标签归档 上海荤场子

The Landmap of "Riding the East Wind" was the "blueprint" for realizing Dongfeng, and Dongfeng, which made tens of billions of dollars in annual profits, also began to find a "way back".

"Landmap wants to outperform large automobile groups such as Volkswagen and Toyota in the new energy era, and at the same time complete the leap of domestic high-end." Landmap was very ambitious when it was first established in 2020;

"Landmap carries the dual mission of Dongfeng’s brand improvement and exploring a new model of independent brand development." Dongfeng has high hopes for it;

"Landmap wants to achieve profitability next year" has become the task of Landmap in 2022.

Landscape had built a grand "blueprint" since its birth, but they did not know that Landscape was now a little powerless. Dongfeng Group, which originally wanted to achieve its high-end dream of independence with Landscape, also left a "back hand" to find a replacement for itself.

Sales are declining, "more than enough but less than enough"

Recently, Dongfeng Motor Group announced the latest production and sales data, September Lantu car sales of 2519, 1-9 cumulative sales of 13,600, since the delivery of the first car in August 2021, so far Lantu cumulative delivery of 20,400.

Although Lantu has repeatedly lowered its annual sales target, the possibility of completing the target is minimal. At the beginning of this year, Lantu set an annual sales target of 46,000 vehicles, but from the sales performance of 6878 vehicles delivered by Lantu in the first half of this year, it only completed 14.95% of the target; in the second half of this year, Lantu lowered the annual sales target to 31,000 vehicles, but from the current sales performance, it only completed 35.8% of the annual target.

Such achievements made Dongfeng, who "wants to use Lantu to develop his own brand", a little uneasy. At present, the independent passenger car brands under Dongfeng Group that contribute sales include Dongfeng Fengxing, Dongfeng Fengshen and Lantu, but according to relevant data, the cumulative sales of Dongfeng’s independent passenger car brands are less than 2% of the national narrow passenger car market share.

According to the data of the Passenger Federation, the cumulative sales volume of narrow passenger cars in the first nine months 14.875 million, an increase of 2.4% year-on-year.

Sales did not meet expectations, and Lantu’s losses gradually expanded. Relevant data show that in 2021, Lantu’s annual revenue was 1.767 billion yuan, total profit loss was 965 million yuan, and net profit loss was 703 million yuan; in the first half of this year, Lantu achieved revenue of 1.887 billion yuan.The total profit loss was 1.025 billion yuan, and the net profit loss was 738 million yuan.

Picture source: Photo by reporter Sun Tongtong (data map)

At the same time, the already unprofitable Landmap has also fallen into a situation of high debt. According to relevant data, in the first half of this year, Landmap’s total assets were 7.412 billion yuan, total liabilities were 6.529 billion yuan, and the asset-liability ratio was as high as 88%; in 2021, Landmap’s total assets were 6 billion yuan, total liabilities were 4.589 billion yuan, and the asset-liability ratio was 76.48%. In half a year, Landmap’s asset-liability ratio rose by 10%.

It is worth noting that Dongfeng Group has spent a lot of effort on Lantu, using the money saved by the joint venture brand to support Lantu, which has suffered losses for three consecutive years. According to Dongfeng’s latest financial report, Dongfeng Group’s net profit to the parent in the first half of this year was 5.529 billion yuan, down 35.81% year-on-year.

What makes Dongfeng even more humiliating is that Xiaokang shares, which were almost delisted from the market, are now at the forefront of new energy vehicles. Xiaokang Sailis has gradually increased its sales since it launched the AITO Q brand in cooperation with Huawei. According to sales data, Sailis sold 17,596 new energy vehicles in September, an increase of 341.33% year-on-year. Among them, Sailis sold 10,142 vehicles in September, an increase of 598% year-on-year.

Horizontal analysis, whether it is a new car power or traditional new energy brands will lose money. Data analytics, in the first half of this year, NIO, ideal, Xiaopeng lost 4.54 billion yuan, 652 million yuan and 4.402 billion yuan respectively; traditional new energy Aian 2019 – 2022 During the period of May 31, the cumulative net loss was 3.70 billion yuan. As of the end of May this year, the company’s total debt was as high as 9.85 billion yuan, which means that from the advent of Aian to the present, it has not been profitable; Geely’s high-end pure electric electrode krypton lost 759 million yuan in the first half of this year, accounting for nearly 50% of Geely Group’s net profit.

