This year’s new energy vehicle market ran out of a dark horse, the polar fox. In October, it just set a new monthly sales record of 11,122 vehicles, which also exceeded 10,000 for three consecutive months. From January to October, the cumulative sales reached 57,863 vehicles, up by 218.6% year-on-year. It is one of the fastest growing brands this year.
Alpha T5, as the sales force of polar fox, leads polar fox to break through in the fierce market competition with its product strength that exceeds users’ expectations. In order to strengthen the benchmark position of the same level of value, Polar Fox released the new Alpha T5 with a comprehensive upgrade at the 2024 Guangzhou Auto Show, and declared to the public what "all-gifted students" and "special students" are.
Product price and car rights and interests
Heavily launched the new Alfa T5 version, with a terminal retail price of 161,800 yuan. In addition, four existing Alfa T5 models have also been upgraded to the market. At the same time, in order to further enhance the user’s car buying experience, the new Alfa T5 will continue the limited-time preferential policy of the current T5, and car buyers can enjoy a cash discount of 25,000 yuan and a coupon of 6,888 yuan.
From the price and rights and interests, we can see the sincerity and determination of Extreme Fox, but the cost performance is not high, and we should combine the product strength analysis. Let’s take a look at what highlights the new Alfa T5 has.
Two "uniqueness" in the same class: 160,000-class unique global 800V+5C Shenxing battery.
Long charging time is the shortcoming of pure electric vehicles. In order to eliminate mileage anxiety and improve user experience, almost all mainstream new energy brands have been charging speed in recent years, "fast charging" is not fast enough, but also "overcharging". In order to meet the charging speed of 300kW or even 500kW, technologies such as 800V high-voltage platform and high-rate battery came into being. However, due to certain technical and cost thresholds, overcharging was always the privilege of mid-to high-end models until Alfa T5 broke the situation.
The current Alfa T5, which went on the market a year ago, supports the 800V high-voltage platform, lowering the threshold of 800V to less than 200,000 yuan, while the new Alfa T5, which just appeared, is the only one in its class: the 160,000-class model with the global 800V high-voltage platform and the 160,000-class model with the Contemporary Amperex Technology Co., Limited Shenxing battery.
With the cooperation of the two technologies, the new Alfa T5 has achieved a charging speed of 5C-charging up to 500km in 15 minutes, and the fastest charging from 30% to 80% takes less than 9 minutes. We should know that there are not many models that support 5C fast charging at present, among which the ideal Mega with a relatively high reputation is nearly 500,000 yuan, while the charging speed of competing products at the same level is close to that of the new Alfa T5, but only 3C.
When the same level is still looking forward to 800V, the new Alfa T5 has achieved both fast charging of 800V and 5C in the whole world, turning the technical privilege into equal rights. When the civilian-grade pure electric vehicle has the charging speed infinitely close to the fuel vehicle, the pure electric vehicle can fully expand the market, and the new Alfa T5 will be an important promoter of this process.
Extremely fox is very persuaded to upgrade the seat ventilation and HiFi-class audio.
The term "Guangzhou may break the longest summer record" has recently rushed to the hot search, reflecting the slightly abnormal weather this year. The hot summer has increased consumers’ demand for car air conditioning, seat ventilation and other functions. In the process of communication with users, Polar Fox received many suggestions on the lack of seat ventilation in the current Alfa T5.
When advised to launch a new car, Polar Fox first listed the ventilation function of the front seat as the standard of the whole system on the basis of comfortable velvet seats, so that long-distance driving in summer is not only not easy to get tired, but also will not affect the comfort due to sweating, which is the gospel for people with sweaty physique. Compared with the common practice that competing products have to be equipped with high or even top seats to provide seat ventilation function, it fully embodies the sincere user care of Extreme Fox.
Another user’s opinion is that Alfa T5 lacks a flagship stereo, which fails to make the best use of the natural quiet advantage of pure electric vehicles and set off the luxurious carriage atmosphere.
