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Shenzhen Maybach S-class price reduction information, discount 100,000! Hurry up

Welcome to the Autohome Shenzhen promotion channel, bringing you the latest luxury car market trends. At present, the much-anticipated promotion is being carried out in Shenzhen with unprecedented intensity. It is understood that the maximum discount of this distinguished car has reached an astonishing 100,000 yuan, making the S-class model, which has a starting price of up to 1.368 million, now has a more attractive car purchase option. To seize this rare price reduction opportunity, click "Chatti Car Price" in the quotation form, and let us explore more specific discount details to ensure that you can enjoy the top driving experience of Maybach S-class at the most competitive price.

深圳迈巴赫S级降价信息,优惠10万!赶快行动

The exterior design of Maybach S-Class leads the fashion of luxury and dignity. Its front face has smooth lines, and the unique chrome-decorated air intake grille is exquisite and atmospheric, like a work of art, showing the brand’s ultimate pursuit of details. The overall style is elegant and solemn, blending classic and modern design elements, highlighting the unparalleled luxury temperament, which is impressive.

深圳迈巴赫S级降价信息,优惠10万!赶快行动

The Maybach S-Class is a luxury sedan with elegant and smooth body lines, demonstrating dignity and strength. The body size is 5470mm*1921mm*1510mm, and the wheelbase is up to 3396 mm, making the interior spacious and comfortable. The front wheelbase is 1655mm and the rear wheelbase is 1683mm, which ensures the stability and handling of the vehicle during driving. The tire size adopts 255/45 R19, and it is matched with a delicate wheel design, which not only enhances the driving performance, but also adds a unique visual beauty.

深圳迈巴赫S级降价信息,优惠10万!赶快行动

The interior design of Maybach S-Class shows its luxury and exquisite craftsmanship. The exquisite leather steering wheel uses electric up and down + front and rear adjustment functions, which is excellent for grip and delicate material touch. The 12.8-inch central control screen stands on the dashboard, which not only displays clearly, but also integrates multimedia, navigation and phone functions, supports automatic speech recognition, which is convenient for the driver to operate. As for the seats, the luxury leather material is used to provide front and rear seat, backrest, high and low, leg rest and waist support (4-way) adjustment to ensure the ultimate comfort of passengers. The rear seats are also rich in configuration, supporting front and rear adjustment and leg rest, with memory function, creating the ultimate riding experience for the distinguished passengers. In addition, the car is also equipped with HDMI, Type-C interface, and wireless charging capabilities to meet various needs.

深圳迈巴赫S级降价信息,优惠10万!赶快行动

The Maybach S-Class is powered by a powerful 3.0T turbocharged engine capable of bursting with 380 horsepower and a staggering 500 N. m of torque. This engine is paired with a 9-speed automatic transmission, ensuring a smooth driving experience and efficient power transmission. Whether it is acceleration performance or daily driving, it can provide excellent performance.

In general, the Autohome owner is full of praise for the exterior design of the Maybach S-Class, calling it atmospheric, high-grade and highly recognizable. The combination of chrome elements and LED headlights, as well as the smooth design of the body lines, all reflect the unique charm of this luxury car. The owner says that every detail makes people feel the extraordinary temperament of the Maybach S-Class, which is the main reason why he chose this car. In the driving, whether it is the glitter of the daytime sun or the sharp lighting at night, it confirms the excellent quality of this luxury car, which makes people feel deeply valued for money.

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Lynk & Co 08 does not understand, flexible, fuel-saving and practical

When choosing a car, middle-aged people will care about whether a model is mature and stable enough, the appearance should be atmospheric enough, the interior should be exquisite enough, and the driving should be comfortable enough. Whether it is commercial or domestic, it can be competent. The configuration performance is a point that consumers are more concerned about. Then whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the front design of Lynk & Co 08 is very capable and looks very dignified. With headlights, it improves the grade of the whole car. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. Come to the side of the car, the body size of the car is 4820MM*1915MM*1685MM, the car adopts personalized lines, the body looks very exquisite, with large-sized thick-walled tires, the shape is quite exquisite. In terms of rear design, the rear looks relatively calm, and the taillights show a lovely design style, which makes the sense of neatness come to life.

Inside the Lynk & Co 08, the interior design of the Lynk & Co 08 is more stylish and elegant, making people feel very beautiful. The steering wheel of the car is very in line with the interior style, made of genuine leather, and the palm fit is very high. Take a look at the central control, with a 15.4-inch touch LCD central control screen, the interior design is quite layered and in line with the mainstream aesthetic. Let’s take a look at the dashboard and seats. The car is equipped with a personalized dashboard, giving people a very personal feeling. The car has leather seats, which are wide and thick, and the overall comfort is good.

Equipped with vehicle to everything, driving mode selection, remote control key, Bluetooth key, NFC/RFID key, UWB digital key, rear wipers, interior ambient lights and other configurations, rich in functions, greatly enhance its convenience of use.

After reading the above introduction, let’s make a summary. The model level introduced today is the level that many people consider the most when buying their first car, mainly because the models in this level are moderate in size and reasonable in price.

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Guangzhou Lexus RX new energy price reduction information, the lowest price 539,000! only this time

At Autohome Guangzhou Promotion Channel, we have exciting news for you! This high-profile luxury model is having an unprecedented promotion in Guangzhou. At present, consumers who buy Lexus RX New Energy have the opportunity to enjoy a cash discount of up to 10,000 yuan, which brings the minimum starting price down to 539,000 yuan. This undoubtedly provides consumers with an excellent time to buy a car. To seize this rare opportunity to get more accurate model configuration and final preferential price, please be sure to click the "Check Car Price" button in the quotation form to let us explore more affordable details together.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

The Lexus RX New Energy showcases the fusion of luxury and technology with its exquisite and elegant exterior design. The front face design is unique. The air intake grille adopts a family-style spindle design, which is exquisite and does not lose a sense of power. With a streamlined body, it creates a unique dynamic profile. The overall style is futuristic, and the body lines are smooth, showing the environmental characteristics of new energy models, while maintaining the usual sense of luxury and exquisite craftsmanship of Lexus.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

The Lexus RX New Energy stands out for its 4890mm*1920mm*1695mm body size, with a wheelbase of 2850mm, creating a solid and elegant body ratio. Its side lines are smooth and dynamic, and its sculptural silhouette shows the perfect combination of luxury and power. The tire size is 235/50 R21, and the front and rear wheels are of the same specification, which not only guarantees driving stability, but also gives the vehicle a unique visual impact. The wheel design is exquisite and dynamic, which complements the body style, showing the exquisite luxury of RX New Energy.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

The interior design of Lexus RX New Energy continues the brand’s usual luxury and refined style, with simple yet elegant lines to outline the exquisite space. The driver’s seat is equipped with a leather-wrapped steering wheel, which not only provides a comfortable grip, but also supports electric up and down + front and rear adjustment to meet the different needs of the driver. The 14-inch central control screen integrates multimedia, navigation and phone functions, which is convenient to operate, and is equipped with an automatic speech recognition control system, which is convenient for the driver to operate easily during driving. The seats are made of high-quality leather material, and the front seats have heating and ventilation functions, and support 4-way adjustment, including front and rear, back, high and low, and waist support, providing a comfortable riding experience. The passenger seat is also rich in configuration, supporting functions such as front and rear adjustment, backrest adjustment and lumbar support. In addition, the vehicle is also equipped with USB and Type-C interfaces to facilitate passengers to connect electronic devices, and the front row has a wireless charging function for mobile phones, which is full of technology. The seat memory function allows the driver and passenger to easily find personalized settings, which enhances the convenience of riding. The second row of seats supports backrest adjustment, and the flexible space layout ensures passenger comfort. The rear seats support proportional reclining, which is convenient for loading or expanding space, and is practical.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

In the Lexus RX new energy model, a 2.5L displacement four-cylinder engine is equipped, with a maximum power of 136 kW and a maximum torque of 228 Nm. This engine is combined with the advanced E-CVT continuously variable transmission system to provide the vehicle with efficient and smooth driving experience.

