标签归档 上海夜生活 全国品茶服务

　　According to the official news of Avita Technology, in December 2023, Avita delivered 6,106 units, setting a record high in delivery and achieving outstanding results. Among them, Avita 12, which has just started national delivery, has made outstanding contributions, delivering 2004 units in only 20 days, ranking in the forefront of pure electric cars above 300,000. It can be said that Avita 12 uses an efficient delivery attitude to enable the majority of car owners to accelerate the appreciation of its "smart beauty top stream" charm.

　　It is reported that in the first month of its listing on November 10, 2023, the order of Avita 12 exceeded 20,000 units, and it was unanimously favored by many car owners. Counting the charm of this future intelligent luxury model born out of the industry-leading intelligent electric vehicle technology platform CHN, its three characteristics of "top intelligence, top design, and top luxury space" are really eye-catching, which can be called Changan Automobile, Huawei, and Ningde Era to redefine the new standard of luxury in the era of smart cars. In addition, the price range of three configuration models under Avita 12 is 300,800 yuan to 400,800 yuan respectively. Combined with its overall configuration, it can be said that the cost-effective advantage is obvious.

　　With the support of Huawei’s high-end intelligent driving system HUAWEI ADS 2.0, Avita 12 shows the industry’s leading intelligent driving strength. In addition, all its models are equipped with 3 lidar as standard, which can provide a horizontal field of view of more than 300 °, powerful lateral 3D spatial perception and high-resolution and high-confidence level detection capabilities. Thanks to these software and hardware configurations, Avita 12 can easily cope with intelligent driving needs in various road conditions without relying on high-precision maps, helping users to achieve worry-free travel.

　　It is worth emphasizing that the intelligent driving strength of Avita 12 is not only leading at the moment, in the next 3-5 years, through the OTA upgrade of the software system, it can still bring first-class intelligent experience to the majority of users. According to the statistics released by Avita, at present, Avita’s intelligent driving function has been fully trusted and used by users. The accumulated mileage of intelligent driving is 35 million kilometers, accounting for 23% of the total mileage, which is the first in the industry. Intelligent parking assistance has been called 3.70 million times to help many users solve parking troubles.

　　Coupled with the latest good news from Avita Technology, it has become one of the first companies to be approved for a high-speed road conditional autonomous driving (L3) test license. Level 3 autonomous driving is a watershed between "assisted driving" and "autonomous driving", meaning that the driver can "let go", "take off" and "take off the eyes" under certain conditions, and the vehicle can also fully accelerate, steer and brake automatically under certain conditions. This means that Avita 12 users can look forward to one day in the future, can experience the thrill of autonomous driving with Avita 12.

　　Today, the national delivery process of Avita 12 is ongoing, constantly meeting the expectations of more users to pick up the car, so that they can feel the pleasure of intelligent travel. In addition, Avita is currently steadily advancing the "going to sea" strategy, so that Avita 12 can continue to release the "wisdom and beauty top" charm on the world stage.

　　On the banks of the Qianjiang River in winter, the lights were bright. On January 18, at the award ceremony of Fengyun Zhejiang businesspeople, known as the "Oscar" in Zhejiang economic circles, Zong Fuli, dressed in a light blue suit, appeared under the spotlight of the red carpet, becoming a warm color in the cold weather.

　　At the scene, Zong Fuli responded to rumors from the outside world that in addition to the president of Hongsheng Beverage Group, Zong Fuli had a new identity in 2018: the head of the brand public relations department of Wahaha Group.

　　Many people suddenly realized that during this time, Wahaha has been making frequent moves, first launching Wahaha AD calcium milk-flavored moon cakes, and then rebranding the Nutrition Express that has not been packaged for 10 years, launching limited colorful versions of packaging and makeup plates. Not long ago, Wahaha also announced that it will focus on first- and second-tier cities in 2019. It turns out that Zong Fuli is the one behind the scenes, and Wahaha is becoming more and more capable of playing.

　　Fathers are like eight-treasure porridge

　　Zong Fuli and Zong Qinghou confessed

　　The annual Fengyun Zhejiang Merchants Selection event is guided by the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China, sponsored by Zhejiang Radio and Television Group, and co-organized by Zhejiang Jingshi, Qianjiang Evening News, and Zhejiang Merchants Magazine. This year is already the 16th.

