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Administrative Benchmark/Hard Core Internal Detailed Interpretation of Weilai ET7 Chassis Structure

[car home] Many people may still remember that the SkyRide· Tianxing chassis gave the industry a little pinch when Weilai ET9 was released in the middle of the year, but before the official listing of ET9, ET7 was still the flagship executive car that Weilai was currently selling. The "flagship" should naturally have the level that the flagship should have. In comparison with Mercedes-Benz E-Class and BMW 5 Series at the same level, ET7 has achieved a level that does not fall in the wind. Now we have to see if its mechanical quality and hardware level can carry the banner of brand administrative benchmarking.

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■ Chassis front structure

Since entering the NT2.0 era, the improvement of the overall hardware quality of Weilai Automobile is obvious to all. As the first car with a brand-new platform of NT2.0, this (|) 100kwh executive version we shot this time is also the second top model in the car series, equipped with a front permanent magnet and a rear asynchronous dual-motor four-wheel drive system. Before the official start, we have to mention some technical details about ET7 BIW.

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As a medium-sized and large-sized executive car with luxury and pure electricity, the curb weight of ET7 is about 2.3 tons, and the total weight of ET7′ s steel-aluminum mixed structure body-in-white is nearly 445kg, including 39.8% aluminum and 60.2% steel. Among them, high-strength steel and super-rigid steel account for 73%, and submarine-grade thermoformed steel accounts for 44% in the upper body structure. The material of the whole ET7 body frame can be described as very solid.

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The front suspension of the vehicle adopts the double wishbone structure common in luxury cars, all the control arms are made of forged aluminum parts, and the upper and lower control arms are designed with double ball heads. The whole structural layout is very similar to Volkswagen’s high-end MLB Evo platform. The structural design of the virtual kingpin can further enhance the accurate driving and control experience. The virtual kingpin is formed by the intersection of the connecting lines of two independent swing arms, which changes with the rotation of the wheel during steering, and the position of the steering point can be closer to the wheel center, thus enhancing the ability to resist the fluctuation of longitudinal force, and achieving a more stable driving experience under extreme working conditions such as sharp acceleration and sharp turning. It is worth mentioning that the front lower control arm of ET7 is also equipped with a hydraulic bushing with carbon fiber subassemblies, which provides both control and comfort and greatly improves durability.

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■ Chassis rear structure

Coming to the rear of the vehicle, the aluminum content of Weilai ET7 here is much higher than that of the front part. The first thing that catches the eye is the full-frame rear axle subframe made of integrated hollow cast aluminum technology, which has high strength and light weight, and can also control the total weight well with the larger rear axle asynchronous motor. In addition, hydraulic rubber sleeves with better anti-vibration performance and higher cost are used in the connection part between the subframe and the car body of the rear axle. The asynchronous motor at the rear axle is also covered with a large area of sound insulation sponge, and the thickness of the sponge is considerable.

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■ Some other details

In other respects, considering that Weilai ET7 is an electric car, its chassis flatness is beyond doubt. When the chassis guard is not removed, the flatness of the whole car bottom can’t be compared with any oil car.

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In addition, Weilai has also considered the battery’s protection ability very thoughtfully. This large battery cell with 100kwh is provided by Contemporary Amperex Technology Co., Limited, and the design and packaging of the battery are completed by Weilai. In order to take into account the demand for power exchange, the battery pack and the body frame have been doubly strengthened. All Weilai models adopt high-strength multi-cavity extruded aluminum doorsill, which forms a strong structure with the cross beam of the car body floor, and the lateral strength can bear 300KN pressure, covering both sides of the whole high-voltage battery module, providing the first safety guarantee.

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The shell of the battery is also made of high-strength aluminum material, protected by double-layer aluminum plate and very strong honeycomb structure, which optimizes the mechanical structure and adds multi-channel reinforcement design. Under the condition of normal collision or hanging bottom, the internal battery cell will not catch fire or explode. At the same time, the battery pack reaches the IP69K standard, which is completely dustproof and can resist the impact of high pressure and high temperature water flow.

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Thanks to the advantages of changing electricity, the owners of Weilai brand can minimize the safety hazards of battery packs by changing electricity. Through the power exchange system, Weilai can automatically eliminate the old batteries with low health and high safety hazards in the power exchange station, and constantly replenish new batteries to ensure that the owner can replace the batteries with double guarantees of safety and performance every time.

