标签归档 南京夜生活去哪玩

通过admin

Guangzhou Lexus RX new energy price reduction information, the lowest price 539,000! only this time

At Autohome Guangzhou Promotion Channel, we have exciting news for you! This high-profile luxury model is having an unprecedented promotion in Guangzhou. At present, consumers who buy Lexus RX New Energy have the opportunity to enjoy a cash discount of up to 10,000 yuan, which brings the minimum starting price down to 539,000 yuan. This undoubtedly provides consumers with an excellent time to buy a car. To seize this rare opportunity to get more accurate model configuration and final preferential price, please be sure to click the "Check Car Price" button in the quotation form to let us explore more affordable details together.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

The Lexus RX New Energy showcases the fusion of luxury and technology with its exquisite and elegant exterior design. The front face design is unique. The air intake grille adopts a family-style spindle design, which is exquisite and does not lose a sense of power. With a streamlined body, it creates a unique dynamic profile. The overall style is futuristic, and the body lines are smooth, showing the environmental characteristics of new energy models, while maintaining the usual sense of luxury and exquisite craftsmanship of Lexus.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

The Lexus RX New Energy stands out for its 4890mm*1920mm*1695mm body size, with a wheelbase of 2850mm, creating a solid and elegant body ratio. Its side lines are smooth and dynamic, and its sculptural silhouette shows the perfect combination of luxury and power. The tire size is 235/50 R21, and the front and rear wheels are of the same specification, which not only guarantees driving stability, but also gives the vehicle a unique visual impact. The wheel design is exquisite and dynamic, which complements the body style, showing the exquisite luxury of RX New Energy.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

The interior design of Lexus RX New Energy continues the brand’s usual luxury and refined style, with simple yet elegant lines to outline the exquisite space. The driver’s seat is equipped with a leather-wrapped steering wheel, which not only provides a comfortable grip, but also supports electric up and down + front and rear adjustment to meet the different needs of the driver. The 14-inch central control screen integrates multimedia, navigation and phone functions, which is convenient to operate, and is equipped with an automatic speech recognition control system, which is convenient for the driver to operate easily during driving. The seats are made of high-quality leather material, and the front seats have heating and ventilation functions, and support 4-way adjustment, including front and rear, back, high and low, and waist support, providing a comfortable riding experience. The passenger seat is also rich in configuration, supporting functions such as front and rear adjustment, backrest adjustment and lumbar support. In addition, the vehicle is also equipped with USB and Type-C interfaces to facilitate passengers to connect electronic devices, and the front row has a wireless charging function for mobile phones, which is full of technology. The seat memory function allows the driver and passenger to easily find personalized settings, which enhances the convenience of riding. The second row of seats supports backrest adjustment, and the flexible space layout ensures passenger comfort. The rear seats support proportional reclining, which is convenient for loading or expanding space, and is practical.

广州雷克萨斯RX新能源降价信息,最低售价53.9万!仅此一次

In the Lexus RX new energy model, a 2.5L displacement four-cylinder engine is equipped, with a maximum power of 136 kW and a maximum torque of 228 Nm. This engine is combined with the advanced E-CVT continuously variable transmission system to provide the vehicle with efficient and smooth driving experience.

Overall, the Lexus RX New Energy has won the admiration of car owners for its atmospheric appearance and high-end front design, although he has reservations about the rear design. The overall performance of this model seems to satisfy consumers who pursue quality and practicality, but everyone’s evaluation of the vehicle is different. For those who value the appearance of the car, this may be a worthy choice.

通过admin

China Xinke Chen Shanzhi: Five thoughts on 5G empowering the digitalization of the industry

[Communication Industry Network News] (Reporter
(Party Bowen) On July 28, the 2022 Global Digital Economy Conference – 5G Innovation Summit was held in Beijing. Chen Shanzhi, deputy general manager of China Information Technology, director of the Expert Committee, and director of the State Key Laboratory of Wireless Mobile Communications, pointed out in his speech that industrial digitalization, as an important part of the digital economy, is an active choice for various vertical industries to create new momentum for the digital economy. 5G will further promote the digital transformation and upgrading of traditional industries.

