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6 female protagonists in "Finished". Picture/Steam platform screenshot

"When she looked at the male protagonist, her eyes were too bright, and then I realized that the big eyes were really beautiful." The male player Wood described his favorite character "Shen Comet". Shen Comet is one of the six female protagonists in "Finished! I’m Surrounded by Beautiful Women!" (hereinafter referred to as "Finished").

After "Invisible Guardian" opened up the first year of live-action interactive film games, "Finished" has become another "out of the circle" new work on this track.

From October 30th to November 9th, the WeChat official account of Hippo Games has released 3 interactive film tour project news in cooperation with the "Finished" team, including the production of the female version of "Finished". On November 22nd, the shell financial reporter verified with the relevant staff of Guangzhou Xiaoyou Content Interactive Entertainment Co., Ltd. (hereinafter referred to as: Xiaoyou Interactive Entertainment), the producer of "Finished". He said that the female version of the interactive love game project reached with Hippo Games is fake news, "This project is actually an IP (intellectual property rights) of the INTINY studio of Xiaoyou Interactive Entertainment announced on November 9th, and an interactive imaging product jointly created with Hippo Games and Qishu Youyu." He also revealed that the "Finished" DLC (game downloadable content) is currently ready for launch.

"Finished" was launched on the Steam platform on October 18, and once hit the hot-selling list. However, the Steam platform did not directly disclose the sales data of game products. As of November 23, when the shell financial reporter entered the "Finished" Steam mall, the page showed the number of reviews was 25,185. According to industry habits, the reporter took the median value of 37.5 times 20 to 55, and estimated that the total sales of "Finished" was about 944,000 copies. (Regression analysis based on 100 game data in 2021 by Video Game Insights shows that the relationship between sales and reviews of games released on the Steam platform after 2020 is likely to be 20-55 times.) According to the latest estimates of the Steam Spy platform, the number of users of "Finished" is between 1 million and 2 million. If 1 million sales are calculated, according to the 42 yuan mall pricing and the "37 share" convention, the current revenue of "Finished" is roughly 29.40 million yuan.

Chen Yurong, the producer and general manager of Xiaoyou Interactive Entertainment, revealed in an interview with the "Daily Economic News" that the total investment of "Finished" is about 5 million yuan.

Such a live-action interactive movie game has the possibility of nearly 6 times the cost of income, why is the "sci-fi sense" of "Finished" addictive, and whether its success can be replicated or continued? Shell Financial reporters interviewed game practitioners, analysts, and "Finished" players on the above issues.

More than 90% of users are male, and the "tap water" promotion triggers a herd effect

Chen Yurong has publicly stated that male users of "Finished" currently account for more than 90%.

Zheng Ziyan, one of the 6 female leads of "Finished". Picture/Screenshot of Steam platform

According to the plot setting of "Finished", players will start a love journey with six female protagonists with different personalities and appearances from the first-person perspective of the male protagonist "Gu Yi": Zheng Ziyan, the Midnight Elf, Li Yunsi, the Flower of Gaoling, and Xiao Lu, the deer in the forest, as well as Shen Comet, the proud lady, Lin Yueqing, the goddess of slashing men, and Zhong Zhen, the overbearing female president. "These 6 girls are all around you, and the actors’ small expressions are vivid and natural," the aforementioned male player Wood commented. If the player is too "scumbag", it will trigger the two BE (Bad Ending) endings of "Male Girlfriend" and "Lonely Family".

Most of the gamers surveyed said it all started with the day they were "pushed" by a video or social media platform. They also had some expectations about the quality of the game’s content before playing the game through video footage or comments: the cover is very page game, the plot is unbelievable, the sci-fi game…

The fun person option in "Finished". Figure/Steam platform screenshot

"There are a lot of’fun people ‘options in the short video, such as you can choose to fight the landlord or the big brother in the same ward. These options are not like normal choices that people make in social interactions, and there is a simple humor in them, so I wanted to go and see it," said Li Hua, a male player. "The producers also accept everyone’s evaluation of its’sci-fi game’, and I think it is very low-profile," Li Hua added.

"Some of its plots are particularly embarrassing. Usually, bullet comments are swiping’heaven defying ‘at this time, which makes people laugh, so I went to see where this game came from with an entertaining attitude." Wood was attracted by the name when he watched Bilibili UP’s "Pen Bar Evaluation Room" use "Finished" to test the performance of the computer game, and then "entered the pit" vertically.

Chen Yurong, general manager of Xiaoyou Interactive Entertainment, admitted in an interview that the original target user group of "Finished" was men, providing them with emotional value.

Men are less demanding on aesthetics, one woman told a veteran gaming practitioner. "It doesn’t have to be more than 9 points, 8 points is OK, and 7 points is not OK, but it may be more diverse." From a psychological point of view, real-life interaction meets men’s visual satisfaction needs and helps them establish a sense of sight or real experience in the game. "Men need to see real people to have an immersive feeling."

And female players who are not part of the target audience mostly mention the word "curious" when telling Shell Finance about the opportunity to play the game.

Cai Jing, a female player, said that many of Douyin’s couple accounts are playing "Finished", and "the video and comment areas will quarrel over the game, so I wonder why they quarrel over this."

As Zhihu blogger’s Wang Jia, I see the name of "Finished" on Zhihu’s hot list every day. "Because they all say’this is a man’s paradise, ‘I also want to experience for myself what kind of game men are after," Wang Jia said.