　　Zong Qinghou, chairperson of Wahaha Group, is an old friend of Fengyun Zhejiang businesspeople and comes to the award ceremony almost every year. In the first annual Fengyun Zhejiang businessperson selection in 2003, Zong Qinghou won the Senior Zhejiang businessperson award. In 2009, Zong Qinghou was re-elected as the annual Fengyun Zhejiang businessperson.

　　When Zong Qinghou won the first "Fengyun Zhejiang Business", Zong Fuli was still a student in the ivory tower. In 2012, Zong Fuli became the first "post-80s" entrepreneur to win the honor of Fengyun Zhejiang Business. In this father and daughter, "Fengyun Zhejiang Business" completed a beautiful connection and inheritance. At the award ceremony that year, the host asked the elected Zong Fuli, is your father your idol? Zong Fuli replied: "Yes, and no, my father has many things to learn, but more than him."

　　At this year’s Fengyun Zhejiang Business Awards, a highlight was that Zong Qinghou and Zong Fuli shared the same stage, and the father and daughter chose to walk the red carpet this time.

　　Not only was Zong Fuli the only post-80s woman on the red carpet, as the daughter of Zong Qinghou, the chairman of Wahaha Group, her every move was always closely watched. When taking over the host’s microphone, Zong Fuli responded that she had become the head of the brand public relations department of Wahaha Group.

　　If you use a Wahaha product to describe your parents’ Zhejiang merchants, Zong Fuli thinks it is: eight-treasure porridge.

　　Why is it eight-treasure porridge? Zong Fuli didn’t explain much at the scene. However, the reporter noticed that the night before the award ceremony, Wahaha’s official WeChat account posted a heartwarming video titled "I actually miss you a lot", which tells about the common problem of young people today: being cared for syndrome. They are accustomed to the meticulous care of their parents, and even feel a little bored. When they really left their parents’ shelter and were hungry, a jar of eight-treasure porridge in the refrigerator made them suddenly realize that the precious things they had missed were homesick.

　　Is this confessing to his father with eight-treasure porridge?

　　Zong Fuli smiled and said, "I worked so hard to help him make money, he should confess to me."

　　32-Year-old Wahaha

　　To build emotional bonds with young people

　　This heart-to-heart video of Wahaha Eight Treasures Porridge may express Zong Fuli’s own heart.

　　After graduating from junior high school, Zong Fuli went to the United States to study. In 2004, Zong Fuli returned to China after completing her studies. In 2007, she left alone under the blessing of her father and began to take charge of Hongsheng Beverage Group. Zong Fuli, who is very independent, did not "touch" the traditional beverage business of Wahaha, but expanded into new fields.

　　Zong Fuli has made a major effort to integrate resources and promote the transformation and upgrading of traditional industries in Hongsheng, a company that used to be just a processing business. Four emerging enterprises, including Songyuan Machinery Manufacturing, Songyu Printing and Packaging, and Hengfeng Food Technology, have been established successively, turning Hongsheng Group into a beverage production enterprise with a full industrial chain.

　　At the 2012 Fengyun Zhejiang Business Awards Ceremony, Zong Fuli was elected as a dark horse and became the first female Zhejiang businessman born in the 1980s since the event was held. This may be a footnote to Zong Fuli’s years of hard work.

　　Zong Fuli had really "worked hard" along the way. Now, in addition to the president of Hongsheng Beverage Group, Zong Fuli was also responsible for the packaging and brand promotion of Wahaha products. "In Hongsheng in the morning, in Wahaha in the afternoon" became her new normal job.

　　On Weibo, Zong Fuli referred to Wahaha as her little sister. Indeed, as a post-80s generation, the reporter noticed that since then, under her control, Wahaha, which is already good at channels and end points, has begun to give more inner power to the brand.

　　Last June Day, Wahaha let adults take a holiday with their children, paying attention to the power of companionship, and being a "caring" beverage company; to the Mid-Autumn Festival, cross-border launched AD calcium grandma heart moon cakes to pick up forgotten happiness; then, the limited edition of Nutrition Express was born, cross-border makeup plates escorted, excellent self… Wahaha focuses on how to build emotional bonds with young people again and find resonance.

