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　　[Autohome original test drive] Throwing a new car in the IKEA mall, the goal is too clear! That’s right, this new car that debuted offline in IKEA is GAC (|), positioned as a medium-sized plug-in hybrid new energy MPV, focusing on home users. But just like various warm model rooms in the IKEA mall, it is important to be bold and careful in order to attract the eyes of various families. After a day of test driving, the conclusion is: Trumpchi E8 has indeed played with courage and care.The Trumpchi E8 will be available for pre-sale at the Guangzhou Auto Show on November 17 and will be officially delivered in December.

　　MPV new cars are coming out more and more, but the Trumpchi E8 is definitely not a role to join in the fun. In the MPV market, GAC Trumpchi has already got several proud works, which is a bold premise. Next, the new members will be placed between the Trumpchi E9 and M6, and the size will be stable. This E8 will indeed have a lot of "courage". The next step is to be careful. To make home users like this MPV, this is the most difficult and must be overcome. How to do it?

More exciting videos are available on the Autohome video platform

　　It has been almost two months since the release of this Trumpchi E8. My colleague has already brought you a detailed explanation of the real shot at the first time, so the design part will not be taken into account. In addition, the manufacturer has not yet given the configuration table of the Trumpchi E8, so it is difficult for us to talk in depth about the highlights and cost performance of the configuration. Today, the appearance part only talks about two details, one is the size and the other is the tire.

　　In terms of body size, the length, width and height of the new car are 4920/1900/1760mm respectively, and the wheelbase is 2930mm. As mentioned earlier, this car is smaller than the E9, but larger than the M6. In this way, everyone’s concept of its body shape may not be particularly intuitive, so let’s put it bluntly: it is a little bigger than the Odyssey, but the size of the Trumpchi E8 is considered a small role in the mainstream new energy MPV in the past year or two.

　　The wheel rim of the test drive is very beautiful, and the official name is the Star Halberd wheel rim. This design is already a very dynamic element for a home MPV. I hope that this wheel rim will also be available in medium and low-end models in the future. The tire size is 225/50 R18, and it is equipped with Giti tires. The model is the driving control P10 series.

　　At the beginning, I said that the GAC Trumpchi E8 is positioned as a medium-sized plug-in hybrid new energy MPV, and it is a great advantage to be able to get a green card. However, for family cars, the greater lethality of plug-in hybrid new energy lies in the 25.57kW · h ternary lithium battery on it. I have seen many netizens comment that driving this car can be unburdened by blowing the air conditioner in the car while children are in the interest class. In addition, the interior design of this car is very home. When you get home, you can turn on the air conditioner and lie on the sofa in one go. The head of the family must have been pinched by the Trumpchi E8.

More exciting videos are available on the Autohome video platform

　　From the test drive on site, there are two kinds of interior color scheme, one of which is black and brown. This choice is quite good. After all, many young dads prefer a cooler style. The creation of home style is handed over to a large area of wood grain decoration. It’s good to be stable and taste just right, and the whole is very durable.

　　The small dashboard design is quite special in the current new car, but its picture is indeed rather monotonous, unable to play nice tricks, and it is difficult to get a sense of class.

　　Directly to the riding part, the softness of the front seats is good, and the shoulder support also plays a good supporting role, which can relieve the fatigue caused by long-term driving. The overall feeling of the seat during driving is also better than that of many competing models.

　　The second row is even more exaggerated. In terms of comfort, it is all-round, and there are no problems with wrapping and supporting. There are too many adjustable things in the seat.

More exciting videos are available on the Autohome video platform

　　The main family MPV, the steps to get on and off the bus must be friendly. As soon as the electric side sliding door opens, you can see that the Trumpchi E8 has made two "stairs". If you take another step slowly, the entire car height will be much easier to adapt to. It is recommended that the handrail on the door side can be made longer, and the practicality will be enhanced a lot.

　　The comfort of the third row of seats is average, just like the feeling of sitting on a small bench, but the leg and head space are OK.

　　In terms of storage space, I announced that the E8 won big, and there are a lot of storage compartments in the car. The cup holders in the front row are really not too enviable. Of course, the second and third rows are also taken care of, and it can be regarded as a try. The trunk space is just as practical, and the three rows of seats can also put down a lot of luggage. There is nothing to be picky about. After the three rows of seats are put away, you can get a flat floor, and the third row of seats can also be turned into fishing stools. It can be said that you have achieved academic success, and you can play a lot.