"At first, it was my boyfriend who said the game was very popular and wanted to play it. After seeing some negative comments, I thought’why don’t I play it first ‘." After playing, Shi Qi, a female player, thought it was "okay", and she sometimes distracted herself from what actresses wore.

Wang Jialun, founder of Game Teahouse, explained to Shell Finance that the videos could be interpreted as "tap water". He speculated that most of the buyout games on the Steam platform will not be too invested in publicity. "The gameplay is somewhat creative, and it is more suitable for live broadcast, so it will naturally become popular. There may be some help later, but it should not cost a lot of money," he said.

In the eyes of women, "paper people are perfect", and women have little chance of success in "Done"

"It’s so weird to have a Qi Sili around, the paper man is perfect!" Molly, a player of B Games, a love simulation game developed for women, stressed.

The above-mentioned woman told game practitioners that compared with the female market, the live-action interactive model is more likely to succeed in the male market. He analyzed that this is due to the difference in the mental mechanism of women and men to trigger imagination. Women can have imagination and happiness through words, but men usually have difficulty generating such brain supplements. "They rely on visual satisfaction, at least in the field of love games, they are more realistic."

Based on his own market observation experience, the practitioner concluded that women are extremely interested in the beauty of game characters, "they have fantasies about game art, characters, and even the game itself". He stressed that real-life play may destroy the perfection that women desire, while two-dimensional art is easier to meet women’s perfection requirements. To this end, the shell financial reporter asked the interviewed female players for their inner hopes of the real-life interactive B game male lead portrait, and received answers including very handsome, non-greasy, emotionally stable and the actor cannot collapse.

"If you choose a real person, girls may choose to chase stars directly," Shi Qi said. Female players interviewed by Shell Finance said they do not necessarily need to use love games to satisfy emotional needs and intimate relationships.

Cars, guns, and balls are the mainstream of the game market, and the sustainability of real-life interactive movie game products needs to be verified

"Love games are niche games. Even if’Finished ‘sells hundreds of thousands of copies now, it just seems to be popular," said the male player Li Hua. He introduced to Shell Financial reporters with years of gaming experience that the traditional "car, gun, and ball games" in Europe and the United States are the mainstream of the market. "Car" refers to fixed-speed games, "gun" refers to shooting games, and "ball" represents sports games. "Then it came to Japanese role-playing." The male player Wood also said that he prefers open-world, police and bandit racing games and other games, and "is not very interested in love games."

At present, the number of online players of "Done" has declined. According to the monthly player statistics of the little black box, as of November 22, the average online number of "Done" in October was 39,342, and the number in November was 22,028. The average online number has dropped by 44% in one month.

Wang Jialun, founder of Game Teahouse, believes that the live-action interactive movie game is a fixed track with a fixed player group, but "the scale is not certain". He also believes that "Finished" is a short-term product, and it can only be a series or IP-based if it is to be sustained, "but this is not something that ordinary companies can do". Women interviewed by Shell Finance also believe that the cost-effectiveness of IP-based games of this kind is not high, "because the cost of games is very high now".

Huatai Securities Research Report shows that the continuity of the follow-up products of this live interactive movie game needs to be verified.

"The combination of text and short video forms appeared early," the woman told game practitioners. In March 2019, Tencent launched the "1001" mobile end platform, which offered interactive narrative products including visual novels, anime and live-action dramas, but it was officially discontinued on February 8 this year. According to statistics, "Invisible Guardian" sold 1.40 million copies in 2019, but its production studio New One Studio has not yet launched a new product.

The practitioner believes that short video games such as "Finished" can be understood as FMCG, "it is similar to online articles and short dramas, and it is also a stimulating practice. After users watch it, they forget it, and then repeatedly stimulate users’ points of interest." Chen Yurong also said in an interview with "South Wind Window" that the team has borrowed the production method of short dramas, and they are more willing to position "Finished" as an "interactive imaging product" rather than a "game". He also said that he will promote exchanges with domestic platforms such as Douyin and WeChat Mini Program.

At present, the pace of content expansion in the micro-drama market is accelerating. According to the "2023-2024 China Micro-drama Market Research Report" released by iiMedia Consulting on November 22, the circulation of China’s online micro-dramas reached 150 in the third quarter of this year, nearly twice the total of last year.

On the other hand, the content ecology of micro-short dramas is uneven. Regarding the controversy caused by "Finished", Patrick Jagoda, director of the Department of Media Arts and Design at the University of Chicago, professor of the Department of Film and Media Studies and the Department of English Language and Literature, also said in an interview with Shell Finance that the issue of content ethics exists not only in the field of video games, but also in the media field in a broad sense such as movies and TV series.

The "tight hoop" of supervision on micro-short dramas has also been gradually tightened. On November 15, the China Network Audiovisual Program Service Association released an article saying that the State Administration of Radio, Film and Television will increase and refine the management of micro-short dramas in terms of formulating the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas", establishing the Mini Program "blacklist" mechanism and the online micro-short drama push statistics mechanism. (At the request of the interviewees, the interviewees except Wang Jialun are all pseudonyms)

Beijing News Shell Finance Trainee Reporter, Wei Yingzi, Reporter, Bai Jinlei, Qin Che

Editor, Yue Cai Zhou

Proofreading, Yang Xuli

　　According to the official news of Avita Technology, in December 2023, Avita delivered 6,106 units, setting a record high in delivery and achieving outstanding results. Among them, Avita 12, which has just started national delivery, has made outstanding contributions, delivering 2004 units in only 20 days, ranking in the forefront of pure electric cars above 300,000. It can be said that Avita 12 uses an efficient delivery attitude to enable the majority of car owners to accelerate the appreciation of its "smart beauty top stream" charm.

