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Shared power bank: Market competition is not a zero-sum game – Interview with Liu Tongxin, inventor of shared charging technology

  Recently, a "love sharing station" has been unveiled in major subway stations in Qingdao one after another. It not only provides passengers with a number of convenient services such as shared power banks, shared umbrellas, paper towel sales, and subway morning newspapers, but also provides emergency medical supplies such as medical kits and defibrillators. Once the machine was launched, it was well received by many passengers and praised it one after another.

  The inventor of this project is Liu Tongxin, who is known as the innovation expert. Before that, he had invented and incubated more than a dozen innovative products such as hotel gathering multimedia systems, flexible screen laptops, and mural TVs. In recent years, what has made him famous is undoubtedly his original shared power bank technology solution and business model. "In 2014, I laid out more than 20 shared power bank patents. This is the earliest batch of patents in the field of shared power banks, and three of them are core patents." Liu Tongxin said that due to his original innovation and patent layout in the field of shared power banks, he is known as the "father of shared power banks".

  Creativity comes from a trip to the United States

  Liu Tongxin’s idea for the shared power bank project originated from a visit to the United States. In June 2014, Liu Tongxin followed a delegation to the United States to investigate innovation and entrepreneurship projects. One night, while he was out, his mobile phone and power bank were dead, which inspired him to invent a shared charging model.

  "I thought at that time, if there is a box, I can put the power bank that is dead and replace it with a power bank with electricity, which can solve the charging needs of many users." Liu Tongxin believes that mobile phone users have a rigid demand for battery power in public places, and with the increasing number of smartphone users, the number of users sharing power banks will show a rapid growth trend.

  With the idea of "shared charging", Liu Tongxin began to implement it. On the plane back to China, he designed a complete set of technical solutions for shared power banks. After returning to China, he immediately organized the technicians in the laboratory to set up a research and development team to start developing this technical solution.

  At the same time as the technology development, he carried out patent layout. "For this project, we have submitted more than 20 patent applications and have been authorized successively. Among them, three patents are the core technologies in the field of shared charging, and their names are’An identifiable mobile phone rechargeable battery and its identification method ‘ (patent number: ZL201410666867.0),’ A mobile phone battery charging replacement system and charging method ‘ (patent number: ZL201410667099.0),’ A mobile phone battery charging case ‘ (patent number: ZL201410667122.6). This is the first batch of shared power bank patents, which is a real process from 0 to 1, and most of them are invention patents." Liu Tongxin said.

  Product landing encounters confusion

  In November 2014, Liu Tongxin began planning how to turn the drawings into real objects. Since there were no companies in Qingdao that produced power banks, he decided to send the R & D team to Shenzhen to seek partners for power banks.

  In Shenzhen, the R & D team has reached a cooperation intention with a number of power bank manufacturers. When the two sides communicated the technical details, the engineers of the R & D team informed the other party of the technical solution, and later, they also showed them the patent application documents.

  Liu Tongxin said: "At the end of 2015, I found shared power bank cabinets produced and launched by a Shenzhen Technology Co., Ltd. in several shopping malls in Shenzhen one after another. This was exactly the same as the technical solution of the shared power bank I designed. This surprised me very much. I realized that the technical solution may have been leaked. After I conducted a patent search, I found that this company submitted a large number of utility model patent applications after I submitted the patent application, and this company was raising money everywhere. It kept claiming to investors that they invented the shared power bank. This made me very angry. At that time, I especially wanted to take up legal weapons to protect my legal rights and interests. Later, this company launched several lawsuits against other shared power bank companies."

  Look for partners cautiously

  With the advent of the sharing economy boom, the business model of shared charging has gradually been recognized by the market, and the number of entrants has increased rapidly. As the inventor of shared power banks and the holder of core patents, Liu Tongxin is also known to more and more people. Many companies have come to seek cooperation, hoping that he can transfer the patent of shared charging to them. He told reporters: "The technical solutions used in the entire power bank industry are inseparable from my three core patents."

