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E-sports tickets for the Hangzhou Asian Games are super hot. "It’s harder than grabbing tickets for concerts!

■ China Hangzhou E-sports Center.

Archery is only 80 ~ 100 yuan, diving is 200 ~ 800 yuan, and the highest unit price of e-sports is 1000 yuan! However-

Has the era of e-sports really arrived?

On September 23rd, the Hangzhou Asian Games officially opened. On September 24th, the e-sports project of Hangzhou Asian Games will start soon. More than a month before the opening of the Asian Games, tickets related to the games have been sold. Among them, the item with the best ticket sales is e-sports, an intellectual item that just entered the competition in the last Asian Games.

It is reported that e-sports is the only event in the Asian Games in Hangzhou that requires lottery to determine the qualification of ticket purchase, and the ticket price is also very expensive, with the highest unit price as high as 1000 yuan. It is hard to find a ticket for e-sports projects, which many people can’t understand. In the eyes of many people, e-sports can’t even be regarded as sports. It’s unexpected to be able to enter the Asian Games. It’s even more puzzling that the tickets for the competition are so hot. Some netizens shouted: "It’s harder than grabbing tickets for concerts!"

■ Written by: New Express reporter Wang Enemy

■ Photo: Xinhua News Agency

Last time it was a performance project.

Nowadays, it is hard to get a ticket for e-sports competitions.

The Asian Games has set up intellectual events since 2006 (Doha Asian Games). The existence of intellectual events is one of the differences between the Asian Games and the Olympic Games. According to the regulations, at the beginning of "entering Asia" or "entering the Olympics", any project must start with the performance project. Only when it is widely recognized can the project be "turned positive".

As an intellectual project, many people think that this year is the first time that e-sports has entered the Asian Games. In fact, at the Asian Games in Jakarta in 2018, e-sports has already appeared in the Asian Games as a performance project. The e-sports events in the Asian Games in Jakarta are League of Legends, the glory of the king, clash royale, StarCraft II, Hearthstone and PES2018. China won two championships and a runner-up. Perhaps because of the performance project, there was no broadcast of the e-sports competition in that year, and there were very few related reports in China.

The success of the "performance" at the Asian Games in Jakarta enabled e-sports to be established as the official event of the Asian Games in Hangzhou. At the Asian Games in Hangzhou, there were seven sub-items of intellectual events-China Chess, Chess, Go, Bridge and E-sports. Among them, e-sports has seven events, namely League of Legends, the glory of the king, Peace Elite, DOTA2, Dream of Three Kingdoms 2, Street Fighter 5 and FIFA Online 4. Team China will participate in all events except Street Fighter 5.

In mid-August this year, the Hangzhou Asian Games Organizing Committee announced the opening of the sales of e-sports tickets. According to the official blog of Hangzhou Asian Games Organizing Committee, there are at least 5 million users who apply for tickets for e-sports events, but the maximum number of visitors per event is no more than 4,000, so the winning rate of users who apply for tickets is very low.

In addition to lottery purchase, the price of e-sports tickets is also ridiculously high. According to official website, a ticket seller for the Hangzhou Asian Games, there are seven events in the Asian Games. The starting price of League of Legends and the glory of the king is 200 yuan/piece, while the starting price of the other five events is 400 yuan/piece, and the highest ticket price of all events is 1000 yuan/piece. In terms of horizontal comparison, regardless of the starting price or the highest price, the fare of e-sports is higher than other projects. Take China’s popular gold medal events as an example: the ticket price range of table tennis is 100 ~ 800 yuan, diving is 200 ~ 800 yuan, and swimming is 100 ~ 1000 yuan. In terms of unpopular projects, the ticket price of equestrian is 100 ~ 500 yuan-only half that of e-sports; The ticket price of archery is only 80 ~ 100 yuan.

Wang Xiaodong, dean of the School of Leisure Sports and Management of Guangzhou Institute of Physical Education and doctoral supervisor, told the New Express reporter that e-sports suddenly became the top stream of the Asian Games for two important reasons: First, it was a novelty. After all, it was the first time that e-sports appeared as a formal project at the Asian Games. From the perspective of events, it was a novelty; Second, the base is large. The e-sports events of the Asian Games have a very broad mass base in China, and many people will play it. Wang Xiaodong said: "It is these two reasons that make many people rush to the e-sports competition, especially in the eyes of young people. E-sports already has a high degree of attention and recognition."