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In addition, the air suspension of Weilai ET7 is standard in the whole system, providing comfort, energy saving, sports and sports+four driving modes. According to different driving modes, not only can the suspension height and hardness be adjusted actively at all times, but also the owner can choose the height individually, so as to realize the three-speed adjustment of-10 mm/0/40 mm. Thanks to the intelligent electric vehicle architecture, the electronic control functions in the chassis suspension system can be upgraded online through the FOTA of the whole vehicle, so that users can use the latest and optimized control program in the first time and constantly refresh the driving experience. (Text/Photo/Photo by Huang Zhengqiao, car home)

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Tengshi Z9GT listed 334,800 yuan, the whole series target monthly sales 5000 +

  Zhao Changjiang, chief co-creation officer of Tengshi Automobile, said: "The Tengshi Z9GT will be delivered at the end of September, and the Z9 will be launched and delivered in the fourth quarter of this year. In the preliminary stage, the Z9GT and ZSeptember sales will be at the level of more than 5,000 vehicles. We want to be the pioneer of luxury GT for new energy vehicles. This pre-sale price (334,800-414,800 yuan) is only for the domestic market, and the price abroad must be in the millions."

  Based on the Easy Tripartite Technology Platform, Tengshi Z9GT has five functions: extreme steering, compass turn-around, easy tripartite parking, low-attachment road stabilization system, and intelligent crab row. Since the brand’s renewal, the cumulative user orders of Tengshi Automobile have exceeded 250,000

  On September 20, Tengshi Z9GT, a "D-class intelligent luxury flagship GT" owned by Tengshi Automobile, was officially launched, launching a total of 7 versions of plug-in and pure electric models, including 2 first-edition models, the official guide price334,800 – 414,800 yuan, and comes standard with an easy-to-use three-party vehicle intelligent control technology platform. Based on the easy-to-use three-party technology platform, the Z9GT has five functions: extreme steering, compass U-turn, easy three-party parking, low-attachment road stabilization system, and intelligent crab row.

  Zhao Changjiang, chief co-creation officer of Tengshi Automobile, said: "The Tengshi Z9GT will be delivered at the end of September, and the Z9 will be launched and delivered in the fourth quarter of this year. In the preliminary stage, the Z9GT and ZSeptember sales will be at the level of more than 5,000 vehicles. We want to be the pioneer of luxury GT for new energy vehicles. This pre-sale price is only for the domestic market, and the foreign price must be a million-dollar price."

  Tengshi Automobile was established in 2010. It is a joint venture between BYD and Mercedes-Benz. The registered capital is 7.76 billion yuan, and each party holds 50% of the shares. In July 2022, BYD’s shareholding ratio to Tengshi increased to 90%, and Mercedes-Benz reduced it to 10%. At the same time, it announced to adjust the development strategy of Tengshi, led by BYD and supported by Mercedes-Benz. Subsequently, Tengshi Automobile products began to make efforts in the market, among which Tengshi D9 frequently won the domestic passenger MPV market segment. In September this year, BYD went further, the shareholding ratio rose from 90% to 100%, and Tengshi Automobile changed from a "Sino-foreign joint venture" to a "sole proprietorship" enterprise. Since the brand renewal, the cumulative user orders of Tengshi Automobile have exceeded 250,000.

  Focusing on the new car, the Z9GT looks like a "benchmark" Porsche Paramela, with full aesthetic coverage of the front face of the corona, elegant and slender body proportions, and the "double tail" design highlights the GT’s dynamic and ceremonial sense. In terms of cockpit, the Z9GT has 10 screens connected to each other, and any screen can be linked separately and shared across multiple screens. The new car has a Tivare theater-level sound field with a frequency response below 20 Hz, which is more three-dimensional and surround with Dolby Atmos.

  In terms of intelligent driving, the Z9GT is the first BAS 3.0 + superhuman driving assistance, becoming the world’s first "vehicle intelligent-electric fusion end-to-end" model, which can not only realize full-scene driving assistance such as high-speed navigation without pictures, city navigation without pictures, automatic parking, valet parking, etc., but also connect high-speed to the city "last 100 meters". In addition, the Tengshi Z9GT is equipped with smart electric doors and has intelligent anti-pinch function, which can also automatically detect obstacles and stop opening the door, effectively preventing accidents.

  In the application of new technology, the Tengshi Z9GT is equipped with handcar interconnection, and through self-developed parking service platform and lane-level navigation, it can improve the travel experience in an all-round way. Thanks to the integrated technology of the whole CTB battery body, the Tengshi Z9GT not only maintains a low lying motion, but also has space comparable to Mercedes-Benz S-Class. The Tengshi Z9GT is also equipped with a Yunlian-A intelligent air body control system, which effectively buffers the body’s roll and pitch, and realizes dynamic adjustment of body control. The preview function can predict the road conditions in advance, and pre-adjust the vehicle shock absorber according to the road condition information.

