Geely Automobile Group recently released the "Smart Geely 2025" strategy and the "Nine Dragon Bay Action" to fully promote the "Smart Geely 2025". Gan Jiayue, CEO of Geely Automobile Group, said that a number of new measures will promote electrification and intelligence through technological progress, create a smart travel experience that exceeds expectations for users, and create sustainable win-win value for partners.
From "Blue Geely" to "Smart Geely"
Full stack self-research to build core competitiveness
Geely’s new strategy places the development of smart cars in a prominent position, and regards cars as an important carrier of the Internet of Everything to meet users’ future intelligent and networked demands and create the ultimate driving experience.
Gan Jiayue announced at the new strategy conference that Geely will rely on the advantages of globalization system and resource coordination to build a "one network three systems" to promote the efficient implementation of the "Intelligent Geely 2025" strategy, and achieve the strategic mission and goal of "creating an intelligent travel experience that exceeds users’ expectations, building a technology-led global automobile enterprise, and becoming the most competitive and respected Chinese automobile brand".
According to the introduction, "One Network" is the "Intelligent Geely Technology Ecological Network". It is a "new infrastructure" based on intelligent architecture, building an end-to-end self-research system and ecological alliance around chips, software operating systems, data and satellite networks, driving users’ experience in intelligent driving and intelligent cockpit. As the only auto company in the world with satellite communication and positioning, high-precision mapping and navigation, and full-stack self-research from automotive chips to hardware and software, Geely will build the core competitiveness of future smart cars based on intelligent architecture, intelligent driving and intelligent cockpit.
"To form the Internet of Everything, the car is a very important mobile end point and carrier. We have long thought that the future car must be intelligent, so our future action strategy and intelligence must always be considered. Smart cars are the hard core to meet the ultimate travel experience of users."
Referring to the two blue Geely action plans released by Geely at the beginning of this year and the release of this strategy, both point to intelligence, Gan Jiayue said: "The first blue action plan is to focus on intelligent energy-saving and new energy vehicles, and the second is to focus on intelligent high-end pure electric vehicles. Therefore, the nine major actions announced today focus on the development of intelligence as the primary goal."
In order to ensure the full implementation of the "Smart Geely 2025" strategy, "Nine Dragon Bay Action", one of the actions proposed to realize the full-stack self-research of autonomous driving and accelerate the vision of "zero accidents and zero casualties" in intelligent travel. Relying on the smart Geely technology ecosystem, Geely wants to realize the full-stack self-research in core technology fields such as intelligent energy, autonomous driving, intelligent networking, and intelligent cockpit, and to create "the best, safest, and most responsible" autonomous car, so as to achieve "delivery is safe". By 2025, achieve the commercialization of L4-level autonomous driving, and fully master L5-level autonomous driving.
From "Domain Control" to "Super Brain"
Open and Win-Win Iterative Modular Architecture
In the trend of software accounting for an increasing proportion of automotive applications, Geely, which has significant advantages in vehicle manufacturing technology, will also form partnerships with an open mind to create a win-win space in the industry while efficiently providing users with excellent and iterative services.
"Geely will continue to open up in the future. From years of experience, I think the whole industry wastes a lot of resources. In the past, every new car had to be developed for five to seven years, and an architecture had to be developed. If the standards are the best, just like Apple’s ecology, the underlying architecture is done well, and everyone can develop on this underlying architecture, and then differentiate the upper-layer applications," said Mr. Gan. "It is based on this logic that Geely has spent a lot of money to build a modular architecture and open it up to the outside world. Unlike previous architectures, this modular architecture can be further iterated."
It is reported that intelligent architecture, as a new infrastructure project of science and technology, is the foundation of the science and technology ecological network. Geely’s BMA, CMA, SPA and SEA have four world-class intelligent architectures, which are not only fully compatible with diversified energy sources, but also have leading modular advantages. In the face of global differentiated standards and user requests, it can improve R & D efficiency by 30%. At the same time, Geely empowers world-class intelligent architectures with GEEA 2.0 electronic and electrical architecture, so that Geely’s current intelligent architecture not only has the advantages of comprehensive compatibility with diversified energy sources, leading modular advantages, and high R & D efficiency, but also has smart "brains" and high-speed and developed "neural networks". Geely’s new smart cars built with intelligent architecture will be equipped with GEEA 2.0 electronic and electrical architecture. In the future, Geely’s intelligent architecture will also evolve to the GEEA 3.0 central computing platform architecture, leading the evolution of smart cars from "domain control" to "central super brain".
