shufu County, and became a salesman.

  "When I arrived at the company, I discovered that life is so colorful." Mairifu Kezi said.

  I attended product fairs all over the country, promoted the company’s products, and studied in Guangzhou and Shenzhen. During this period, I was hired as the image ambassador of the first consumer-assisted New Year Live Festival in Longgang District, Shenzhen. For more than three years, with a flexible mind and a serious attitude, Mairifu Kezi quickly stood out and became the backbone employee of the sales department, and the company also distributed shares to her. Now, with salary income plus year-end bonus and company dividend, Mai Rifu Kezi’s annual income has exceeded 200,000 yuan.

  Who says women are not as good as men?

  In 2022, Nurimanguli Kasmu, a villager from Kanter Arik Village, Setili Township, Yengisha County, passed the exam in six days and became the first female plant protection pilot with a certificate in the village. The power of example is infinite. Nurimanguli "took the fly" to many sisters in the village. They joined the entrepreneurial team of drone female flying hands to serve tens of thousands of acres of farmland in the village. Sisters have also changed from traditional growers to new farmers who are full of science and technology.

  During this trip to southern Xinjiang, the reporter also had a strong feeling — — Uighur rural women are becoming more and more beautiful.

  Uygur women are particularly fond of beauty by nature. Jing Shangjing, a famous Japanese writer, once wrote in his book Journey to the Western Regions: "Only Uighurs (women) wear dyed pattern clothes in China." However, in the past few years, under the influence of extremist ideas, rural areas in southern Xinjiang "can’t laugh at weddings and cry at funerals", and women are even more afraid to wear bright and beautiful costumes. Nowadays, the society is stable, harmonious, open and inclusive, and more and more rural women go out to the society. With economic income, they are more qualified to release their love for beauty, make up beautifully and dress brightly. The most memorable thing is their self-confident beauty.

  When I first met Ainur Mamuti, she had just returned from a trip to Sanya.

  "Do you travel to Sanya at your own expense?"

  "It is the company’s reward for excellent agents."

  Ainur is in his early forties. He lives in Kumu Airike Village, Keke Tiereke Township, Pishan County, and runs a beauty salon in the village. In a small shop of less than 20 square meters, many women from the village patronize it every day, dyeing it with a new hair color and putting on a beautiful light makeup … …

  She told reporters that it was only an unattainable dream for her to open a beauty salon because of family ties. "Now the social atmosphere has completely changed." Ainur said that rural girls have broadened their horizons and changed their concepts, and the spirit of self-esteem, self-confidence, self-reliance and self-improvement has been deeply rooted in their hearts. "Now, we are our own masters and the most beautiful stars in the village. As long as we work hard and study hard, the days will be sweeter in the future. "

  In Qianjin Village, Naizerbagh Town, Kashi City, Buayishamu Abdul Reyimu’s "Beautiful Hair Salon" is well-known, with hairdressing, makeup, styling and dress rental. With superb technology and enthusiastic service, the 95-square-meter store is full of customers every day.

  In the past three years, she has recruited 15 women from surrounding villages as apprentices, and 8 of them have started their business in various villages and towns in Kashgar. "Beautiful hair salon" has transformed Buayishamu from a full-time rural housewife into a professional woman and a leader of the masses to get rich. Now she is also the part-time vice chairman of the Kashgar Women’s Federation.

  "The love of beauty is a woman’s nature. In the past, everyone hid their love for beauty, but today it is different. Women in southern Xinjiang have gone out of their homes and entered the workplace, and they have the courage and confidence to pursue beauty. " Buayishamu told the sisters in the village that the love of beauty is not the patent of city people, and the love of beauty of girls in our village is not bad at all.

  The change of spirit:

  Cultural identity refines "the power of mind"

  There is a Kurban Tulum Memorial Hall in Tuogerigazi Village, Tuogerigazi Township, Yutian County, Hotan area. The historical photos and documents are quietly displayed, telling a touching story: In 1950s, Kurban Tulum, a farmer from Hotan, wanted to ride a donkey to Beijing to visit Chairman Mao in gratitude for the Communist Party of China (CPC).

  In the memorial hall, there are an endless stream of visitors. The precious spiritual wealth left by Uncle Kuban has infected generations of cadres and masses in southern Xinjiang, inspiring them to forge a sense of community of the Chinese nation.

  When Uncle Kuban lived, it was impossible to ride a donkey to Beijing. In the end, he entered Beijing by train. On November 17th, 2023, Abu Sameti Keremu, a young man from Yingwustan Township, Kashgar City, gave Uncle Kuban a dream. After 280 days, he walked more than 5,000 kilometers to Tiananmen Square to watch the flag-raising ceremony. His inspirational story caused a sensation all over the Internet.

  On the Internet, Abu Sameti named himself "Hiking Abu". He told reporters: "I have heard the story of Uncle Kuban riding a donkey to Beijing since I was a child. This time, I walked to realize my dream. First, I helped Uncle Kuban realize his dream, and I also wanted to bring my hometown people’s love for the motherland to Beijing."

  On the way to Beijing, Abu Sameti was not smooth sailing. But the scenery along the way and a new understanding of the mountains and rivers of the motherland, the care and support of online and offline friends, let him go forward bravely. "I got a lot of help along the way, felt the great unity of the Chinese nation, and the blessings of my hometown people. These are my greatest motivation."

  In the hearts of the people in southern Xinjiang, the capital Beijing is a symbol of the great motherland.

  It was Beijing that helped build Hotan. From the construction of cultural facilities such as cultural centers, libraries, museums, to the creation of literary and artistic masterpieces such as Five Stars Going Out of the East, we have also carried out in-depth "soil-moistening projects" for young people, and continued to hold various activities such as "I have a home in Beijing" and "Love the motherland and enter Beijing" summer camp. In November 2023, it also helped hotan teachers college to set up "one hospital and three centers", namely, Yutian College.

  "Cultural identity is the deepest identity. In Hotan, I can deeply understand the profound connotation, charm and influence of Chinese civilization and Chinese excellent traditional culture. We will work together to continue the Chinese context in Hotan and promote the creative transformation and innovative development of Chinese excellent traditional culture. " Li Zhi, deputy secretary of the Hotan prefectural committee, secretary of the Party Committee of Beijing Aid Xinjiang Hotan Command and commander, said.

  In southern Xinjiang today, the work of building a strong sense of community of the Chinese nation is being effectively carried out in a tangible way, providing a more powerful value guide for the people of southern Xinjiang to unite and struggle.

  In the coming winter vacation, a group of Kashgar children will go to Shanghai to study and exchange. They are award-winning authors of the "Magic Pen and Good Horse" Cup "Chinese Creation Myth" theme painting and calligraphy competition. This calligraphy and painting contest is the first season of a series of activities "Love the beauty of Chinese civilization" planned by the Shanghai counterpart support headquarters in Xinjiang.

  Calligraphy and painting, reading club, recitation performance … … "The Chinese myth of creation is the spiritual root of the Chinese nation and the ‘ Origin ’ One of the important elements, Kunlun Mountain, is located in southern Xinjiang. Planning this activity is to hope that the children in Kashgar will understand the rich spiritual strength contained in the Chinese creation myth story through in-depth understanding. " Meng Qingyuan, deputy secretary of Kashi District Committee and commander-in-chief of Shanghai counterpart support Xinjiang work front headquarters, came to talk.

  Under the guidance of the Party’s general plan of governing Xinjiang in the new era, the work of "depolarization" has achieved remarkable results in southern Xinjiang today, and the cultural power to moisten Xinjiang is dynamic and generate, and the patriotic enthusiasm of the people in southern Xinjiang is even more intense.

  It’s late winter, and it’s freezing in southern Xinjiang. However, what the reporters have heard and witnessed is a brand-new spirit of cadres and masses of all ethnic groups in southern Xinjiang. They are more confident, more active and more energetic. This is the enthusiasm for forging ahead in the new era and new journey, and it is the "power of the heart" condensed in the consciousness of the Chinese national community.

  There was a video that showed a Tik Tok blogger riding in shache county when he met local students who had just left school. When asked about their nationality, a boy blurted out "Chinese nation" without hesitation, confident and loud.