  Tengshi believes that safety is the greatest luxury, and the Tengshi Z9GT relies on the Tengshi pyramid safety architecture and innovative easy three-party technology to redefine the new height of safety for luxury cars. In terms of body structure, the Tengshi Z9GT adopts a multi-ring escape armor design to effectively disperse the collision energy, and the whole series is equipped with 10 airbags as standard. In addition, the Tengshi Z9GT can maximize the stability of the vehicle on slippery roads. When driving at a high speed of 140km/h, the tire blows out, does not roll, does not deviate, and does not roll over. The Tengshi Z9GT also realizes 32.6 meters of extreme braking based on the "inner eight" rear wheel steering, which refreshes the shortest braking distance for D-class new energy cars. (Chen Mengyu, reporter of China Economic Net Image source: Image provided by the enterprise)

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Courageous and meticulous, test drive the GAC Trumpchi E8

  [Autohome original test drive] Throwing a new car in the IKEA mall, the goal is too clear! That’s right, this new car that debuted offline in IKEA is GAC (|), positioned as a medium-sized plug-in hybrid new energy MPV, focusing on home users. But just like various warm model rooms in the IKEA mall, it is important to be bold and careful in order to attract the eyes of various families. After a day of test driving, the conclusion is: Trumpchi E8 has indeed played with courage and care.The Trumpchi E8 will be available for pre-sale at the Guangzhou Auto Show on November 17 and will be officially delivered in December.

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  MPV new cars are coming out more and more, but the Trumpchi E8 is definitely not a role to join in the fun. In the MPV market, GAC Trumpchi has already got several proud works, which is a bold premise. Next, the new members will be placed between the Trumpchi E9 and M6, and the size will be stable. This E8 will indeed have a lot of "courage". The next step is to be careful. To make home users like this MPV, this is the most difficult and must be overcome. How to do it?

More exciting videos are available on the Autohome video platform

  It has been almost two months since the release of this Trumpchi E8. My colleague has already brought you a detailed explanation of the real shot at the first time, so the design part will not be taken into account. In addition, the manufacturer has not yet given the configuration table of the Trumpchi E8, so it is difficult for us to talk in depth about the highlights and cost performance of the configuration. Today, the appearance part only talks about two details, one is the size and the other is the tire.

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  In terms of body size, the length, width and height of the new car are 4920/1900/1760mm respectively, and the wheelbase is 2930mm. As mentioned earlier, this car is smaller than the E9, but larger than the M6. In this way, everyone’s concept of its body shape may not be particularly intuitive, so let’s put it bluntly: it is a little bigger than the Odyssey, but the size of the Trumpchi E8 is considered a small role in the mainstream new energy MPV in the past year or two.

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  The wheel rim of the test drive is very beautiful, and the official name is the Star Halberd wheel rim. This design is already a very dynamic element for a home MPV. I hope that this wheel rim will also be available in medium and low-end models in the future. The tire size is 225/50 R18, and it is equipped with Giti tires. The model is the driving control P10 series.

  At the beginning, I said that the GAC Trumpchi E8 is positioned as a medium-sized plug-in hybrid new energy MPV, and it is a great advantage to be able to get a green card. However, for family cars, the greater lethality of plug-in hybrid new energy lies in the 25.57kW · h ternary lithium battery on it. I have seen many netizens comment that driving this car can be unburdened by blowing the air conditioner in the car while children are in the interest class. In addition, the interior design of this car is very home. When you get home, you can turn on the air conditioner and lie on the sofa in one go. The head of the family must have been pinched by the Trumpchi E8.

More exciting videos are available on the Autohome video platform

  From the test drive on site, there are two kinds of interior color scheme, one of which is black and brown. This choice is quite good. After all, many young dads prefer a cooler style. The creation of home style is handed over to a large area of wood grain decoration. It’s good to be stable and taste just right, and the whole is very durable.

GAC Passenger Car, Trumpchi E8 2023 2.0L PHEV

  The small dashboard design is quite special in the current new car, but its picture is indeed rather monotonous, unable to play nice tricks, and it is difficult to get a sense of class.

GAC Passenger Car, Trumpchi E8 2023 2.0L PHEV

  Directly to the riding part, the softness of the front seats is good, and the shoulder support also plays a good supporting role, which can relieve the fatigue caused by long-term driving. The overall feeling of the seat during driving is also better than that of many competing models.

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  The second row is even more exaggerated. In terms of comfort, it is all-round, and there are no problems with wrapping and supporting. There are too many adjustable things in the seat.