  In this regard, Liu Tongxin had his own considerations. He hoped that his partners would be companies with big ideas, and he did not want patents to become a tool for corporate competition. After repeated consideration, he finally chose to cooperate with Shenzhen Street Electric Technology Co., Ltd. (hereinafter referred to as Street Electric).

  Liu Tongxin believes that the market size and scale of Street Power and its strong financial strength can better translate his patented technology into products. "I hope to promote the development of this industry together with leading enterprises," Liu Tongxin said.

  Businesses should promote innovation together

  Standing in the trend of the sharing economy, shared power bank enterprises have been able to develop rapidly, but at the same time, the market competition in this field has become increasingly fierce, and patent disputes have also arisen. It is understood that, taking Street Electric as an example, there have been dozens of cases of patent infringement sued by Shenzhen Caller Technology Co., Ltd. (hereinafter referred to as Caller).

  Since March 2017, Caller has initiated more than 30 patent infringement lawsuits against Jiedian in Shenzhen, Beijing, Guangzhou and other places, with a total amount of tens of millions of yuan. In addition, Caller also filed an injunction application with the Guangzhou Intellectual Property Court, asking the court to order Jiedian and others to stop the alleged infringement first.

  In response to the lawsuit of the caller, Street Electric filed a request for patent invalidation on 7 patents of the caller, and the original Patent Reexamination Board made a review decision after the trial, of which 5 patents were claims of infringement that were declared invalid, 1 patent was claims of infringement that were declared partially invalid, and the other 1 patent was found not to be creative by the court in the administrative litigation of invalidation, and the original Patent Reexamination Board was ordered to make a new review decision.

  In addition, Jiedian believes that Caller has filed 30 patent infringement lawsuits with the Beijing Intellectual Property Court and the Shenzhen Intermediate People’s Court (hereinafter referred to as the Shenzhen Intermediate People’s Court) on the basis of the same 6 patents. These 30 cases have the same parties; and the rights basis on which these 30 lawsuits are based are all the same 6 patents. In particular, the alleged infringing products involved in the 24 cases filed in the Shenzhen Intermediate Court are all the same type of cabinet products of Jiedian, which belong to the same litigation object. Jiedian believes that this is a typical duplicate lawsuit. Caller believes that it is not a duplicate lawsuit. At the same time, Jiedian believes that Caller is also suspected of spreading misinformation and misleading information, which is an act of unfair competition.

  After the trial, the Shenzhen Intermediate Court ruled that Street Electricity’s lawsuit was established, requiring the caller to immediately stop the unfair competition, publicly apologize to Street Electricity on its official website, WeChat official account and more than ten media for the unfair competition, eliminate the negative impact, and compensate Street Electricity for economic losses and reasonable expenses of 5 million yuan. At present, the case is in the process of 2nd-round Moderation.

  Regarding these patent disputes, Liu Tongxin believes: "The purpose of enterprises to carry out patent layout should be to build their own protective’armor ‘, rather than maliciously attack others."

  "The market competition in the shared power bank industry should not be a zero-sum game, and the relationship between enterprises should be mutual promotion and common progress." Liu Tongxin said that at present, there is still a lot of room for innovation in the shared power bank industry in our country, and the shared power bank enterprises should focus on technological innovation, provide users with better services and create higher value. Only in this way can the entire industry develop better. (Intellectual Property News, Andy)

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Dog’s blood cheating is a spy war style. After 12 years, it’s impossible. Will Huang Lei’s wife still play it?

The return of the fairy sister ignited the retro craze of Chinese drama.

Legend of the Sword and the Chivalrous Man is not only a fairy in Liu Yifei, but Zhao Linger’s mother, Empress Wu, was also the goddess of that year.

Sun Li, who has been in the cinema for many years, returned to the screen and performed a "Wife’s Choice".

There are spoilers in this article.

one

Sugar cube is not happy recently.

Mao Mao, Shiba Inu, who has been with him for many years, is lost. This puppy is an important family member to Fang Tang who has not given birth after ten years of marriage.

After posting the dog-seeking notice for several days, the sugar cube began to accept the reality.