　　It is reported that in the first month of its listing on November 10, 2023, the order of Avita 12 exceeded 20,000 units, and it was unanimously favored by many car owners. Counting the charm of this future intelligent luxury model born out of the industry-leading intelligent electric vehicle technology platform CHN, its three characteristics of "top intelligence, top design, and top luxury space" are really eye-catching, which can be called Changan Automobile, Huawei, and Ningde Era to redefine the new standard of luxury in the era of smart cars. In addition, the price range of three configuration models under Avita 12 is 300,800 yuan to 400,800 yuan respectively. Combined with its overall configuration, it can be said that the cost-effective advantage is obvious.

　　With the support of Huawei’s high-end intelligent driving system HUAWEI ADS 2.0, Avita 12 shows the industry’s leading intelligent driving strength. In addition, all its models are equipped with 3 lidar as standard, which can provide a horizontal field of view of more than 300 °, powerful lateral 3D spatial perception and high-resolution and high-confidence level detection capabilities. Thanks to these software and hardware configurations, Avita 12 can easily cope with intelligent driving needs in various road conditions without relying on high-precision maps, helping users to achieve worry-free travel.

　　It is worth emphasizing that the intelligent driving strength of Avita 12 is not only leading at the moment, in the next 3-5 years, through the OTA upgrade of the software system, it can still bring first-class intelligent experience to the majority of users. According to the statistics released by Avita, at present, Avita’s intelligent driving function has been fully trusted and used by users. The accumulated mileage of intelligent driving is 35 million kilometers, accounting for 23% of the total mileage, which is the first in the industry. Intelligent parking assistance has been called 3.70 million times to help many users solve parking troubles.

　　Coupled with the latest good news from Avita Technology, it has become one of the first companies to be approved for a high-speed road conditional autonomous driving (L3) test license. Level 3 autonomous driving is a watershed between "assisted driving" and "autonomous driving", meaning that the driver can "let go", "take off" and "take off the eyes" under certain conditions, and the vehicle can also fully accelerate, steer and brake automatically under certain conditions. This means that Avita 12 users can look forward to one day in the future, can experience the thrill of autonomous driving with Avita 12.

　　Today, the national delivery process of Avita 12 is ongoing, constantly meeting the expectations of more users to pick up the car, so that they can feel the pleasure of intelligent travel. In addition, Avita is currently steadily advancing the "going to sea" strategy, so that Avita 12 can continue to release the "wisdom and beauty top" charm on the world stage.

　　On the banks of the Qianjiang River in winter, the lights were bright. On January 18, at the award ceremony of Fengyun Zhejiang businesspeople, known as the "Oscar" in Zhejiang economic circles, Zong Fuli, dressed in a light blue suit, appeared under the spotlight of the red carpet, becoming a warm color in the cold weather.

　　At the scene, Zong Fuli responded to rumors from the outside world that in addition to the president of Hongsheng Beverage Group, Zong Fuli had a new identity in 2018: the head of the brand public relations department of Wahaha Group.

　　Many people suddenly realized that during this time, Wahaha has been making frequent moves, first launching Wahaha AD calcium milk-flavored moon cakes, and then rebranding the Nutrition Express that has not been packaged for 10 years, launching limited colorful versions of packaging and makeup plates. Not long ago, Wahaha also announced that it will focus on first- and second-tier cities in 2019. It turns out that Zong Fuli is the one behind the scenes, and Wahaha is becoming more and more capable of playing.

　　Fathers are like eight-treasure porridge

　　Zong Fuli and Zong Qinghou confessed

　　The annual Fengyun Zhejiang Merchants Selection event is guided by the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China, sponsored by Zhejiang Radio and Television Group, and co-organized by Zhejiang Jingshi, Qianjiang Evening News, and Zhejiang Merchants Magazine. This year is already the 16th.

　　Zong Qinghou, chairperson of Wahaha Group, is an old friend of Fengyun Zhejiang businesspeople and comes to the award ceremony almost every year. In the first annual Fengyun Zhejiang businessperson selection in 2003, Zong Qinghou won the Senior Zhejiang businessperson award. In 2009, Zong Qinghou was re-elected as the annual Fengyun Zhejiang businessperson.

　　When Zong Qinghou won the first "Fengyun Zhejiang Business", Zong Fuli was still a student in the ivory tower. In 2012, Zong Fuli became the first "post-80s" entrepreneur to win the honor of Fengyun Zhejiang Business. In this father and daughter, "Fengyun Zhejiang Business" completed a beautiful connection and inheritance. At the award ceremony that year, the host asked the elected Zong Fuli, is your father your idol? Zong Fuli replied: "Yes, and no, my father has many things to learn, but more than him."

　　At this year’s Fengyun Zhejiang Business Awards, a highlight was that Zong Qinghou and Zong Fuli shared the same stage, and the father and daughter chose to walk the red carpet this time.

　　Not only was Zong Fuli the only post-80s woman on the red carpet, as the daughter of Zong Qinghou, the chairman of Wahaha Group, her every move was always closely watched. When taking over the host’s microphone, Zong Fuli responded that she had become the head of the brand public relations department of Wahaha Group.

　　If you use a Wahaha product to describe your parents’ Zhejiang merchants, Zong Fuli thinks it is: eight-treasure porridge.