Starting from this year, e-sports is likely to become a regular event of the Asian Games. In July this year, it was announced at the Olympic Council of Asia held in Bangkok that e-sports has been confirmed as the official event of the Nagoya Asian Games to be held in 2026.

■ The final scene of the glory of the king Asian Games edition of "Charm Hangzhou" e-sports national invitational tournament filmed at Hangzhou E-sports Center.

Is e-sports just playing games?

Yes, but it also requires very strict training.

Like many sports, the origin of e-sports is also the game. In essence, e-sports is really playing games. However, there is still a big difference between games and e-sports. Some games are purely entertaining, even with stronger social attributes, and have not risen to the level of sports competition. This type of video game can’t be regarded as e-sports.

E-sports is an intellectual and physical competition between people with electronic equipment as sports equipment. Similar to other sports events, e-sports fully demonstrates the players’ thinking ability, reaction ability, limb coordination ability, willpower and team spirit, which is not as simple as playing games.

E-sports has two basic characteristics, namely, electronics and competition. The former is the way and means, which refers to all kinds of software and hardware with the help of information technology as the core and the environment created by it, which is realized by information technology, and is also the difference between e-sports and traditional sports; The latter is the essential feature of sports, namely confrontation.

Will e-sports lead to addiction? It depends on how you look at it. CK (Cen Yuqi), a former Guangzhou R&F e-sports team, told the New Express reporter that he had been playing FO(FIFA Online) for 15 years. Before he became a professional, he just groped for it by himself. Although he gradually climbed to the top of the pyramid, he began to carry out very professional training after entering the professional e-sports team.

Yan Yuxi revealed that there are also coaches and technical analysts in the e-sports team. They will carry out targeted training according to the players’ own shortcomings, and will also carry out targeted deployment according to their opponents’ weaknesses. Cen Yuqi said: "During training, the coach sometimes asks me to keep the ball in the whole half, and I can’t attack. If I am intercepted or steals, I will start again until I finish the 45-minute pass training."

Cen Yuqi said frankly that sometimes they will be kept practicing shooting at a 15-degree angle in the restricted area. "From the point of view of playing games, this is a very boring behavior, but we have to do this kind of training every day." Yan Yuxi said.

For many gamers, this kind of training has no game pleasure, and professional players do it almost every day. Cen Yuqi revealed that they usually start training on the computer at 2 pm and train for 8 to 12 hours every day. As a profession, e-sports players need long and hard training and teamwork, and they also need a strong sense of responsibility and self-discipline.

Liang Tiexin, director of the Guangzhou Museum of Electronic Games, said that e-sports is a part of electronic games, but the difference between e-sports and electronic games is like the difference between national fitness and professional athletes. "Our average person’s exercise may be to keep fit or get physical and mental pleasure, to make ourselves happy first, and then to exercise," Liang Tiexin told the New Express reporter. "If they are professional athletes, they will pursue faster, higher and stronger, and so will e-sports players, so I think there is really a big difference between e-sports and games."

■ Except Street Fighter 5, the China team will compete in the other six games. According to industry analysts, the glory of the king, Peace Elite, Dream of Three Kingdoms 2 and other projects will be the potential gold medals for China.

E-sports industry has broad prospects.

Scholar: Digital sports may evolve in the future.

At the same time, Huo Qigang, president of the Asian Electronic Sports Federation, also announced at the Global E-sports Leaders Summit that the Asian E-sports Cup will be held next year. It can be predicted that e-sports will not only enter the intercontinental comprehensive sports meeting, but also hold the intercontinental comprehensive e-sports event with the country as the participating unit in the future.

The e-sports events have become more and more perfect, which has also made the e-sports industry more mature. At present, the domestic e-sports industry is developing rapidly. Foshan prism culture indicates that e-sports has developed very rapidly in recent years. "In recent years, the company’s annual growth rate has been 20% ~ 30%, which has been very stable, and this is also the general development of the whole industry. It is estimated that the e-sports industry will develop better after the Asian Games."

With the popularity of e-sports, some corresponding jobs are also emerging. In 2020, the China Employment Training Technical Guidance Center of the Ministry of Human Resources and Social Security and DingTalk jointly released the "Report on the Development of New Vocational Online Learning Platform", which showed that by 2025, the demand for new professional talents was huge, including nearly 2 million e-sports players and 1.5 million e-sports operators.

Young people who love e-sports need not only a certain talent, but also a systematic study if they want to do this skill as a career. By the end of 2018, 48 colleges and universities across the country had set up the major of "e-sports and management", and several undergraduate colleges also set up the major of e-sports or the major direction of e-sports, among which the subdivision areas include game design, programming, e-sports management, e-sports hosting, rehabilitation and so on.