  The boy’s name is Yimiran Oblikasmu, and he is a primary school student in Huoshilafu Township, shache county. On November 21st, 2023, Yi Miran came to Shanghai in the performance of "Pusha is deeply in love and draws Xinjiang together" in 2023. He told everyone that since kindergarten, the school teachers have educated everyone that there are 56 ethnic groups in China, and we are all members of the Chinese nation. Therefore, when asked what nationality he was, he blurted it out and the audience applauded for a long time.

  "Young people’s wisdom makes the country wise, young people’s wealth makes the country rich, and young people’s strength makes the country strong … …” Children in Aldee Village, Bostam, Lasqui Town, Hotan City were dressed in white double-breasted jackets with the word "China" striking on their chests. They recited Liang Qichao’s "Young China" in chorus, full of youthful spirits and thunderous applause from the audience.

  This is a party in Aldee Village, Bostam, which the reporter experienced personally. That night, the venue of the village Committee was packed, with recitation, dance and sitcom … … All the programs are written and performed by villagers. Although the costumes are not exquisite, the contents are brilliant. The Journey to the West, a short dubbing play, is the villagers’ favorite performance — — The Tang Priest is kind-hearted, Wukong is full of heroic spirit, Bajie is naive, and the Buddha Guanyin method is solemn … … There are at least five groups of "Tang Priests and Apprentices" in the village. Although the performance is not professional, the audience below clapped their hands red — — It’s hard to imagine that this village was once famous for its chaos.

  Yu Haifeng, secretary of Hotan Municipal Party Committee, watched the party with reporters. This situation changed from chaos to governance. Compared with the past and the present, he had mixed feelings and slowly said eight words: "As long as you work hard, you will change!"

  Yes, in the process of solidly promoting the practice of Chinese-style modernization in Xinjiang, after the baptism of the great power of the modern civilization of the Chinese nation, great changes are taking place in southern Xinjiang.

  The natural environment in southern Xinjiang is poor, the industrial base is weak, and long-term stability has a long way to go … … But as long as we work hard, it will change and let the world see a stable, harmonious, righteous and full of hope in southern Xinjiang.

  Count the great changes in southern Xinjiang, but also look at the present!

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A "bed" and "yue longmen"! Breaking through 0.01 mm, the core key technologies continue to surpass.

  CCTV News:The technical level of high-end CNC machine tools is one of the standards to measure a country’s core manufacturing capability. In 2022, China Machine Tool won the first place in the world with an output of 182.3 billion yuan. However, being big but not strong is the biggest bottleneck restricting the development of machine tools in China. How to achieve a breakthrough in high-end machine tool manufacturing?

  This is the user distribution map of Shenyang Machine Tool released this month, covering many key industries such as energy, rail transit, automobile and construction machinery. On the day of the reporter’s investigation, Dong Lingyun, Minister of Strategy and Operation Department of Shenyang Machine Tool, was about to pay a return visit to users with the technical service department on the experience of using Longmen series new products.

  Thanks to the substantial improvement of core technical indicators, Longmen series of new products have been highly recognized by users. The reporter learned that in the past year, Shenyang Machine Tool set up 35 scientific research teams to overcome more than 10 core key technologies such as the design and manufacture of high-end CNC machine tools, and R&D investment accounted for 11.9% of total sales revenue. Dong Lingyun has worked in Shenyang Machine Tool for 30 years. In his impression, the company’s R&D investment in 2022 is the highest.

  Break through 0.01 mm, core key technologies continue to surpass

  Increasing the spindle speed can improve the working efficiency, machining accuracy, stability and reliability of the machine tool, which are also several important indicators to judge whether the machine tool is high-end. At present, in terms of machining accuracy, the Longmen series products of Shenyang Machine Tool have successfully crossed the industry threshold of 0.01 mm.

  In the production workshop, the reporter met Yan Haoming, the project chief engineer of Longmen Machine Tool series products, who was testing the 35th guideway test piece on the new product. Guide rail is one of the most easily worn core components on machine tools, and its quality directly affects the machining accuracy of machine tools. At present, most domestic quenching technologies can only process parts with a length of 2 meters, but Yan Haoming and his team successfully challenged the quenching of parts with a length of 11 meters.

  Yan Haoming told reporters that the positioning accuracy of this large-volume gantry machine tool in the world reaches 0.01 mm, which belongs to the precision level. At present, the Longmen series products of Shenyang Machine Tool have successfully crossed the industry threshold of 0.01 mm. At this stage, they are constantly improving the manufacturing level of core components to make machine tools more stable and reliable.

  Numerical control system is the key core component of numerical control machine tool, which is responsible for the coordination of various actions during the operation of the machine tool. The CNC system independently developed by Shenyang Machine Tool has reached the world advanced level in some functions.

  Make up the shortcomings and increase the capacity to help the high-end machine tool industry get rid of difficulties

  During the interview with Shenyang Machine Tool, the reporter also found that the factory now has to control the production of machine tools in real time every day, work overtime to ensure that orders are delivered on time, and even take three shifts for key projects. However, it is hard to imagine that a few years ago, this enterprise almost went bankrupt.

  Shenyang Machine Tool has always been the vanguard of China machine tool industry, and its products and technologies represent the overall development level of China’s machine tool industry. This machine tool is the first lathe developed by Chinese himself. It once appeared on 2 yuan paper money published in 1960, commonly known as "Turner’s two yuan".

  In 2011, Shenyang Machine Tool ranked first in the global machine tool list with sales of 18 billion yuan. Unexpectedly, the global machine tool industry market has become saturated. At this time, foreign machine tool industry began to develop and reserve new technologies for high-end machine tools, and China machine tool industry fell into the "low-end trap". In 2018, Shenyang Machine Tool was in high debt and fell into bankruptcy crisis.

  In order to help Shenyang Machine Tool out of the predicament, the state, provinces and municipalities have successively issued policy documents to support the reform and development of Shenyang Machine Tool. The 22nd meeting of the leading group of state-owned enterprises in the State Council reviewed and approved the Comprehensive Reform Plan of Shenyang Machine Tool Factory, and incorporated Shenyang Machine Tool into the pilot unit of comprehensive reform of state-owned enterprises in Northeast China.

  The implementation of the comprehensive reform plan has played a positive role in solving the dilemma of Shenyang machine tools.

  In 2019, with the support of national ministries and commissions and provincial and municipal governments, General Technology Group implemented strategic restructuring of Shenyang Machine Tool. To meet the needs of national key fields, Shenyang Machine Tool has implemented a three-step strategy of "supplementing the shortcomings, improving the level, and arming itself", supplementing the manufacturing capacity and technological shortcomings, upgrading the grade and level of core equipment, and upgrading the existing equipment by relying on its own technology and core equipment. After reorganization, Shenyang Machine Tool has turned losses into difficulties within three years.

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There is a recharge routine behind the free trial reading of soft porn novels in the information App.

    Recently, Mr. Zhang, a reader in Beijing, told the reporter of the Rule of Law Daily that when he browsed the news on the information platform, he found that there was recommendation information of soft pornographic novels on the platform. The beginning of the novel was not as direct as that described in pornographic novels, but it would make people think, and there was a charge for continuing reading.

  "This information platform has a wide audience, and this App was downloaded on the tablet used by my children. If you are exposed to such novels, it will definitely have a bad influence. " Mr. Zhang said that advertisements for soft pornographic novels have appeared on large information platforms, and there is still suspicion of inducing recharge. This issue needs to be paid attention to.

  To this end, the reporter conducted an investigation and interview.

  □ Our reporter Han Dandong

  "Male nurse dictated: Night shift, I heard … …” This is a message displayed on an information App, with the word "story" in the lower left corner and "57,000 people have read it". The top and bottom of this information are news information.

  Diankai is a novel from the perspective of a male nurse. The content of the trial reading is relatively "implicit", and it comes to an abrupt end when "I can’t control myself any more under the teasing of Rebecca". The following is "As low as 0.3 yuan/day, members can unlock the full text".

  Recently, under the guidance of Mr. Zhang from Beijing, the reporter of "Rule of Law Daily" opened the above information App and saw this information. The reporter’s investigation found that not only this information App, but also many apps have promotion advertisements similar to soft pornography and even pornographic novels.

  Experts interviewed believe that pornographic novels appearing on information apps are not literary in themselves, and their purpose is to drain and make profits. They are suspected of violating laws and regulations and need to be rectified. The platform should conduct a necessary and appropriate review of information content advertisements in a prudent manner, and the regulatory authorities should also promptly investigate and deal with such pornographic information and induced recharge.