However, Wei Xiaoli, Ai’an and Extreme Krypton despite losses but their sales are passable. According to the data of the Passenger Federation, in the first 9 months, the cumulative sales of GAC Ai’an 182,300 vehicles, an increase of 132% year-on-year; Xiaopeng, Ideal and NIO sold 98,600 vehicles, 86,900 vehicles and 82,400 vehicles respectively in the first 9 months; Extreme Krypton delivered less than a year to break through the 50,000 vehicle target.

Look at it this way, call yourself the "national team"The Lan Tu was obviously a little powerless. The current performance of the Lan Tu might be something Dongfeng had never imagined.

"Success is also the east wind, defeat is also the east wind"

The Landscape is the work of Dongfeng, and Dongfeng continues to empower the Landscape.

In July 2020, Dongfeng Motor’s new high-end electric brand "Lantu" was officially released, aiming to create a "true zero-anxiety high-end smart electric brand"; and an independent company "Yoyah" was established. On June 19, 2021, Lantu FREE, the first model of Lantu, was officially launched.

Yu Zheng, a member of Dongfeng’s standing committee and deputy general manager, said: "Yoyah will adopt a new organizational mechanism as a new force in China’s automobile manufacturing, with a new team and a new business model, to provide users with a high-end smart electric experience with zero anxiety. Lantu Automobile will also lead Dongfeng’s brand upward and the development trend of the 3.0 era."

In the development of Landscape, Dongfeng gave it great autonomy.

"Daily Report" noted that in order to avoid the historical burden left by traditional car companies caused redundancy and improve efficiency, Landmap has been operating independently since its birth, Dongfeng established a separate Landmap business department, the former Dongfeng strategic planning department special project technical director Lu Fang served as the chief executive officer and chief technical officer of Yoyah; the former Dongfeng Infiniti executive deputy general manager Lei Xin served as the chief brand officer, mainly new company market operation, brand operation, innovation ecology and commodity planning; the former Dongfeng Nissan Dalian branch general manager Jiang Tao served as the chief operating officer to assist Lu Fang in charge of the company’s daily operations; the former Dongfeng company finance reporting branch manager Shen Jun served as the chief financial officer.

Even if it is an office location, Lantu has moved from the Dongfeng Technology Center at No. 663 Zhushanhu Avenue in Wuhan to the artificial intelligence technology park at No. 81 Checheng South Road, Wuhan Economic Development Zone.

Although Lantu is independent in terms of organizational structure, it still relies on Dongfeng Group, which has a 50-year history of car manufacturing. The first is the R & D and manufacturing in the field of "three power"; since 2001, Dongfeng has established Dongfeng electric vehicle joint stock company. In 2017, Dongfeng officially proposed the "five modernizations" strategy, that is, lightweight, electrification, intelligence, networking, sharing, and carried out a comprehensive layout; in 2019, Dongfeng established Zhixin Technology joint stock company.

At the same time, with the endorsement of Dongfeng Group,Landmap is also favored by many suppliers, including Huawei, Tencent, iFLYTEK, CATL, Magna, Bosch and other first-line suppliers.

Lu Fang once described Lantu in an interview as "Lantu is to Dongfeng what Shenzhen was to China at the beginning of reform and opening up."

Picture source: Photo by reporter Sun Tongtong (data map)

However, "providing users with a zero-anxiety experience" has given users a lot of anxiety. Many car owners have reported that the Lantu FREE has quality defects, including engine failure, electric drive controller failure, sudden not leaving during driving, glass leakage and other quality defects.

Recently, a car owner who purchased Lantu FREE on June 7 questioned the quality defects of Lantu FREE. The user said that less than 5 days after picking up the car, the new car had a low battery voltage and the vehicle briefly shook out of control when reversing; 10 days later, the vehicle shook violently again out of control; the delivery center maintenance staff informed the owner that the vehicle had a drive motor controller (MCU) failure, and the MCU should be disassembled and replaced as a whole, and then the vehicle should be debugged. And explained that the low battery voltage is a software bug in the charging module, which needs to be upgraded to solve.