Since last autumn, Guangzhou Institute of Physical Education has also enrolled the first batch of students majoring in e-sports. In view of the fact that many parents have a very rigid impression of video games, and think that this is a sign of playfulness, parents’ attitude towards e-sports is usually relatively cold. There are only 31 students majoring in e-sports in 2022 in Guangzhou Institute of Physical Education, and there are only 40 freshmen majoring in e-sports this year.

"When it comes to e-sports, do you think it is to teach students to play games? Actually, this is not the case. " Wang Xiaodong said that the e-sports major is not aimed at cultivating e-sports players, but mainly at cultivating e-sports professional managers. "Learning e-sports major doesn’t mean learning how to play games, and it doesn’t mean letting students play games as they please. We want to develop real e-sports by running e-sports major." Wang Xiaodong said.

Wang Xiaodong said that although e-sports was approved as the 99th sports event by the State Sports General Administration in 2003, even though e-sports has entered the Asian Games, e-sports is still a new industry. Wang Xiaodong believes that with the continuous development of science, e-sports will gradually become popular and become a part of life. Wang Xiaodong said: "In the future, there is a high probability that digital sports will appear in human society-for example, e-sports games such as simulated racing cars. When this form of competition becomes more and more, it will inevitably bring many new employment opportunities and economic value."

Don’t say you don’t know.

The road to e-sports is not easy.

At present, I am sad to be admitted to Tsinghua Peking University.

There are many people who play games, but those who can become e-sports players are one in a million. According to the "2023 Global E-sports Industry Development Report" released by Penguin Tune, the number of game users in China is as high as 478 million, but the number of people who really become e-sports players is 50,000, which is lower than that of being admitted to Tsinghua Peking University. Moreover, most of these 50,000 people only work behind the scenes. Only 1,000 or 2,000 people can really play the game, 300 or 400 people can enter the top leagues at most, and about 50 people can finally become stars. The return on investment is extremely low, much lower than the national admission rate of Tsinghua Peking University (0.7‰).

Many children may have no idea what they want, neither what their dreams are nor what they are suitable for. It happened that there was such a hobby as games, and then he caught up with a brand-new professional category like e-sports, and suddenly he had the idea of playing a career, but to put it bluntly, it was probably just an excuse for him to play games aboveboard.

In fact, the average professional player needs to click the mouse and keyboard more than 300 times per minute, which is beyond the reach of ordinary people. It’s as simple as that in essence, because the games played by ordinary people and the real e-sports may be completely different, just like the basketball played by the students in the middle school next door and Curry of the Warriors is as big as the difference-it can’t be compared at all. Is there a chance for the middle school next door to get out of the NBA? Theoretically, there is, but this probability is equivalent to spending 2 yuan money to win a grand prize of 5 million yuan.

So, how to judge whether a person has the strength to play e-sports? Here is a professional standard: "League of Legends"-"Ionia" master 400 points or more; "the glory of the king"-more than 100 stars in a single row; FO4-Won the top 3 in the city competition … To be honest, 99.9% of people have been directly filtered out by this step. If you can get through here smoothly, you can try the youth training departments of major clubs.

News extension

Simulate and experience the vocational training environment, and the Internet addiction teenager is true!

A place to quit Internet addiction;

E-sports persuasion organization

Nowadays, there are professional e-sports persuasion institutions on the market. In fact, the original intention of the construction of such institutions is just an ordinary e-sports experience camp. However, the vast majority of teenagers have not been here for a month, and it has gradually become a place to "quit Internet addiction". Here, by simulating and experiencing the vocational training environment, Internet addiction teenagers can suddenly realize that playing games and playing a career are completely two different dimensions-boring basic training day after day, general daily management of military training, and practice competitions that are often abused and cried by professional players. For many teenage middle school students, the dream of e-sports is easily shattered by the continuous blow of dimensionality reduction. The problem is that if you can’t pass this level, you can’t become an e-sports player at all.

On the other hand, most people have no lofty ideas about video games, and their enthusiasm for games may just stop at entertainment and social attributes. However, I still want to advise teenagers with internet addiction here: no matter how much they like playing games, they can’t take playing e-sports as an escape from reality.

E-sports tickets

Not only is it difficult to buy, but it is also expensive.

Asian Games esports

The highest price is unified as 1000 yuan.

In terms of starting price, League of Legends and the glory of the king Asian Games are in 200 yuan.

The other five events are all 400 yuan.

