"Going to the city" renderings.
On March 12th, the Digital Fashion Industrial Park "Going to the City" held its first strategic signing ceremony, and the Fashion Design College of China Academy of Fine Arts, Italian Marangoni College, Japanese Lotte Group and Zhejiang Library received the "golden key" as representatives of the units that settled in. At the same time, the Fashion Design College of China Academy of Fine Arts awarded the license for the industrial park, and set up a practical teaching base here.
Located in Qiantang Smart City, "Shangcheng" has a total investment of about 1.5 billion yuan and is one of the key industrial projects in Hangzhou. At present, the project is in the sprint stage of construction, which will be completed and delivered at the end of June this year and will open on September 19.
As a digital fashion industrial park, "Shangcheng" has a total construction area of 350,000 square meters. It consists of a specialized and new headquarters enterprise building, an enterprise innovation incubation base, an international-level talent apartment, business life facilities and a fashion release center. It is a digital fashion industrial park integrating R&D design, flexible intelligence, fashion exhibition and digital marketing. Relying on the industrial base of Hangzhou digital economy and the regional geographical advantage of the transformation and upgrading of the industrial circle in the east of the city, "Shangcheng" is expected to become a typical example of the transformation and upgrading from a traditional manufacturing base to a modern production service industry.
Qiantang Smart City, where the industrial park is located, has gradually formed a market model of "production base+wholesale sales+e-commerce live broadcast", which is the densest place in the national live broadcast e-commerce industry. In this regard, positioning as the "upper city" of digital fashion will focus on introducing three leading industries: fashion design, fashion life and digital service. At present, the industrial park has introduced fashion industry resources from top universities at home and abroad, such as Fashion Design College of China Academy of Fine Arts, Italian Marangoni College, etc., and is fully planning cross-border trade bases such as the "Belt and Road" international product exhibition center and the United Nations International Trade Center to promote the deep integration of manufacturing industry and modern service industry, and the deep integration of digital economy and fashion industry, adding new momentum to the upgrading and increment of Hangzhou’s industrial economy.
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