　　Why is it eight-treasure porridge? Zong Fuli didn’t explain much at the scene. However, the reporter noticed that the night before the award ceremony, Wahaha’s official WeChat account posted a heartwarming video titled "I actually miss you a lot", which tells about the common problem of young people today: being cared for syndrome. They are accustomed to the meticulous care of their parents, and even feel a little bored. When they really left their parents’ shelter and were hungry, a jar of eight-treasure porridge in the refrigerator made them suddenly realize that the precious things they had missed were homesick.

　　Is this confessing to his father with eight-treasure porridge?

　　Zong Fuli smiled and said, "I worked so hard to help him make money, he should confess to me."

　　32-Year-old Wahaha

　　To build emotional bonds with young people

　　This heart-to-heart video of Wahaha Eight Treasures Porridge may express Zong Fuli’s own heart.

　　After graduating from junior high school, Zong Fuli went to the United States to study. In 2004, Zong Fuli returned to China after completing her studies. In 2007, she left alone under the blessing of her father and began to take charge of Hongsheng Beverage Group. Zong Fuli, who is very independent, did not "touch" the traditional beverage business of Wahaha, but expanded into new fields.

　　Zong Fuli has made a major effort to integrate resources and promote the transformation and upgrading of traditional industries in Hongsheng, a company that used to be just a processing business. Four emerging enterprises, including Songyuan Machinery Manufacturing, Songyu Printing and Packaging, and Hengfeng Food Technology, have been established successively, turning Hongsheng Group into a beverage production enterprise with a full industrial chain.

　　At the 2012 Fengyun Zhejiang Business Awards Ceremony, Zong Fuli was elected as a dark horse and became the first female Zhejiang businessman born in the 1980s since the event was held. This may be a footnote to Zong Fuli’s years of hard work.

　　Zong Fuli had really "worked hard" along the way. Now, in addition to the president of Hongsheng Beverage Group, Zong Fuli was also responsible for the packaging and brand promotion of Wahaha products. "In Hongsheng in the morning, in Wahaha in the afternoon" became her new normal job.

　　On Weibo, Zong Fuli referred to Wahaha as her little sister. Indeed, as a post-80s generation, the reporter noticed that since then, under her control, Wahaha, which is already good at channels and end points, has begun to give more inner power to the brand.

　　Last June Day, Wahaha let adults take a holiday with their children, paying attention to the power of companionship, and being a "caring" beverage company; to the Mid-Autumn Festival, cross-border launched AD calcium grandma heart moon cakes to pick up forgotten happiness; then, the limited edition of Nutrition Express was born, cross-border makeup plates escorted, excellent self… Wahaha focuses on how to build emotional bonds with young people again and find resonance.

　　At a reading party in October last year, when Zong Fuli read "Shepherd Youth Fantasy Journey" in English, the post-90s and post-00s college students in the audience gave "English 666" praise. There were more than a dozen applause at the scene, and the students were completely fans of Zong Fuli. They felt that Zong Fuli was very frank, even anti-routine, breaking the stereotype of entrepreneurs.

　　Growth resumed in 2018

　　The more "new" Wahaha in 2019 is here

　　Not long ago, at Wahaha’s new product launch this year, Zong Qinghou revealed that in 2018, with the efforts of all dealers and sales staff, Wahaha has resumed growth. Although the industrial restructuring has had a certain impact on economic development, for Wahaha, the opportunities outweigh the challenges.

　　It can be said that Wahaha has not only stood firm in the face of difficult economic conditions, but also created contrarian growth. This provides huge confidence to both entrepreneurs and corporate employees. For a mature company founded for many years, confidence is more important than anything else.

　　30 is not confused, and the old private enterprise Wahaha hopes to prove to the outside world that they have found the next direction to move forward.

　　The reporter noticed that in the new product strategy of Wahaha in 2019, the first milk category is still Wahaha’s right-hand man. The first milk category camp is not unknown. According to the 2017~ 2018 our country dairy sales and yogurt market size analysis, the size of the room temperature market has reached 3 times that of low-temperature yogurt, breaking through the scale of 30 billion yuan.

　　Water products have always been the focus of Wahaha, and soda water is undoubtedly a sub-category full of opportunities. According to Nielsen data, from 2017 to 2018, the overall soda market sales increased by 36.9%, much higher than the 3.1% of beverages as a whole. According to reports, Wahaha launched its first soda product in 2010, and after years of market cultivation, it has entered the top three in the soda market. Next, Wahaha will also launch an upgraded version of soda water, which is very in line with the "light health" needs of modern people. In addition, Wahaha has reserved the third camp of new product launches in 2019 for ready-to-drink tea, and has taken the lead in laying out the pure tea category.

　　In general, Wahaha’s products released this year have their own characteristics, especially the packaging has been improved a lot compared with before, and it is full of fresh vitality. Whether Wahaha can turn these "new" into sales and brand reputation, let’s wait and see. (Qianjiang Evening News reporter, Chen Jie)

　　Author: Sina original fashion

　　From the beginning of the year to the summer, the draft style of the women’s team is getting hotter and hotter. Soon after the end of Youth with You 2, everyone started the mode of crazy pursuit of Creation Camp 2020 (hereinafter referred to as "Chuang 3"), and so many plmm are too feast for the eyes.

　　Recently, the second ranking of Chuang3 has also been released. Xilina Yigao, Zheng Naixin and Chen Zhuoxuan are in the top three, followed by Akira, Zhang Yifan, Sally Liu and Wang Yijin. Come to Kangkang. Do you have your sister pick?

　　The editor found that Chuang 3′ s sisters not only lost their beauty, but also had a better sense of sweetness. They may be impressed by their beautiful creation of the castle, and always feel that they are all small public works.