Today is very important for her husband, Gao Jiawei. She must cooperate with her husband to attend the event, and there is no way to delay any longer.

Gao Jiawei is a self-made entrepreneur from the media. As an opinion leader on emotional topics, he often competes with another emotional expert Qi Miao to explain emotional issues from different perspectives of men and women.

Looking at the speech on her husband’s computer, I couldn’t help but quietly polish the itchy sugar cube.

In fact, after becoming a full-time wife, Fang Tang has been working as an amateur detective novel writer, thanks to her good writing style.

When Gao Jiawei recited his wife’s wonderful ideas on the stage, Fang Tang also dressed herself up and prepared to go to her birthday party, the most important occasion today.

It was supposed to be a couple’s world, but after Gao Jiawei founded the company, the sweet wife-pampering day was also added with more performance factors. After all, a good leader who cares for his family can better win people’s hearts.

Out of support for her husband’s work, Fang Tang has never been dissatisfied with this. She attends as a model wife every year and enjoys the "surprise" arranged by her husband.

But when Fang Tang saw Gao Jiawei coming out of the bathroom, the lipstick mark on her husband’s shirt collar caught her alarm.

Gaos thought for consternation explained that it may be a drunken woman at the door of the bathroom.

But how close does a stranger have to be to leave lipstick in such an ambiguous place?

As a wife’s vigilance, sugar cube walked carefully every step. She smiled and walked to her husband’s preset stage, while carefully observing the red number of every lady present.

She knows that something must have happened, and a woman’s perception can’t be wrong.

In fact, Fang Tang had seen the luxury goods receipt in her husband’s pocket before. As a detective novel author, she had long been wary.

Did the husband cheat? Who is the third party?

Following the clues, Fang Tang became a detective of her marriage and began to deal with her husband in a seemingly peaceful pregnancy life.

2

Spy war, suspense and family ethics drama, a drama contains the above three popular elements, and Wife’s Choice may be the first one.

From the professional setting of Fang Tang, it can be seen that "Wife’s Choice" wants to fight hard. In the serial novel "Fatal Gentleness", she replies to the reader as an author, which is like a big V gesture.

Sugar cube found her husband reading the novel, but when asked about the work, the other party said that the author’s writing was not as good as sugar cube’s.

Obviously, the husband doesn’t know his wife’s pen name, and he doesn’t know her writing style well enough.

And husbands hide more secrets from their wives.

However, a good play needs a good rhythm. "Is the husband cheating" has become the biggest suspense at present, and the director has made the audience think that all the girls swept by the camera may be a third party.

Seeing Qi Miaobei’s luxury bag, Fang Tang confirmed several times where the other party bought it, because she suspected that it was her husband’s bill.

Seeing the lovely earphone left in her husband’s car, Fang Tang teased which young girl’s belongings it was, but her husband used jokes to avoid it.

Seeing the necklace of a young female subordinate, Fang Tang pretended to be enthusiastic and asked about the brand and added WeChat. After all, everyone was suspected.

His wife quietly investigated, and Gao Jiawei, as an emotional expert, also knows the appeasement policy and the push-pull relationship, candlelight dinner, surprise gifts, wedding anniversary plus pregnancy preparation, and even created a more loving husband and wife life than before.

However, the Smiths’ performance will eventually reveal the truth. When Sugar Cube finds out that she has been betrayed, it is the wife’s choice whether to destroy her husband’s name as an emotional expert or sacrifice herself to whitewash it, which is also the prelude to the next catch me if you can.

When betrayal and doubt begin, marriage has come to an end.

three

As an important work of Sun Li’s return to the small screen, Wife’s Choice has a good script design and is adapted from the novel of the same name by writer Wang Xiaoqiang.

The subtlety is that it knows how to analyze women’s psychology with the cloak of suspense, including the breakup of life.

There are full-time wives represented by sugar cubes, strong women in the workplace represented by Qi Miao, and women with love anxiety represented by heavy rain. Around the wall of marriage, women’s joys and sorrows are presented one by one, and everyone’s growth arc is also displayed.