This sparked dissatisfaction from users, who said that "there is false propaganda in Landmap. Landmap cars use maintenance to solve faults instead of returning and exchanging vehicles. This practice is extremely arrogant, extremely irresponsible, and damages the legitimate rights and interests of consumers."

As early as the beginning of this year, some car owners complained that the Landmap FREE model they purchased had lost power, lost direction, and the vehicle was "lying down" during driving for only one month, and the staff of Landmap sales outlets refused to return the car, but the video was later deleted.

To some extent, the image is the last wish of Dongfeng independent brand upward breakthrough, Dongfeng accomplished the whole task at one stroke, but obviously the image did not meet the expectations of Dongfeng, so Dongfeng began to protect himself.

"Qian Jing" unknown, financing listing

NIO CEO Li Bin once said that "if there is no 20 billion, don’t build a car", and later said that "now there is no 40 billion may not be able to do it".

In 2021, Dongfeng Group achieved a profit of 11.39 billion yuan for the whole year, which means that even if Dongfeng Group uses the annual profit to "support" Landmap, there is a lot of pressure.

As early as 2020, after the advent of Landmap, Dongfeng Group wants to list on the Shenzhen Stock Exchange growth enterprises market and return to class A shares.At that time, the group said that if the funds raised by the issuance of class A shares would be used for the development of new brand high-end new energy passenger vehicle projects, the implication was to be Landscape, but Dongfeng Group, which "stepped into" the growth enterprises market, eventually "died without a disease".

However, the latest news shows that Dongfeng Group submitted a report on the progress of counseling to the local securities regulatory bureau in January and April this year, and is currently cooperating with intermediaries to start listing counseling.

Dongfeng’s "lack of money" is inevitable. There are two paths in front of Dongfeng, either Lantu listing and financing, or Dongfeng listing and financing.

On October 17, Dongfeng Motor Joint Stock Company announced that Dongfeng Motor Group Joint Stock Company has acquired 502 million shares in accordance with the tender offer conditions of the Dongfeng Motor Joint Stock Company Offer Takeover Report, with a total share capital ratio of 25.1%, and has fulfilled relevant obligations in accordance with the relevant provisions of the Shanghai Stock Exchange and the Shanghai Branch of China Securities Depository and Clearing Co., Ltd.

As of October 14, the liquidation and transfer procedures for this tender offer were completed, and Dongfeng Group Co., Ltd. held a total of 1.10 billion shares of Dongfeng shares, accounting for 55% of its total share capital, and had absolute control.

According to industry analysts, the reason for the acquisition of Dongfeng Motor shares is that Dongfeng Group wants to use it to pave the way for listing, commonly known as "backdoor listing", but it is not known whether it is for itself or for Landmap.

In fact, Landmap was also listed on the Shanghai United Equity Exchange at the end of September to start an external equity capital increase, which means that Dongfeng Group is willing to give up part of its corporate ownership to introduce new shareholders to bring capital in. Before the capital increase, 89.66% of Landmap Automobile’s equity was held by Dongfeng Group, and the remaining 10.34% was held by employees. If the capital increase is completed, it is expected that Dongfeng Group will hold no less than 77% of the equity, and strategic investors will hold no more than 15% of the total equity.

However, from the market information, investors have not yet thrown an olive branch, the acquisition of Dongfeng Motor joint stock company equity or another move of Dongfeng Group.

As early as July this year, Lantu made the largest personnel adjustment since its establishment. Specifically, Lantu CEO Lu Fang no longer serves as the Chief Technology Officer (CTO), which is held by Wang Junjun, deputy director of the DONGFENG MOTOR CORPORATION Technology Center. In addition, Qin Jie served as the interim party committee member and party secretary of Lantu Automobile;Liu Mingjiao served as a temporary party committee member, disciplinary committee member, and secretary of the disciplinary committee of Lantu Automobile; Gong Xuesong and Shao Mingfeng served as assistant general manager of Lantu Automobile.

This also revealed that Dongfeng Group tried to inject fresh blood into the Landmap management team to make up for its dissatisfaction.