  Soft pornographic novels are mixed with news information.

  "This is too blatant!" Not long ago, when Mr. Wang of Tianjin was browsing the news on an App, he saw a novel message entitled "This book is so exciting that it takes an afternoon at first glance", and it was accompanied by "pictures of beautiful women". He casually clicked in and took a look, and the content of the trial reading was unsightly, "like a little yellow man."

  As he was in a public place, he quickly turned off the interface and felt his cheeks burning. Then I continued to browse other news, but without a few strokes, this information appeared again. "I just want to watch the news, but the platform insists on pushing this pornographic novel to me, which is too much." Mr. Wang said.

  Mr. Zhao has encountered a similar experience. Mr. Zhao works in a company in Pudong New Area, Shanghai. When commuting by subway, he is used to reading news and information by brushing his mobile phone. He found that there are many soft erotic and sexually suggestive novels on some information platforms.

  "Novel advertisements are very eye-catching. Try to read a lot of suggestive language, which makes people want to read on. But when it comes to ‘ Key link ’ The novel was interrupted, and the following is the charging link. " Mr. Zhao said.

  According to the respondents’ tips, the reporter downloaded a variety of apps and found that the novel promotion advertisements mixed with information and news did contain some soft pornographic content, but they often did not show "sex" directly, but mainly described the fascinating scenes, and they would come to an abrupt end when they felt that pornographic plots were about to appear. "It may not have touched on any expressions related to pornography, but readers will know what they are writing at a glance." Mr. Zhao said.

  Searching for keywords such as "novels" on these apps will also trigger the advertising push of such soft porn novels. In addition, the reporter’s investigation found that this kind of soft erotic novels also have their presence in some browsers, short video platforms and search platforms. For example, on a search App, every time a reporter crosses three or four messages, he will see such soft porn novels pop up.

  According to Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, this novel advertisement form first appeared on some platforms used by minors, and then extended to various platforms. The novel advertisement unlocked the "trilogy" through platform drainage, WeChat official account /App jump and payment, allowing users to pay to read the remaining chapters.

  "The platform generally adopts programmatic buying advertising mode when setting fixed advertising space, and the platform is responsible for setting advertising space, and the advertising content is handled by the trading center. However, no matter what form of distribution is adopted, the platform should strictly review the content and authenticity of advertisements. " Zhu Wei said.

  There is a hidden recharge routine behind the free trial reading.

  Respondents said that as adults, you can understand at a glance that this kind of soft pornographic novel advertisement aims to attract users to click and pay.

  The reporter saw that on a search App, novel advertising discourses such as "completely above the head and high content passion" abound. Once clicked, it will jump to the novel trial reading interface, with a sexy female picture at the top and constantly beating. The text of the novel is only a few lines, and the content is quite provocative. Tip below: To be continued, the space is limited, and the follow-up content is more exciting. Pay attention to the study and read the original text.

  After the reporter kept clicking according to the guidelines, he finally entered the "×× study room". "The content is exciting, and the platform does not allow it to be displayed. Please press the tips below to continue reading." The reporter found that after some "hard" operation, the content inside was more explicit than the advertisement and trial reading of the novel, and it was undoubtedly classified as pornographic novel. After browsing Chapter 2, the system prompts: "Support genuine creation, and continue reading after unlocking". Below are different recharge quotas, ranging from 29 yuan to 199 yuan.

  The recharge amount will be converted into "book currency", and readers need to use book currency to unlock each chapter. Although there are paid unlocking channels, if you don’t choose to recharge, readers can’t know the price of each chapter.

  On another App, the reporter found that a variety of soft erotic novel advertisements also have a recharge routine. After a free trial reading, some of them are paid content, each chapter is 110 "book coins", and the minimum recharge amount is 39 yuan, which can be exchanged for 3,900 "book coins". The reporter randomly opened a novel with 1612 chapters. After reading it, a total of 176,660 "book coins" were needed, equivalent to 1,766.6 yuan.

  For these contents that are not suitable for children, when the reporter prepares screenshots, the interface pops up with a prompt: "The current interface involves private content, and screenshots are not allowed."

  Some online writers told reporters that most of these novels are written by online writers, who will describe soft pornographic scenes at the beginning to attract readers’ attention and pay for reading. After paying, some subsequent chapters involve pornographic content, and some do not, that is, routine readers and induce recharge consumption.

  "This kind of online text can’t be called a work at all. It is not literary in itself and should be characterized as illegal content. The behavior of online writers to drain and profit from this is also suspected of breaking the law, polluting the network environment and seriously infringing on the physical and mental health of young people. " Zhu Wei believes.

  The platform should adhere to the obligation of prudent review.

  The reporter noticed that many of these soft erotic novels and erotic novels were pushed by pop-ups.

  The interviewed experts suggested that the relevant ministries and commissions had jointly issued the Administrative Regulations on Internet Pop-up Information Push Service (hereinafter referred to as the Administrative Regulations), and the Internet Pop-up Information Push Service Provider should implement the main responsibility of information content management, establish and improve four management systems, including information content review, ecological governance, data security and personal information protection, and minor protection. It is clear that "whoever pops the window is responsible".

  Zhu Wei said that the "Management Regulations" focus on solving problems in key links such as pop-up news information push, pop-up information content guidance and pop-up advertising, and form a more comprehensive and three-dimensional law enforcement system. The next step is to strictly enforce the law and compact the platform responsibility.

  Zhang Yanxia, a senior partner of Beijing Jingshi Law Firm, believes that according to the Management Regulations, the platform can decide whether to publish advertisements. In the process of advertising, the platform charges advertisers’ advertising fees, and from the perspective of consistent rights and responsibilities, the platform should also bear certain regulatory responsibilities. Consumers trust the platform, so they will also have some trust in the advertisements published by the platform, which also objectively requires the platform to have the obligation to review the advertisements. At the same time, due to the limitation of information asymmetry and professional ability, the platform should fulfill its "prudent review obligation" for advertising release and conduct necessary and moderate review of advertising content.

  "This ‘ Prudent review obligation ’ Between complete formal review and substantive review, it is a high duty of care rather than a basic duty of care, that is, the platform is required to review advertisements from the perspective of professionals rather than ordinary people. " Zhang Yanxia said.

  Regarding how to control the chaos of soft pornographic novel advertisements, Zhang Yanxia said that for Internet companies, they should be responsible for netizens and focus on the long-term development of the company to ensure that the content and publishing methods of the platform are legal and compliant, including the pushed advertising content. Legal and compliant, and enhance the ability to distinguish through technical means. The regulatory authorities should strengthen supervision, set up convenient reporting channels, respond to the concerns of the masses in a timely manner, and increase penalties for platforms that refuse to change their education.

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An exclusive report by the reception desk on the investigation report that Northwestern Polytechnical University was attacked by NSA network in the United States (Part II)

On June 22 this year, Northwestern Polytechnical University issued a "Public Statement" saying that the school was attacked by overseas cyber attacks, and then the Xi ‘an police officially filed an investigation. The China National Computer Virus Emergency Response Center and 360 Company jointly formed a technical team to participate in the technical analysis of the case, and on September 5, the first "Investigation Report on Northwestern Polytechnical University’s Cyber Attacks by NSA in the United States" was released. The investigation report pointed out that the source of this cyber attack was the specific intrusion action office under the National Security Agency (NSA). Today (27th), the technical team released the investigation report on related cyber attacks again. The report revealed that during the cyber attack on Northwestern Polytechnical University, the Office of Specific Invasion Action (TAO) built a (so-called) "legal" channel for remote access to the core data network of infrastructure operators in China, and achieved the infiltration control of China’s infrastructure.Details > >

  A number of evidences show that the National Security Agency (NSA) is behind the scenes.

  The investigation report revealed that the Office of Specific Invasion Operations (TAO) under the National Security Agency (NSA) exposed a number of technical loopholes and made many operational mistakes in the process of cyberattacks on Northwestern Polytechnical University. Relevant evidence further proved that the behind-the-scenes attack on Northwestern Polytechnical University was the NSA.