Overall, the Lexus RX New Energy has won the admiration of car owners for its atmospheric appearance and high-end front design, although he has reservations about the rear design. The overall performance of this model seems to satisfy consumers who pursue quality and practicality, but everyone’s evaluation of the vehicle is different. For those who value the appearance of the car, this may be a worthy choice.

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2021 Mercedes-Benz GLE350 spot car real auction experience the latest price

  The 350 new cars on the market in 2021 use the same design language as the ordinary fuel version in terms of appearance and shape, and the large back design of the coupe version takes into account both beauty and practicality. The Gypsy front air intake grille adopts a concave design, and the middle is filled with a large three-pronged star mark and a thick horizontal spoke. The front surrounding shape below the air intake grille is exaggerated and aggressive, but the vents are sealed, and the details are exactly the same as the fuel version.

  The biggest difference between the 350 4MATIC coupe SUV and the ordinary version is the power system. It is based on the 2.0T gasoline engine and also adopts Mercedes-Benz third-generation plug-in hybrid technology. Under the NEDC comprehensive working conditions standard, the pure electric cruising range exceeds 100 kilometers. It supports both AC and DC charging methods. It takes 20 minutes to charge from 10% to 80% under the condition of 60 kW DC charging.

  The new 21 Mercedes-Benz GLE350 headlights are more youthful, LED intelligent lighting system, full view of the future LED intelligent lighting system, can provide clear visibility on rural roads, highways, bends and foggy weather. LED technology has the advantage of amazing low energy consumption, and can also extend the service life. Its color spectrum is close to natural light. Comfortable white beams of light open your eyes and give you insight into the bright future.

  Interior: The interior of the full Mercedes-Benz GLE350 is more youthful and sporty. Dual 12.3-inch high definition display, intelligent accompanying, dual 12.3-inch high definition display, combining the dashboard and media display into one. Revolutionize the visual presentation of the past with high resolution: Mercedes me connectivity, entertainment and other driving and assistance system information are more clear and intuitive; at the same time, three display styles of "classic", "sports" and "avant-garde" are available.

  The size of the air conditioner on the left is exaggerated, and the right side is symmetrical with the left side. The same size trim is also arranged, which makes the large screen in the car look more harmonious and not obtrusive. The air conditioner control area is designed to be quite narrow and long, with piano key buttons, which is very stylish.

  Start your vehicle’s engine using the Mercedes me app to heat or cool the vehicle to a previously set temperature. The vehicle automatically shuts down after 10 minutes of operation, or runs until the customer manually shuts it off. After the vehicle is started, the remote start operation can be terminated by clicking the "Cancel" button on the Mercedes me app. The remote engine start service is built on strict safety concepts. This feature cannot be performed at the same time as the shift operation. If someone attempts to open the door or break the window, the feature will be turned off immediately and the theft alarm system will be activated at the same time.

  The ambient lighting system offers a total of 64 colors, which can bring you a variety of color schemes. It can create a lighting atmosphere according to your preferences or mood, and satisfy a variety of car experiences. In addition, the additional white lighting elements help to move forward. The third row of seats, with the easy access (EASY-ENTRY) system, fully expands the travel space. The easy access (EASY-ENTRY) system allows you to enter the third row of seats from both sides at the touch of a button. The backrest and long seat of the second row can be folded proportionally, which is more relaxed and convenient.

  The 21 Mercedes-Benz GLE350 is equipped with a 2.0T twin-turbocharged L4 direct injection engine and has different tunings. The Mercedes-Benz GLE350 engine can burst out a maximum power of 190kW at 5250rpm, and can continuously output 370N · m of peak torque at 1600-4000rpm. The engine is matched with a 7G-TRONIC PLUS enhanced 9-speed automatic transmission.

  Tianjin Mingtu Automotive Sales and Service Co., Ltd.

  Tianjin Port Free Trade Zone Senyang International Automobile City

  Manager Jiao: 13820056117 (available on WeChat)

  Disclaimer: The above car purchase discount information is provided by the comprehensive dealer on this website. Due to market factors, the price fluctuates greatly, and it is only for car purchase reference. Its authenticity, accuracy and legality are the responsibility of the dealer. This website does not provide any guarantee and does not assume any legal responsibility.

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Live interaction meets "Love Science Fiction" and triggers a chain reaction. Can the legend of "Finished" be replicated?

6 female protagonists in "Finished". Picture/Steam platform screenshot

"When she looked at the male protagonist, her eyes were too bright, and then I realized that the big eyes were really beautiful." The male player Wood described his favorite character "Shen Comet". Shen Comet is one of the six female protagonists in "Finished! I’m Surrounded by Beautiful Women!" (hereinafter referred to as "Finished").

After "Invisible Guardian" opened up the first year of live-action interactive film games, "Finished" has become another "out of the circle" new work on this track.

From October 30th to November 9th, the WeChat official account of Hippo Games has released 3 interactive film tour project news in cooperation with the "Finished" team, including the production of the female version of "Finished". On November 22nd, the shell financial reporter verified with the relevant staff of Guangzhou Xiaoyou Content Interactive Entertainment Co., Ltd. (hereinafter referred to as: Xiaoyou Interactive Entertainment), the producer of "Finished". He said that the female version of the interactive love game project reached with Hippo Games is fake news, "This project is actually an IP (intellectual property rights) of the INTINY studio of Xiaoyou Interactive Entertainment announced on November 9th, and an interactive imaging product jointly created with Hippo Games and Qishu Youyu." He also revealed that the "Finished" DLC (game downloadable content) is currently ready for launch.

"Finished" was launched on the Steam platform on October 18, and once hit the hot-selling list. However, the Steam platform did not directly disclose the sales data of game products. As of November 23, when the shell financial reporter entered the "Finished" Steam mall, the page showed the number of reviews was 25,185. According to industry habits, the reporter took the median value of 37.5 times 20 to 55, and estimated that the total sales of "Finished" was about 944,000 copies. (Regression analysis based on 100 game data in 2021 by Video Game Insights shows that the relationship between sales and reviews of games released on the Steam platform after 2020 is likely to be 20-55 times.) According to the latest estimates of the Steam Spy platform, the number of users of "Finished" is between 1 million and 2 million. If 1 million sales are calculated, according to the 42 yuan mall pricing and the "37 share" convention, the current revenue of "Finished" is roughly 29.40 million yuan.

Chen Yurong, the producer and general manager of Xiaoyou Interactive Entertainment, revealed in an interview with the "Daily Economic News" that the total investment of "Finished" is about 5 million yuan.