What’s more, there are only 12 episodes of "Wife’s Choice". To complete the three things of husband and wife’s battle, truth and self-growth, the director needs a strong rhythm to control.

In the first half of the series, many suspenseful and necessary details are added, but whether we can take into account the detailed proportion of several lines still needs further observation.

The intrigue of the husband and wife from the details also has higher requirements for the actors. Just how to lie without changing color requires performing at all levels.

Sun Li removed the label of "Huang Lei’s wife", and fans wondered whether the real housewife who returned to the screen after 12 years had regressed.

It must be admitted that there is a certain age difference between the 44-year-old Sun Li and his wife in her early 30 s, but her relaxed and relaxed interpretation still makes people believe that she was not only lucky when she debuted.

Yuan Wenkang, the supporting husband, has played many roles in love rat before, but this time, the hypocritical liar is set up by everyone, and he is also good at it.

In addition, Zhang Yao, Wang Zhen, Ma Yinyin ("Hunting Crime Picture Book"), Zhao Da, Liu Yiwei and Wu Bi joined in, which also accumulated some interesting points for the team.

"Wife’s Choice" turned the middle-aged dog blood drama into a suspenseful twist, but there are inherent type barriers. Whether this unconventional transformation can be completed is far from being revealed.

It can only be said that Sun Li, who came back, and Wife’s Choice, who jumped out of the genre framework, are brave adventurers, testing the water for the whole industry, first to see if the spring of middle-aged actresses has recovered, and second to see if sincere creativity can be recognized, and the standard for testing everything is always in the hands of the audience.

The picture in this article comes from the Internet.

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China film was financed to buy RMB 14 million, and accumulated RMB 48 million in the past three days.

On December 18th, according to the data of Shanghai and Shenzhen Stock Exchanges, China films received financing purchase of RMB 14 million, ranking 373rd in the two cities. On that day, the financing repayment amount was RMB 12 million, and the net purchase was RMB 2,178,200.

In the last three trading days, from 14th to 18th, China films received financing to buy RMB 19 million, RMB 16 million and RMB 14 million respectively.

In terms of securities lending, 44,300 shares were sold and 0.67 million shares were bought.

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The "face value bubble" is broken, and beauty can only be rolled into scientific research.

People’s requirements for "face" are getting higher and higher, even to the point of harshness. "Yan value anxiety" was once one of the hot topics in the past.

Coupled with the improvement of economic strength, the beauty industry has experienced a period of rapid growth. According to the National Bureau of Statistics, the compound growth rate of retail sales of cosmetics above designated size reached 11.4% from 2017 to 2021.

At the same time, due to the environment, diet, aging and other reasons, most people do have different degrees of skin health problems, and the proportion of skin care products is also increasing. Domestic brands have launched a series of targeted skin care products by virtue of their in-depth understanding of Chinese skin, and their sales have also risen all the way. In 2021, the eight major beauty listed companies all recorded good revenue growth.

However, this scene changed in 2022, especially since the third quarter, many domestic beauty companies found that their products were becoming more and more difficult to sell. In 2022, the retail sales of cosmetics decreased by 4.5% year-on-year, and the situation of letting a hundred flowers blossom was long gone. Half of the companies fell into negative revenue growth.

(see the self-made map of intellectual research)

According to the research of Jianzhi, this should be analyzed from several aspects, and the external factor is the first one. Beauty cosmetics and skin care products are optional consumer goods. When faced with economic pressure or budget constraints, consumers may reduce their spending on non-essential items, so they are greatly affected by macroeconomics.

In addition, in the rapid development period of the past few years, in order to boost sales, e-commerce platforms have increased discounts and encouraged "the more you buy, the more discounts you get"; The traffic explosion of the super anchor also has some irrational consumption; Inventory that is difficult to sell in overseas epidemic situations enters China through cross-border e-commerce to consume inventory. Therefore, consumers’ household inventory is already at a high level, which is why we often hear that "what was bought in double 11 last year at 618 has not been opened".