On August 27, Dongfeng Group officially launched the electric off-road brand Warrior, which is positioned as a high-end electric off-road brand and belongs to the "M brand". This is the second electric brand released by Dongfeng Group after Lantu. As early as the 2021 Shanghai Auto Show, Dongfeng Group launched the "M brand", replicating the way Lantu started, and Cao Dongjie, deputy general manager of Dongfeng passenger cars, served as the CEO of the "M business department".

Don’t ask what Dongfeng Group’s intention is, only for Lantu, a new energy brand, Dongfeng Group is a little difficult, and it is unknown whether it can create a new electric brand.

Zhong Shi, an automotive analyst, once said: "Although Dongfeng has an advantage in the military off-road market, there is huge competition in the civilian market to directly launch electric off-road. After all, the Tank 300 has received good market feedback."

It is undeniable that Lantu has started very quickly, but its current performance may be a drag on the parent company, and Dongfeng Group is also looking for a way out for itself. Recently, Lantu released its first car "Chasing Light", but the "blueprint" has not yet been realized, and it is unknown whether "Chasing Light" can take it out of the darkness.

Cover image source: Every reporter Sun Tongtong photo (data map)

　　On the banks of the Qianjiang River in winter, the lights were bright. On January 18, at the award ceremony of Fengyun Zhejiang businesspeople, known as the "Oscar" in Zhejiang economic circles, Zong Fuli, dressed in a light blue suit, appeared under the spotlight of the red carpet, becoming a warm color in the cold weather.

　　At the scene, Zong Fuli responded to rumors from the outside world that in addition to the president of Hongsheng Beverage Group, Zong Fuli had a new identity in 2018: the head of the brand public relations department of Wahaha Group.

　　Many people suddenly realized that during this time, Wahaha has been making frequent moves, first launching Wahaha AD calcium milk-flavored moon cakes, and then rebranding the Nutrition Express that has not been packaged for 10 years, launching limited colorful versions of packaging and makeup plates. Not long ago, Wahaha also announced that it will focus on first- and second-tier cities in 2019. It turns out that Zong Fuli is the one behind the scenes, and Wahaha is becoming more and more capable of playing.

　　Fathers are like eight-treasure porridge

　　Zong Fuli and Zong Qinghou confessed

　　The annual Fengyun Zhejiang Merchants Selection event is guided by the Propaganda Department of the Zhejiang Provincial Committee of the Communist Party of China, sponsored by Zhejiang Radio and Television Group, and co-organized by Zhejiang Jingshi, Qianjiang Evening News, and Zhejiang Merchants Magazine. This year is already the 16th.

　　Zong Qinghou, chairperson of Wahaha Group, is an old friend of Fengyun Zhejiang businesspeople and comes to the award ceremony almost every year. In the first annual Fengyun Zhejiang businessperson selection in 2003, Zong Qinghou won the Senior Zhejiang businessperson award. In 2009, Zong Qinghou was re-elected as the annual Fengyun Zhejiang businessperson.

　　When Zong Qinghou won the first "Fengyun Zhejiang Business", Zong Fuli was still a student in the ivory tower. In 2012, Zong Fuli became the first "post-80s" entrepreneur to win the honor of Fengyun Zhejiang Business. In this father and daughter, "Fengyun Zhejiang Business" completed a beautiful connection and inheritance. At the award ceremony that year, the host asked the elected Zong Fuli, is your father your idol? Zong Fuli replied: "Yes, and no, my father has many things to learn, but more than him."

　　At this year’s Fengyun Zhejiang Business Awards, a highlight was that Zong Qinghou and Zong Fuli shared the same stage, and the father and daughter chose to walk the red carpet this time.

　　Not only was Zong Fuli the only post-80s woman on the red carpet, as the daughter of Zong Qinghou, the chairman of Wahaha Group, her every move was always closely watched. When taking over the host’s microphone, Zong Fuli responded that she had become the head of the brand public relations department of Wahaha Group.

　　If you use a Wahaha product to describe your parents’ Zhejiang merchants, Zong Fuli thinks it is: eight-treasure porridge.