　　For example, the powerful and lovely Xilina Yigao inherits the advantages of Xinjiang’s mother in her dancing skills and face value. She is not a female group face in the public sense, but she is very beautiful and cool and sweet.

　　Beautiful girl hair bands are always so beautiful!

　　Nene Zheng Naixin, a Thai Britney Spears, also left a deep impression on everyone. Her Chinese, which is not fluent but she is trying to express, is so sweet.

　　Nene on the stage is also full of vigor and vitality. My sister’s makeup is also a sweet girlish style, jelly makeup with butterfly hair accessories, a proper little cute one, the kind that I can’t bear to vote for her!

　　Akira is also an all-around player with both strength and face value, mainly because her short hair is cool and rustling, so charming!

　　Xu Yiyang, a fresh fairy, looks delicate, has a sweet makeup, and her temperament is the standard of the women’s team.

　　There is also Wang Yijin, who combines beauty, temperament and field control strength. The private photos are also so beautiful.

　　After ripping off so many pictures of my third sister, the editor found that the three essential makeup methods for girls’ group makeup are: blingbling’s mermaid eye shadow, pink blush and misty lip makeup. In fact, the makeup of women’s group style is not only suitable for the stage, but also suitable for transforming into daily girl makeup. The bright and fresh makeup is very suitable for summer, so don’t follow it quickly!

　　Get Chuang 3 sister’s sweet makeup must first enrich her cosmetic bag, but it is the shopping season in 618. What should I do if I want to buy too many things and lose my wallet? Don’t worry, I recommend to you some super easy-to-use and affordable make-up good things, less than 100 yuan to get 3 women’s groups with the same paragraph.

　　Never mermaid sequined eye shadow-

　　If you want to shine beautifully on the stage, you must create a blingbling mermaid eye makeup. Looking closely at Chuang San’s sister’s stage makeup, I found that they often use shiny elements around their eyes to make their eyes more shiny and charming. For example, Sun ZhenNi’s makeup, pearlescent eye shadow around the eyes and diamond sequins, shines under the stage lights, which is beautiful and moving.

　　There is also Chen Zhuoxuan’s gold foil eye makeup, which is decorated with gold foil-like silver bright powder at the bottom of the eyes and turns into a mermaid princess in minutes.

　　In daily life, plmm people also like to use slightly shiny eye shadow to brighten their colors. For example, Hillina’s high star eye shadow is smudged with pink and earth tone eye shadow first, and then embellished with big flash eye shadow, so that the eyes are like stars, and the crystal clear makeup feeling is good.

　　In addition to glitter and sequins around the eyes, the shiny pearlescent lying silkworm is also a favorite of my sisters. The main tone of eye shadow is matte and soft, and only some pearlescent eye shadow is used to brighten the lying silkworm, creating a delicate makeup feeling and super charming.

　　Editor’s recommendation:

　　3CE Sanxi Yuchuchu Stars Bright Pearl #DOUBLE NOTE

　　RMB105/4.5g (online shopping price)

　　Get the same women’s group flash, the elastic soft brush head is applied accurately, the makeup is moisturized, and the eyes are gently cared.

　　Orange seven-color fun combination plate #11 starlight coral plate

　　RMB69.8/8.5g (online shopping price)

　　A plate of eye shadow, blush, highlight, repair capacity, versatile and friendly colors, easy to create charming makeup.

　　Kazilan soft fantasy star yarn ten-color eye shadow tray #06 other shore sweet cherry (limited color)

　　RMB79 (online shopping price)

　　Bright star purple, reflecting the tenderness of cherry blossoms, four textures, mineral powder, smooth and smudged.

　　Sweet peach powder blush-

　　The second biggest makeup method for girls’ group is the explosive pink blush, which doesn’t need to be too thick. As long as it is lightly smudged on the cheeks or at the moment, the sweetness can be greatly improved, and it is also a must for stage makeup!

　　You can choose a pink blush that is similar to the skin color, and hit it in a large area from the cheekbone to the edge of the cheek to create a natural sense of shyness when you laugh. It is very sweet with the lip makeup of the same color.

　　The orange blush is more suitable for younger sister whose skin is slightly darker than Huang Lue’s, and has more temperament on the basis of sweetness. However, nene’s orange blush in the picture below is really heavier, so it is ok to go on stage, and it is a daily necessity.

　　What is more popular now is actually this kind of blush at the moment by Hilina Yigao. The blushing position is between the eyes and the cheekbones. If you want to make the makeup feel natural, you can use the eye shadow of the same color to create a pink eye makeup, and then extend it to the present position and gently smudge the blush. In this way, the focus of makeup will move upward, and risorius’s position will look youthful and energetic, his eyes will be more agile, and his face will be small.

　　Editor’s recommendation:

　　HEDONE Inner Play Two-color Blush #Rosy Latte Small Heartbreak

　　RMB89 (online shopping price)

　　Small emotions on the cheeks, inner drama that can’t be hidden, Q-bomb powder ball that fingers can bully, transparent and zero powder feeling, super-lasting obedience, and two-color powder ball.

　　ETUDE HOUSE Edie House Sweet Cookie Rouge #OR202 Sweet Coral Sugar Color

　　RMB68 (online shopping price)

　　The delicate powder cake is soft and tender, not easy to float makeup, and the color holding effect is excellent. Pop, puff and pat two or three times, and the sweet girlish makeup full of fresh vitality can be completed.

　　CANMAKE flowery rouge #04 strawberry hibiscus color

　　RMB98 (online shopping price)

　　The powder is smooth and durable, creating a natural and shining moving blush.