Hot items

Table tennis: 100 ~ 800 yuan

Diving: 200 ~ 800 yuan

Swimming: 100 ~ 1000 yuan

Unpopular project

Equestrian: 100 ~ 500 yuan

Archery: 80 ~ 100 yuan

(Source: Hangzhou Asian Games Ticket official website)

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Bird bird column: I have the freedom of fashion and the freedom of unfashionability.

The higher a society’s tolerance for fashion, the higher people’s sense of security for self-expression and the more dynamic cultural life.

Bird bird

Although I don’t intend to be a hipster myself, I hope there will be more and more hipsters around me, and I hope they will become more and more fashionable. I have a narrow point of view, that is, the higher a society’s tolerance for fashion, the higher people’s sense of security for self-expression and the more dynamic cultural life.

When telling the editor the theme of this column, she joked that it would be possible not to "damage" fashion, after all, this is a fashion magazine. I said yes, I will write about the benefits of fashion in this issue.

I think besides always asking people to spend money, fashion sometimes highlights the glamorous side too much, but it also has some advantages, that is, it can introduce itself to others as quickly as possible.What clothes a person wears often reflects what he wants others to think of him, just as psychology says: you can’t recognize him without taking off his mask, and sometimes we can know him by what mask he wears.In any case, people can’t avoid fashion or this set of social symbols.

Bird bird

Personally, I prefer being a fashion bystander to being a fashion practitioner. I like people who appreciate beauty to make some wonderful attempts. There are some fashionable people in the talk show actors, such as "Carnivore" Da Mu and Dang Dang. Once I met Yao Yao, who tied many colorful flowers on his beard. At that time, I asked him a lot of questions, because it was really beyond my cognition.The beard is a symbol with extremely masculine characteristics, and the colorful flowers are very cute. When he combines the two elements, I think this idea is really very special.

Ying Ning also has a good dressing style (although I can’t wear it myself, I can also tell who can wear it better). She often wears casual clothes with a little sports style and a little Japanese style, which makes her feel handsome and sunny. Because she also likes sports and is full of energy, it makes people feel particularly appropriate.

Mancai combines carnivore and talk show actor Ning.

Fashion is not only to look good, but also to show one’s inner character. Moreover, it is not necessary to take the pursuit of big names as a goal, but to do daily dressing as an aesthetic practice. Those daunting prices may not be the original intention of fashion.I think the pursuit of fashion will eventually fall on the self, and we can’t just follow the fashion trend to complete the purchase.

To be fashionable, the most important thing is to spend a lot of time in front of the mirror. When I was in middle school, I always secretly put the mirror in my pencil case, and I also had to take a sneak look at it in class. When I got a pimple on my face, I always had to knife it immediately. After that stage, I feel that looking in the mirror is an inefficient thing.

Bird bird

In addition, I always feel that winter is a difficult fashion season, there are fewer clothes to match, and buying clothes is always more functional than aesthetics. Every winter, my mother will knit me a new sweater, and there are two old picture books in the bookcase that teach crochet. Wool is produced in Inner Mongolia, and there is a wool mill in Hohhot. My mother bought some new balls of wool, which are always fluffy and soft, with the smell of camphor balls on them. Then my mother unpacked the wool and asked me to put my arms up and wind the wool again, so that I could put the wool on my arm when crocheting.

My mother’s desire to knit a sweater is mainly influenced by my aunt. My aunt knits one for my cousin every year. My cousin wears it too small, so she will wear it for me the next year. Although the sweater is knitted by myself, it is very aesthetically ingenious. One year, my cousin gave me a sweater with a lion on it. The main body of the lion is a pattern drawn by a needle hook, and only the tail is made of a small handful of yellow wool, which is very real. I often want to stroke it in class. The sweater my mother knitted for me is generally not so complicated, it is pure pink with a little hemp pattern; My mother often calls me to the living room when I am doing my homework, and asks me to try it on my head. I carefully thread my arms and face through some sweater needles, and my mother will say some knitting strategies that I don’t understand.

In order to let me wear the sweater for a few more years, my mother knitted it so long that I had to use a school uniform coat to cover the hem. Later, my mother was more Buddhist, and she took me out to buy sweaters in winter. But the sweaters you buy are often cotton knits. This kind of sweater is heavy and not warm enough. Unlike wool, although it ties your neck, it keeps you warm wonderfully, which makes you sleepy in class.