More exciting videos are available on the Autohome video platform

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GAC Passenger Car, Trumpchi E8 2023 2.0L PHEV

  The main family MPV, the steps to get on and off the bus must be friendly. As soon as the electric side sliding door opens, you can see that the Trumpchi E8 has made two "stairs". If you take another step slowly, the entire car height will be much easier to adapt to. It is recommended that the handrail on the door side can be made longer, and the practicality will be enhanced a lot.

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  The comfort of the third row of seats is average, just like the feeling of sitting on a small bench, but the leg and head space are OK.

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  In terms of storage space, I announced that the E8 won big, and there are a lot of storage compartments in the car. The cup holders in the front row are really not too enviable. Of course, the second and third rows are also taken care of, and it can be regarded as a try. The trunk space is just as practical, and the three rows of seats can also put down a lot of luggage. There is nothing to be picky about. After the three rows of seats are put away, you can get a flat floor, and the third row of seats can also be turned into fishing stools. It can be said that you have achieved academic success, and you can play a lot.

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GAC Passenger Car, Trumpchi E8 2023 2.0L PHEV


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  The Trumpchi E8 is equipped with a plug-in hybrid power system composed of a 2.0L naturally aspirated Atkinson cycle engine and a motor. The maximum engine power is 103 kW, the peak torque is 180 Nm, the maximum motor power is 134 kW, and the peak torque is 300 Nm. The output of the motor here is very good, and the data is even on par with the Trumpchi E9. The transmission system is matched with a 2-speed DHT hybrid special gearbox. With the support of a 25.57kW · h ternary lithium battery, the pure electric cruising range of CLTC conditions can reach 150 kilometers, and the comprehensive cruising range of full oil and full power can reach 1200km.

GAC Passenger Car, Trumpchi E8 2023 2.0L PHEV

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  In the power part, the official 0-100km/h acceleration time is 8.8 seconds, which for an MPV, it can bring you a very energetic speed-up performance, and the explosive power is still quite impressive. With the refreshing power output response and throttle adjustment, the Trumpchi E8 can show a bright spirit at every intersection, even if it is full of people running on the highway to overtake, it can also complete the task very cheerfully, without causing a car to sweat.

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  The power output response is agile, and the speed increase is very rhythmic. To sum up, it is coherent and smooth. This Trumpchi E8 currently has 3 driving modes and 3 energy modes. It takes some time to get familiar with their temper. The difference in driving mode will be more obvious, because it will be reflected in the sensitivity of the throttle. The energy mode is also very easy to understand. Just choose according to your own car usage. More importantly, even in the case of low battery, the power output response of this car is not discounted, and it is still the taste of a tram.

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  If the battery is low, you have to consider charging. The official claims that in the fast charging mode, the Trumpchi E8 takes half an hour to charge the battery from 30% to 80%. In addition, the Trumpchi E8 has "3.3kW external discharge power" and "5.5kW car-to-car discharge power", which keeps up with the trend in terms of practicality.

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  Double-layer acoustic sound insulation glass + silent tires + acoustic noise reduction measures in more than 100 places in the whole car do have some effect. Running at high speed, the most obvious feeling in the car is the wind noise, which will not affect the chat of passengers in the car too much.

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  The performance of the suspension may be the most anticipated part. The structure is the front McPherson rear torque beam. In terms of feeling, the bouncing action of the suspension is very crisp, but it is commendable that there is still a little toughness inside, and the impact will not be too stiff, but it is less heavy. The performance of the filter vibration is average, the fine vibration is not well filtered, and sitting in the second or third rows can still receive clear road information, which is a bit too involved.

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  In terms of steering, the steering wheel is quite light and easy to use, but in terms of skills, it does have the bulky feeling of a big car when driving, and the steering action and the follow-up of the body cannot be said to be particularly sharp.

● Summary:

Autohome

  I, Trumpchi E8, make money! This opening sentence may be overbearing and rude, but the configuration and spatial performance of Trumpchi E8 are really able to pierce the hearts of home users. The day before the test drive, I just went to IKEA, and the next day I got on the test drive. It really feels like a seamless connection, and everything is very relaxing and comfortable. The last question is also the most heated part of everyone’s argument, pricing! In addition, there is also a grapevine that the Trumpchi M7 will also be launched at the same time as the E8, and the audience’s appetite is whetted. I hope the manufacturer will surprise everyone at the Guangzhou Auto Show. (Photo/Text/Photography Autohome Wang Ziping)

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Accord e: PHEV: The underestimated "new power in the mix"

China Economic News Network (Xing Rui)Plug-in technology has been around for a long time, but it has only been in the past few years. Why do people like plug-in more and more? Some people say that it is "oil and electricity", firmly grasping the demand point of the market.