  The investigation found that when using tipoff activation command and remote control of NOPEN Trojan, the Office of Specific Invasion Operations (TAO) under the National Security Agency (NSA) must operate manually, and the actual working time of network attackers can be analyzed from the attack time of these two tools.

  First of all, according to the big data analysis of related cyber attacks, 98% of cyber attacks on Northwestern Polytechnical University are concentrated between 21: 00 and 4: 00 am Beijing time, which corresponds to 9: 00 to 16: 00 EST, and belongs to the domestic working time in the United States. Secondly, there was no cyber attack on Northwestern Polytechnical University on all Saturdays and Sundays in the United States. Thirdly, by analyzing the unique holidays in the United States, it is found that the "Memorial Day" in the United States has three days off, and the "Independence Day" in the United States has one day off. During these four days, the attacker did not carry out any attack and theft. Fourth, after a long period of close tracking of the attacks, it was found that all cyber attacks were silent during the Christmas period. Judging from the above working hours and holiday arrangements, those who attack and steal secrets against Northwestern Polytechnical University are unscrupulous and undisguised in their activities according to the schedule of working days in the United States.

  Du Zhenhua, Senior Engineer of National Computer Virus Emergency Response Center:TAO’s cyber attack on Northwestern Polytechnical University shows that the technical complexity is relatively high, the attack cycle is relatively long, and the workload of manual operation is relatively large, so under such conditions, the probability of human error is relatively high. Then these mistakes can be used by us to analyze the attribution. According to the attribution analysis, for example, the instruction string leaked in the accident this time, as well as some characteristic strings in the code, then the characteristics of this natural language reflected by it are in line with the characteristics of this English-speaking country.

  During the long-term tracking and reverse osmosis of network attackers, the technical team found that the attackers have the following language characteristics: First, the attackers have the habit of using American English; Second, the internet devices associated with the attackers are all equipped with English operating systems and various English-language applications; Third, the attacker uses the American keyboard for input.

  360 company network security expert Bian Liang:For example, we caught it once. During the attack, its command to send a script was wrong, wrong, and wrong. Then, this tool will prompt the attacker, and if something goes wrong, it will return the error information to the attacker to give him a hint. This information includes the attacker’s current operating system environment, which actually exposes that the attacker’s related information is the US War Office (TAO).

  The technical team found that at 5: 36 on May 16th, 20 ××× Beijing time, the cyberattacker used the springboard machine located in South Korea (IP: 222.122. ××××××) and attacked Northwestern Polytechnical University again with the NOPEN Trojan. When trying to invade and control a network device after the third-level infiltration of the intranet of Northwestern Polytechnical University, there was a human error when running the upload PY script tool, and the specified parameters were not modified. After the script is executed, an error message is returned, which exposes the working directory and the corresponding file name of the attacker’s online terminal. From this, it can be known that the system environment of the Trojan control terminal is Linux system, and the corresponding directory name "/etc/autoutils" is the special name of the directory of network attack weapons tools of the specific intrusion action office (TAO).

  The error message is as follows:

  Quantifier follows nothing in regex; marked by <– HERE in m/* <– HERE .log/ at https://news.cctv.com/2022/09/etc/autoutils line 4569

  The technical team found that 16 of the 41 different cyber attack weapons used in the attack on secrets of Northwestern Polytechnical University were completely consistent with the TAO weapons exposed by the "shadow broker" in 2016; Although 23 tools are not exactly the same as those exposed by the "shadow broker", their genetic similarity is as high as 97%, and they belong to the same type of weapons, but their related configurations are different; The other two tools can’t correspond to the "Shadow Broker" exposure tool, but they need to be used together with other cyber attack weapons tools of TAO, so these weapons and tools obviously have homology and belong to TAO.

  360 company network security expert Bian Liang:Every program developer or author will have his related habits, for example, it is similar to our writing style, and he won’t easily change this habit in a day or two, so the program is the same. There are many such logics in it, and its algorithm includes its data structure, so we will grasp this habit through our analysis and make a comprehensive comparison to find out whether it belongs to such an attack weapon of the same type or the same family and gene.

  The comprehensive analysis of the technical team found that in the tens of thousands of cyber attacks against targets in China, especially the thousands of cyber attacks launched against Northwestern Polytechnical University, some weapons used in the attack process were implanted with Trojans before the "shadow broker" exposed NSA weapons and equipment in 2016. According to NSA’s behavior habits, the above weapons and tools are likely to be used by TAO employees themselves.

  NSA invades China’s infrastructure-related equipment and steals user privacy data.

  It is understood that the technical team conducted forensic analysis on the traces of cyber attacks suffered by Northwestern Polytechnical University and the on-site environment through relevant technical means, and judged the attack methods and time of the specific intrusion action office (TAO) under the National Security Agency (NSA), and disclosed typical cases of related cyber attacks.

  1. Steal key sensitive data such as password and operation record of remote business management account of Northwestern Polytechnical University.

  According to the investigation report, the specific intrusion action office (TAO) under the National Security Agency (NSA) installed a sniffing tool "drinking tea" in the operation and maintenance management server of Northwestern Polytechnical University, and secretly sniffed and stole the remote maintenance management information of the operation and maintenance management personnel of Northwestern Polytechnical University for a long time, including the password of the network boundary device account, the access rights of business devices, the configuration information of routers and other devices.

  The technical team found that the types of network equipment sniffed by Northwestern Polytechnical University include fixed Internet access network equipment (routers, authentication servers, etc.), core network equipment (core routers, switches, firewalls, etc.), and also important equipment (data service platforms, etc.) of communication infrastructure operators, including account number, password, equipment configuration, network configuration and other information.

  At 6: 52 on December 11th, 20××× Beijing time, TAO used the proxy server (IP: 130.54 .××××××) located in Kyoto University of Japan as an attack springboard, illegally invaded the "telnet" management server of the operation and maintenance network of Northwestern Polytechnical University, uploaded and installed the NOPEN Trojan, and then controlled its intranet monitoring and management server in cascade. Both of the above servers had been installed with "tea drinking" sniffing in advance. TAO remotely controls the Trojan to retrieve and download the compressed and encrypted monitoring record file, and then clears the trace and exits. Stealing data includes the management account number, password, device configuration, network configuration and other information of routers and core network devices (core routers, switches, firewalls).

  2. Steal the configuration files and log files of network equipment operation and maintenance in Northwestern Polytechnical University.

  The specific intrusion action office (TAO) under the National Security Agency (NSA) of the United States has long attacked and invaded the network operation and maintenance management server of Northwestern Polytechnical University, secretly stealing network equipment operation and maintenance configuration files and log files.

  At 10: 41 on October 11th, 20××× Beijing time, TAO invaded and controlled an intranet server of Northwestern Polytechnical University through a proxy server located in Korea (IP: 210.115 ××××××). At 10: 48, after two lateral moves, TAO invaded another intranet server, accessed the regular task configuration scripts in a specific directory, and retrieved 14 configuration files for regular tasks. Subsequently, these 14 files were stolen at one time, which can be used to perform regular cleaning, backup, power check and other operations.

  3. Infiltration control of China infrastructure core equipment.

  The specific intrusion action office (TAO) under the National Security Agency (NSA) of the United States used the password of the stolen network equipment account to enter the service network of an infrastructure operator in China as a "legitimate" status, control the related service quality monitoring system, and steal the user’s private data.

  At 22:53 on March 7th, 20××× Beijing time, the Office of Specific Invasion Operations (TAO) of the National Security Agency of the United States attacked and controlled the service server of an infrastructure operator in China through the attack agent 148.208××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

  At 15:02 on the same day, TAO saved the queried user data in the directory of the attacked server/var/tmp/.2e434fd8aaee73e1/ERF/out/f/,and then packaged it and sent it back to the attack springboard. Subsequently, the attack traces such as infiltration tools and user data uploaded during the process of stealing secrets were quickly removed by special tools.

  Du Zhenhua, Senior Engineer of National Computer Virus Emergency Response Center:TAO used many kinds of cyber weapons in this attack against Northwestern Polytechnical University, specifically, such as acid fox, so it belongs to a typical loophole-breaking weapon. Through this middleman attack, it can deliver other cyber weapons to the victimized host in the intranet, such as anger spraying and never disclosing such persistent control weapons. It can further attack and penetrate the intranet according to this control instruction sent by TAO remotely, and move horizontally. It can deploy weapons like sniffing and stealing secrets. By sniffing and stealing weapons like drinking tea, it can steal more remote management host account passwords.