More exciting videos are available on the Autohome video platform

　　The Trumpchi E8 is equipped with a plug-in hybrid power system composed of a 2.0L naturally aspirated Atkinson cycle engine and a motor. The maximum engine power is 103 kW, the peak torque is 180 Nm, the maximum motor power is 134 kW, and the peak torque is 300 Nm. The output of the motor here is very good, and the data is even on par with the Trumpchi E9. The transmission system is matched with a 2-speed DHT hybrid special gearbox. With the support of a 25.57kW · h ternary lithium battery, the pure electric cruising range of CLTC conditions can reach 150 kilometers, and the comprehensive cruising range of full oil and full power can reach 1200km.

　　In the power part, the official 0-100km/h acceleration time is 8.8 seconds, which for an MPV, it can bring you a very energetic speed-up performance, and the explosive power is still quite impressive. With the refreshing power output response and throttle adjustment, the Trumpchi E8 can show a bright spirit at every intersection, even if it is full of people running on the highway to overtake, it can also complete the task very cheerfully, without causing a car to sweat.

　　The power output response is agile, and the speed increase is very rhythmic. To sum up, it is coherent and smooth. This Trumpchi E8 currently has 3 driving modes and 3 energy modes. It takes some time to get familiar with their temper. The difference in driving mode will be more obvious, because it will be reflected in the sensitivity of the throttle. The energy mode is also very easy to understand. Just choose according to your own car usage. More importantly, even in the case of low battery, the power output response of this car is not discounted, and it is still the taste of a tram.

　　If the battery is low, you have to consider charging. The official claims that in the fast charging mode, the Trumpchi E8 takes half an hour to charge the battery from 30% to 80%. In addition, the Trumpchi E8 has "3.3kW external discharge power" and "5.5kW car-to-car discharge power", which keeps up with the trend in terms of practicality.

　　Double-layer acoustic sound insulation glass + silent tires + acoustic noise reduction measures in more than 100 places in the whole car do have some effect. Running at high speed, the most obvious feeling in the car is the wind noise, which will not affect the chat of passengers in the car too much.

　　The performance of the suspension may be the most anticipated part. The structure is the front McPherson rear torque beam. In terms of feeling, the bouncing action of the suspension is very crisp, but it is commendable that there is still a little toughness inside, and the impact will not be too stiff, but it is less heavy. The performance of the filter vibration is average, the fine vibration is not well filtered, and sitting in the second or third rows can still receive clear road information, which is a bit too involved.

　　In terms of steering, the steering wheel is quite light and easy to use, but in terms of skills, it does have the bulky feeling of a big car when driving, and the steering action and the follow-up of the body cannot be said to be particularly sharp.

● Summary:

　　I, Trumpchi E8, make money! This opening sentence may be overbearing and rude, but the configuration and spatial performance of Trumpchi E8 are really able to pierce the hearts of home users. The day before the test drive, I just went to IKEA, and the next day I got on the test drive. It really feels like a seamless connection, and everything is very relaxing and comfortable. The last question is also the most heated part of everyone’s argument, pricing! In addition, there is also a grapevine that the Trumpchi M7 will also be launched at the same time as the E8, and the audience’s appetite is whetted. I hope the manufacturer will surprise everyone at the Guangzhou Auto Show. (Photo/Text/Photography Autohome Wang Ziping)

China Economic News Network (Xing Rui)Plug-in technology has been around for a long time, but it has only been in the past few years. Why do people like plug-in more and more? Some people say that it is "oil and electricity", firmly grasping the demand point of the market.

At this stage, "fuel and electricity" seems to be the best choice at present: first, the plug-in hybrid can get a green card, which solves the "indicator problem" of some consumers; second, the plug-in hybrid solves the "low-cost commuting problem" of consumers’ daily commute; third, the plug-in hybrid has better comprehensive battery life, which can solve the "battery life anxiety" of long-distance travel.

Due to the "advantages" of plug-ins, more brands naturally choose to join, but in the process of growing the plug-in camp, we found that people still pay more attention to how to "save fuel". For Japanese brands that have been immersed in this road for a long time, "fuel saving" is just a convenient thing, but "excellent handling level is equally important". GAC Honda believes that in the current era of extreme comfort, driving is still a "favorite" of many people.