Such a live-action interactive movie game has the possibility of nearly 6 times the cost of income, why is the "sci-fi sense" of "Finished" addictive, and whether its success can be replicated or continued? Shell Financial reporters interviewed game practitioners, analysts, and "Finished" players on the above issues.

More than 90% of users are male, and the "tap water" promotion triggers a herd effect

Chen Yurong has publicly stated that male users of "Finished" currently account for more than 90%.

Zheng Ziyan, one of the 6 female leads of "Finished". Picture/Screenshot of Steam platform

According to the plot setting of "Finished", players will start a love journey with six female protagonists with different personalities and appearances from the first-person perspective of the male protagonist "Gu Yi": Zheng Ziyan, the Midnight Elf, Li Yunsi, the Flower of Gaoling, and Xiao Lu, the deer in the forest, as well as Shen Comet, the proud lady, Lin Yueqing, the goddess of slashing men, and Zhong Zhen, the overbearing female president. "These 6 girls are all around you, and the actors’ small expressions are vivid and natural," the aforementioned male player Wood commented. If the player is too "scumbag", it will trigger the two BE (Bad Ending) endings of "Male Girlfriend" and "Lonely Family".

Most of the gamers surveyed said it all started with the day they were "pushed" by a video or social media platform. They also had some expectations about the quality of the game’s content before playing the game through video footage or comments: the cover is very page game, the plot is unbelievable, the sci-fi game…

The fun person option in "Finished". Figure/Steam platform screenshot


"There are a lot of’fun people ‘options in the short video, such as you can choose to fight the landlord or the big brother in the same ward. These options are not like normal choices that people make in social interactions, and there is a simple humor in them, so I wanted to go and see it," said Li Hua, a male player. "The producers also accept everyone’s evaluation of its’sci-fi game’, and I think it is very low-profile," Li Hua added.

"Some of its plots are particularly embarrassing. Usually, bullet comments are swiping’heaven defying ‘at this time, which makes people laugh, so I went to see where this game came from with an entertaining attitude." Wood was attracted by the name when he watched Bilibili UP’s "Pen Bar Evaluation Room" use "Finished" to test the performance of the computer game, and then "entered the pit" vertically.

Chen Yurong, general manager of Xiaoyou Interactive Entertainment, admitted in an interview that the original target user group of "Finished" was men, providing them with emotional value.

Men are less demanding on aesthetics, one woman told a veteran gaming practitioner. "It doesn’t have to be more than 9 points, 8 points is OK, and 7 points is not OK, but it may be more diverse." From a psychological point of view, real-life interaction meets men’s visual satisfaction needs and helps them establish a sense of sight or real experience in the game. "Men need to see real people to have an immersive feeling."

And female players who are not part of the target audience mostly mention the word "curious" when telling Shell Finance about the opportunity to play the game.

Cai Jing, a female player, said that many of Douyin’s couple accounts are playing "Finished", and "the video and comment areas will quarrel over the game, so I wonder why they quarrel over this."

As Zhihu blogger’s Wang Jia, I see the name of "Finished" on Zhihu’s hot list every day. "Because they all say’this is a man’s paradise, ‘I also want to experience for myself what kind of game men are after," Wang Jia said.

"At first, it was my boyfriend who said the game was very popular and wanted to play it. After seeing some negative comments, I thought’why don’t I play it first ‘." After playing, Shi Qi, a female player, thought it was "okay", and she sometimes distracted herself from what actresses wore.

Wang Jialun, founder of Game Teahouse, explained to Shell Finance that the videos could be interpreted as "tap water". He speculated that most of the buyout games on the Steam platform will not be too invested in publicity. "The gameplay is somewhat creative, and it is more suitable for live broadcast, so it will naturally become popular. There may be some help later, but it should not cost a lot of money," he said.

In the eyes of women, "paper people are perfect", and women have little chance of success in "Done"

"It’s so weird to have a Qi Sili around, the paper man is perfect!" Molly, a player of B Games, a love simulation game developed for women, stressed.

The above-mentioned woman told game practitioners that compared with the female market, the live-action interactive model is more likely to succeed in the male market. He analyzed that this is due to the difference in the mental mechanism of women and men to trigger imagination. Women can have imagination and happiness through words, but men usually have difficulty generating such brain supplements. "They rely on visual satisfaction, at least in the field of love games, they are more realistic."

Based on his own market observation experience, the practitioner concluded that women are extremely interested in the beauty of game characters, "they have fantasies about game art, characters, and even the game itself". He stressed that real-life play may destroy the perfection that women desire, while two-dimensional art is easier to meet women’s perfection requirements. To this end, the shell financial reporter asked the interviewed female players for their inner hopes of the real-life interactive B game male lead portrait, and received answers including very handsome, non-greasy, emotionally stable and the actor cannot collapse.

"If you choose a real person, girls may choose to chase stars directly," Shi Qi said. Female players interviewed by Shell Finance said they do not necessarily need to use love games to satisfy emotional needs and intimate relationships.

Cars, guns, and balls are the mainstream of the game market, and the sustainability of real-life interactive movie game products needs to be verified

"Love games are niche games. Even if’Finished ‘sells hundreds of thousands of copies now, it just seems to be popular," said the male player Li Hua. He introduced to Shell Financial reporters with years of gaming experience that the traditional "car, gun, and ball games" in Europe and the United States are the mainstream of the market. "Car" refers to fixed-speed games, "gun" refers to shooting games, and "ball" represents sports games. "Then it came to Japanese role-playing." The male player Wood also said that he prefers open-world, police and bandit racing games and other games, and "is not very interested in love games."

At present, the number of online players of "Done" has declined. According to the monthly player statistics of the little black box, as of November 22, the average online number of "Done" in October was 39,342, and the number in November was 22,028. The average online number has dropped by 44% in one month.

Wang Jialun, founder of Game Teahouse, believes that the live-action interactive movie game is a fixed track with a fixed player group, but "the scale is not certain". He also believes that "Finished" is a short-term product, and it can only be a series or IP-based if it is to be sustained, "but this is not something that ordinary companies can do". Women interviewed by Shell Finance also believe that the cost-effectiveness of IP-based games of this kind is not high, "because the cost of games is very high now".

Huatai Securities Research Report shows that the continuity of the follow-up products of this live interactive movie game needs to be verified.

"The combination of text and short video forms appeared early," the woman told game practitioners. In March 2019, Tencent launched the "1001" mobile end platform, which offered interactive narrative products including visual novels, anime and live-action dramas, but it was officially discontinued on February 8 this year. According to statistics, "Invisible Guardian" sold 1.40 million copies in 2019, but its production studio New One Studio has not yet launched a new product.

The practitioner believes that short video games such as "Finished" can be understood as FMCG, "it is similar to online articles and short dramas, and it is also a stimulating practice. After users watch it, they forget it, and then repeatedly stimulate users’ points of interest." Chen Yurong also said in an interview with "South Wind Window" that the team has borrowed the production method of short dramas, and they are more willing to position "Finished" as an "interactive imaging product" rather than a "game". He also said that he will promote exchanges with domestic platforms such as Douyin and WeChat Mini Program.

At present, the pace of content expansion in the micro-drama market is accelerating. According to the "2023-2024 China Micro-drama Market Research Report" released by iiMedia Consulting on November 22, the circulation of China’s online micro-dramas reached 150 in the third quarter of this year, nearly twice the total of last year.