　　Why is it eight-treasure porridge? Zong Fuli didn’t explain much at the scene. However, the reporter noticed that the night before the award ceremony, Wahaha’s official WeChat account posted a heartwarming video titled "I actually miss you a lot", which tells about the common problem of young people today: being cared for syndrome. They are accustomed to the meticulous care of their parents, and even feel a little bored. When they really left their parents’ shelter and were hungry, a jar of eight-treasure porridge in the refrigerator made them suddenly realize that the precious things they had missed were homesick.

　　Is this confessing to his father with eight-treasure porridge?

　　Zong Fuli smiled and said, "I worked so hard to help him make money, he should confess to me."

　　32-Year-old Wahaha

　　To build emotional bonds with young people

　　This heart-to-heart video of Wahaha Eight Treasures Porridge may express Zong Fuli’s own heart.

　　After graduating from junior high school, Zong Fuli went to the United States to study. In 2004, Zong Fuli returned to China after completing her studies. In 2007, she left alone under the blessing of her father and began to take charge of Hongsheng Beverage Group. Zong Fuli, who is very independent, did not "touch" the traditional beverage business of Wahaha, but expanded into new fields.

　　Zong Fuli has made a major effort to integrate resources and promote the transformation and upgrading of traditional industries in Hongsheng, a company that used to be just a processing business. Four emerging enterprises, including Songyuan Machinery Manufacturing, Songyu Printing and Packaging, and Hengfeng Food Technology, have been established successively, turning Hongsheng Group into a beverage production enterprise with a full industrial chain.

　　At the 2012 Fengyun Zhejiang Business Awards Ceremony, Zong Fuli was elected as a dark horse and became the first female Zhejiang businessman born in the 1980s since the event was held. This may be a footnote to Zong Fuli’s years of hard work.

　　Zong Fuli had really "worked hard" along the way. Now, in addition to the president of Hongsheng Beverage Group, Zong Fuli was also responsible for the packaging and brand promotion of Wahaha products. "In Hongsheng in the morning, in Wahaha in the afternoon" became her new normal job.

　　On Weibo, Zong Fuli referred to Wahaha as her little sister. Indeed, as a post-80s generation, the reporter noticed that since then, under her control, Wahaha, which is already good at channels and end points, has begun to give more inner power to the brand.

　　Last June Day, Wahaha let adults take a holiday with their children, paying attention to the power of companionship, and being a "caring" beverage company; to the Mid-Autumn Festival, cross-border launched AD calcium grandma heart moon cakes to pick up forgotten happiness; then, the limited edition of Nutrition Express was born, cross-border makeup plates escorted, excellent self… Wahaha focuses on how to build emotional bonds with young people again and find resonance.

　　At a reading party in October last year, when Zong Fuli read "Shepherd Youth Fantasy Journey" in English, the post-90s and post-00s college students in the audience gave "English 666" praise. There were more than a dozen applause at the scene, and the students were completely fans of Zong Fuli. They felt that Zong Fuli was very frank, even anti-routine, breaking the stereotype of entrepreneurs.

　　Growth resumed in 2018

　　The more "new" Wahaha in 2019 is here

　　Not long ago, at Wahaha’s new product launch this year, Zong Qinghou revealed that in 2018, with the efforts of all dealers and sales staff, Wahaha has resumed growth. Although the industrial restructuring has had a certain impact on economic development, for Wahaha, the opportunities outweigh the challenges.

　　It can be said that Wahaha has not only stood firm in the face of difficult economic conditions, but also created contrarian growth. This provides huge confidence to both entrepreneurs and corporate employees. For a mature company founded for many years, confidence is more important than anything else.

　　30 is not confused, and the old private enterprise Wahaha hopes to prove to the outside world that they have found the next direction to move forward.

　　The reporter noticed that in the new product strategy of Wahaha in 2019, the first milk category is still Wahaha’s right-hand man. The first milk category camp is not unknown. According to the 2017~ 2018 our country dairy sales and yogurt market size analysis, the size of the room temperature market has reached 3 times that of low-temperature yogurt, breaking through the scale of 30 billion yuan.

　　Water products have always been the focus of Wahaha, and soda water is undoubtedly a sub-category full of opportunities. According to Nielsen data, from 2017 to 2018, the overall soda market sales increased by 36.9%, much higher than the 3.1% of beverages as a whole. According to reports, Wahaha launched its first soda product in 2010, and after years of market cultivation, it has entered the top three in the soda market. Next, Wahaha will also launch an upgraded version of soda water, which is very in line with the "light health" needs of modern people. In addition, Wahaha has reserved the third camp of new product launches in 2019 for ready-to-drink tea, and has taken the lead in laying out the pure tea category.