It is worth mentioning that Geely Automobile Group recently released the global power technology brand – Raytheon Power and the world-class modular intelligent hybrid platform – Raytheon Zhiqing Hi · X, which can provide leading efficient and intelligent power solutions. According to Geely, as a world-class modular intelligent hybrid platform, Raytheon Zhiqing Hi · X has a global high-end power platform, an expansive hardware space design, an expansive electrified drive platform, and an evolutionary power platform. Five platform advantages such as power, economy, and intelligent leadership are presented on all major platforms. At the same time, it also has six ceiling technologies in the hybrid industry, which is superior to Japanese hybrid in core technology.
Relying on open technical cooperation, another action released by Geely is clear: launch more than 25 new intelligent new energy products within 5 years, leading the era of intelligent mobile end point. According to reports, Geely brand will launch more than 10 new products one after another, the main car series is fully intelligent and new energy, and launch long-range series-parallel, extended-range, direct-drive, and electric-driven Raytheon Super Hybrid. PHEV pure electric battery life can exceed 200 kilometers. Geometry brand will launch more than 5 star products newly built by pure electric architecture (including vast architecture) from 2022, covering the mainstream pure electric market. Lynk & Co brand will launch more than 5 new intelligent technology products one after another to continuously improve the market layout. In 2023, the first electric SUV product will be launched in Europe first, realizing the globalization and high-end of smart new energy products. The new technology new energy for electric travel brand will launch five smart pure electric products based on the exclusive architecture platform, providing users with efficient and intelligent travel services, and becoming a new force in the electric travel technology ecosystem.
In addition, Geely is committed to building an "end-to-end" vehicle software user experience, building a full-stack self-research system covering electronic and electrical architecture, vehicle basic software, intelligent cockpit software and autonomous driving software, and establishing a smart car software and hardware system. At the same time, Geely applies the SOA software service structure, opens more than 1,000 API interfaces, provides software tools and platforms to global developers, and creates active scenario services with more than 1,000 digital partners around the world. By 2025, Geely will achieve at least 1 to 2 OTA upgrades for the whole vehicle every quarter, so that smart cars can evolve from "manufacturer definition" to "user software co-creation", and fully enter the era of software-defined vehicles.
From "migrant worker" to "partner"
"Talent Forest" Supports Performance Imagination
Behind the technological innovation, Geely has a solid talent pool strategy and provides endless imagination for future performance.
Gan Jiayue makes it clear that Geely’s core competitiveness is talent. "The biggest asset of an enterprise is not how much cash it has, nor how much fixed assets it has. Those data are on-balance sheet assets, which will be reflected in financial statements. The biggest asset of an enterprise is off-balance sheet assets, and the most important off-balance sheet assets are talents, and off-balance sheet assets determine on-balance sheet assets. Because everything is created by talent, the core competitiveness is talent. This is a soil that mobilizes all the initiative of Geely Auto people, and this energy will be amazing." At the same time, Gan Jiayue also believes that everyone has the potential to become a talent, and how to unleash the potential of people is Geely’s core competitiveness.
According to the action goal released by Geely, 350 million shares will be allocated, and the first batch of shares has inspired 10,000 employees. According to reports, this is the "largest" employee Equity Incentive Plan in China’s automotive history, and it is also an important signal for Geely to embrace change and transform into a technology-based enterprise, so that more core employees can become "partners" from "migrant workers". Geely also has a unique "talent forest" system. So far, Geely has established 9 vocational and higher education institutions, cultivating more than 150,000 talents. The perfect talent training system and development channel have enabled the emergence of endogenous talents in the enterprise.
In addition, Geely also said that it will continue to maintain the first investment in R & D of Chinese auto brands. Within 5 years, it will invest 150 billion yuan in R & D. Relying on Geely’s global "5 R & D + 5 modeling centers" to build a leading international R & D system and fully transform into the intelligent era. By 2025, Geely strives to achieve the highest proportion of software talents and the highest efficiency in software development in the automotive industry. Geely will also deepen research in the field of basic science, build 10 world-class key laboratories, accelerate the transformation of scientific and technological achievements, and continue to maintain Geely’s core technology leadership.
To achieve value creation through technology leadership, Geely’s performance target is to achieve EBIT (pre-interest and tax profit) of more than 8% in 2025. Geely will increase the scale effect through "comprehensive architecture car building", reduce the cost of model research and development and supply chain, and increase the R & D efficiency by 30%. At the same time, it will achieve full-link digital intelligent manufacturing, global technology output, maximize cost reduction and efficiency, and strive to achieve the goal of tripling the sales volume, ranking first in China in market share, and increasing the average revenue of bicycles by 30% by 2025.