As the first plug-in hybrid model of GAC Honda, the Accord e: PHEV (plug-in hybrid) can be regarded as an arrow to break the trend – HEV is difficult to obtain policy dividends, pure electric and lack of market response, plug-in hybrid may be able to make a profit by virtue of technical advantages. Therefore, Honda has developed plug-in hybrid on the basis of the original HEV technology, which is also a necessary option to adapt to market demand. Of course, from the perspective of market demand, plug-in hybrid has a strong upward momentum, which has also strengthened Honda’s determination to promote plug-in hybrid technology in the Chinese market.

Some people say that Honda is more aggressive than Toyota. In fact, Toyota has launched plug-in hybrid models in small cars before, but the market performance is average, so it has adopted a more cautious strategy in B-class cars. The ninth-generation Camry, which went on sale in March this year, gave up the plug-in hybrid version and still relies on fuel and hybrid. So it seems that the 11th-generation Accord, which went on sale last year, directly replaced the HEV with plug-in hybrid, which is simply "daring".

Since Accord has the intention to do it, it must be confident in its technical strength. Honda’s plug-in hybrid technology was born from the fourth-generation i-MMD dual-motor hybrid system, which can be said to be "better than blue", which makes Accord plug-in hybrid have better driving performance and comprehensive performance. There are two points that stand out: one is that Accord’s plug-in hybrid has better driving control; the other is that the improvement of NVH (silent effect) is also extremely obvious.

First of all, let’s talk about the driving control. The Accord plug-in is based on the new car-making concept of Honda Architecture’s new architecture. It integrates the advantages of high rigidity, low center of gravity, and lightweight into the body, and the driving heaviness is similar to that of a luxury car. In addition, the ADS adaptive shock absorption system and MMS motion management system also make the Accord plug-in and mix calm and have a great driving texture. At the same time, there is no gearshift setback, accurate steering, solid chassis, natural corner roll control, and no obvious vertigo during the driving of the whole vehicle.

Look at NVH again. Accord’s plug-in "mute" performance is better, which is also an important indicator of the improvement of "driving texture". In the case of electricity, the "pure electric mode" guarantees an excellent mute effect. At the same time, the engine compartment and the body have also strengthened the noise barrier, so basically you can’t hear the noise when the engine is working. At the same time, it also comes standard with front-row soundproof glass and active noise reduction, which makes the cockpit environment more quiet. With 12 speakers of the palace-level BOSE luxury sound system, it can be said to be "suitable for both movement and sound".

In addition, the Accord plug-in is equipped with a large 17.7kWh battery, which allows it to have a pure electric battery life (NEDC) of up to 106km. Because of its mature and efficient energy management system, the three modes of EV, hybrid and engine can be switched smoothly, so that there is electricity, no electricity generation, and the engine with hot topic efficiency ensures the "perfect compatibility" of high performance and low fuel consumption during operation: the 335N · m strong torque motor guarantees excellent performance, but the NEDC comprehensive operating condition is only 4L/100km.

In terms of human-machine interaction, the Accord is equipped with a 10.2-inch instrument panel + 12.3-inch central control screen, an 11.5-inch HUD head-up display, a streaming rearview mirror, and a cockpit environment control knob specially designed for Chinese users. It also retains some physical buttons, which not only increases the sense of technology, but also does not lose convenience. It strikes a good balance between trends and habits.

Another highlight of the Accord plug-in is the DMC facial recognition function, which can recognize more than 150 functions, and the driver can instantly switch exclusive settings without manual operation by the user. In addition, the Honda CONNECT 4.0 intelligent guide interconnection system integrates services such as voice assistant, car home interconnection, AR navigation, mobile phone wearing end point, and even Karaoke in the car. The overall experience is very satisfactory.

In addition, the Honda SENSING 360 safety super-sensing system uses 5 millimeter-wave radars + 6 sonar sensors + front camera solutions, which greatly improves the detection accuracy and distance, and adds functions such as FCTW Passing Prophet, LCCM lane-changing guard, ALCA lane-changing smart driver, ACC corner smart driver, Honda Parking Pilot smart parking assistance, LKAS lane keeping, etc. At the same time, the whole system is equipped with 10 airbags as standard, jointly creating a 360 ° safe mobile space.

In fact, whether it is compared with the 1.5T version or the old HEV version, the Accord plug-in version has to do better in all aspects, including NVH, driving texture, power response, and car cost. Of course, some people miss the "sharp and powerful" of the previous generation of Accord, which is really "radish and cabbage have their own love". But in fact, each generation of Accord has a lot of fans, and continuous evolution is the secret to Accord’s longevity.