In addition, the traffic dividends and platform dividends that have been discussed in the market in the past are also fading. This year, beauty companies and e-commerce platforms have become more rational. Like the 38 Goddess Festival in the first quarter of this year, Tmall did not make large-scale pre-sales and full reduction as before, and even the publicity was relatively low-key.

So, low growth will become the industry norm?

Let’s take a look at the performance of companies in the first quarter of this year. Who earns the most? Who has the strongest growth?

Overall, the overall environment of the beauty industry in the first quarter was still under pressure, and revenue only increased by 2.7% year-on-year (12.3% in the same period last year). However, the profit has been restored, and the net profit returned to the mother increased by 33.2% year-on-year (1% in the same period last year).

(Source: Guojin Securities)

Polaiya and shanghai jahwa were the most profitable companies in this quarter, with net profits of 210 million yuan and 230 million yuan respectively.

(see the self-made map of intellectual research)

As an outstanding student all the time, Polaiya continued its previous growth trend in the first quarter. For a detailed analysis, please refer to the previous article "The domestic beauty products are seriously divided, and Polaiya" wins hemp "with exclusive ingredients".

To put it simply, Polaiya’s highlight this year is the upgrade iteration of large items and the layout of new products, including cloud sunscreen and moisturizing series. In particular, the upgraded Shuangkang 3.0 was once again "sold out" and became the Top1 of Tmall’s liquid essence hot-selling list. According to the latest sales data in April, Polaiya’s growth is still steady. The GMV in Tmall flagship store and vibrato platform increased by about 54% year-on-year, so it is necessary to continue to pay attention to the sales of 618.

The performance of shanghai jahwa, another old brand of beauty cosmetics, has been unstable in recent years. Especially last year, due to the epidemic situation and the lack of super-anchor, both revenue and net profit returned to the mother decreased, and the net profit returned to the mother decreased by 27.29% year-on-year.

However, after entering 2023, shanghai jahwa’s income situation has improved (the income of skin care products in 22 /23Q1 was 1.98 billion yuan/410 million yuan, respectively, down by 26.8%/8.6%, and the decline was narrowed). In addition, with the new single product oil-sensitive cream, the sales data in April showed a rising trend. In the Tmall flagship store and Tik Tok, the GMV of Yuze and herborist brands increased by about 81% year-on-year, and the chain has also turned positive significantly (among them, the large single product oil sensitive cream contributed more than 20% in the GMV of Yuze Tmall flagship store; Tai Chi Repair Kit and New Seven Whitening Kit contributed over 35% to GMV in herborist Tmall flagship store).

The fastest growing beauty companies include Shuiyang and Marumi, in addition to Polaiya, which has just been mentioned. The net profit of these companies has increased by more than 20%.

Although Marubi shares have been affected by the external environment and the company’s promotion of online channel transformation in the past few years, the growth rate of net profit returned to the mother has been negative for three consecutive years. However, in the first quarter of this year, Marumi saw the effect of transformation, and the recovery growth continued until April.

In April, the total GMV of Marumi’s main brand in Tmall flagship store and Tik Tok Shanghai increased by 143% year-on-year, and the new recombinant collagen suit successfully ranked among the Top2 products in Tik Tok. At the same time, Love Fire also maintained rapid growth on multiple platforms, with a total growth rate of 180%, and the sales of explosive "invisible liquid foundation" accounted for about 30%.

The sales of Shuiyang shares also improved marginally. In April, the GMV of its brands, Royal Mud Workshop, Big Water Drop and Ifedan, increased by about 56% year-on-year. Among them, Ifidan’s Super Mask was successfully registered in Li Jiaqi Live Room, which promoted the GMV of its Tmall flagship store to increase by 823% year-on-year.