On the other hand, the content ecology of micro-short dramas is uneven. Regarding the controversy caused by "Finished", Patrick Jagoda, director of the Department of Media Arts and Design at the University of Chicago, professor of the Department of Film and Media Studies and the Department of English Language and Literature, also said in an interview with Shell Finance that the issue of content ethics exists not only in the field of video games, but also in the media field in a broad sense such as movies and TV series.

The "tight hoop" of supervision on micro-short dramas has also been gradually tightened. On November 15, the China Network Audiovisual Program Service Association released an article saying that the State Administration of Radio, Film and Television will increase and refine the management of micro-short dramas in terms of formulating the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas", establishing the Mini Program "blacklist" mechanism and the online micro-short drama push statistics mechanism. (At the request of the interviewees, the interviewees except Wang Jialun are all pseudonyms)

Beijing News Shell Finance Trainee Reporter, Wei Yingzi, Reporter, Bai Jinlei, Qin Che

Editor, Yue Cai Zhou

Proofreading, Yang Xuli

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Big Mouth View | Geely "Galaxy": Let everyone "look up", or end up in "disappointment"?

To say that the domestic car circle has been a big "fire" in recent days, "Geely Galaxy" should be well deserved.

The story seems to have happened suddenly – according to an industry insider close to Geely’s factory, it didn’t take long from the finalization of the "Galaxy" project to the official launch.

If you carefully follow the clues, from the time the factory first announced the news of "launching a mid-to-high-end new energy series" during the Spring Festival to the official arrival of "Galaxy" on February 23, Geely only took a total of one month – not to be said to be "efficient".

Of course, this will inevitably give many people in the industry a sense of "rushing on the horse".

At the same time, Geely’s chosen promotional "strategy" also seems to support the above situation from the side – in the face of the two major factory slogans "Galaxy: the starry sky everyone looks up to" and "Galaxy L7: the ideal car from the Galaxy", not only BYD looks up to the brand and the ideal (L7) will be speechless, but passers-by will also be "shocked".

After all, Geely is the "top" car company among Chinese car brands in terms of sales in 2022. Basic "integrity" should always be required, right?… If it is said that such a "hot spot" move with almost no "offline" is the brand’s "long-planned and well-considered" behavior – whether you believe it or not, I "dare not believe it" anyway.

Just yesterday (February 27), Changan Automobile commissioned Chongqing Baijun Law Firm to issue a "Lawyer’s Letter" to Geely Automobile, bluntly stating that the prototype "Galaxy Light" released by Geely Galaxy "has a lot of similarities with Changan Automobile’s concept car and mass-produced model, and is suspected of infringing on Changan Automobile’s intellectual property rights."

Faced with the trouble of "appearance plagiarism" after "publicity rubbing hot spots", Geely Automobile also responded quickly – today (February 28), the brand issued a "statement" to completely deny accusations such as "suspected plagiarism and intellectual property infringement".

Regarding whether it is "hastily launched" and "suspected of plagiarism", I will click the following table here. Back to the product level, Geely defined "Galaxy" as a "mid-to-high-end new energy series" (not a new sub-brand), and released a grand plan of "7 blockbuster new energy products will be launched in the next two years!"

At the same time, the first model of the series – Galaxy L7 also debuted and opened reservations. From the product positioning and estimated price (about 200,000 yuan), the opponent of this compact electric hybrid SUV is undoubtedly BYD’s "explosive", the new generation of domestic SUV segment "magic car" – Song PLUS DM-i.

So, why is Geely Automobile so eager to launch "Galaxy" when it already has new energy sub-brands such as Krypton and Geometry?… With the brand’s existing "family background", can it support the ambitious ambition of this new energy product series?… As the first model to make a grand debut, does the Galaxy L7 have the ability to truly challenge the Song PLUS DM-i?…

In the eyes of many people in the industry, all of this seems to be full of too many doubts –

True Galaxy needs to look up, but "Geely Galaxy" doesn’t

– Vehicle Power | Liu Jie

If the pattern is as vast as the galaxy in the universe, it is not impossible for everyone to look up. However, Geely’s operation is indeed a bit "petty".

Back in the day, insiders were still debating why Geely was always half a beat or even a beat slower when it launched "plug-in" products. Now, the answer is revealed – make way for "Galaxy".

Looking at the entire press conference that day, it was like a "work report", and there was very little interpretation of the core technology of the product. Perhaps, Geely also knew that the more detailed it was, the more people would "associate" with the Thor Hi · P system, but "Galaxy" was a new product series – if "old" technology was still used, it would seem a little "sincere"?…

In fact, Geely could be a little more generous – for example, Thor Hi · P was the power technology that was laid out in advance for the "Galaxy" series of products. After being tested by Emgrand, Xingyue L and other models, this system has abundant performance and strong stability… Of course, if you add some horsepower and torque parameters, it may be more convincing.

As for the "Geely Galaxy" propaganda poster with "look up" and "ideal", this is undoubtedly an even more wrong move.

Take the "BBA" who have been "in love and killing each other" for many years as an example. Although they are rivals, they almost always "touch" in terms of advertising content and marketing methods; even if they are sometimes more "explicit", they will still be very restrained from mentioning the other party’s brand name.

In contrast to Geely, would consumers really think that "BYD and Ideal are not as good as Geely" because of slogans like "Your ideal is to look up at the Milky Way"?…

Can it be done just by being "anxious"?

– Vehicle Power | Lei Tiejun

From the "rapid launch" of the "mid-to-high-end new energy series" project, to the propaganda that seriously "touches porcelain" and loses the "big factory system", it may all reflect Geely’s current mentality in facing the domestic new energy products, especially the hybrid model market segment.

One word: urgent!

In the face of BYD’s unparalleled success and far ahead, and in the face of many "new forces" and traditional car company opponents competing and refusing to give in to each other, Geely, which seems to have long been "laid out" by Geometry, Extreme Krypton, and even Maple Leaf and Ruilan brands, has not yet really made a "name" in terms of the sales scale of new energy products.

On the other hand, it is also the "top" car company among Chinese car brands that will rank among the top three in sales in 2022. Seeing that it has been unable to speed up on the aforementioned new "track" of "winning the future", how can it not be in a hurry?…

However, no matter how anxious it is, it should not mess up the "rules and regulations". If you want to "speed up", you must also have enough technical accumulation, or even "unique skills". In the face of "N weapons" such as "DM-i Super Hybrid" and "Blade Battery" that BYD is famous for, Geely might as well ask himself: Is it enough to rely on the "Thor Hybrid" that has not yet gained enough recognition and reputation?…

What’s more, in the face of the new competition landscape of the era of new energy products, the tactics of "having more children and fighting" like Geely’s "wide net" may be outdated.

Take a look at the global electric vehicle "leader" Tesla, its main sales products can’t be only Model 3 and Y cars (in essence, they can also be considered the same thing); take a look at the 2022 Q4 gross profit margin as high as 20%, much higher than the "overlord" BYD (gross profit margin of about 5%) Li Auto, L7/8/9 "matryoshka" play is simple and direct enough?…

Therefore, instead of "having more children and making a lot of noise" like Geely, it is better to really calm down and study Tesla and Li Auto’s "having fewer children and making a fortune in silence".

