Kaiyi is a sub-brand built by Chery in 2014. At the end of 2017, the shareholding structure was adjusted. Sichuan Yibin Industrial Development Investment Co., Ltd. became the largest shareholder, holding 50.5% of the shares, and Chery Automobile held 49%. Kaiyi Automobile under the new capital also welcomes new teams, new brands, new services and new products. Chery Automobile will continue to support Kaiyi Automobile in terms of operation, platform and system.
Chery has rich experience in building new brands. Once the Jietu brand launched in 2018 came out, it showed a hot-selling trend. In the fourth complete sales month, it ushered in a monthly sales of over 10,000. In 2019, it sold 138,032 new cars and successfully entered the independent second-tier camp. The outside world called it a "dark horse". Can the Kaiyi brand under the new capital also replicate the successful model of Jietu? Maybe two new cars will be launched this year — — Dazzling world and brand-new cars can give us the answer.
In addition to the two new cars, Kaiyi’s leadership team also welcomed a number of core "cadres" of the Chery system.Liu Hongwei, general manager of Kaiyi Sales Company, is a recognized marketing expert in the industry, and has been in the automobile field for nearly 30 years. After joining Chery Automobile as a high-end talent in 2001, he served as deputy general manager of Chery Automobile Sales Co., Ltd. and general manager of Weilin Automobile Sales Company.
In addition, Jian Chen, the former deputy general manager of Chery Holding ·JETOUR Marketing Center, officially joined Kaiyi Automobile in July last year as the deputy general manager of Kaiyi Automobile Sales Co., Ltd., in charge of Kaiyi’s market, product and brand public relations communication and sales in the central theater. Jian Chen, who has worked in Chery Automobile for nearly 20 years, has held many important positions in R&D, general manager office and marketing companies, especially in the initial stage of Chery brand, Kaiyi brand and Jietu brand. For the new Kaiyi, this can be described as "adding wings to the tiger".
Entry compact — — Kai yi Xuan Jie
Hyun Jie is an entry-level compact SUV owned by Kaiyi, which was officially launched on December 24 last year. The new car is also the first mass-produced product of Kaiyi Yibin Smart Factory. It is expected to be introduced to the market in the second quarter, and it is expected to sell more than 60,000. As a brand-new strategy of Kaiyi, Hyun Jie is younger in appearance and interior design, which meets the aesthetic needs of young people, including suspended roof, penetrating taillights, dual 10.25-inch high-definition central control panels and so on.
In terms of size, Kaiyi Hyun Jie is very close to Chery Tiggo 5x, and it is expected that there will not be much difference in ride space. In the power part, the new car is equipped with a 1.5L naturally aspirated engine in advance, with a maximum power of 85kW and a peak torque of 143N.m, and its power performance is better than that of Xinbaojun RS-3 of the same class. In the follow-up, Kaiyi Xuanjie will add 1.5T power models in September or October this year to provide consumers with richer power options.
A-class car — — Kaiyi GS11
Kaiyi will launch a brand-new car in December this year, which is expected to be a fuel version of GS11 series. The new car is positioned as an A-class sedan, and its overall size is equivalent to that of Chery Arrizo GX. Judging from the published information,The body size of Kaiyi GS11 is 4725×1802×1478mm, and the wheelbase is between 2670 mm and 2750 mm, which is similar to Arrizo GX, BYD Qin PRO, Changan Yidong and Chuanqi GA4.
In terms of power, according to the product positioning of Kaiyi GS11, the new car is expected to adopt a 1.5L naturally aspirated and 1.5T turbocharged engine, and the transmission system is matched with a manual or CVT gearbox. In addition, the GS11 series will also launch pure electric and plug-in hybrid models. According to the production capacity planning, GS11 series will become the main model of Kaiyi automobile in the future, with a planned annual production capacity of 75,000 vehicles, accounting for half of Kaiyi’s new factory.
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