In addition, it is worth mentioning that although listed companies in Hong Kong stocks do not disclose a quarterly report, in the sales station in April, Juzi Bio and Shangmei also achieved good results. The "Fumei" and "Kelijin" of Juzi Bio increased by about 52% in Tmall flagship store and GMV in Tik Tok. The brand "Kanshu" of Shangmei Co., Ltd. is growing even more dramatically, with GMV increasing by about 229% year-on-year, and Tik Tok’s growth is as high as 320%. Its monthly sales rank second in Tik Tok’s beauty brand and first in domestic products.

Generally speaking, after four years of rapid growth from 2017 to 2021, the beauty industry is gradually entering a platform period, that is, the growth rate of the industry is relatively slow, and the differentiation among different brands is more serious. Although the leading company Polaiya still maintains a higher growth rate than the whole industry, the growth rate of Huaxi Bio and Betani, which used to have high growth, has obviously slowed down, and even some companies have fallen behind.

However, we also saw that companies such as Shuiyang and Marumi, which suffered serious losses in 2022, ushered in marginal improvement in the first quarter and April of this year.

So where is the next round of high growth? Which companies can seize the opportunity?

As we all know, in the period of rapid growth of the beauty industry, major brands will invest a lot of marketing expenses and constantly introduce new products in order to seize market share. However, as the market entered the platform period, both the brand and the platform began to be more rational, and the focus returned to the product itself.

Take Huaxi Bio as an example, the sub-brand Quadi used to grow at the rate of doubling every year, but since 2022, the growth rate has slowed down obviously. In the first quarter of this year, Huaxi’s growth was still under pressure from the launch of new products, and there was no obvious upward trend. This year, the company also took the initiative to reduce the revenue growth target to 15%-20%.

What is more important for Huaxi this year is to enhance brand value. In order to make the new anti-aging eye cream quickly occupy consumers’ minds, Quadi even made a detailed interpretation of the market trend, and took the new packaging technology as a selling point, claiming that it could promote the penetration of active ingredients, thus greatly increasing the customer unit price (the new product "Zhen Jin Yun Huo Eye Cream" was 498 yuan /20g, while the old green obsidian eye cream was 238 yuan /18g).

According to Jianzhi research, the purpose of a lot of market research and publicity in Quadi’s early stage is to establish a professional and reliable image and make anti-aging more deeply rooted in people’s hearts. The addition of new technology and the upgrading of efficiency are all important means to increase the unit price of customers. At present, the new eye cream ranks second in Taobao’s new product list, second only to L ‘Oré al 20 Eye Cream, but the actual sales volume and use effect need to be continuously tracked.

Similar to Huaxi’s biological situation is Betani. This year, Bettini focused on upgrading Winona Shu Min Moisturizing Cream and promoting the high-end brand AOXMED. In the future, consumers will make immediate repairs after finishing medical beauty, which may not only use dressings, but also use more essences and creams to enhance their efficacy.

Another great event of Betani is that she clearly put forward the idea of getting into the beauty of military doctors in last year’s annual report.

According to the knowledge of Jianzhi Research, Betani is making efforts to the track of life beauty instrument.

Before, home beauty instruments were on fire in the market for a while, but due to several safety accidents, home beauty instruments were subject to stricter supervision. Among them, pulsed light hair removal products have been classified as Class II medical devices, and RF products with higher risk factors have been included in Class III medical devices for management since last month.

Betani is likely to get the certificate of Class II medical devices first, and then gradually expand to the beauty instrument of Class III medical devices. In fact, the life beauty instrument track has a large room for growth, and specialization and standardization will become an inevitable trend, which may open up new growth points for Betaine in the future. At the same time, the company will definitely introduce skin care products that match the beauty instrument, because the purchase frequency of the beauty instrument is relatively low, and the matching skin care products can be supplemented frequently.

Generally speaking, the beauty industry is stepping into the platform period from the high-speed growth period, which is mainly reflected in the slowdown of the overall industry growth, the performance differentiation among different brands and the difference in development focus.

With the continuous development of dermatology, products will be more refined and provide precise solutions for different skin needs. Future competition will pay more attention to the application of core needs, dermatology and precision technology. Brands need to focus on the mental cultivation of consumers and the layout of new products in order to gain a competitive advantage in the next growth period.

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