　　Girlcult Emotional Blush Series # Spoil-Dry Rose

　　RMB59 (online shopping price)

　　Soft waxy silky, hemp potato texture, containing fine gold flash, fine luster primordial muscles. Add avocado, calendula and nut seed oil to relieve dry skin.

　　Soft and foggy cherry lips-

　　Finally, let’s take a look at the lip makeup of the younger sister of the women’s group: misty lips. Compared with the watery glass lips, foggy lips are rich, full, light and silky, and look more advanced and retro. They can not only hold the strong light of the stage, but also add texture to daily makeup, which is sweet and sexy, and very unique.

　　If you want to talk about foggy lips, you still prefer positive red, retro and atmospheric, showing white and showing advanced.

　　This summer’s popular cherry juice color is also very suitable for creating a velvet-textured matte lip, which is white and bright. Even if the makeup of other parts is weakened, it will look good, and light makeup is a must.

　　Editor’s recommendation:

　　PERFECT DIARY Perfect Diary to Perfect Soft Color Velvet Lip Glaze Mini Set 4 Pack Velvet Lip Glaze

　　RMB99.9/1.5g*4 (online shopping price)

　　4 sets of best-selling color numbers, high-definition velvet and foggy lips, rich color, smooth texture, and unyielding obedience, as gorgeous and comfortable as velvet dresses.

　　Innisfree Yue Shi Feng Yin Hua Kiss Velvet Ink Print Lip Glaze #13 Crimson Sunset Rose

　　4g/RMB85 (online shopping price)

　　Charming matte makeup, rich and moist when applied, presents matte texture after application, which keeps the lips full of color when just applied for a long time and is not easy to faint makeup.

　　Hua Xi zi Hua Wu fan dish lipstick

　　RMB89 (online shopping price)

　　The lip color is rich, the lip feeling is light and thin, the upper lip is silky, the lips are nourished by flowers, and the matte and silky feelings are taken into account, which is not only elegant in temperament, but also comfortable in lip feeling.

　　After learning about dry goods and good things, let’s get the same summer girl makeup for the women’s group!

　　Recently, the first "Funeral Tea" tea shop in China opened in Shanghai. Like "online celebrity Restaurant" such as "Happy Tea" and "Master Bao", the customers of "Funeral Tea" kept coming in an endless stream, which even led to the phenomenon that scalpers bought "online celebrity Food" at a higher price. At the same time, many well-known "online celebrity restaurants" have closed down one after another, and even some veteran stores have become "chicken feathers in one place". "online celebrity catering" is a world of ice and fire. What is the reason behind this?

　　Queue for 7 hours just for a cup of tea

　　"Food is the most important thing for the people". In the Internet age, when Internet celebrities are highly sought after, "online celebrity Catering" has also set off an iterative and updated "queuing economy". It is reported that the queuing time for buying "Hi Tea", "Master Bao" and "Cheese of Light", which are known as the "Three Giants of People’s Square" in Shanghai, can reach 7 hours, which leads to scalpers’ purchasing and queuing for payment, which makes the premium of "Hi Tea" for a cup of 20 to 30 yuan as high as 100 yuan, and merchants even introduce the regulation of real-name purchase of ID cards, causing widespread controversy.

　　Not only Shanghai, but also Hongkong’s "Jenny cookies" are sold daily in limited quantities, and Beijing’s "Taoyuan Village" is called "Hermes" in the field of soybean milk fritters, and the explosive market of "online celebrity Catering" can be seen.

　　Take "Xicha" as an example. In May 2012, the first store opened in Jiuzhong Street, Jiangmen City, Guangdong Province. At present, there are about 50 branches in Guangzhou, Shenzhen and Foshan. Only stores in Guangzhou and Shenzhen have an average monthly turnover of more than 1 million yuan, among which the most popular coastal city store in Shenzhen has an area of about 90 square meters and a monthly turnover of more than 1.5 million yuan.

　　With the subtle influence of Internet development on the market, the catering industry in online celebrity has also experienced different stages of change. During the period of 1.0, the cognition of the traditional catering industry was subverted from the consumer level. People found that apart from "eating", there were different experiences such as personalized service and style environment.

　　In the period of 2.0, which focused on the combination of marketing and products, topical packaging gave food unprecedented communication power and greatly shortened the brand’s cognitive cycle; In the period of 3.0, personalized labels such as "fashion brand", "luxury" and "ingenuity" attached importance to the overall creation of "online celebrity catering", but it was followed by increasingly severe customer loyalty.

　　The consumption power of "light food" has increased by 14% annually.

　　In 2016, the national catering revenue was 3,577.9 billion yuan, a year-on-year increase of 10.8%, while the GDP increased by 6.7%.

　　According to international data experience, the overall growth rate of the catering industry can maintain steady and rapid development when the per capita disposable income of the country is between 5,000 and 10,000 US dollars. According to the data released by the National Bureau of Statistics, the per capita disposable income of urban residents in China in 2016 was 33,616 yuan, which is in good agreement with this data interval.

　　Under the background of the booming industry, "online celebrity Restaurant" is unique in its store location, style design and service details. A simple cup of milk tea can be selected with different flavors. When it is sold, the temperature and method suitable for drinking will be indicated on the teacup, and even the image of the store attendant is required as "online celebrity".