At this stage, "fuel and electricity" seems to be the best choice at present: first, the plug-in hybrid can get a green card, which solves the "indicator problem" of some consumers; second, the plug-in hybrid solves the "low-cost commuting problem" of consumers’ daily commute; third, the plug-in hybrid has better comprehensive battery life, which can solve the "battery life anxiety" of long-distance travel.

Due to the "advantages" of plug-ins, more brands naturally choose to join, but in the process of growing the plug-in camp, we found that people still pay more attention to how to "save fuel". For Japanese brands that have been immersed in this road for a long time, "fuel saving" is just a convenient thing, but "excellent handling level is equally important". GAC Honda believes that in the current era of extreme comfort, driving is still a "favorite" of many people.

As the first plug-in hybrid model of GAC Honda, the Accord e: PHEV (plug-in hybrid) can be regarded as an arrow to break the trend – HEV is difficult to obtain policy dividends, pure electric and lack of market response, plug-in hybrid may be able to make a profit by virtue of technical advantages. Therefore, Honda has developed plug-in hybrid on the basis of the original HEV technology, which is also a necessary option to adapt to market demand. Of course, from the perspective of market demand, plug-in hybrid has a strong upward momentum, which has also strengthened Honda’s determination to promote plug-in hybrid technology in the Chinese market.

Some people say that Honda is more aggressive than Toyota. In fact, Toyota has launched plug-in hybrid models in small cars before, but the market performance is average, so it has adopted a more cautious strategy in B-class cars. The ninth-generation Camry, which went on sale in March this year, gave up the plug-in hybrid version and still relies on fuel and hybrid. So it seems that the 11th-generation Accord, which went on sale last year, directly replaced the HEV with plug-in hybrid, which is simply "daring".

Since Accord has the intention to do it, it must be confident in its technical strength. Honda’s plug-in hybrid technology was born from the fourth-generation i-MMD dual-motor hybrid system, which can be said to be "better than blue", which makes Accord plug-in hybrid have better driving performance and comprehensive performance. There are two points that stand out: one is that Accord’s plug-in hybrid has better driving control; the other is that the improvement of NVH (silent effect) is also extremely obvious.

First of all, let’s talk about the driving control. The Accord plug-in is based on the new car-making concept of Honda Architecture’s new architecture. It integrates the advantages of high rigidity, low center of gravity, and lightweight into the body, and the driving heaviness is similar to that of a luxury car. In addition, the ADS adaptive shock absorption system and MMS motion management system also make the Accord plug-in and mix calm and have a great driving texture. At the same time, there is no gearshift setback, accurate steering, solid chassis, natural corner roll control, and no obvious vertigo during the driving of the whole vehicle.

Look at NVH again. Accord’s plug-in "mute" performance is better, which is also an important indicator of the improvement of "driving texture". In the case of electricity, the "pure electric mode" guarantees an excellent mute effect. At the same time, the engine compartment and the body have also strengthened the noise barrier, so basically you can’t hear the noise when the engine is working. At the same time, it also comes standard with front-row soundproof glass and active noise reduction, which makes the cockpit environment more quiet. With 12 speakers of the palace-level BOSE luxury sound system, it can be said to be "suitable for both movement and sound".

In addition, the Accord plug-in is equipped with a large 17.7kWh battery, which allows it to have a pure electric battery life (NEDC) of up to 106km. Because of its mature and efficient energy management system, the three modes of EV, hybrid and engine can be switched smoothly, so that there is electricity, no electricity generation, and the engine with hot topic efficiency ensures the "perfect compatibility" of high performance and low fuel consumption during operation: the 335N · m strong torque motor guarantees excellent performance, but the NEDC comprehensive operating condition is only 4L/100km.

In terms of human-machine interaction, the Accord is equipped with a 10.2-inch instrument panel + 12.3-inch central control screen, an 11.5-inch HUD head-up display, a streaming rearview mirror, and a cockpit environment control knob specially designed for Chinese users. It also retains some physical buttons, which not only increases the sense of technology, but also does not lose convenience. It strikes a good balance between trends and habits.

Another highlight of the Accord plug-in is the DMC facial recognition function, which can recognize more than 150 functions, and the driver can instantly switch exclusive settings without manual operation by the user. In addition, the Honda CONNECT 4.0 intelligent guide interconnection system integrates services such as voice assistant, car home interconnection, AR navigation, mobile phone wearing end point, and even Karaoke in the car. The overall experience is very satisfactory.