Under the tortuous and changeable environment of the global economy, promoting the development of the digital economy is an important driving force for the economic and social transformation of our country during the "14th Five-Year Plan" period. It is expected that by 2025, the digital economy of our country will exceed 60 trillion yuan. However, at present, the overall application of 5G industry in our country is still in the early stage of development. It is driven by policies. Although industries such as industrial Internet, smart mines, smart power, intelligent transportation and intelligent networked vehicles have entered the growth stage, they have not yet formed large-scale commercial use.

19597983.jpg

In this regard, Chen Shanzhi stressed that the deep integration of 5G and vertical industries, empowering digital transformation, is the main way to stimulate the new momentum of the industry, is driven by the general trend but not easy, and put forward five thoughts on this.

Pending breakthroughs in technology

Digitalization and intelligence have become the key driving forces for economic and social development, leading a new round of industrial transformation. And from connecting people to connecting things, from connecting life scenes to connecting production scenes, connection is the premise and foundation of the intelligent world, and the ability of 5G also determines the development of 5G applications.

In terms of technical capabilities, the current 5G network with eMBB as its main construction goal is based on 3GPP
The high bandwidth and some low latency capabilities of the R15 version can solve the needs of network access and service bearers in most vertical industries, but it is difficult to meet the higher needs of some industry applications. There are some technical shortcomings in the early 5G applications, such as bottlenecks in the upstream bandwidth capabilities required by some industry applications, and the randomness and communication reliability of wireless coverage cannot compare to traditional industrial buses.

"To solve these problems, we need to rely on R16 and subsequent higher versions of the standard to support, and enhance uplink performance, latency, mobility and robustness." Chen Shanzhi pointed out that from R15’s eMBB, to R16’s ultra-reliable low-latency communication, to the just-completed R17 to achieve massive machine-type communication, the technical architecture of 5G for vertical industries has basically been built, and uplink large bandwidth, low latency, high reliability, high-precision positioning, Redcap and other technologies have become the cornerstone technologies for 5G to support innovative applications in various industries. However, the introduction of these new technologies requires a process of standard formulation, Product Research & Development to converged applications, which cannot be achieved overnight. It is expected that they will be implemented in products and networks one after another in the next 2 to 3 years.

In terms of network resilience, deploying 5G private networks for various vertical industries is the first step in 5G-empowered digital transformation. But 5G to C networks are not all suitable for 5G to
The industrial application scenarios of B are still far from meeting the needs of effective and efficient industrial applications.

For example, some industries require the core network to sink to the customer side for deployment due to the requirements of cyber security isolation and functional customization; in some special scenarios, base station equipment needs to meet the needs of anti-explosion and high temperature protection, and core network equipment needs to simplify some functions to meet the needs of industry customers.

Overall, the lack of flexibility of the 5G industry’s private network is mainly reflected in three aspects.

First, the cost of network customization in the 5G industry is high, and the network deployment mode should be determined according to the actual application scenario, whether it is a wide area virtual private network or a local area virtual private network or a private network with exclusive frequency bands. In addition, this also depends on end-to-end network slicing, 5G
The ability of LAN and edge computing technologies to support network customization.

Second, public network products have a low degree of adaptation to the industry, such as the unique deployment scenarios in mines, which require high reliability, high security, and low cost. Customized products such as lightweight core networks, intrinsically safe equipment, and cloud network integration products need to be provided to meet industry environmental and cost requirements.

Third, the operation of 5G private networks poses a great challenge to enterprises, and they should be selected according to their own capabilities. For enterprises with strong capabilities, they can achieve self-service, self-operation and maintenance, and self-development. For enterprises with weak capabilities, they can consider negotiating with operators for division of labor and joint management.

Chen Shanzhi believes that the need to optimize and customize 5G networks, equipment and services according to the needs and characteristics of the industry, promote differentiated solutions, and find a balance between "performance" and "cost" is the key to solving the lack of 5G network elasticity.

Deep integration under application

At present, 5G applications based on video, image and other auxiliary links have been widely used, such as machine vision inspection, unmanned inspection/maintenance, high-resolution video monitoring, and converged communication. However, the core control business of most enterprises is still carried by traditional networks, and 5G applications such as unmanned mining and precise remote control have just started. It can be seen that the value of 5G in most current scenarios has been initially reflected, but the depth of the digital transformation of the industry still needs to be empowered.

