The Beijing NewsFinancial News On the evening of October 29th, at the Xiaomi new product launch conference, Lei Jun, founder, chairman and CEO of Xiaomi Group, released new products such as Xiaomi 15 series mobile phones, Xiaomi 澎湃 OS 2 and Xiaomi SU7 Ultra production version.
Lei Jun said that in the past five years, Xiaomi has undergone a series of earth-shaking changes, and today it has ushered in a new starting point. The press conference is a concentrated display of the latest strategic achievements of Xiaomi’s "people, cars and homes are all ecological". Xiaomi SU7 Ultra will be launched in March 2025 with a pre-sale price of 814,900 yuan. Xiaomi 15 is against the iPhone16 Pro. Xiaomi 15 is equipped with Xiaomi Xingchen communication system.
In October, 2023, Xiaomi Group strategically upgraded "the whole ecology of people, cars and homes" and released the operating system 澎湃 OS1 with unified integration of multiple devices. Up to now, Xiaomi 澎湃 OS’s cross-terminal Zhilian technology has connected more than 1 billion devices around the world.
Lu Weibing, president of Xiaomi Group, said that in the strategy of "people, cars and homes are all ecological", "home" is a strategic location, a pillar and a breakthrough. The field of traditional household appliances has been dull for too long, and it’s time to bring you some new small shocks.
Xiaomi Group’s performance in the first quarter increased by 27% year-on-year, and it increased by 32% year-on-year in the second quarter. In terms of automobile business, Xiaomi SU7 delivered 20,000 vehicles in a single month in October this year, and the delivery target of 100,000 vehicles for the whole year will also be completed ahead of schedule in November. In 2024, Xiaomi expects to invest more than 24 billion in R&D, and it is expected to reach 30 billion yuan in 2025.
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