In addition, the Honda SENSING 360 safety super-sensing system uses 5 millimeter-wave radars + 6 sonar sensors + front camera solutions, which greatly improves the detection accuracy and distance, and adds functions such as FCTW Passing Prophet, LCCM lane-changing guard, ALCA lane-changing smart driver, ACC corner smart driver, Honda Parking Pilot smart parking assistance, LKAS lane keeping, etc. At the same time, the whole system is equipped with 10 airbags as standard, jointly creating a 360 ° safe mobile space.

In fact, whether it is compared with the 1.5T version or the old HEV version, the Accord plug-in version has to do better in all aspects, including NVH, driving texture, power response, and car cost. Of course, some people miss the "sharp and powerful" of the previous generation of Accord, which is really "radish and cabbage have their own love". But in fact, each generation of Accord has a lot of fans, and continuous evolution is the secret to Accord’s longevity.

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Is it a strong car company or an industry trend to pay for unlocking new functions?

  Want the wheel steering angle to be larger, the seat to be heated automatically and the vehicle to be started remotely … … The functions that come with these cars don’t cost extra but can’t be used. Recently, the paid subscription function launched by several car companies has sparked heated discussions. Netizens spit out: Will the accelerator pedal and steering wheel also be paid for subscription in the future? I even questioned that this was arbitrary charges. What do car companies, industries and lawyers think about this?

  reveal

  Mercedes-Benz remote start-up renewal fee is 898 yuan.

  "The validity period of your remote interconnection service is coming to an end. From now on, the highest discount for remote products is 400 yuan, and you can enjoy the three-year remote engine start with the original price of 1,298 yuan for only 898 yuan … …” Recently, some netizens broke the news that when his vehicle remote start function was about to expire, he received such a "preferential" message from Mercedes-Benz.

  The Beijing Youth Daily reporter noticed that this is not the first time that Mercedes-Benz has been exposed to the function of using vehicle configuration and needs to pay extra. Earlier, a Mercedes-Benz owner also received a short message reminding him that Mercedes-Benz’s brand-new high-tech customized navigation has been launched, and it can be upgraded in a 4S shop. It only takes "1998 yuan" in three years.

  In July, Mercedes-Benz launched the rear-wheel steering payment, and it is understood that the EQS 450++Pioneer version of Mercedes-Benz launched a "paid subscription" project. After paying 4,998 yuan, the owner can enjoy the rear-wheel steering function for one year. The active steering angle of the rear wheel of the vehicle will increase from 4.5 degrees to 10 degrees, and the turning radius will be reduced to 10.9 meters. For eligible models, a three-month free experience will be provided, and the functions that come with the vehicle will cost extra money to use. These operations have to make consumers suspect that they have been "cut with leeks".

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  I will remind you before the three-year free period expires.

  Mercedes-Benz customer service said that the basic service will be free for three years after the remote interconnection service function is activated from the date of car purchase and invoice issuance, otherwise it will not be used, so the owner will receive the corresponding text message. The remote interconnection service has the functions of checking the vehicle status and remotely unlocking. This service is related to the model and configuration of the vehicle, some can be purchased separately, and some can’t.

  As for how to know in advance that you need to pay in order to use this function, the customer service said that in general, the owner is notified by SMS. "The Internet store will send a text message to remind that the service is about to expire. If this function is enabled, there will be a text message reminder when it is about to expire."

  The customer service also told the reporter of Beiqing Daily that it was not clear whether the subsequent charges for this service were stated in the car purchase contract. "This belongs to the sales process." Because you need real-name authentication to activate when you buy a car, it is through the system operation in the dealership, so there will be a reminder of payment when you activate it, which is usually informed by sales.

  She also suggested that car owners go to the store of Mercedes ME APP bound by real-name authentication to check the functions and use of the corresponding paid products. In "My Garage", you can see the basic services that the vehicle has been activated, such as the remote start that can be used for three years for free, and you will receive SMS reminders when it is about to expire.

  industry

  A number of car companies test water and pay subscriptions.

  According to public reports, as early as 2016, Tesla proposed software subscription services such as fully automatic driving and seat heating. All ex-factory models have embedded automatic driving hardware, and users can choose whether to turn on this function according to their needs. In 2021, autonomous driving will be officially launched at a monthly fee of $199 per month. By the end of the second quarter of 2022, more than 100,000 Tesla owners had used the fully automatic driving test version function in North America. It can be said that Tesla pioneered the mode of hardware embedded+paid activation software.

  According to its financial report, in 2021, Tesla’s services and other businesses, including autonomous driving software, achieved revenue of 3.802 billion US dollars, up 65% year-on-year, accounting for 7.06% of the total revenue. Software payment has gradually become an important part of Tesla’s revenue.