　　At a reading party in October last year, when Zong Fuli read "Shepherd Youth Fantasy Journey" in English, the post-90s and post-00s college students in the audience gave "English 666" praise. There were more than a dozen applause at the scene, and the students were completely fans of Zong Fuli. They felt that Zong Fuli was very frank, even anti-routine, breaking the stereotype of entrepreneurs.

　　Growth resumed in 2018

　　The more "new" Wahaha in 2019 is here

　　Not long ago, at Wahaha’s new product launch this year, Zong Qinghou revealed that in 2018, with the efforts of all dealers and sales staff, Wahaha has resumed growth. Although the industrial restructuring has had a certain impact on economic development, for Wahaha, the opportunities outweigh the challenges.

　　It can be said that Wahaha has not only stood firm in the face of difficult economic conditions, but also created contrarian growth. This provides huge confidence to both entrepreneurs and corporate employees. For a mature company founded for many years, confidence is more important than anything else.

　　30 is not confused, and the old private enterprise Wahaha hopes to prove to the outside world that they have found the next direction to move forward.

　　The reporter noticed that in the new product strategy of Wahaha in 2019, the first milk category is still Wahaha’s right-hand man. The first milk category camp is not unknown. According to the 2017~ 2018 our country dairy sales and yogurt market size analysis, the size of the room temperature market has reached 3 times that of low-temperature yogurt, breaking through the scale of 30 billion yuan.

　　Water products have always been the focus of Wahaha, and soda water is undoubtedly a sub-category full of opportunities. According to Nielsen data, from 2017 to 2018, the overall soda market sales increased by 36.9%, much higher than the 3.1% of beverages as a whole. According to reports, Wahaha launched its first soda product in 2010, and after years of market cultivation, it has entered the top three in the soda market. Next, Wahaha will also launch an upgraded version of soda water, which is very in line with the "light health" needs of modern people. In addition, Wahaha has reserved the third camp of new product launches in 2019 for ready-to-drink tea, and has taken the lead in laying out the pure tea category.

　　In general, Wahaha’s products released this year have their own characteristics, especially the packaging has been improved a lot compared with before, and it is full of fresh vitality. Whether Wahaha can turn these "new" into sales and brand reputation, let’s wait and see. (Qianjiang Evening News reporter, Chen Jie)

　　[Global Times reporter Chen Qianzhong Yuhua] Editor’s Note: On the evening of November 29th, Beijing time, at the 17th regular session of the UNESCO Intergovernmental Committee for the Protection of Intangible Cultural Heritage, China’s declared "China’s traditional tea-making skills and related customs" passed the evaluation and was included in the UNESCO representative list of human intangible cultural heritage. Human beings need harmonious coexistence and elegant and poetic habitation. China tea culture pays attention to "tea and the world", and its concept of "quietness and elegance" meets the needs of today’s world.

　　Non-legacy projects mainly come from four major tea areas.

　　"Traditional tea-making skills and related customs in China" refers to the knowledge, skills and practices related to tea garden management, tea picking, hand-made tea and tea drinking and sharing. Wang Fuzhou, vice president of the Chinese Academy of Art and director of the China Intangible Cultural Heritage Protection Center, told the Global Times reporter that the project included 44 small projects from 15 provinces (municipalities and autonomous regions) across the country. This declaration covers traditional tea-making techniques such as green tea, black tea, oolong tea, white tea, black tea, yellow tea, reprocessed tea, etc., and also includes related customs such as jingshan tea banquet and tea-driving field, which can be called the "largest volume" in all previous human heritage declaration projects in China. According to the local conditions, tea makers have developed more than 2,000 kinds of tea products with different colors, smells, tastes and shapes, using tools such as frying pan, bamboo plaque and baking cage, and using core techniques such as deactivating enzymes, suffocating yellow, piling, withering, fermenting and scenting.

　　The tea maker is withering the Fuding white tea.

　　Wang Fuzhou said that traditional tea-making techniques are closely related to geographical location and natural environment, mainly concentrated in the four major tea-making areas of Jiangnan, Jiangbei, Southwest and South China, south of the Huaihe River in Qinling Mountains of China and east of the Qinghai-Tibet Plateau, including Zhejiang, Jiangsu, Jiangxi, Hunan, Anhui, Hubei, Henan, Shaanxi, Yunnan, Guizhou, Sichuan, Fujian, Guangdong, Guangxi and other provinces (cities, autonomous regions); Related customs are widely spread all over the country and shared by many ethnic groups.