Only know how to play "word games", from the level of propaganda to "touch porcelain" Li Auto, Geely is probably "picking up (Diu) (le) (lian) Ma (mian), lost watermelon".

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Automotive intelligent ceiling AITO asks the world M5 to build the "whole family bucket" ecology

On March 5th, the Q-World M5 was officially delivered. As the pioneering work of AITO, it took only three months from release to delivery. Such a fast style does have the taste of Huawei. And Huawei’s sense of participation is stronger in the car system. With the aura of a strong technology and a national brand, Huawei’s first product to open up Hongmeng ecology in the field of travel has entered the lives of consumers.

Only need a Huawei account, whether it is mobile phones, watches, home furnishings, wearables, all smart end points can be interconnected, and now the smart end point joining this camp has another big object – cars.

The reason why the M5 has attracted much attention since its launch is not just Yu Chengdong’s big mouth, but also people’s imagination of immersive intelligence in the automotive space. So what does Huawei Hongmeng cockpit system, which has received the most attention, look like when it is finally delivered to users? Is it worth buying a car because of an "account"?

Compared with a variety of car displays such as triple screens and lift screens, a 15.6-inch intelligent central control screen of the QJI M5 carries everything about the car. First of all, the HarmonyOS smart cockpit has the familiar interface and interaction pattern of Huawei end users. Through a large area of visual interaction area to customize the UI design, similar to tablet computers, most of the settings and information are directly accessible in one step, and the zero-level operation settings are relatively clear.

The personalized shortcut bar Smart Dock service card that resides at the bottom of the desktop can be adjusted according to personal preferences, and will also be actively recommended according to comprehensive analysis of road conditions, owner status, and vehicle conditions. Similar to mobile phones, HarmonyOS smart cockpit has built a rich window display form such as full screen, split screen, and floating window to meet the interaction needs in different scenarios.

In terms of voice interaction, AITO Qinjie M5 brings the voice assistant "Xiaoyi". The voice car control adopts Huawei’s self-developed end-cloud integration architecture for the first time, and at the same time takes advantage of the low latency on the end side and the large model and large entity on the cloud side to provide users with a more natural, smooth, fast and accurate voice interaction experience.

After waking up Xiaoyi, up to 60 seconds of continuous conversation, no need to repeatedly wake up every time a command is issued, the error rate is less than or equal to 1%, and it is not afraid of interruptions and invalid instructions. It can also achieve two tasks in one sentence; it supports full-interface voice control, which can be said visually, and it can also be said that there is no network. Complex instructions can only be completed by saying simple Arabic numerals, saving time and effort, and helping users focus more on driving; it has four-tone intelligent recognition, accurately recognizing instructions from the main driver, co-pilot, and rear row. In the future, Xiaoyi will also support Cantonese and Sichuan dialect recognition, as well as male, female, and children’s voices for users to choose freely.

In addition, Xiaoyi can also intelligently and dynamically recommend services and applications according to users’ usage habits and scenarios. During driving, Xiaoyi can automatically identify users in scenarios such as commuting, leisure and tired driving by analyzing information such as time, date, location, driving time, driving distance, and DMS camera monitoring, and provide corresponding suggestions.

AITO M5 pioneered car-feeling payment, integrating facial recognition service FRS (Face Recognition Service) and Huawei in-app payment IAP (In-App Purchases Kit), and car-related payment services can be completed in the car. In the future, users can also use the outside camera to scan the QR code of the parking lot, and cooperate with the face payment function in the cockpit to achieve fast payment and improve the payment experience.

It is reported that each car can be bound to 5 Huawei accounts, enough for the whole family to use. After getting on the car with facial recognition, all settings in the car will remember personal preferences and automatically restore and complete the adjustment.

Through the same Huawei account, the car-machine-home has achieved true interconnection. Through continuous video, it supports the switching between CMS camera and driving camera, and the content can be shared to Huawei mobile phones with one click. Users can also preset the "warm home" and "peace of mind away from home" scenarios through the control center on the AITO M5 car, easily control smart home devices, and go home without mistake.

Cross-border car manufacturing by technology companies has become a trend, and news of car companies making mobile phones has also been constantly exposed. When software defines the car, the interaction between technology and the car is more and more, "the deep integration of the two industries of automobile and IT will be an inevitable direction and a major opportunity." Zhao Fuquan, director of the Automotive Industry and Technology Strategy Research Institute (TASRI), once said.

At the delivery site of the M5, Wang Yanmin, president of Huawei’s end point BG Smart Selection Business Department, and Xu Lin, the rotating president of Sailis Automobile, appeared on the same stage and started delivery, which is an innovation in the integration model of automobiles and technology.

AITO has created a precedent for the deep integration of new energy automobile enterprises and ICT technology enterprises. At the same time, this integration has also brought new value to AITO automobiles in all aspects of production, sales and research. Especially on the sales side, a new chapter in automobile marketing is opened with the new retail 3.0 model of automobiles. 1.0 is the traditional 4S store, 2.0 is the city exhibition hall, and 3.0 is the intelligent end point scene.

So far, AITO’s end point channel has included more than 500 experience centers and 150 user center sales and service outlets. This year, a total of 1,000 experience centers and about 300 user centers will be settled. A strong channel network layout will provide strong protection for users in pre-sales, after-sales and other links.

In Huawei’s offline experience store, people who come for Huawei are basically attracted by this new car, and most of them will study the car when they enter the car, which adds another group of technology fans to the car.

The integration of ecology is like a thread pulling from one end point to another, so there is a two-way journey between cars and mobile phones. At present, the application of mobile phones is more extensive, and the huge data will support the development and manufacturing of the car end. Car companies also want to hold this part of the data in their hands. When Geely announced the production of mobile phones, Li Shufu said, "Mobile phones are the application carrier of electronic product market verification and software innovation, which not only allows users to share the innovation results as soon as possible, but also transfers some of the safe and reliable results to the application in the car, so as to realize the close interaction between the car machine and the mobile phone software technology."

NIO’s remarks were more conservative. In his latest interview with Li Bin, Che Yun said, "NIO is still in the research stage to enter the mobile phone field. It depends more on the feedback of users. Can we build a mobile phone that is better connected to NIO? What does the mobile phone mean for the interests and experience of NIO users? We are still thinking about it."

Huawei has cut into the car from its own strengths and created a smarter car in a shorter time. But AITO asked the world that the M5 is a "car" after all, and its attributes are travel. In the "three most concerned aspects of buying a car" questionnaire recently surveyed by Car Cloud, the most votes are still appearance, performance, etc. In contrast, intelligence and service are not so concerned.

In any case, the emergence of AITO Q 5 is the first step towards the integration of technology and automobiles, providing a model for the industry to improve the public awareness of smart cars and create new sales models, thus enabling the transformation of the smart car industry.

The prelude has been kicked off. This year, there is also a car equipped with Hongmeng intelligent cockpit system to meet consumers, that is, the Avita 11 jointly invested by Changan, Huawei, and Ningde Times. It is expected to be mass-produced and delivered in the third quarter. The market reflection after delivery is the most realistic evaluation.

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Xiaomi automobile listed for a week, traffic and controversy in Qi Fei.