  Many car companies began to reproduce the business model of paid subscription system, and rose from software to hardware.

  BMW has pre-installed hardware in some vehicles when they leave the factory. Recently, it announced the launch of paid subscription services such as seat heating, steering wheel heating, CarPlay and safe assisted driving in countries such as South Korea, which also caused heated discussion. However, BMW’s paid projects currently only exist in overseas markets. It is understood that BMW once launched a project in China that cost money to choose CarPlay and had to subscribe again when it expired, but it ended up being cracked.

  In addition, domestic new car manufacturers Weilai and Tucki have also joined the ranks of offering paid subscriptions. However, at present, consumers generally hold a wait-and-see and even skeptical attitude towards the paid subscription services launched by car companies.

  investigation

  Which is more cost-effective, paid subscription or single purchase?

  Regarding the problems behind car subscription payment, Chang Yan, who is certified as a well-known car blogger, said in a live broadcast entitled "Peeking into" Car Payment Subscription "that on the one hand, consumers are more accepting of software payment than hardware. For example, the rear wheel steering belongs to the hardware of the car, which is already in the car. If you have to spend money to use it, you will feel unreasonable. On the other hand, the services provided by paid subscriptions are relatively rudimentary and basic, and cannot be differentiated, and consumers will think that car companies are "cutting leeks".

  "In fact, consumers are willing to pay for autonomous driving, and they also bought hardware first. Then pay for the software. For example, Tesla, the self-driving chip actually paid the fee when buying a car. " He suggested that you can calculate an account for the paid function, and whether it is more economical to use it according to the subscription system than to buy it alone. For example, BMW recently launched a paid subscription package for seat heating, and the price is several hundred yuan per month. The buyout function needs 20 thousand yuan and can be used for about 100 months. In most parts of China, the use of the heated seat function means two or three months in winter, and even some areas are hot all the year round and do not need the heating function. If this is calculated, the subscription function may be more cost-effective.

  Chang Yan said that he personally prefers to pay for subscriptions, which can be stopped at any time. Try some functions before you decide whether you need to spend money to subscribe. If you don’t want to subscribe, you can turn it off.

  remind

  Crack hidden dangers of software for free.

  For paid subscriptions, many netizens are worried about whether the price will increase or whether members will have to spend money to become super VIP. Some people even said that in order to get free use, it is completely possible to crack the software.

  Cracking the car has long appeared, including Tesla. Chang Yan introduced that some were hacked and some were broken by some hardware. Although this may bring more playability and performance improvement, it will make the car worthless. Tesla officials will lock these up and no longer provide services and related warranties. Moreover, some cracks are irreversible, which may damage the battery and other hardware of the car, thus affecting the value of the car.

  Chang Yan also said that cars are related to our life safety. If they are cracked by unofficial institutions or third parties, there will be some security risks. If there is a problem and then go to the official repair, it will bring a lot of trouble, not worth the loss. For pricing, I believe the market will have a fair judgment, and with the development of the industry, it will gradually standardize.

  interpret

  If clearly informed or agreed, it is difficult to identify infringement.

  Liu Bin, a lawyer of Beijing Zhongwen Law Firm, told the reporter of Beiqing Daily that from the current industry situation, there are two main ways to consume vehicle hardware: one is optional configuration, and the hardware configuration that consumers want is selected through prior agreement between consumers and manufacturers, and consumers make a one-time payment; The other is to subscribe to services in the form of subscription packages. With the further development of vehicle electronic functions, many car companies have launched such subscription services, such as active rear wheel steering, car entertainment, acceleration package and remote temperature control. Because there are a large number of electronic auxiliary functions in vehicles now, some car owners will not even use these functions after purchasing the vehicles, which can effectively reduce the cost of car purchase for car owners who do not use these functions frequently; For car owners who pay attention to these functions, they can purchase them selectively according to their needs. This subscription method increases consumers’ choice space, but this choice should be based on consumers’ right to know.

  Liu Bin believes that the subscription payment method is an option for the payment method of vehicle hardware. It is difficult to identify the damage to consumers’ right to know on the premise that the dealer clearly informs consumers of this payment method and content or there is a clear agreement in the contract signed by both parties. If we only charge consumers by subscribing to the service, it just changes the way of charging. If there are no unfair price behaviors such as manipulating market prices and raising prices in disguise, it is hard to say that this kind of charging method is arbitrary.