　　A document submitted by the Ministry of Culture and Tourism to UNESCO states that tea is ubiquitous in the daily life of China people. People drink tea in homes, workplaces, teahouses, restaurants and temples by soaking and boiling. Tea is an important part of social activities and ceremonies such as weddings, apprentices and sacrifices.

　　As a member of this application project, Wang Fuzhou said that the selection of "China traditional tea-making skills and related customs" as this application project is due to the fact that tea has traditional skills, its geographical distribution is wide, its heritage types are rich, and it has the historical significance of East-West exchanges such as the ancient Silk Road and the ancient tea-horse road.

　　Yu Jinlong, a cultural scholar, told the Global Times reporter that the western lifestyle that consumes a lot and pays attention to material things is no longer suitable for human development. Humans need a richer spiritual life. The excellent Chinese traditional culture just meets human needs, and tea culture is an outstanding representative.

　　China tea is connected to the whole world.

　　Zou Jiaju, president of Yunnan Tea Industry Association, told Global Times that China was the first country in the world to grow and make tea. Tea has been associated with China people for thousands of years, which has been verified in many historical materials, including Shennong Herbal Classic, China’s first drug monograph, Tea Classic written by Lu Yu in Tang Dynasty, and Su Shi, a great poet in Song Dynasty’s discussion on drinking tea in his poems. Tea has a long history in China, which is not only deeply integrated into people’s daily life, but also becomes an important carrier for inheriting Chinese culture.

　　Jiang Song, a cultural scholar, told reporters that the earliest tea was basically drunk by some nobles and elites. Subsequently, the development and popularization of tea drinking culture was related to religion. It can be found from some literature records that Taoism and Buddhism were very popular in the Southern and Northern Dynasties. Taoists and monks all followed a way of clearing up after noon and drinking tea to refresh their minds. In the Tang Dynasty, Buddhism spread widely, and ordinary people began to drink tea, forming a mass tea drinking culture, which reached its peak in the Song Dynasty. From Zhang Zeduan’s "The Riverside Scene at Qingming Festival", we can see many teahouses. In the Northern Song Dynasty, drinking tea in teahouses has become an important social way. In the Song Dynasty, there was an elegant way of fighting tea, in which the tea-fighters took their own good tea, cooked it in turn, and evaluated each other to compete. Tea fighting includes tea fighting products, tea fighting orders and tea games. One of the links of tea fighting is to crush the tea cake, then fry it, and then use boiling water to break the tea with special tools. The longer the foam lasts, the better the tea is.

　　Zheng Changling, deputy director and secretary-general of China Folk Culture Innovation and Development Center, told the Global Times reporter that people in China discovered tea very early and widely produced and served their lives, leaving behind the ancient tea-horse road, which is talked about by people today.

　　As a famous commercial road, such as Silk Road, Maritime Silk Road and Wanli Tea Ceremony, the ancient tea-horse road is a link between different regions, different nationalities and different cultures, a historical witness to the prosperity of the Chinese nation and an important symbol of Chinese civilization.

　　The Yunnan-Tibet line and Sichuan-Tibet line of the original Tea-Horse Road crossed the Hengduan Mountain and Qinghai-Tibet Plateau for the first time in the form of an expedition road, extended to the western regions, and joined the Silk Road. The phenomenon of multicultural interaction and exchange formed on the Tea-Horse Road, which became one of the powerful arteries connecting ancient and modern China with the outside world. More than 20 ethnic groups, including Han, Tibetan, Dai, Yi and Naxi, inhabit the area radiated by the Tea-Horse Ancient Road, which is a collection of Central Plains culture, Tibetan traditional culture, Baye culture, fire culture, Dongba culture and other cultural forms, and Tibetan Buddhism and Zen have also left different degrees of influence.

　　Yu Jinlong, a cultural scholar, told the Global Times reporter that as the origin of tea trees and the birthplace of tea culture, China’s tea, tea trees and tea culture spread all over the world with the development of cultural exchanges and commercial trade. It was introduced to Japan, Korea, South Asia, Southeast Asia and other regions in the Tang Dynasty, and spread to European countries, the American continent, the Middle East, Russia and other regions in the 16th century. Under the direct influence of China’s tea culture, Britain, Japan, South Korea, Russia and Morocco have also formed their own tea culture. Among them, Japanese tea ceremony and Korean tea ceremony are most influenced by Chinese tea culture.