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

According to the investment community, the pure makeup brand "RED CHAMBER Zhu Zhan" has recently completed tens of millions of yuan of financing, led by Xinyi Capital, followed by Shuiyang shares, and the old shareholder Pullman Venture Capital continued to chase after the investment. Sky-Eye Survey shows that in September, 2021, the brand received angel round investment from Pullman Venture Capital, and the specific amount was not disclosed.

This round of financing is alleged to be used to accelerate the research and development of pure formulas, stabilize the supply chain, and continue to drive brand building and promotion.

The parent company of RED CHAMBER was founded in 2020, but the brand was officially unveiled in 2021. The first tweet of RED CHAMBER’s official micro-signal shows that the brand will focus on natural and pure characteristics.

According to its tweet, RED CHAMBER eliminated 2,800 risky and controversial ingredients, such as talcum powder, alcohol, essence, and cyclic silicon, according to the China Cosmetic Safety Technical Specification (2015 edition) and the EU EC(2020 edition) list of prohibited substances in cosmetics, and then screened out less than 600 pure ingredients from more than 10,000 cosmetic ingredients that were allowed to be added, so as to ensure that the risks of product sensitization and pore blockage were reduced.

As RED CHAMBER said in its introduction, due to the limitation of available raw materials, the research and development time and cost of pure beauty cosmetics are several times higher than those of ordinary products, and the research and development process is tantamount to "dancing with shackles".

This has led to a corresponding rise in product prices. The price of a single-color blush eye shadow multi-purpose cream in RED CHAMBER is 119 yuan, and the price of 15ml liquid foundation is 218 yuan, which is equivalent to that of Estee Lauder liquid foundation. In addition, RED CHAMBER also has makeup items such as powder cake, loose powder, high-gloss repair, makeup brush, makeup remover and so on.

Different from the idea that general beauty brands choose lipstick, eye shadow and other low acceptance thresholds to open the market, RED CHAMBER’s first product is "liquid foundation for small bottles". The brand has said that it hopes to take the products with good makeup foundation as the origin and then present the possibility of other makeup effects. Its first product series also includes loose powder, powder cake, air cushion and other makeup products.

But perhaps beyond RED CHAMBER’s expectation, the series of makeup products it invested heavily in did not become an explosion, but a multi-purpose cream for lip and cheek eye shadow to make the brand remembered. Searching for RED CHAMBER in Xiaohongshu will find that many users are sharing how to apply a full-face makeup with a multi-purpose cream to simplify the makeup process and achieve a more natural makeup effect.

The monthly sales volume of RED CHAMBER Tmall Ship Store also shows that its sales volume of multi-purpose cream ranks first, with the purchase data exceeding 10,000, while the number of pre-makeup gel cream buyers ranked second is only over 800.

Although pure beauty is still a new concept in China, it has gradually gained capital attention in recent two years. Local beauty brands such as Yiyi, Lanlan, MOJA and YOKIA all received financing.

However, compared with the grand occasion of frequent financing news of beauty track in the previous two years, it is not easy for RED CHAMBER to refinance this time as the beauty market as a whole is recovering from weakness.

Clean Beauty first emerged from European and American markets, and its concept gradually evolved from the safety and non-toxicity of ingredients used to all aspects of the whole industrial chain, such as requiring brands to be animal-friendly, zero cruelty, environmentally friendly and sustainable development.

At first, the dilemma faced by some pure beauty brands in China is that market education is very difficult, because there is no clear definition of the concept and controversial components of pure beauty in the market. But now with the introduction of group standards, more standardized pure beauty brands will usher in spring.

On July 10th, 2022, the General Rules for Pure Beauty of Cosmetics initiated by MCL Huaxi Kou brand was certified by Guangdong Provincial Civil Affairs Department and published by Guangdong Cosmetics Society on the national group standard information platform.

"General Principles of Pure Beauty Cosmetics" officially defines pure beauty cosmetics for the first time: pure beauty cosmetics are cosmetics whose life cycle should be open, transparent and traceable, responsible for human health and safety, environmentally friendly and animal-friendly, and bear social responsibility and humanitarianism. This is also the first standard document for pure beauty in China.

But for pure beauty brands, standardized industry norms are only the first step. What is more difficult is how to make consumers accept the concept of "purity" and the high price that matches it.