Chen Shanzhi stressed that it is far from enough to rely on 5G connectivity alone. To promote the deep integration of 5G with various industries, it is necessary to focus on whether it can help enterprises improve product quality, reduce production costs, improve production efficiency, improve production safety and other core demands. Tap the "hard requirements" under the 5G network, from "cutting in" to "integrating" the core links to help enterprises with digital transformation.

Enhance the value of 5G applications to achieve "three transformations". One is to upgrade the system to meet the requirements of communication transmission systems, production control systems and service management systems for communication capabilities; the second is to integrate technology, the use of perception fusion, ubiquitous connection, artificial intelligence and other technologies will change the model of traditional business; the third is to integrate changes, from auxiliary links to core links, effectively promote the digitalization of research and development, production intelligence, operation centralization, management refinement and operation and maintenance networking, and help enterprises digital transformation.

In terms of industry promotion, at present, the application of 5G industry in our country has achieved a breakthrough from "0" to "1", but there is still a gap from the scale application of "N".

Chen Shanzhi said that different industries have different development stages, different levels of digitalization, and different needs for 5G. There is no unified standard or unified paradigm. It is not an easy task to seek commonalities among differences. In order to solve the difficult problem of 5G industry promotion, the first consideration is to summarize the typical application scenarios of 5G in key industries, extract common business capabilities, and achieve "scale standardization"; the second consideration is to sort out the 5G application scenarios of general industries, form a common technology portfolio, and "scale" it. Only by quickly replicating 5G applications in more industries and enterprises can costs be reduced and scale effects be formed. This is the greatest success of the 5G empowering industry.

Finally, in terms of ecological construction, from network, platform, end point, application, data to security, the 5G industry chain is gradually improving, but at present, the interaction between all levels is weak, and there are great challenges in the cooperation between ecosystems. In the past, industry customers generally had difficulty finding partners. The 5G era will become a watershed. Telecom operators, Internet companies and communication equipment manufacturers are relying on their own advantages in cloud, network and other aspects to enter, and continue to grow the industrial ecosystem.

"From the perspective of the communications industry, it is impossible for us to understand the industry better than industry experts. To do a good job in the digital transformation of the 5G industry, a large number of industry experts will inevitably be needed. At the same time, these experts also need to understand 5G and understand communication network products. 5G allows more and more domestic players to shoulder the heavy responsibility of promoting industrial development, to explore, integrate, practice, collaborate and create in the industry."
Chen Shanzhi pointed out that cross-border cooperation will become a new normal, and solution providers who understand both 5G and industry applications will be "favored" by industry customers in the future. At the same time, cross-border running-in will take a certain amount of time, and there is still a long way to go. However, once realized, the level of industry competition and production efficiency will be raised to a higher order of magnitude.

5G empowers industry digital transformation

It is a systematic project to give full play to the advantages of 5G, accelerate and empower the digital transformation of the industry, and make 5G truly become an important support for the digital economy and an important driving force for high-quality development.

For the thinking of 5G empowering digital transformation, how to quickly promote the upgrade of 5G network from "usable" to "easy to use", Chen Shanzhi put forward three suggestions for integrated innovation and development.

First, technological evolution and performance enhancement, 5G continues to evolve to 5G-A, enhancing performance such as uplink, positioning, and perception.

The second is flexible customization and integration of applications, providing ubiquitous connectivity, flexible products, and elastic networks, launching differentiated solutions that adapt to business, realizing intelligent and simple operation and maintenance, ensuring safety and control, and promoting energy conservation and emission reduction in the industry.

The third is to cooperate and create value together, engage in in-depth and benign interaction with the industry, and cooperate with the division of labor to jointly explore business applications, so as to promote 5G applications on a large scale, and jointly build a new ecosystem for the 5G industry, so that 5G can release greater value.

At present, China Xinke has been working in key industries such as energy, transportation, and industry for many years, starting from the needs of industry customers, focusing on the core scenarios of the industry, and creating 5G + industry solutions suitable for large-scale application and promotion through solution design, Product Research & Development, and business application promotion.

Facing the future digital economy and society, market demand is the fundamental driving force for the development of each generation of communication technology. Chen Shanzhi said that from 5G’s "scene connection and scene adaptation" to 6G’s "global coverage and scene intelligence connection", 6G has greatly improved its coverage, network performance and application range compared with 5G, which will further stimulate new momentum in the industry and generate greater social and economic value.