  360 company network security expert Bian Liang:Drinking tea is a weapon, which is similar to a spy in our war. It can eavesdrop on our traffic data in the network. Through the monitoring of network data, it can steal sensitive data and information related to us, just like there may be a third party listening through the wall when we are chatting.

  According to the analysis of the technical team, the Office of Specific Invasion Operations (TAO) under the National Security Agency (NSA) of the United States used the same combination of weapons and tools to "legally" control the telecommunications infrastructure networks in no less than 80 countries around the world. The technical team cooperated with the partners in Europe and Southeast Asian countries, successfully extracted and fixed the samples of the above weapons and tools, and successfully completed the technical analysis, which is planned to be released to the public in due course to help the world jointly resist and prevent the network penetration attack of NSA.

  Maintaining network security is the common responsibility of the international community.

  After continuous hard work, the technical team successfully locked in the target node, multi-stage springboard, main control platform, encrypted tunnel, attack weapon and original terminal that launched the cyber attack on Northwestern Polytechnical University by the Specific Invasion Action Office (TAO) under the National Security Agency (NSA), found the identity clues of the attacker, and successfully identified the true identities of 13 attackers.

  According to the report, the National Computer Virus Emergency Response Center and 360 Company jointly formed a technical team to participate in the technical analysis of this case. The technical team received the full support of partners from some countries in Europe and Southeast Asia, and comprehensively restored the overall profile, technical characteristics, attack weapons, attack paths and attack sources of the related attacks, and initially identified that the related attacks originated from the specific intrusion action office (TAO) of the National Security Agency (NSA). This series of research reports will provide reference cases for countries around the world to effectively discover and prevent TAO’s follow-up cyber attacks.

  Professor Zuo Xiaodong, School of Cyberspace Security, School of Public Affairs, University of Science and Technology of China:Because the network attack is cross-border, it is extremely difficult to trace the source of the network attack, both technically and procedurally.

  Experts say that cyberspace is the common home of mankind, cyber attacks are a common threat facing the whole world, and maintaining network security is the common responsibility of the international community. In response to such cyber attacks, it is even more necessary for relevant countries to work together to find out who is behind the scenes.

  On September 8, Yang Tao, Director of the Department of American Studies of the Ministry of Foreign Affairs, made solemn representations to the US Embassy in China on the cyber attack and theft of secrets by the United States against our Northwestern Polytechnical University.

  Yang Tao pointed out that a few days ago, China National Computer Virus Emergency Response Center and 360 Company released an investigation report on the cyber attack carried out by the subordinate departments of the National Security Agency in China, and the relevant facts were clear and the evidence was conclusive and sufficient. This is not the first time that the US government has carried out cyber attacks and stolen sensitive information against China institutions. The actions of the United States seriously infringe on the technical secrets of relevant institutions in China and seriously endanger the security of key infrastructure, institutions and personal information in China, and must be stopped immediately.

  (CCTV reporter Hou Jun Chen Lei Zhang Gang Dong Liangyan Chen Qingbin Han Yuxu)

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Which MPV home model is recommended? This one is better than the Trumpchi E8

  In recent years, some models with more space and more seats have become more and more popular among home users. Cars like MPVs, which were more used in business scenarios in the past, are gradually becoming popular in households. So which MPV home model is recommended? Among the more popular MPVs today, the sales performance of SAIC MAXUS G70 and Trumpchi E8 is difficult to compare. Which of these two cars is more suitable for home use? Let’s compare them today.

SAIC MAXUS G70

  SAIC MAXUS G70 is more aggressive

  The power configuration can be said to be the core of a car. From the perspective of the power performance of the G70 and Trumpchi E8, the "three major components" of the Trumpchi E8 are relatively old, and the 2.0T engine acceleration performance is not satisfactory. Basically, when it reaches 60km/h, it obviously feels heavy and weak. Many people pay attention to the hybrid technology of this car, but there are actually no big surprises.

  Relatively speaking, the G70 with a 2.0T turbocharged engine performs even better. The maximum power of this car reaches 172kW and the peak torque reaches 360N · m, which brings more surging power. The acceleration performance is also remarkable. The transmission system is equipped with a 9AT gearbox, and the overall driving control is smooth and silky.

SAIC MAXUS G70

Trumpchi E8

  The MAXUS G70 is more comfortable

  MPV models have always been known for comfort, and the G70, which adopts the world’s first Quapact multi-link independent rear suspension frame, solves the limitation that traditional MPV models cannot have large space and high chassis comfort at the same time, making the driving experience better. In addition to providing ample riding space, it is also equipped with NAPPA leather seats and has a 2×2 matrix three-dimensional foam layer, which can bring comfortable support even if you are sedentary for a long time, and is more relaxed during long-distance travel. Not only that, but the G70 is also the only model in the same class of MPV equipped with three-zone independent heating and cooling air conditioning. The main, co-pilot and rear rows can automatically adjust the temperature of the air conditioner according to the actual situation, creating a VIP-like travel experience.

  The configuration of the different versions of the Trumpchi E8 varies greatly. The configuration of the PRO version obviously has a larger gap than that of the MAX. There is no electric sliding door, the sunroof is relatively small, and the sound insulation design is relatively inferior. Even the MAX version has a certain gap in interior configuration with the SAIC MAXUS G70. The co-pilot has no heating and no ventilation. Although the second row is an electric seat, it is equipped with a variety of functions, but the multiple button-type design is cumbersome and complicated to adjust, which greatly reduces the riding experience. Moreover, the rear row is still a single-cooled air conditioner, and the somatosensory is not as good as that of the G70.

  SAIC MAXUS G70 is safer

  In addition to the above mentioned points, safety performance is often the decisive factor for various brands of cars in the market. The SAIC MAXUS G70 is based on the latest version of Euro NCAP and ANCAP crash test five-star safety standards. The body-in-white adopts a closed-loop frame structure and a high-strength steel ratio of over 80%, which can bring all-round safety protection. Not only that, the car is equipped with 4 airbags and 2 2.89m ultra-long side air curtains covering the front, middle and rear three rows, and the second and third rows are equipped with ISOFIX child safety seat interfaces, which help the whole family travel safely in multiple dimensions.

  In terms of safety configuration, the Trumpchi E8 has impact resistance, and the configuration of side air curtains and airbags is also comparable to that of the SAIC MAXUS G70. However, the third row of seats of this car is designed to turn down, and the backrest position is relatively rearward, which not only reduces the riding space of the third row seats, but also poses a greater safety hazard to the third row passengers in the event of a rear-end accident.

SAIC MAXUS G70

  Which MPV household model is recommended? From the current demand of household consumers, the purchase of MPV models, full power, large space, comfortable ride, and safe configuration are the primary considerations. To sum up, the comprehensive performance of SAIC MAXUS G70 will be more prominent, and the configuration in all aspects is more suitable for the needs of home users. The starting price is only 149,800 yuan, the starting threshold is lower, the price ratio is higher, and there are more good purchase gifts. Financial gifts: up to 4,000 yuan in interest, 24 periods of interest-free; Replacement gifts: up to 6,000 yuan in subsidies; Value-added gifts: value-added replacement insurance worth 10,000 yuan. If you are interested, you may wish to go to the local offline store for further understanding.

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You don’t understand the two-dimensional world: quickly understand "100,000 cold jokes"

Why is it so popular?

Wulitou+Japanese tucao+heavy taste+parody+good story = super popularity

    "100,000 Cold Jokes" was originally a cartoon drawn by cartoonist Han Wu. Since June, 2010, it has been serialized on a sinister website, and its popularity has exploded, with a total of 1.5 billion network hits and 73 million readings. In July 2012, the cartoon was turned into an animated series, which was serialized and played on the video website. It was clicked more than 10 million times in three days. By the end of the first season, the number of online clicks reached 1 billion, and the average number of single episodes was over 90 million times. Whether you have a concept or not, these figures mean that they are very popular. So, how does it do it?

Almost all the main characters in 100,000 Cold Jokes are taken from other classic works.