After Xiaomi released the smart electric car SU7 last Thursday (March 28th), 64-year-old retiree Qing Chang placed an order at the first time and ordered a Pro version of 245,900 yuan (RMB, the same below, S $46,690) for his son who works in Zhuhai, Guangdong.


Xiaomi automobile conference

Qing Yun told Lianhe Zaobao that he has been a Xiaomi mobile phone user for many years, and there are also many Xiaomi household appliances at home. "I went for a test drive two days ago and felt that the appearance was beautiful and the performance was worthy of this price. Although Xiaomi is building a car for the first time, I have confidence in their quality control. "

In the past week, among the more than 100,000 consumers who booked Xiaomi Automobile, there were not only senior "rice noodles" like Qing Chang, but also many people who booked and retired. Xiaomi, who broke into the new energy vehicle market with unprecedented heat, faced doubts and disputes while detonating traffic.

The first question Xiaomi received after its listing was its real sales. According to official data, after the SU7 was opened for booking, the order (the order for paying the deposit) exceeded 10,000 in four minutes, reached 50,000 in 27 minutes, and exceeded 88,898 units in 24 hours, exceeding market expectations.


Xiaomi automobile set 88898 sets for 24 hours.

However, unlike the "big" deposit in general car orders, the 5,000 yuan deposit of Xiaomi Auto can be refunded unconditionally within seven days, and the order will be automatically locked after the deadline, and no refund is supported. In other words, the number of lock orders can better reflect the real sales volume of Xiaomi Automobile.

The special operation of refundable deposit has caused many people to follow suit and place orders, and later they can’t refund the deposit because they mistakenly touched the "lock the order in advance". On the second day after the release of SU7, the topic of "Xiaomi Auto can’t refund the deposit" was posted on Weibo Hot Search, and some users set up rights protection groups for this purpose.

Car blogger Sun Shaojun Tuesday (April 2)
It is estimated that 72 hours after Xiaomi Automobile went on the market, the average store accumulated 1800 to 2000 orders, the lock rate was between 35% and 40%, and the unsubscribe rate was as high as 40%.

Xiaomi official did not confirm the authenticity of the above data. Xiaomi founder Lei Jun disclosed on Wednesday (3rd) on the delivery day of the first batch of SU7 that SU7 had received more than 100,000 orders, and the number of orders locked had exceeded 40,000. The lock rate was in line with the forecast.

Shanghai hardware engineer Gao Weize (26 years old) also placed an order on the day of the release of SU7. However, he later learned that the original version he had booked would be delivered in a week, and he had not obtained the qualification of Shanghai new energy vehicle license required to pick up the car, so he could not keep the order at that time. At this time, if you change to other versions, you have to wait for nearly half a year to pick up the car.

After several trade-offs, Gao Weize cancelled the Xiaomi order and changed to another China electric vehicle brand. When interviewed, he said that the price of krypton is the same as that of SU7, but it can be delivered within two months, just in time for him to apply for a license.

The production capacity of Xiaomi Automobile is another focus of the market. Goldman Sachs, an investment bank, predicted in its research report this week that the average delivery cycle of SU7 has been extended from five to eight weeks to 18 to 21 weeks. According to another data, the delivery cycle of the Max version with the longest waiting time has come to 29 to 32 weeks. In other words, car owners who book the Max version now will not be able to pick up the car until the end of this year.

From Tesla to Huawei, sales of new energy vehicles have declined because the production capacity of new energy vehicles can’t keep up with the growth of orders. Market participants believe that whether Xiaomi can cross the "productivity hell" in the next few months determines how long its hot sales can last.


Tesla automobile

With the addition of Xiaomi, the new energy vehicle market has set off a new round of price war. Huawei, Krypton, Weilai, Tucki and other models with prices ranging from 200,000 yuan to 300,000 yuan have reduced their prices in a week. But this "catfish" that stirs up the market also has to bear the initial losses.

Lei Jun said frankly after last week’s press conference that "every car sold by Xiaomi is a loss". He took Tesla Model 3 as the pricing reference, and set the price of SU7 at 215,900 yuan, which is 30,000 yuan cheaper than Model 3, which means that the pricing of Xiaomi car should not only make consumers feel sincere, but also be able to bear the losses.

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Buy grain (short story)

Text/Sun Changguo
When the neighbor’s chicken crowed for the first time, Geng Changfu got up. In fact, I didn’t sleep much all night. For three days, except for a full belly of boiled water, I didn’t touch my teeth. How can I sleep steadily?
The production team’s warehouse has long been out of food. The eldest brother and the second brother run out to dig wild vegetables every day, and sometimes they can’t dig less than half a basket on the 30-40-mile mountain road. After all, every household’s food is not plentiful. The child’s mother hasn’t had milk since she gave birth to three boys. The child cries with hunger every day. Poor big Ni ‘er is only seven years old, but every day she holds three children in her arms and asks others to find milk to eat. Er Nizi is only five years old, and she sits motionless in the corner like a sick little Yaner every day. That’s hungry …
With the faint light coming through the window, he glanced at the five children lying on the heatable adobe sleeping platform, and his empty heart suddenly became tighter.
At noon yesterday, he heard from the people who came back from Miao Mountain that there was a need for a large number of grass stalks on the construction site where the reservoir was built in Changzhuang, and he was wondering about a handful of grass left at home, which might be sold. Thinking of this, he put on a broken cotton-padded jacket and got up. He went to the kang and said something to the child’s mother, and then he went on his way with a straw.
It’s still a little cold in early spring, and I haven’t eaten for a few days. The 40-50-mile walk from home to Miaoshan feels particularly long. The sun climbed up the mountain and only walked more than ten miles, but the sweat on my face rolled like beans and fell down one by one. The wild vegetables on the roadside, including the tender leaves that are a little green, have long been picked up. At least I saw an elm tree, and Changfu broke off a branch and put it in my mouth to chew, so I felt a little full in my heart.
After barely walking more than ten miles, Changfu only felt that his footsteps were getting more and more stumbling and his head was getting heavier and heavier. He kept telling himself that he couldn’t fall down, and there were still several mouths at home waiting for him to get food back, but a fishy smell came to his throat, and then he didn’t know anything.
When he woke up again, he first saw the face of a People’s Liberation Army, and then fixed his eyes, only to find himself lying in the arms of another People’s Liberation Army. The People’s Liberation Army he saw was looking at him with a kettle.
"Hometown, what’s wrong with you? What’s wrong with you?" The PLA man with a kettle asked.
"I’m fine, maybe I just walked too much and was tired." Changfu replied.
Oh, take a sip of water and have a rest.
Looking at the kettle handed over by the People’s Liberation Army, Changfu said with a wry smile: "Thank you, Comrade. To tell you the truth, I haven’t eaten for two or three days, and my stomach is full of water. I really don’t want to drink it."
"I haven’t eaten for two or three days, so what are you?" ……
"There is really nothing to eat at home. I heard that there is a need for straw to build a water reservoir in Changzhuang. I want to try it in the past and stutter at home."
The air seemed to condense in an instant, and Changfu clearly saw the tears rolling out of the determined eyes of the two PLA men. They went to the side and muttered for a while. They came to Changfu and said, "Hometown, it’s still a long way to Changzhuang. Besides, people may not be able to collect your straw after going there. Just because the army needs straw, we will collect it and give you 20 Jin of sticks. What do you think?"
Twenty pounds, this load of straw is put aside at ordinary times, but even five pounds of sticks can’t be exchanged. All of a sudden, I gave twenty pounds, and Changfu didn’t believe his ears. At that time, he stammered. Two PLA men threw straw into the Bucket of the truck, and handed half a bag of sticks to Changfu’s hand, accompanied by two raw sweet potatoes: "Hometown, now the country is in trouble, we have to grit our teeth and get through it. These two sweet potatoes were given to you by us, so you should eat a cushion first." They drove away before Changfu could export the words of gratitude.
When it was dark, Changfu saw the crooked-necked tree at the head of the village and two monkey children waiting under it.
"Dad is back …" Seeing him from afar, the second child trotted over and spread out his dirty little hand: "Today, my eldest brother and I went to the Arnebia euchroma to dig vegetables and found a handful of soft dates for dad to eat." Zicaowa, it’s almost the border of the neighboring county. Looking at the soft dates in the children’s hands, Changfu couldn’t help but have a sour nose: "Good boy, go back and call your mother, say that Dad has bought food and come out to push it …"
When the water was boiling and the noodle was ready to be cooked, Changfu handed the child his mother two sweet potatoes, and one of them took a bite. Looking at the tooth marks on the sweet potatoes, the child’s mother didn’t say a word, and the tears in her eyes were scattered in the boiling water with the noodle, which made a beautiful splash.
About the author: Sun Changguo, pen name Damu, a native of Laiwu District, Jinan City, now lives in Boshan District, Zibo City. Vice chairman of Boshan Writers Association, director of Zibo Writers Association, member of Jinan Writers Association and member of Shandong Writing Society.
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25 kinds of books won the title of "the most beautiful book" of the year, which one is your favorite?