　　At the same time, "online celebrity Catering" has grasped the consumption characteristics of young people’s purchasing power in pursuit of fashion hotspots, covering people between the ages of 14 and 35. The consumption power of this kind of "light food" main consumer group is increasing at an average annual rate of 14%. The younger generation subconsciously hopes to seek a sense of collective identity and reach a certain consensus by queuing or eating the same bowl of noodles.

　　In addition, emotional rendering, star effect and other highlights prompted consumers to spontaneously share recommendations on social networks. According to the analysis of people in the catering industry, compared with traditional restaurants, their marketing methods are more changeable, not only through word-of-mouth communication by diners, but also through cross-border cooperation with many brands to jointly create topics, which is worth thinking about by catering people.

　　From superficial efforts to core values

　　However, "parallel" restaurants, which once set a record of 52 stores in eight months, have been closed in Beijing, Fuzhou, Ningbo and other places. The pancake fruit shop "Huang Taiji", with the highest valuation of 1.2 billion yuan, has also admitted that it has closed half of its doors, and the performance of the creative dish "Carved sirloin" has dropped by nearly 80% compared with the peak period.

　　The "online celebrity Restaurant" has gone wave after wave in a short-lived vortex. According to the data, in 2016, the monthly closing rate of the catering industry in China was as high as 10%, and the annual compound closing rate exceeded 100%.

　　Low consumer loyalty is one of the potential risks of "online celebrity catering". Under the fast pace of life, consumer groups with distinctive personalities have the characteristics of pursuing fresh enthusiasm and easy to lose. The disconnection between marketing and products makes merchants ignore the essence of catering industry. "Fun" is only the added value of food and cannot be the core of restaurants.

　　Some enterprises win the attention through gimmick marketing and charge the joining fee, which is prone to problems. The unified distribution of ingredients, the unified management of chefs, and the inspection and supervision of storefronts are all very important, and the difficulty lies in management. Some enterprises join quickly, but the depth and intensity of management and control of franchise stores are not enough.

　　Experts said that "online celebrity Catering" will inevitably get lost in the noisy market in the later period, and only rely on the big waves of the market to urge some catering enterprises to awaken themselves and turn from superficial efforts to building brand core values.

　　Stews, soups, and staple foods … … Corn, which can be easily bought all year round, frequently appears at the public table. However, recently, the controversy about which sweet corn or waxy corn is lower in calories and more suitable for weight loss has caused a hot search, which has once again puzzled the "people who eat corn" in the comment area. Experts said that if there is a heat dispute during the weight loss period, sweet corn is still better.

　　On the dining table, corn can be seen everywhere. Sweet corn has golden appearance, full grains, soft skin and natural sweetness. Sweet corn with sweet taste is suitable for direct consumption or as a salad ingredient, stew, etc. Waxy corn can also be called sticky corn, which is short and round in appearance, crystal clear and sticky. When you take a bite, it has a "glutinous" taste.

　　So what kind of corn is more suitable to eat during weight loss and calorie control? Relevant data show that the energy of sweet corn is about 86 kcal/100g, while that of waxy corn is about 161 kcal/100g. However, some netizens suggested that the weight of a waxy corn is about 200-220g, and the energy is 320-350kcal. And a sweet corn is about 350 grams, and the energy is about 300 kilocalories. In contrast, it seems that eating a whole sweet corn or a whole waxy corn has little difference in calories.

　　What is the difference between the two kinds of corn, and how to choose it? The reporter asked Dai Chun, a nutritionist, deputy director of Nanjing First Hospital. She said that during the weight loss period, it is still recommended to choose sweet corn under the condition of the same weight (rather than "one root").

　　Relevant professional food databases show that 76% of yellow sweet corn is water, only 5.7% is starch, and 6.26% is composed of sucrose, glucose and fructose. Because of its high soluble sugar content, sweet corn is sweet when eaten in the mouth as the name suggests, and it is not sweet until it is decomposed into glucose by repeated chewing like starch. The reason why it is crisp and tender is because of its high water content and relatively low starch content. Therefore, although the sweet corn with tender water is "sweet", the total carbohydrate content and total calories are actually not high.

　　The sticky waxy corn is not. Under the control of waxy genes in corn, the synthesis of amylose is prevented, and the proportion of amylopectin is almost 100%. The branch-like structure of amylopectin contains a large number of glucose molecules, and the connection is loose. Each grape molecule can be well exposed to the action of digestive enzymes and digested into the blood quickly. It can also be seen from the GI (glycemic index) data published by China Food Nutrition Composition Table (6th Edition) and the test data of China Food Fermentation Industry Research Institute that the GI value of sweet corn is 55 and that of waxy corn is 106 per 100g edible part. Comparatively speaking, for people who need to lose weight and control their blood sugar, sweet corn may be more suitable than waxy corn, but they should not eat too much at one time.

　　Experts remind that some dieters rely too much on corn, and it is not advisable to use it as a staple food during the fat reduction period. Compared with polished rice and white flour, corn contains a lot of dietary fiber, vitamins and minerals, but the calories are not low. If you eat too much, you will get fat. Eating corn alone may also cause the problem of insufficient protein, which is not conducive to weight loss and health.

　　Yangzi Evening News/Zi Niu News reporter Lu Yanlin

　　Game addiction is a disease? Recently, a news from the World Health Assembly has sparked heated public opinion.

　　At the 72nd World Health Assembly held in Geneva, Switzerland not long ago, the 11th Revision of the International Classification of Diseases (ICD-11) was adopted. Among them, "game disorder", as a disease, is included in the classification of "disorder caused by addictive behavior".

