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Special feature of 1905 film network The drama of the Eight Immortals crossing the sea in the Spring Festival in 2019 has not yet been staged, and the smoke of the three countries’ hegemony in 2020 has begun to diffuse.
As the most important schedule in the current year, the warm-up of the Spring Festival stalls has changed from the past few months to nearly one year in advance.
As early as March 26 last year, it was announced that it would be the first day of this year.
In July, it became the second film scheduled for the first day of the New Year.
In August, Han Han also announced his entry into the Spring Festival.
It was a little late, and it was only at the end of October that I decided to enter the Spring Festival.
However, in the propaganda front of the Spring Festival in 2020, the operation in 2018 is really nothing. Because, before the Spring Festival in 2019, there are already movies on almost the same day, announcing that they will be released in the Spring Festival in 2020.
First, Xú Zhēng sent a Weibo on January 23rd, hinting that he was lost again. The next day, the story happened in Lost in Russia, Russia, where it was announced that it would be the first day of 2020.
In the same year, it was also announced the day of the file. At the same time, it is widely rumored on the Internet that Lin Chaoxian’s new work will also focus on this schedule.
When is the New Year’s Day in 2020?January 25th! It’s just a year later.
11 days earlier than this year’s Spring Festival. Small electric gentleman smells a little bad.
There may be no film for this year’s New Year’s Eve.
This was once the most important schedule of China movies, but now it has gradually become a chicken rib. Why don’t all the films now want to go to the New Year’s Eve file?
Maybe my friends now are forgetting the glory of the previous Lunar New Year file. In 1995, Jackie Chan became the first Hong Kong film to be introduced to the mainland in the name of a New Year film, which sold 80 million yuan.
Since 1997, with the speed of one film a year, comedies have become the standard and box office guarantee for New Year’s Eve files. Every December, there will be a wave of movie-watching frenzy.
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It is not only a comedy, but also a new year’s eve file has become the exclusive schedule for big directors and big productions. Zhang Yimou, Chen Kaige, Tsui Hark, Jiang Wen and others are frequent visitors to the New Year’s Eve stalls. Box office champions are also almost New Year’s Eve players.
2011 annual box office champion and runner-up;
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Champion and runner-up in 2012;
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Xiao Dianjun will not list them one by one.
Although traditionally, the Lunar New Year holiday is about the last two weeks of December, if we look at the box office in December, of the 13.1 billion box office in 2011, the box office in December was 1.309 billion, second only to the summer holiday in July and August.
Since 2012, the Lunar New Year file has never fallen below the box office figure of 2 billion. In 2015, the box office in December reached 4.194 billion, ranking behind July and October.
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Although the Lunar New Year file can still continue to export more than 4 billion box office for the whole year, movies with big production and big IP have already set their sights on the Spring Festival file.
A few years ago, you can still see such a large-scale film in the Lunar New Year file, but now, the Lunar New Year file seems to have entered a situation where there are no films to watch.
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"The box office of the Spring Festival for several consecutive years is too amazing, and ambitious films will naturally be more willing to go to the Spring Festival." Uncle Fei, who works in a film company, said. In his view, the New Year’s Eve is a bit awkward, there is no holiday, and it is stuck between the National Day and the Spring Festival. "Then why don’t I go to a bigger market space?"
Indeed, after breaking 1 billion in 2013 and raising the box office in February to 2 billion, the Spring Festival has become a more and more important schedule for the film.
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In 2014, the top three competed for hegemony, and the box office in February exceeded 3 billion.
In 2016, the box office of a movie reached 3.1 billion, which broke the box office record of Chinese movies at this time and made the film company realize how big the capacity of the Spring Festival file is.
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The Spring Festival, which spans January and February, has crossed the Lunar New Year file in just five years, becoming a schedule giant alongside the summer file.
The traditional four schedules of Spring Festival, Summer Holiday, National Day and New Year’s Eve are also slowly being adjusted to the two strong schedules of Spring Festival and Summer Holiday and the direction of having key films every month.
In particular, comedies and family-happy movies have moved from the New Year file to the Spring Festival file as a whole.
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"Although there is a struggle with the opponent in the schedule, for example, I am the first choice film for the audience in the Lunar New Year file, so why should I go to the Spring Festival file to make a fourth choice film?However, if there is a strong outer film, it means that the space of domestic films will be crushed. The most typical example this year is."When talking about why the 2018 Lunar New Year file is not as powerful as before, a film planner said this.
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He said that it is inevitable for a large number of movies to go to the big schedule: "The choice of schedule is mainly the living space and competitors, and there is also a volume problem, that is, quality and volume are not directly proportional. These two concepts are not directly related. In fact, you said that the quality of some films released in the Spring Festival file must be better than that of the box office champion" The Ring of Calls "? I don’t think so, but the volume is much larger than that of "The Call is Crazy". "
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Uncle Fei, who works for a film company, also said,The amazing box office of the Spring Festival file has long been turned into a customized film for the Spring Festival file by a film company, and it was indicated that it was going to the Spring Festival before shooting.
Zhou Yuli, a writer, believes that the decline in the weight and status of the New Year’s Eve file is the inevitable result of the China film market becoming bigger and stronger. In "New Year’s File: Why Are Domestic Movies Silent?" In the article, he mentioned the emergence and prosperity of the New Year’s Eve file.In fact, it is the result of the small film market and low film production in the past 20 years. It is impossible to fill the vacancy of each schedule, which makes the effect of the Lunar New Year file expand and makes the low-frequency movie-watching group enter the theater.
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However, since 2003, the box office of Chinese movies has maintained a growth rate of 30%.The annual box office in 2018 has exceeded 60 billion, 60 times that of 2003.
Behind the prosperity of the box office is the increase in the number of cinemas, the number of screens and the output of movies. The development of this speed no longer depends on the support of a single schedule, and the Lunar New Year file naturally has no "strategic essence" in the past.
Watching movies has now become a "new folk custom" during the Spring Festival. The low-frequency audience who used to walk into the cinema in the Lunar New Year file has now become the audience in the Spring Festival file.
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"The habit of watching movies during the Spring Festival is to go to the cinema together. Everyone has gone home. The box office in the third-and fourth-tier cities is actually much more than the first-and second-tier in the space of the Spring Festival. They are all watching with their parents or with the children at home. " The film planner interviewed above said this.
This also makes movies with large volume and large resources flow to the Spring Festival file one after another. "Movies with high volume and quality. That must be squeezing into a strong position. If word of mouth is here, the attendance rate will not drop. The cinema will have confidence in arranging films.If the quality of the films entering the Spring Festival is directly proportional to the volume, it is definitely a plus item."He added.
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It can be seen that the promotion of the schedule to the box office is on the one hand, but the film quality is the addition of the schedule box office. A good movie brings a good schedule, just as the New Year’s Eve file opened by "Party A and Party B" and "Journey to the West and Demons" let the film companies see the box office potential of the Spring Festival file.
Although the Lunar New Year file is influenced by the siphon effect of the Spring Festival file as the current super-strong schedule because it is near the Spring Festival, it is now an era when good movies can shine in the unpopular schedule. Let’s hope that the film will rediscover the value of the New Year file.