　　Jiang Song said that in the Tang Dynasty, when Jian Zhen traveled eastward, Buddhism brought tea to Japan, which changed the Japanese way of life. Among the western countries, tea has had the most influence on Britain since the 17th century, which in turn has affected the whole of Europe. In the 18th and 19th centuries, the whole national economy of Britain was affected by the tea trade. According to statistics, 10% of British national income was used to buy tea, which became an important luxury. Some elites thought that the British people were too extravagant in tea consumption, so they suggested that they reduce drinking tea. However, drinking tea has become a way of life, not only because the British diet with more meat needs tea to improve digestion, but also because drinking afternoon tea has become a social way, and then a large number of teahouses have appeared. At that time, a housewife was not a qualified housewife if she could not cook tea for her guests.

　　By the 19th century, Britain’s national economy was closely related to two kinds of plants, one was to spend silver to buy China tea, the other was to control the huge trade deficit, and began to grow poppies in India to make opium, and later even launched two opium wars.

　　In order to narrow the huge trade deficit, Britain decided to steal tea seeds. In the late Qing Dynasty, Robert Fujun, a British plant hunter, smuggled China tea trees to India. At present, tea is grown in at least 50 countries around the world, and more than 120 countries import tea from China. The number of people who like tea in the world has exceeded 5 billion. It can be said that tea and tea culture originated in China have spread all over the world.

　　The closed-door policy was adopted in the late Qing Dynasty, and China’s tea-making techniques and other related tea cultures began to lag behind Japan in commercial marketing and communication. However, the tea-growing techniques and tea-making techniques inherited by China people for thousands of years are profound and profound, and they are still second to none today.

　　Non-genetic inheritor: Successful application for World Heritage is only the starting point.

　　Fan Shenghua, a provincial representative inheritor of the picking and production skills of the national intangible cultural heritage project "West Lake Longjing Tea", participated in this application. He told the Global Times reporter that the success of the application means heavier responsibility and better inheritance. After 48 years of frying tea, in order to pass on the "frying tea skills left by ancestors from generation to generation", Fan Shenghua began to go to surrounding schools and vocational skills training units to train the production skills of West Lake Longjing tea in 2015. "It takes patience to stir-fry tea, which is what I often emphasize with young people." Yang Feng, the inheritor of the intangible cultural heritage of Zhenghe white tea making skills, once participated in the production of Bai Mudan, the national gift of the G20 Hangzhou Summit in 2016. He told the Global Times reporter that the success of this application is enough to prove the value of China tea and tea making skills, which is an important example of Chinese culture’s self-confidence.

　　Successful application for the World Heritage is conducive to promoting the sustainable and healthy development of the global tea industry, deepening the integration and mutual learning of tea culture, and letting more people know and love tea, enjoy the fragrance of tea and share a better life. At the same time, tea culture will have a far-reaching impact on moral cultivation and personality shaping. Promoting the exchange and mutual learning of world civilizations through the Silk Road will play an important role in the sustainable development of human society.

　　At present, Yang Feng’s tea factory cooperates with international organizations to provide a study tour mode of "labor for accommodation". Over the past few years, hundreds of volunteers from more than 10 countries have been attracted to live in tea factories and experience life with the workers. These volunteers have also brought their understanding and good memories of Zhenghe white tea to all corners of the country.

　　Yang Feng told the Global Times reporter, "The application for the World Heritage is only the starting point. We should focus on the quality of tea and cherish the value of the brand. With the country ‘ The belt and road initiative ’ The implementation of the initiative responds to the call for China culture to go abroad. I hope that international friends who love tea can walk into Chashan to learn about China’s tea culture and bring our tea, century-old tea taste and our customs to all parts of the world. " Zheng Changling told the Global Times reporter that through this application, we can not only see the profound tea culture in China, but also need to see the ideas, wisdom, experience, emotion and spirit of understanding nature and pursuing harmony with the natural society, promote the inheritance and spread of cultural heritage, promote the public’s Chinese cultural consciousness, and further establish cultural self-confidence with more concrete substantive connotations.