To this end, the new Alfa T5 upgraded the HiFi-class audio system with 12 speakers. The midrange unit used glass fiber woven diaphragm, the tweeter used Berlin Voice double-fold ring structure and aluminum-magnesium alloy diaphragm, plus 800W power amplifier, 13-channel frequency division design and independent bass unit. The hardware of the whole set of audio is enough to match the famous factory audio that luxury brands need to choose and install for tens of thousands of yuan. After the adjustment of professional acoustics team, users can enjoy the sound quality of the music department on the new Alfa T5.
C-NCAP is the only super five-star model within 500,000, and it is the first healthy cockpit in the industry.
With the increase of car ownership, we will see shocking traffic accidents from time to time, which increases users’ requirements for vehicle safety. The goal of Extreme Fox is to surpass Volvo’s safety benchmark, so every model dare not be sloppy in safety.
Solid materials are the foundation of safety. The proportion of high-strength steel and aluminum alloy used in the new Alfa T5 car body is 81%, and the proportion of thermoformed steel with higher strength is 30%. The proportion of Volvo XC40 is 20%, and the industry average is 15%. Among them, the most important force transmission paths during collision, such as A-pillar, B-pillar, side beam and central cross beam, are 100% made of ultra-high strength thermoformed steel.
As for another important indicator of body strength-torsional stiffness, the new Alfa T5 reaches 47,119 nm/deg, which not only far exceeds the main competitors in the same class, but also exceeds many 200,000-class vehicles. Better torsional stiffness is obviously helpful for vehicle safety, NVH and handling.
Thanks to all kinds of efforts, Alpha T5 exceeded the two domestic crash tests of C-NCAP and C-IASI. In this year’s C-NCAP crash test, Alfa T5 scored 92.7%, becoming the only vehicle with five stars+within 500,000, and also got a G-level evaluation in the C-IASI crash test.
The safety of Alfa T5 has been certified by two authorities, which proves that safety has nothing to do with price, and more than 100,000 models can have ceiling-level safety.
In addition to riding safety, consumers are also very concerned about "breathing safety", that is, whether there are volatile harmful substances such as formaldehyde and benzene in the interior. As the first brand in China to build a healthy cockpit environment according to professional medical standards, Polar Fox combines "black technology materials for adsorption and degradation" with components such as ceiling, carpet, spare tire cover plate and front sound insulation pad, so that it has the new function of air purification, ensuring that the cockpit environment is infinitely close to "0 aldehyde and 0 benzene". Even when getting off at a high temperature of 50 degrees, the formaldehyde content in the car is still lower than the national formaldehyde limit for children’s rooms. This environmental protection level is second to none.
In addition, the air conditioning filtration system of the new Alfa T5 adopts maternal and child-grade antibacterial and antiviral materials, which are also exclusively patented by Polar Fox, to effectively kill influenza and coronavirus in the air. At the same time, polar fox has developed more than 10 kinds of leather and rubber-plastic materials that can meet the supervision of 111 kinds of harmful substances according to the European Union children’s toy standards, excluding harmful substances that can induce allergies or lead to stunting or even cancer in children. Such a high-standard healthy cockpit is extremely rare at the same level. It can even be said that the new Alfa T5 completely dispels users’ concerns about harmful substances in the interior of new cars, and high-risk people such as pregnant women and children can ride with confidence.
The biggest upgrade point of the new Alfa T5 is to decentralize the high-end charging and battery technology to the range of 160,000, greatly improve the charging speed on the basis of long battery life and low energy consumption, and comprehensively improve the pure electric experience. Two "uniqueness" are a big advantage of Alfa T5′ s competing products at the same level.
In addition, the new Alfa T5 listened carefully to users’ opinions, and increased the configuration with high demand in a targeted manner, which not only responded to users’ voices, but also did not increase the cost by adding configuration indiscriminately. In addition, the new Alfa T5 surpassed most hot models at the same level in product value, and the rising sales of Alfa T5 meant that consumers had realized the benchmark value of this car. With the launch of the new Alfa T5, more sales will be driven.