  On November 12th, the "Most Beautiful Books" in 2018 was announced. Twenty-five books from 20 publishing houses won the title of "Most Beautiful Books" this year, and they will represent China in the "Most Beautiful Books in the World" in 2019.

  This year’s "China’s Most Beautiful Books" contest began in June this year, and a total of 541 volumes of 326 participating books were received. After two rounds of voting by all the judges, 25 "most beautiful books" of this year were produced on November 10th.

  Founded in 2003, "The Most Beautiful Book" is an annual book design selection activity sponsored by Shanghai Press and Publication Bureau. For more than ten years, the "Most Beautiful Books" jury was entrusted by the German Book Art Foundation, the organizer of "The Most Beautiful Books in the World" in Leipzig, Germany, to invite top book designers at home and abroad to serve as judges, select and recommend the "Most Beautiful Books" from China in that year and send them to Leipzig, Germany to participate in the selection of "The Most Beautiful Books in the World" in the next year. Over the past decade, 15 batches of 321 kinds of "the most beautiful books" from China have appeared in Leipzig, Germany, and 19 kinds have won the award of "the most beautiful books in the world", including 2 gold medals.

  For more than ten years, the evaluation of "The Most Beautiful Book" has always paid attention to the integrity of book design, the perfect combination of book content and form, the improvement of book function by book design, the harmony and unity of design style and suitable feel, and the application of technical means as an important element of design. After more than ten years of advocacy and accumulation, the concept of "the most beautiful book" has been increasingly accepted by the publishing and design circles in China.

  Invited by the "Most Beautiful Books" jury, Japanese designer Mr. Song Tian Masamatsuda, German designer Ms. Konstanze Berner, China Beijing designers Mr. Liu Xiaoxiang and Mr. Zhang Zhiwei, China Guangdong designer Mr. Hong Wei and China Taiwan Province designer Mr. Huang Yongsong served as the invited judges of this year’s "Most Beautiful Books".

  Attachment: Winners and comments of "The Most Beautiful Book" in 2018

  Jiangsu Fenghuang Art Publishing House

  Comments: The elegant gray tone of the book and the texture-rich paper used are very harmonious with the style of the ceramist’s works. The colorless and concave title needs readers to look carefully to form an introverted style. The concave-convex feeling of the seal reminds people of the production process of pottery, and also makes readers have expectations and reading desires for the content. The content of the book is mainly pictures, and the blank layout controls the rhythm of reading, and the priorities are clear, which sets off the author’s ceramic works.

  The field of history

  China Building Industry Press

  Square books indicate many possibilities of space design on paper. Through the dialogue between architects and book designers in China, Japan and South Korea and the display of design works, the graphic designers in the space of paper reflect the control, understanding and design process of the "field" in architecture and paper, and the gap between the characters in typesetting is wide, or vertically or horizontally, suddenly large and small, and obliquely shooting at 45 degrees, which reflects different creative ideas, spatial awareness and layout logic of different styles. The paper material is soft, and the text content and architectural design concept are interlaced in the cube formed by thickness. The Chinese, English, Japanese and Korean characters have various typesetting forms.

  Beijing Joint Publishing Company

  This book uses a wooden box, which looks like an object. Open the box, the color matching of books is very unique, novel and pleasing to the eye. There are books and books, which is the popular way at present. The drawings in the book are beautifully designed, made of special paper, and of moderate size. It is commendable that the designer uses red for the annotations in the book, which is elegant with the main text.

  Huichuang Youth: A Collection of Digital Media Art and Animation Works

  Higher education press

  The colors used in book design are very modern, and with abstract geometric figures, they have a strong visual impact and are full of youth. Every part of the book is combined with double contrasting colors, which is easy to identify at the incision of the book and convenient for readers to read and retrieve. Books are small and thick, with moderate feel and suitable for reading.

  Shark

  Literature and art development publishing house

  Hand-made cover paper presents water ripples in line with the theme of the book, and the concave and convex texture increases the simplicity of the book. Concise text information is dotted on the spine of the book, which is convenient to find from the bookcase. The text uses simple gray-blue spot colors and the most restrained design elements to form an elegant and rhythmic layout. The calm and elegant overall style brings readers into the mysterious ocean world.

  Spring blossoms facing the sea

  Jiangsu Fenghuang literature and art publishing house

  The uneven handwriting on the cover and the paper full of texture reflect the collision between tradition and modernity. The spine binding technique is simple and practical, and the plain cotton thread conforms to the tonality of this book. Text papers with different colors and textures distinguish the contents of books: Haizi’s poems are orange, representing the sun and the earth. Velco’s paintings are white, which represents pallor and depression. When two people meet, they sink into the soil (earth color). The incision is bound by riding nail which is cut first and then folded, which is unique.

  Chongqing publishing house

  Record the process of facial sketch comprehensively. The image adopts mirror image effect, and the subject is reflected from multiple angles by montage, which increases the reading pleasure. The package has visual coherence.

  Xiangna Gallery

  Shanghai People’s Fine Arts Publishing House

  The overall shape of the book is slender. At first glance, it feels like a box with a sense of the future. The ratio of length to width is very comfortable, and the sense of weight of the book makes readers not surprised. The white cover is dotted with black numbers, which clearly conveys the history of the gallery. The soft paper in the text is different from the materials in the previous album, which increases the comfort of browsing. There is a huge amount of information, but the layout is orderly, the rhythm is moderate, and the overall design style is simple and quiet.