  If the services provided by car companies obviously violate the principle of fairness, it may infringe on consumers’ right to choose independently and fair trade. For example, a car company’s car entertainment service package subscription agreement stipulates: "We can change these terms at any time, change, add or delete the service or the functions contained therein, and also change the charging price of the service." This agreement expands the rights of car companies, exempts major obligations, and is suspected of infringing consumers’ right to fair trade and independent choice. This group/reporter Song Xia

通过admin

There is a new outlet in the make-up track: "pure beauty" with high unit price

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

According to the investment community, the pure makeup brand "RED CHAMBER Zhu Zhan" has recently completed tens of millions of yuan of financing, led by Xinyi Capital, followed by Shuiyang shares, and the old shareholder Pullman Venture Capital continued to chase after the investment. Sky-Eye Survey shows that in September, 2021, the brand received angel round investment from Pullman Venture Capital, and the specific amount was not disclosed.

This round of financing is alleged to be used to accelerate the research and development of pure formulas, stabilize the supply chain, and continue to drive brand building and promotion.

The parent company of RED CHAMBER was founded in 2020, but the brand was officially unveiled in 2021. The first tweet of RED CHAMBER’s official micro-signal shows that the brand will focus on natural and pure characteristics.

According to its tweet, RED CHAMBER eliminated 2,800 risky and controversial ingredients, such as talcum powder, alcohol, essence, and cyclic silicon, according to the China Cosmetic Safety Technical Specification (2015 edition) and the EU EC(2020 edition) list of prohibited substances in cosmetics, and then screened out less than 600 pure ingredients from more than 10,000 cosmetic ingredients that were allowed to be added, so as to ensure that the risks of product sensitization and pore blockage were reduced.

As RED CHAMBER said in its introduction, due to the limitation of available raw materials, the research and development time and cost of pure beauty cosmetics are several times higher than those of ordinary products, and the research and development process is tantamount to "dancing with shackles".

This has led to a corresponding rise in product prices. The price of a single-color blush eye shadow multi-purpose cream in RED CHAMBER is 119 yuan, and the price of 15ml liquid foundation is 218 yuan, which is equivalent to that of Estee Lauder liquid foundation. In addition, RED CHAMBER also has makeup items such as powder cake, loose powder, high-gloss repair, makeup brush, makeup remover and so on.

Different from the idea that general beauty brands choose lipstick, eye shadow and other low acceptance thresholds to open the market, RED CHAMBER’s first product is "liquid foundation for small bottles". The brand has said that it hopes to take the products with good makeup foundation as the origin and then present the possibility of other makeup effects. Its first product series also includes loose powder, powder cake, air cushion and other makeup products.

But perhaps beyond RED CHAMBER’s expectation, the series of makeup products it invested heavily in did not become an explosion, but a multi-purpose cream for lip and cheek eye shadow to make the brand remembered. Searching for RED CHAMBER in Xiaohongshu will find that many users are sharing how to apply a full-face makeup with a multi-purpose cream to simplify the makeup process and achieve a more natural makeup effect.

The monthly sales volume of RED CHAMBER Tmall Ship Store also shows that its sales volume of multi-purpose cream ranks first, with the purchase data exceeding 10,000, while the number of pre-makeup gel cream buyers ranked second is only over 800.

Although pure beauty is still a new concept in China, it has gradually gained capital attention in recent two years. Local beauty brands such as Yiyi, Lanlan, MOJA and YOKIA all received financing.

However, compared with the grand occasion of frequent financing news of beauty track in the previous two years, it is not easy for RED CHAMBER to refinance this time as the beauty market as a whole is recovering from weakness.

Clean Beauty first emerged from European and American markets, and its concept gradually evolved from the safety and non-toxicity of ingredients used to all aspects of the whole industrial chain, such as requiring brands to be animal-friendly, zero cruelty, environmentally friendly and sustainable development.

At first, the dilemma faced by some pure beauty brands in China is that market education is very difficult, because there is no clear definition of the concept and controversial components of pure beauty in the market. But now with the introduction of group standards, more standardized pure beauty brands will usher in spring.

On July 10th, 2022, the General Rules for Pure Beauty of Cosmetics initiated by MCL Huaxi Kou brand was certified by Guangdong Provincial Civil Affairs Department and published by Guangdong Cosmetics Society on the national group standard information platform.

"General Principles of Pure Beauty Cosmetics" officially defines pure beauty cosmetics for the first time: pure beauty cosmetics are cosmetics whose life cycle should be open, transparent and traceable, responsible for human health and safety, environmentally friendly and animal-friendly, and bear social responsibility and humanitarianism. This is also the first standard document for pure beauty in China.

But for pure beauty brands, standardized industry norms are only the first step. What is more difficult is how to make consumers accept the concept of "purity" and the high price that matches it.