　　In general, Wahaha’s products released this year have their own characteristics, especially the packaging has been improved a lot compared with before, and it is full of fresh vitality. Whether Wahaha can turn these "new" into sales and brand reputation, let’s wait and see. (Qianjiang Evening News reporter, Chen Jie)

Why should we keep our birthday today?

Xiaobian first tells you a story.

↓↓↓

Said it was a long time ago.

There is a monster named Chong.

It has a dark body.

But the hands are white.

Every spring festival and new year’s eve

"Precious" came to the world.

Touch the forehead of a sleeping child

Any child who has been touched by "special"

You’ll become a demented fool.

In order not to let "Chong" hurt children.

Every new year’s eve.

Everyone lights the oil lamp all night.

Play with children

Keep them from sleeping.

At that time, it was called "guarding the special"

And then?

People think

It’s unlucky to mention the monster "Chong"

And because "old" and "precious" are homophonic.

So I slowly put

"Shou Chong" is called "Shou Sui"

So here comes the question

On New Year’s Eve

I won’t sleep unless you sleep.

Who is the little baby who stays up late?

Xiaobian knows that staying up late is not good for the liver.

But on second thought,

If I stay up late tonight,

So tomorrow

Will netizens call me darling?

Netizen:

Sweetheart, I can’t talk.

Can I call you a big-faced cat?

Xiaobian: We need a turn here.

in fact

On New Year’s Eve

It is not difficult to stay up happily.

We have a lot to do.

for example

Put up a pair of new Spring Festival couplets.

According to the public photo library of WeChat platform

Spring Festival couplets are also called

Door pairs, couplets, pairs and peach symbols

This is a unique literary form in China.

According to research

This custom originated in the Song Dynasty.

It has been popular since the Ming Dynasty.

Couplets are an expression.

Be able to use short words

Express profound meaning

can be compared to

"Never drive after eating, drinking and drinking"

"It’s time to walk, leave the past behind and never look back."

Another example

Have a New Year’s Eve dinner.

Even if you respond positively

Netizens of the "On-site Chinese New Year" policy

Don’t let your stomach down.

Be sure to order hard dishes on the whole.

Reward yourself

According to Guangxi News Network

But believe

No matter where you are

New year’s greetings

Greetings from seven aunts, eight aunts, two uncles and two grandmothers.

It must be indispensable.

"Is there someone?"

"Why don’t you get married?"

"Why don’t you have children?"

"How much do you earn a month?"

……

The moment I saw these questions.

Do you feel cold in your back?

"evil wind" bursts

don’t worry

Xiaobian has helped you figure out how to answer.

"There are objects,

Married,

Ready to have children,

Earn more than you. "

Words here.

Successfully completed the "escape from the Chamber of Secrets"

in fact

On New Year’s Eve

Whether you can be with your family or not.

As long as the heart is together.

You will feel full of happiness.

This spring festival

There are also many people.

Stick to the front line

Pay tribute to everyone

Netizens who are staying together tonight.

Xiaobian has another sentence

I don’t know when to speak improperly.

↓↓↓

Don’t melt into different circles.

But tonight,

We all have the same circle.

That’s dark circles.

finally

It’s time for Xiaobian to compose poems again.

Ah ~

Spend one night on New Year’s Eve.

Grab a red envelope for 99 cents.

Pinch your fingers and pay 200.

I see who is so tiger.

Just kidding.

Xiaobian will still bless everyone.

Everything you want is what you want

The road to success is smooth

Everyone meets a good person.

Everything is fun.

It’s good news to hear.

at last

Xiaobian wants to say

The new year is coming.

Everyone sent a lot of messages to bless you.

It basically represents what I mean.

It’s good that you know it.

in addition

Little cute people who want red envelopes during the Spring Festival.

Remember to talk to me privately.

So I can delete you.

Don’t affect my Chinese New Year.

Eat and drink well!

Happy New Year’s Eve!

Original title: "New Year’s Eve, why should we keep the year? 》