I think the reason why I am far from fashion is partly because I live in Inner Mongolia. The climate there is rather cold, with sandstorms in spring, large temperature difference between day and night in autumn and biting cold wind in winter. Only a short summer is suitable for pursuing beauty. Fashion people have either migrated to the south, or they can only shoot at home. They want to shoot in the street, not to mention that they can’t find fashion people, and there are not even such dedicated photographers. This is why you always see Shanghai Street Shooting and Shenzhen Street Shooting on the Internet, but rarely see Hohhot Street Shooting. Looking at the street shooting in Shanghai, we often see a kind of leisure. There are few street cafes in Hohhot, and cyclists often have a hard time making a living, so it is difficult to relax.

Recently, I have paid attention to some minimalist bloggers. They have a fashion idea called capsule wardrobe. In fact, the logic is very simple, that is, they all use black, white, gray and camel-colored items to match each other. I look at my wardrobe. There is a big logo on my clothes, no black pants, no white pants, only five pairs of jeans. I can’t help feeling that a truly fashionable person doesn’t even hinder her fashion, but my dressing style is still chaotic and monotonous.

Birds in life

The pursuit of fashion is often different in degree. Everyone has a relatively inherent perspective, that is, people who are not as fashionable as themselves are old-fashioned, and those who are more fashionable than themselves will cause hipster phobia.In fact, hipsters don’t hinder anyone. They just dress themselves up according to their own aesthetics. Just because they are different from our inherent cognition, some people feel uncomfortable. But the most important quality of a civilized person is to respect the existence of others.. I saw a discussion on whether people should wear yoga pants outside on the Internet. One of the hot comments said that freedom of dressing means wearing the right clothes in the right place, which was praised by many people. But I believe that among all the people who like it, what they think is "appropriate" cannot be exactly the same.

It seems that women always fall into such a double dilemma when they wear clothes, either because they have no desire or because they show their sexiness confidently, they are judged inappropriately. When a woman is harassed, there will be two kinds of comments, either belittling the victim as a woman who is not enough to make people want, or saying that since you are dressed so attractively, you must have been prepared for being taken advantage of. This dilemma always makes me feel helpless and confused. How can a woman live in order to be considered attractive and respectable?

Bird Bird talked about the pressure of women’s appearance in the program "Send 100 Girls Home"

Ten years ago, during the Spring Festival, I went to my aunt’s house for the Spring Festival. My cousin had a wound on her face. We asked what happened. My cousin said that she walked at night years ago, because she wore a necklace and earrings, and she also carried a nice purse, so wild one robbed her and took her bag away, dragging people down. Finally, the whole family came to a unanimous conclusion: at the end of the year, people need money, don’t show off their wealth, don’t wear jewelry, and don’t walk at night. Last Spring Festival, my cousin still loved beauty very much. Not only did she dress herself up very well, but my little nephew was also dressed as a hipster by her. I think fashion may have such power:Once you have this aesthetic and creativity, you can’t hide it. Even if it is risky to show your charm, the pursuit of beauty itself is so fascinating..

Compared with food and clothing, freedom of dress is a somewhat melodramatic issue, but I am envious of some people’s desire for beauty and even their willingness to take some risks in pursuit of individuality. It is not easy for people to express themselves and have their own style, so people around them should protect their spirit rather than asking them to cut off branches. After all, this is the meaning of social development, isn’t it? That is, people can not only survive, but also live aesthetically.

Besides, I think the freedom of dressing includes not only positive freedom, that is, people can dress in fashion, youth and show their style as much as they can, but also a negative freedom, that is, they can not make many attempts in fashion.My ideal freedom of dressing is that I have the freedom of fashion and the freedom of unfashionability, so that I can neither be humiliated by sluts because of fashion, nor be criticized as "not enough women" because of unfashionability.

Bird bird also made fun of this photo of hot search on fire in Weibo.

Although I don’t intend to be a hipster myself, I hope there will be more and more hipsters around me, and I hope they will become more and more fashionable. Because only they can wear yoga pants freely, can I wear jeans freely; Only when they can wear big earrings freely can I wear small earrings freely.

You don’t have to fight for the freedom to wear conservative clothes, so you don’t have to sneer at other relatively minority clothes just because you have chosen a safer dress style. I have a narrow point of view, that is, the higher a society’s tolerance for fashion, the higher people’s sense of security for self-expression and the more dynamic cultural life.


The original text was published in the February 2023 issue of Bazaar of Fashion.

Editor: Li Jin

Typesetting: miffy

Some pictures are provided: Laughing Fruit Culture, Birds and Birds Weibo, "Send a hundred girls home "program.