Vehicle quality has always been an important reference standard for many consumers to buy cars. With the continuous expansion of the automobile market and the continuous iteration of technology, consumers have put forward higher requirements for the performance and experience of automobiles. Throughout the market, the most common problems that bother consumers are mostly concentrated in the driving process, body appearance, interior decoration and other dimensions, such as loud braking noise, insufficient braking force, cracks/abnormal sound in the body, and high fuel consumption. It can be seen that consumers are still most concerned about the safety and performance of new cars.
In order to provide consumers with specific, real and objective needs and suggestions, to make information flow between consumers and manufacturers, and to get timely and accurate feedback on users’ needs, so as to launch new models with both performance and driving experience, car home will release the "2023 New Passenger Car Quality Report" on March 15th, based on the most authentic word-of-mouth data of users, presenting the new car quality rankings of major brands and the main quality problems of new cars, and providing authoritative car purchase guides for consumers.
As the world’s largest automobile consumption platform, car home has published the new car quality survey report for the tenth consecutive year since it launched the annual new car quality report in 2015. In this report, qualified certified car owners are invited to fill in the online form by SMS in the station, and the data from January 1, 2023 to December 31, 2023 are collected. At the same time, vehicle problems are divided into nine categories: body appearance, driving process, functional operation, electronic equipment, seats, interior, air conditioning system, engine and transmission system, and more than 200 secondary indicators are displayed to consumers for confirmation, and at the same time, they are displayed in the secondary indicators.
It is understood that compared with 2022, the quality performance of the nine dimensions has a certain degree of difference from last year, and the big difference from last year is mainly concentrated in the two dimensions of "electronic equipment" and "driving process". With the popularization of intelligent hardware and the improvement of consumers’ cognitive level, there are more and more problems exposed by electronic devices. Among them, the problem of speech recognition bears the brunt, and the problem of slow response or deviation in vehicle navigation is also worthy of attention; In the driving process, the situation of excessive noise has not been properly solved, which can not satisfy users.
It is not difficult to see that creating a more intelligent, quiet and comfortable driving environment and driving experience for consumers is an issue that many automobile manufacturers need to face squarely. car home insists on making and publishing the Quality Report of New Passenger Cars every year, which is conducive to promoting the improvement of automobile product quality and service level. In fact, when consumers are willing to buy a car, they will first form an initial brand menu in their minds, and then collect more information about the brands in the menu, and then make the final car purchase decision. The latest survey shows that the proportion of consumers’ final car purchase decision from intention menu has been improved to a certain extent, indicating that consumers’ car purchase decision is increasingly focused. Today, consumers’ willingness and ability to consume new cars continue to increase, and the domestic auto market is constantly introducing all kinds of highly competitive new intelligent new energy vehicle models, and their appeal to consumers is gradually increasing.
For car companies, it is of great significance how to more actively push their own products into consumer demand, deeply integrate consumer experience and seize the opportunities in consumer decision-making. In 2023, which is full of opportunities and challenges, what new changes have taken place in the quality of new cars of major brands, and what new demands have been derived from brand models by users? On March 15th, let’s pay close attention to the release of car home’s "Report on the Quality of New Passenger Cars in 2023".
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