　　Equating game barriers and game addiction with diseases has caused controversy all over the world. There are some supporters waving flags and shouting, and the opponents with clear-cut flags are equally huge. Why do game obstacles become diseases? How to treat it? Discussions around these topics are still going on.

　　Not even playing for a few days is sick.

　　To what extent do you become addicted to games? The standard of diagnosis is actually quite "strict".

　　In ICD-11, the identification of "game obstacles" mainly includes three behavior modes: the control over game behavior is weakened; The priority of playing games is higher than daily life and other normal hobbies; Despite the negative consequences, continuing to play games has caused serious damage to individuals, families, society, education, work or other important fields. In addition, the above behavior patterns need to last for at least 12 months before they can be used as a basis for diagnosis.

　　"Because the game has affected daily life and lasted for more than one year, only in this way can it belong to ‘ Sick ’ 。” In this regard, Hao Wei, one of the drafters of ICD-11 "Game Obstacles" and the deputy director of the Institute of Mental Health of the Second Xiangya Hospital in China, said that the so-called "Game Obstacles" are not even sick after playing games for several days in a row, but have a detailed diagnostic standard.

　　This means that either playing games is a "game obstacle". Who has previously issued a document saying that research shows that only a small number of people who participate in digital or video game activities are affected by game obstacles. Dr Vladimir Pozdnyak, Department of Mental Health and Substance Abuse of WHO, also said, "Most people who play video games will not be affected by this obstacle, just as most people who drink alcohol will not be affected by ‘ Alcohol use disorder ’ Influence, but excessive use in certain circumstances will lead to adverse effects. "

　　Nevertheless, why has the game alone become the target of public criticism? Behind the "game obstacle" is actually a response to people’s health concerns caused by electronic devices.

　　WHO pointed out that the inclusion of "game barriers" in mental and behavioral disorders is aimed at solving a series of concerns about the impact of excessive use of electronic devices on public health. However, in the process of evaluating the existing evidence and research, the participating experts did not find enough evidence to include any technology-driven behavioral addiction such as "smartphone addiction".

　　Comparatively speaking, the scientific research results of "game obstacles" are more abundant. Hao Wei said that medical research has found that game addiction has "withdrawal symptoms" similar to chemical addiction. For example, the brain images of some people who are addicted to games are similar to those who are addicted to chemical substances.

　　Give priority to with psychotherapy.

　　Since "game obstacle" is a disease, how should it be treated?

　　Previously, there have been some treatment institutions for "internet addiction teenagers" in many places, and they have adopted extreme methods such as corporal punishment and electric shock to "treat", which has caused great controversy. Experts said that although WHO did not provide specific treatment guidance for "game barriers", for medical institutions, this move made relevant diagnosis and treatment well-founded. Health professionals can pay more attention to this obstacle and promote more research on the prevention and treatment of game obstacles.

　　It is reported that in Beijing, Guangzhou and other places, some professional hospitals have carried out treatment and research on game obstacles.

　　A few days ago, Beijing huilongguan hospital Behavioral Addiction Ward was officially opened, which is the first behavioral addiction treatment ward opened by public mental health medical institutions in China, and mainly treats patients with behavioral addiction such as game disorder and gambling disorder.

　　Yang Kebing, deputy director of the hospital, said that the current treatment cycle of game addiction is 6 weeks — 8 weeks, divided into two stages. The treatment method is mainly psychotherapy, and there are 10 cognitive behavioral therapy modules, including interpersonal relationship management, family therapy, self-emotional management and so on. The first 4 weeks — In 6 weeks, patients should completely abstain from internet and mobile phones. During this period, the hospital will carry out outward bound training, and replace the game in various ways. For the next two weeks, patients were taught to use the internet healthily by limiting the use time.

　　At present, the addiction ward is an open ward, which is equipped with a single bed, a writing desk, a sofa and green plants, and family members can also accompany the treatment. In the group therapy room, a mini KTV has been specially set up to help patients have fun outside the game.

　　"If the patient seriously affects social interaction because of the game, he should go to the hospital for evaluation in time." Yang Fude, president of Beijing huilongguan hospital, said that the addiction ward can ensure the continuity of treatment, patients can easily build up the trust between doctors and patients with the help of fixed medical staff, and continuous evaluation can better follow up patients’ illness. At the same time, the hospital can provide more comprehensive treatment methods, which will help solve the problem with serious symptoms.

　　Advocate healthy ways of playing games.

　　Although it has been officially included in ICD-11, the "quarrel" around game addiction continues.

　　Just after the adoption of the resolution, game organizations from Europe, North America and Australia, South Korea, South Africa, Brazil and other countries and regions jointly issued a statement, hoping that WHO could re-examine the resolution. The statement said: "‘ Game obstacle ’ It is not based on strong enough evidence, and it is not enough to be included in the most important standard of ICD. "

　　Many practitioners in the game industry said that the key to game obstacles lies in "obstacles" rather than "games", so the positive role of games and the development achievements of the game industry should not be denied. At the same time, game companies should strengthen and improve the anti-addiction system of games, avoid teenagers’ excessive games, and create a healthy development space for the game industry.

　　Some medical staff said that game obstacles are classified as mental illness, not to oppose games, but to oppose games that are harmful to physical and mental health. Medical institutions should help patients with game disorders get rid of out-of-control game behavior, establish a correct game use model, and regain sound social functions.

　　"The key factor of game addiction is family education." A parent who once sent his children to an internet addiction rehabilitation institution said that the family should give their children enough love and attention, accompany them to grow up, guide them to play rationally, and help them enhance their ability to resist setbacks in the process of growing up.