    This is first attributed to its nonsense style. Every episode of "Ten Lengs" cartoon is a spoof of other classic film and television works or popular elements on the Internet. Its main chapters are Hulu, Nezha, Pinocchio and Journey to the West, etc. The stories are closely related to the classic works involved in the title, or directly taken from them. Like the first episode of the first season, it tells the story of Nezha’s birth in the list of gods: Li Jing’s wife was pregnant for three years and gave birth to Nezha. Unexpectedly, he was born with an adult figure and was ugly. The author’s brain is wide open, which makes Li Jing redesign Nezha’s appearance like playing a computer game, so the latter becomes a monster with a face and a voice like a little girl, but with a huge figure and a very uncoordinated head and body.

    Secondly, the success of "Ten Lengs" is also inseparable from its Japanese-style spit throughout the whole article. The main characters spit almost all the time. They complain about the illogical behavior of other characters and even the unreasonable plot design of the creator with exaggerated tone and extremely fast speech speed, which makes the lines become a kind of self-mockery of the creator, and self-mockery is a kind of advanced humor. Its source of nutrition is the Japanese cartoon "Funny Comics Day and Peace" which is popular on the Internet, and the latter draws on the talents known as Japanese cross talk. This form of comedy is usually performed by two people, one is responsible for playing the fool and the other is responsible for finding fault with anger. Although it is imitation, the content of Ten Lengs is original, and it is closely related to the growth experience and cultural background of young audiences in China, so it has regained its vitality.

    Bad customs are also one of the reasons for the popularity of this series. Still taking the first episode of the first season as an example, after hearing the good news, Li Jing rushed into the delivery room and found that his wife had put a huge ball at the bedside, thinking it was a fetus. He was so angry that he was about to split the ball in half, but his wife stopped him, saying that it was just a nose excrement that she had been boring for more than three years. Another example is "Superman" in the first episode of the second season. The hero in the film is called "Shit Superman", and he can only become a superhero after shit. This evil custom is not limited to shit, but also the reproductive system: in the second episode of the second season, the protagonist must attack the weak position of dinosaurs to defeat them, and this weak position refers to the dinosaur’s "Little Tintin".

    The film is also full of references, parody or ridicule to other media, including computer games, movies, TV dramas, advertisements, news programs and works of art &hellip; &hellip; Excavate is set to be 100% empty-handed, and every time he raises his sword and cuts people, he is always caught by others inexplicably. This refers to computer games. The stool superman can’t change because of constipation, so the creator immediately inserted an advertisement of "Jushuang brand" Kaisailu here; The key parts of the dinosaur are mosaiced, which is undoubtedly a "tribute" AV film. We might as well think that each episode of "100,000 Cold Jokes" is completed by quoting and piecing together, and there are not many purely original plots and characters in this work.

    But this does not mean that "100,000 Cold Jokes" does not pay attention to stories. In fact, the reason why it can make people never tire of watching it depends on the story conflict hidden under the fancy packaging. Although an episode lasts only five minutes, it also follows the theory of Hollywood classic plays, putting the characters in a difficult position and letting them come out through their own efforts: Li Jing’s dilemma is that his wife gave birth to a monster; The dilemma of shit superman is that it can’t be pulled out. In the process of getting rid of the predicament, the protagonist will conflict with the external environment and other roles again and again. Conflict is the root of the story’s vitality and the key to shaping the characters.

Cold Dance, Li Shujie andHenry Lu

Who created 100,000 Cold Jokes?

Low-key original author+couple director+new company = high-profile works

    At the movie premiere on December 28th, Han Wu, a cartoonist who has always kept a low profile and never appeared in public, quietly appeared and answered his long-puzzled fans’ gender questions. Judging only from his appearance and voice, this young man is tall and thin, and he is more shy than Lu Hengyu and Li Shujie, directors of dramas and movies. "100,000 Cold Jokes" was originally just his work, but the serialization of "Hulupian" stopped. Unexpectedly, after the serialization of "The End of the World" resumed, it gained a lot of popularity. There is an evil spirit and the idea of making it into a series cartoon.

    Yaoqi is a comic sharing website launched in October 2009. Its full name is Yaoqi original comic DreamWorks, which belongs to Beijing April Star Network Technology Co., Ltd., which is a subsidiary of Shanda Network. Since its establishment, Yaoqi has always positioned itself as an Internet company. There is no comic book author in the company. It mainly obtains works through manuscripts and netizens’ contributions, and provides readers with all kinds of original comics such as fans, teenagers and girls. Cold Dance began to serialize comics in a sinister way by submitting a manuscript, and became the most popular star author of this website because of "100,000 Cold Jokes".

    In 2012, Lu Hengyu and Li Shujie, whose animation works have been published, were found. Both directors were born in 1980s, and graduated from the Central Academy of Fine Arts and the Animation Department of Shaanxi University of Science and Technology respectively. In 2006, Lu Hengyu made his feature film debut "Days in the Clouds" and met Li Shujie. They have worked in Chengdu Zhongxuan Digital, Beijing Huazang Guangming and Chengdu Katu Animation. In 2009, they collaborated on a series of short films "The City of Ivory", with Li Shujie as the director and Lu Hengyu as the screenwriter and producer. In 2012, Lu Hengyu and Li Shujie Studio was formally established to undertake the production of the drama version of 100,000 Cold Jokes, one episode per month, with the two co-writers and directors.

    At present, the business of Lu Hengyu and Li Shujie Studios has been greatly expanded, no matter whether it is evil or not. There is a demon spirit that began to move to the mobile animation market, providing content to the animation bases of operators such as mobile and telecommunications, and launching APP applications. At the same time, it also made a further breakthrough in the adaptation of animation film and television drama, produced another animated drama series "Duannao", and plans to turn it into a movie. In addition, it also paid attention to the development of peripheral products, launched shirts, business cards, etc. around the brand of "100,000 jokes", and cooperated with the publishing house to publish comic books of "100,000 jokes". At the end of 2012, Lu Hengyu and Li Shujie cooperated with Tencent to launch the 50-episode animated film "Brother Dead" based on the comic book of the same name.

Big movie producers, second from right and third from right are crowdfunding project investors.

How are big movies made?

Crowdfunding+tripartite investment+advertising placement+resource replacement =0 cost

    100,000 Cold Jokes is still directed by Lu Hengyu and Li Shujie, and it has been widely discussed since its preparation. This aspect is related to the large number of fans accumulated in comics and dramas, but it also benefits from its unique fund-raising method: crowdfunding. The so-called crowdfunding is to raise funds for the public. In March 2013, the crowdfunding project "100,000 Cold Jokes" was launched in roll call time, a professional crowdfunding website, becoming the first film crowdfunding project in China. By August of that year, the project had raised 1.37 million yuan from 5,533 people, and the production work started smoothly. Crowdfunding has also become a hot topic in the film industry that year.

    However, more than 1 million yuan is far from enough to make a movie. Some media said that the production and publicity cost of this film was more than 30 million. Chen Hongwei, the producer of the film and Wanda Pictures, also revealed that crowdfunding is more like a marketing move for the film. Judging from the attention of its harvest, this marketing can be said to be successful. In fact, before the crowdfunding project was launched, Wanda Pictures, Yaoqi and Xuandong Communication had already raised funds. Through crowdfunding, they not only expanded the audience of the film, but also learned about the possible reaction of the market in advance. In addition, they also took the opportunity to convey such a message to the outside world: "Ten Lengs" is trendy, and even its financing methods are at the forefront of the times.

    Advertising placement also brings a lot of money to the film. Suning.cn, Xiaomi Technology and China Merchants Bank all placed advertisements in the film. Compared with other films, the explicit degree of implanted advertisements in this film is staggering. In addition to showing the sponsoring brands in turn at the beginning of the film, the producer directly designed Xiaomi mobile phone and China Merchants Bank Card as the key props of the film, and the protagonist relied on them to save the world. In the course of the story, an advertisement for Suning Tesco was also unprecedented on the big screen. Like the drama version, the advertisement has become a funny stalk of this film. It is abrupt, but it makes sense, so it is easily accepted by the audience.

    With the replacement of resources, "Ten Lengs" has also received publicity and ticketing support from Sina, Guevara, Blueport and other media platforms. Suning.cn also put advertisements in more than 50 office buildings in Beijing for this cooperation. Coupled with the high-priced new media copyright, the big movie "100,000 Cold Jokes" has already recovered its cost before it was released. With Wanda’s powerful distribution system, it is not a problem for the film to make a profit on New Year’s Day. The producer’s box office expectation is 100 million yuan, which is obviously a very pragmatic goal in this era when the box office is over 100 million yuan. However, for this small-budget production, it already means a rich profit return.