通过admin

Li Bin: Weilai mobile phone is a defensive strategy because both Huawei and Xiaomi are building cars.

Fast Science and Technology reported on March 19th that a few days ago, Li Bin, chairman of Weilai, revealed a lot of the latest information of Weilai at the car owners’ party in Wuhan, Hubei Province.

Among them, Li Bin mentioned that Weilai’s second-generation mobile phone has been developed and entered the manufacturing stage, but there is still a period of time before its release, and Weilai will launch a Weilai mobile phone every year instead of several models.

Regarding the fact that Weilai Automobile still invested resources to develop mobile phones despite losses, Li Bin said that this is not worth worrying about.

Li Bin pointed out that,Weilai mobile phone is Weilai’s defense strategy, because both Huawei and Xiaomi are building cars.

"If a potential customer asks a salesperson in a store: Huawei’s car can be connected to a mobile phone, can your car be? How do you think our salesman should answer? In the long-term game, you need to have a bottom line defense. " Li Bin said.

Li Bin: Weilai mobile phone is a defensive strategy because both Huawei and Xiaomi are building cars.

At the same time, Li Bin also stressed that now Weilai automobile can be connected with other mobile phones, and Weilai mobile phone can provide the best connection experience.

Previously, Li Bin once said that we hope to provide Weilai car owners with a mobile phone to help them improve or further enhance their car experience.It can be understood simply, even if the car keys are particularly super easy to use, it is worth doing, and it is not that complicated.

It is reported that in September last year, Weilai officially launched the first mobile phone NIO Phone, offering three versions, starting at 6,499 yuan and topping at 7,499 yuan.

Li Bin: Weilai mobile phone is a defensive strategy because both Huawei and Xiaomi are building cars.

通过admin

American technological hegemony harms human rights and hinders development.

  The double standards and hegemonic acts of the United States in the field of human rights are well known. In recent years, the United States has extended hegemonism to the field of science and technology, under the banner of so-called democracy, human rights, freedom and security, and achieved the goal of putting its own interests above those of other countries by such despicable means as unwarranted accusations, "long-arm jurisdiction", suppression of sanctions and targeted technical blockade of other countries. The hegemonism of science and technology pursued by the United States is a typical manifestation of its consistent concept of "American priority". Its hegemonic behavior of politicizing, weaponizing and ideologizing scientific and technological issues not only seriously damages the "digital human rights" of other countries, but also hinders global technical cooperation and progress.

  Engage in "small circles" on the grounds of so-called "network security" to create division and confrontation.

  Influenced by the deep-rooted zero-sum thinking and the Cold War thinking, the United States has always handled international relations in a split and confrontational way, constantly creating "small circles" of science and technology such as "chip alliance" and "clean network" on the pretext of so-called "network security", labeling high technology as democracy and human rights, and looking for excuses to impose technological blockade on other countries.

  In the name of democracy, the United States maintains the hegemony of science and technology, and launches various technical alliances with democracy as the ideological link and network security as the goal, such as Prague Proposal and 5G Clean Path. In April 2022, the United States and 60 global partners issued the Declaration on the Future Internet, with the real intention of delineating a "net in the net" or a "digital alliance" led by the United States in the global Internet. The United States has also pushed the private sector to strengthen technology blockade and build technology fences, trying to contain competitors by means of sanctions and bans, which has seriously hindered exchanges and cooperation, development and progress in the global scientific and technological field.

  Using the so-called "public safety" as an excuse to wantonly monitor and infringe on privacy.

  The United States has always been the world’s number one telecom thief, and its monitoring targets include not only so-called "sensitive people" but also ordinary people in the country; There are not only so-called opponents, but also their allies, even the leaders of the allies.

  In the first half of 2022, the US military and government network departments remotely stole more than 97 billion global Internet data and 124 billion telephone records in nearly 30 days, involving the personal privacy of a large number of citizens around the world. According to the annual report released by the Office of the Director of National Intelligence on April 29th, 2022, the FBI conducted as many as 3.4 million searches on the electronic data of the American people in one year without a search warrant.