  A brief history of the development of camellia bouquet in "micro-view"

  China Building Industry Press

  This book is a science and technology book. The cover is die-cut and the light pink tone is reminiscent of petals. The pink color that runs through the cover and text of the book is matched with the rhythmic layout design, and the two colored ribbons that are the finishing touch echo the two bright yellow pages in the middle of the inner page, embellishing the yellow of the camellia stamens. This design wins more with less, bringing readers into a world of camellia. The design of charts in the book not only extends the readability of information, but also enriches the formal language of design.

  Commercial press

  There are traces of birds everywhere. Two lines run through the text to represent the flight trajectory of birds and also represent the versions of the works of two translators. This design is quite poetic, light in material, and it fits the image of birds without showing emotion.

  Beiyue literature and art publishing house

  This is a set of low-cost books suitable for reading. Designers strive to be simple and clear in the design and use of paper. The concave pattern on the cover presents different scenery and lines in the author’s hometown, reflecting visual symbols such as water, rice fields, houses and wheat waves. The black text on the cover is arranged up and down, and the design is unique. Looking through the contents of the book, the version is designed with a large margin. A line does not exceed 30 words, and the number of lines on a page is controlled within 24 lines, which is beneficial to reading. The judges appreciated the designer’s attempt at this low-cost book design.

  Shandong friendship publishing house

  This book helps the blind to perceive the characters smoothly and read their contents by touching the source and development changes of Chinese characters and connecting with the cultural connotation behind the words. The book cover is designed in yellow and black, which looks heavy but actually light. Braille fonts on the inner page have a strong sense of touch and reflect the evolution process of Braille fonts. At the same time, in order to be suitable for ordinary readers to read, the text is specially matched with Braille, and the text can also be touched. The overall design of this book is concise and clear, and the visual effect is outstanding.

  Jiangsu Fenghuang Art Publishing House

  Color structure and word processing seem to be on the cloud, and the cover incision is mixed and exquisite. It would be better if it were lighter.

  Jiangsu Fenghuang Art Publishing House

  The perfect unity of design and content is very rare for the more difficult chronicle design. This design skillfully outlines the word "Gao" with thread fitting, adding a literary color. The text takes time as the context, and the layout is rigorous, leaving blank and ethereal, and the image of China is consistent with the cause of Gao Ershi, the protagonist of this book. The choice of paper is exquisite and light, and the signature position of the protagonist on the letter sleeve is clever and quiet. Taking the protagonist’s calligraphy as the book coat, the design is just right.

  Shaanxi normal university publishing head office

  This book is divided into two volumes, the main volume introduces a wide range of businesses in the market; The design of the supplement is also remarkable. It shows people who are engaged in the industry in the form of cartoons, and the businesses that people are engaged in are represented by folding clothes. After folding, the front is a picture, and the back is a record of these people in the market and their languages, which is quite smoky of market life. China in the street is also the China of mankind.

  Jiangsu phoenix education publishing house

  The design shows the true feelings everywhere, and the rough paper wrapped in snacks in old shops is combined with rough edges, showing the fading folk old trades and professions, which has a hazy beauty. The ancient and folk binding method is adopted, and the page number is set strangely. The text in the text and the big picture are represented by different materials, which enriches the visual language. Black-and-white pictures printed on crude paper have an ancient mottled intention, which seems to show that all new industries originate from old businesses.

  Excellent Works Collection of the 9th National Book Design Art Exhibition

  Nanjing Publishing Media Group Nanjing Publishing House

  The combination of book box stamping and cover blanching in this book design combines Chinese characters "book design" and English "book design". The Chinese characters are indented and English blanched, and the top of the head is black. The visual effect is novel, which reflects the innovation of China book designers in binding and controlling materials. The text design of the book is also very unique, and the text and pictures are appropriate and even. It reflects the contents of 338 outstanding works very well. Due to the vacancy of the grand prize in this exhibition, this book also makes a unique expression in design. The design and presentation of exhibits have the characteristics of great information and interest. The spaced but unevenly distributed burrs at the mouth of the book classify all kinds of award-winning works and bring the whole book to a delicate, elegant, peaceful and upright reading context. The text is made of different paper materials and beautifully printed.

  Guangxi Normal University Press

  This collection of images includes 66 photos of birds (similar to bird-shaped bird droppings), which are common in appearance. However, after opening it, you will find that the book is divided into three unique parts: the first part is "Images of Birds", in which all photos are black and white, true and hazy, and the designer consciously downplays the clarity of the photos and gives a detailed statement on the shooting information of the photos; The second part, "Atlas of Convenient Birds", is colored and described in words. Some pictures can be expanded on both sides with exquisite patterns. The third part is "Revealing the Secret of Convenient Birds". In order to prevent readers from feeling uncomfortable, a special seal is designed, which can only be opened to reveal the mystery and present various realistic bird droppings. The author’s mind is wide open, imagining the dirt everywhere in life as a bird, and using the evolution process of photos from black and white to color to reflect the structure of editing design in visual language is an important reason for the book to be recognized by the judges.

  Shanghai literature and art publishing house

  Interesting and humorous, the content and design are mixed, which vividly describes such an unbearable bad habit in daily life and shows the vitality and excellent intentions of young designers.

  Chengdu Times Publishing House

  The overall design not only has a strong folk flavor, but also conforms to the reading aesthetics of modern people. Authentic folk embroidery constitutes the chapters and pages of books, enriches the structure of books and brings surprises to readers. In contrast, the text layout is unpretentious and suitable for quiet reading. The cover is hand-cut fabric, which echoes the title of the book.

  Commercial press

  From the appearance, it is quite special, using magnet as the envelope of the book, and black as the main color. The spine of the three books is exactly the same, and the book mouth is divided into three styles: hairy, flat and uneven, which rotate between the book mouth, the head and the foot. This design feels comfortable, the photos in the book are also black, and the visual experience is relatively unified.

  blossom press

  The design is quite handcrafted, and the softness of the paper is perfectly matched with the rough edges without affectation, which is completely in line with the theme. The color of the paper fits the impression of Dunhuang. The spine of the book is not completely die-cut, and its shape is like a grotto hole. After it is torn off, the title of the book is revealed, which is a clever design.

  China Youth Publishing House

  The details have a sense of lens and substitution. The paper material and binding of the preface are all very strange, the color is like Tibetan prayer flags, and it is like the separation of the contents of the book, echoing the middle pages. Ending with a color photo, the vision is varied and not monotonous.

  china pictorial publishing house

  The interweaving of blue and purple constitutes the rhythm change of this two-volume sister book. The beauty of this book lies in the illustrations full of artistic sense and mystery, which strengthens the artistic conception of the poem. Comfortable small format is very suitable for this collection of poems, which makes readers relaxed and comfortable to read.

  Shanghai People’s Fine Arts Publishing House

  Based on the author’s 40 years’ experience in practice and research, this paper gives a new interpretation of book design concepts and a systematic statement of design methodology. This book focuses on teaching content, rich in knowledge and information, and incorporates various ideas and book-making methods designed by the East and the West. Designers devote their efforts and emotions to writing and design. Considering that this book is mainly used by ordinary students, its book design is concise and easy to understand, and there is not much craft. One aspect that deserves praise is that although the book is a simple paperback, its moderate width is suitable for students to read it in a flat way, which is very stretched. The color of this book is mainly red, supplemented by some blank space. It is very practical to have a printing typesetting series table.