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When it was the hottest, it stopped. At the age of 39, it turned red. Xie Miao: Fire does not depend on life.

For today’s young audience, the name "Xie Miao" may be a little strange. However, in the past 30 years, he used to be a kung fu child star, playing with Jet Li and other stars, and shaping a series of well-known roles such as Hong Wending.

However, when the performing arts career was booming, Xie Miao chose to take a break and go back to school to finish his studies. When he stepped into the film and television circle again, the special effects technology developed rapidly and the martial arts film market shrank. For various reasons, this road to comeback was not smooth for a time.

Xie Miao has tried to play many roles, and gradually found a track that suits her in recent years. With the series of online movies "Overlooking" and "Northeast never to lose", he returned to the audience’s sight.

Some time ago, "Northeast Police Story 2" starring Xie Miao landed in Yun Cinema and was recommended by many stars such as Jason Wu and Jing Wong. The flowing drama will bring the audience’s memory back to the era when martial arts films were popular.

People often feel sorry for Xie Miao: If more films were made at the peak, the results might be different. Xie Miao is able to shrug off, there are many possibilities in life, there is no need to be swayed by considerations of gain and loss after making a choice.

Stills of "supercilious"

Chatting with reporters about the past, Xie Miao felt that he had always been in a good mood. Whether it’s a fire or not depends on life, just like winning the lottery. At the age of 39, don’t worry about it. "You just make a good plan and move forward step by step."

Accumulate martial arts skills

Many viewers know Xie Miao from "Hong Wending". Being able to get this role depends on Xie Miao’s martial arts skills in the Children’s Palace.

When I was a child, Xie Miao’s parents asked him to choose an interest class based on the principle of "more skills than weight". Between dance and martial arts, Xie Miao chose the latter. After that, he ran three or four times a week to the Children’s Palace and practiced for one or two hours at a time.

The training process is hard. In Xie Miao’s words, "You didn’t know what a brotherhood of the Wolf is until you were in leg press". He occasionally makes a mistake, but on second thought, it’s all here. Just swallow it slowly.

After practicing for two years, Xie Miao successfully entered the No.1 Wushu Team of Children’s Palace. Although he was young, his movements were quite standard. Soon, he got an opportunity: the director Jing Wong and his party came to Beijing to choose actors for the film "New Shaolin Five Ancestors".

The assistant director took a fancy to Xie Miao and recommended him to audition. With outstanding performance, Xie Miao won the role of "Hong Wending". Maybe he didn’t even think of it himself, which became an important turning point in his acting career.

A child cooler than Hong Xiguan.

"A child who is cooler than Hong Xiguan"-this is the impression that Hong Wending left on some audiences. Xie Miao said, strictly speaking, "Five Ancestors of New Shaolin" is the first play I made, with many scenes and many opportunities to appear.

When filming this play, Xie Miao was only 9 years old. "The director knows that you don’t understand and won’t ask you to do complicated things, so he only gives some simple and direct guidance."

In one scene, Hong Wending followed Hong Xiguan down from the teahouse, and someone chased him out to fight. He suddenly looked back, and his cold eyes scared the other party to flee. "The director told me to turn around quickly and look fierce, and the final editing effect was not bad."

At that time, he was still young. Xie Miao had no idea about "filming". He just felt interesting. He didn’t have to go to school and could play with his peers. But the later he got, the harder he felt. "Now let me say which scene is the most interesting. I can’t remember it, so I feel very bitter."

Actor Xie Miao.

Xie Miao was hanged upside down by Weiya when he was photographed practicing two-finger Zen. Because he was upside down, including emotions and movements, he couldn’t do well at first, and he was severely criticized by the martial arts instructor.

He felt wronged, but it was useless to cry, and he still had to film. "Now sometimes I can see the back of that Hong Wending, who was secretly sobbing."

However, tears did not flow in vain. Under strict requirements, Xie Miao version of Hong Wending contributed a lot of famous scenes, such as the iconic "kicking in the sky" and the classic line after the camera swept, "It’s noon, I can’t stand it".

After the film was released in Hongkong, Xie Miao became a kung fu child star. Later, he and Jet Li starred in A Letter to Dad, which is also a classic in action movies.

Quality of life in the world of light and shadow

Not long after her popularity, Xie Miao listened to her mother’s advice, chose to take a rest and returned to Beijing to finish her studies. It was several years before he came back to shoot the TV series "Prime Minister Gan Luo Junior".

"People from his preteens, physical condition will change quickly, lost the unique cuteness of children, what are you going to play? I can’t play children, and I don’t like playing adults. It was right to go back to school at that time. " Years later, he explained.

The days of school are dull, but they are also the wealth given by years. Xie Miao walked out of the light and shadow world of martial arts, pondered the texture of life in trivial matters, gained a brand-new understanding of himself, and also accumulated experience for later playing a little person.

After graduating from college, Xie Miao participated in the film and television dramas such as The Legend of Shaolin Temple and Qi Jiajun, which were tepid. Later, he turned his attention to online movies, and with the roles of Cheng Blind and Li Hongqi, he became famous and played the movie heartily.

"Northeast Police Story 2" continued to write the story of Li Hongqi. Before shooting, Xie Miao did something first. "The police friends around me told me that I would habitually bring a package, which is not necessarily the size, and I gave it to Li Hongqi."

Now when talking about this movie, some viewers describe Xie Miao’s skill as "crisp and neat". During the filming, Xie Miao suffered minor injuries almost every day. "Most of the design of the play in the film is within my ability, but injuries are inevitable."

Stills of Northeast Police Story 2

For example, it’s cool to punch a broken wine bottle. Due to the limitation of production funds, the prop bottle is thick and hard, and the fist swings past, and the hand is easily cut and bled. Xie Miao is also used to it. "Take a look at the wound and ignore it."

An actor is selling crafts.

After his comeback, Xie Miao is often asked a similar question: Did he feel a gap when he became famous young?

"In others’ impression, the time when you were on fire has passed, and you don’t think you have any outstanding place now. Your value is definitely not as good as before, and you have to adapt yourself. " He answered frankly.

Xie Miao self-mockery how much to eat a little bit when I was a child, can step by step on the road of film and television, "although not so smooth, but not difficult. Because of this, I can persist until now. "

"Actor, you regard it as a job, do it seriously, sell the craft, and make money from the film, which means that your craft is ok; If not, then go back and ponder how to make the audience more recognized. " He said.

When not filming, Xie Miao runs and leg press every day to stay flexible. After the opening of the fight club near his home, he often went to learn judo-to make martial arts films, he had to keep his body in the most basic state.

Choosing a script is more cautious. In his view, actors choose roles, one is roles that are not particularly popular with the audience, and then blindly try; One is to play many roles of the same type, all of which are very pleasing, so I want to change my career and bring some freshness.

"At first, I tried many roles crazily, until Li Hongqi became blind, and suddenly I felt right, and the audience recognized it. Then I patted it first and shaped this kind of role." He said.

Text/Zhongxin. com reporter Shangguan Yun

Editor/cui wei

Editor in charge:

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The price reduction of Mercedes-Benz EQE SUV in Zhuhai is coming, with the lowest price of 406,000! Act quickly.

[car home Zhuhai Preferential Promotion Channel] Recently, a large discount has been welcomed in Zhuhai market, with the highest discount rate reaching 80,000 yuan and the lowest starting price being 406,000 yuan. This preferential activity is under way, and consumers who are interested in buying a car can click the "Check Car Price" button in the quotation form to strive for higher discounts.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV adopts the front face design to show the sense of luxury and technology, and the air intake grille adopts the closed design, which further strengthens its electric identity. The overall style is fashionable and futuristic, and the body lines are smooth and dynamic, showing the elegance and strength of Mercedes-Benz.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV has a body size of 4880*2032*1679 mm, a wheelbase of 3030 mm, and a front track and a rear track of 1649 mm and 1662 mm respectively. The side lines of the car body are smooth, outlining a dynamic outline. With 19-inch wheels, it adopts a two-color design, with 235/55 R19 in front of tyre size and 235/55 R19 in rear of tyre size, which improves the stability and driving experience of the car.

珠海地区奔驰EQE

The interior design of Mercedes-Benz EQE SUV is luxurious and full of technology. The leather-like seats provide a comfortable ride experience, and the main and auxiliary seats support electric adjustment, heating and ventilation functions, providing drivers and passengers with the ultimate comfort. In addition, the steering wheel is made of leather, with electric up-and-down and forward-and-backward adjustment functions, making driving more handy. The center console is equipped with a 12.8-inch touch screen and supports a voice recognition control system, which can conveniently control multimedia systems, navigation, telephones, air conditioners and skylights. The car is also equipped with multiple USB and Type-C interfaces and front wireless charging function to provide passengers with a convenient charging experience.

珠海地区奔驰EQE

Mercedes-Benz EQE SUV is equipped with an excellent electric engine with a maximum power of 300 kW and a maximum torque of 858 Nm, providing drivers with strong power output and a smooth driving experience.

Car home car owners believe that the power performance of Mercedes-Benz EQE SUV is acceptable, but the low-profile models are not equipped with rear wheel steering function, which makes the vehicles inflexible. In addition, he also mentioned that compared with the oil car BMW 3 series, the handling is slightly inferior. He also pointed out that when passing through the pit, the car body had obvious shaking and the overall feeling was soft.

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The earthquake has killed 131 people, and Anhui has rushed to the disaster area.

  According to Xinhua News Agency, a 6.2-magnitude earthquake occurred in Jishishan County, Linxia Prefecture, Gansu Province on December 18th. As of 9: 00 am on the 20th, the earthquake has killed 113 people and injured 782 people in Gansu Province. 18 people were killed and 198 injured in Haidong City, Qinghai Province.

  On the 20th, the reporter learned from the press conference of Jishishan 6.2 earthquake of Gansu Earthquake Relief Headquarters that as of 3 pm on the 19th, the rescue work in Gansu Province had basically ended, and the focus of work would be on the treatment of the wounded and the living resettlement of the affected people.

  One side is in trouble and all sides support it.

  The disaster touched the hearts of Anhui people.

  3 million yuan! Anhui Provincial Federation of Trade Unions donated money to support the disaster-stricken areas in Qinghai, Gansu.

  On December 20th, Anhui Provincial Federation of Trade Unions decided to donate 3 million yuan of trade union disaster relief funds to support trade unions in Gansu and Qinghai provinces to carry out earthquake relief work. At the same time, we sent letters of condolence to Gansu and Qinghai Provincial Federation of Trade Unions, expressed sincere condolences to the affected workers and masses, and paid high tribute to the workers and trade union cadres who fought in the front line of earthquake relief.

  If one side is in trouble, all sides will support it. It is understood that 3 million yuan of disaster relief funds will be delivered to the trade unions in Gansu and Qinghai provinces in the shortest time, which will be used to express condolences to the injured and injured workers, the affected workers and the disaster relief personnel, and send the warmth of the trade unions to the hearts of the workers in time. In the next step, the Anhui Provincial Federation of Trade Unions will continue to pay close attention to the situation in the disaster areas, and work hand in hand with the workers and masses in the disaster areas with practical actions to actively participate in earthquake relief.

  Help Gansu Qinghai earthquake relief.

  Chery Group donated 12 million yuan to china charity federation.

  On December 19th, Chery Holding Group donated 12 million yuan to the earthquake-stricken areas in Gansu and Qinghai through china charity federation for local emergency rescue, resettlement of the affected people and post-disaster reconstruction. In addition to donating 12 million yuan in cash, Chery, Xingtu, Jietu, iCAR and other brands under the Group will also fully support and cooperate with the disaster-stricken areas in Gansu and Qinghai to carry out disaster relief and post-disaster recovery work.

  Previously, Sanzhiyang (Hefei) Holding Group Co., Ltd. also donated 12 million yuan to china charity federation for the first time through Hefei Sanzhiyang Network Technology Co., Ltd. to help the earthquake-stricken areas in Qinghai, Gansu.

  Provide and install temporary color steel board houses for the people in the disaster areas free of charge.

  Today, Hefei Emergency Association, Hefei Blue Sky Rescue Team and Anhui Zeyu Color Steel Structure Co., Ltd. received a letter of invitation from the Gansu Provincial Committee Office of the Communist Youth League, asking them to provide free use of temporary color steel board houses and related free installation services for the people in the disaster areas.

  At 23: 59 on December 18th, an earthquake measuring 6.2 on the Richter scale struck Jishishan County, Linxia Hui Autonomous Prefecture, Gansu Province. The disaster was severe, and farmers’ houses were damaged in a large area. At present, the local temperature is-3 C to-16 C, so it is urgent to build temporary resettlement houses for the people in the disaster area. To this end, Hefei Emergency Association, Hefei Blue Sky Rescue Team, Anhui Zeyu Color Steel Structure Co., Ltd. and other units and relevant responsible persons actively contacted and docked with relevant institutions in the disaster area, and explained the great love of "one party is in trouble and all parties support" with practical actions.

  After timely and careful docking, the Gansu Provincial Committee Office of the Communist Youth League sent a letter asking Hefei Emergency Association, Hefei Blue Sky Rescue Team and Anhui Zeyu Color Steel Structure Co., Ltd. to provide and install temporary color steel board houses for the people in the disaster area free of charge. The period for providing temporary color steel board houses for free is 6 months.

  After receiving the letter, Hefei Emergency Association, Hefei Blue Sky Rescue Team and Anhui Zeyu Color Steel Structure Co., Ltd. quickly started. It is expected that they will leave Hefei at 9 o’clock tonight and rush to help the earthquake-stricken areas in Gansu.

  Lu’ an Lantian Rescue Team rushes to the front line of disaster relief.

  Early this morning, the Blue Sky Rescue Team of Lu ‘an received an instruction from the Provincial Coordination Center and set out for Gansu at 9: 30 this morning to carry out the tasks of material transportation and EMT medical ambulance station construction.

  Go straight from Liangshan to the earthquake-stricken area

  "Love Relay Run" of Chuzhou 1054 Rescue Team

  "At 8 o’clock in the morning on the 19th, we rushed directly from Liangshan, Sichuan to Jishishan earthquake-stricken area in Gansu, bought 8,000 Jin of vegetables in Chengdu, drove for 25 hours, arrived at 9 o’clock in the morning on the 20th, and began to distribute materials in the village in the afternoon." On the afternoon of December 20, Wang Dan, the captain of the 1054 rescue team in Langya District, Chuzhou City, who was distributing materials in Goujia Village, Shiyuan Town, Jishishan County, told reporters.

  It turned out that on December 15th, Wang Dan, together with several team members, drove from Chuzhou to several village primary schools in the mountainous area of Liangshan Yi Autonomous Prefecture, Sichuan Province, 2300 kilometers away, and donated clothes, food and school supplies. This is the third time that the team members have sent donated materials since last year.

  At 23: 59 on December 18th, an earthquake of magnitude 6.2 occurred in Jishishan, Gansu. Wang Dan filed an application for rescue in the disaster area overnight. After the approval of the report, at 8 am on the 19th, Wang Dan and a team member set off in a van. "In Chengdu, we judged that we might not be able to help in the rescue. The disaster area needed materials most, so we bought 8,000 kilograms of vegetables, including potatoes, Chinese cabbage and lettuce." Wang Dan said. At the same time, he also asked the team members in Chuzhou to prepare and buy thousands of cotton-padded clothes, quilts, gloves, socks, toiletries and school supplies overnight, and loaded two trucks, which were escorted by seven team members and rushed from Chuzhou to the disaster area.

  "After about 1300 kilometers, through the Zoige prairie, running all the way, finally arrived at 9 am on the 20th. The partners in Zhangzhou also arrived smoothly at noon on the 20 th. " Wang Dan said that after several days of continuous running, although it was very hard, everyone was very happy and gratified to be able to do something for the people in the disaster area.

  Love cotton-padded clothes sent to earthquake-stricken areas

  On the afternoon of December 20th, the Volunteers Association of Qiaocheng District of Bozhou City sent 50 military coats purchased to the earthquake-stricken areas by express delivery.

  Reporter: Zhang Yue Ruan Meng Yue Xu Genhong vilen Luo Bao Ren Lei