  In fact, since the middle of the 20th century, the United States has a record of monitoring other countries. In the information age, the United States has gone to great lengths to implement a number of eavesdropping and stealing projects, such as Prism Gate, Dirty Box, Nujiao Plan and Telescreen Action. Various eavesdropping and stealing methods have emerged one after another, including using analog cell phone base station signals to access mobile phones to steal data, manipulating mobile phone applications, invading cloud servers, and stealing secrets through submarine optical cables.

  According to the German weekly Der Spiegel, from 2003 to 2013, the Office of Specific Invasion Operations under the US National Security Agency invaded 258 targets in 89 countries and regions. Over the years, the office has also carried out tens of thousands of malicious attacks on network targets in China. For example, in the cyber theft attack on Northwestern Polytechnical University, 54 springboard machines and proxy servers in 17 countries were used successively, with more than 1,100 attack links and as many as 41 kinds of special cyber attack weapons and equipment of the National Security Agency of the United States. The eavesdropping behavior of the United States has already caused public outrage in the international community.

  Technical blockade under the pretext of so-called "technical security" damages the right to development.

  For some time, the United States has spared no effort to put different political labels on the R&D, use and governance of emerging technologies and the supply chain of scientific and technological products. By dividing the so-called "safety trust level", publishing a series of lists and building a technological ecosystem under the so-called "credible" standards, the United States has abused scientific and technological hegemony to suppress competitors, which has seriously damaged the development rights of other countries.

  In November 2018, since the implementation of the so-called "China Action Plan" in the United States, Chinese scientists have been harassed, monitored and attacked by the American government for no reason, and various bad and absurd acts of law enforcement departments have been exposed by the media. Although the plan was stopped in 2022 in the voice of doubt and opposition, the hegemonic behavior of the United States "only allowing itself to develop and not allowing others to progress" has not ended. The United States promulgated the Chip and Science Act and a series of new export control regulations for China in an attempt to restrict China’s ability to acquire advanced computing chips, develop and maintain supercomputers and manufacture advanced semiconductors.

  Ignoring or denying the scientific and technological sovereignty, people’s interests and development demands of other countries and regions, the United States attempts to take its lead in the allocation of network resources, hardware equipment and software applications as a hegemonic strategic tool by refusing competition, grabbing wealth, exporting ideology and squeezing the space for scientific and technological development in other countries around the world, which not only seriously hinders other countries from using new technologies, but also further widens the trust gap in global digital space security, undermines the global industrial chain layout and scientific and technological order, and violates the laws of global scientific and technological development.

  The French philosopher Saint-Simon once said: "For all mankind, there is only one common interest, and that is the progress of science." Scientific and technological innovation is an important engine for the development of human society, and scientific and technological achievements should benefit all mankind. Hegemonism in science and technology poses a new threat to world peace and development. The international community should recognize the hypocritical nature of American technological hegemonism, jointly resist American arrogance, prejudice and hegemonic behavior of technological hegemony, jointly respond to all kinds of cyber attacks, and maintain a peaceful, safe, open, cooperative and orderly cyberspace.

  (The author is a researcher at the Human Rights Research Center of Central South University)

通过admin

Only 2 yuan! Natural mineral water takes turns to "force the palace" Nongfu Spring Wahaha

Image source: Ipoh "Benyou"

The price of new mineral water products continues to drop, and the bottled water market may usher in a new pattern.

Ipoh has recently made new moves in the field of mineral water. Ipoh official Weibo shows that Ipoh recently launched a brand-new mineral water brand "Benyou", which includes two specifications of 350 ml and 555 ml. At present, it has been officially listed and priced in the most mainstream 2 yuan range of bottled water.

According to reports, the positioning of "Benyou" is a simple and fashionable drinking natural mineral water that satisfies consumers’ daily thirst quenching and has a sense of closeness. On the consumer side, not all consumers can know the difference between mineral water and pure water. However, Ipoh dropped the price of mineral water to 2 yuan market after Master Kong, which means that the price boundary between mineral water, natural water and purified water is blurring.
Image source: Ipoh Guanwei

As early as 2018, the retail price of Master Kong’s packaged drinking water terminal increased from 1 yuan to 2 yuan. At this point, the water age of bottled water in 1 yuan has completely ended, and the mainstream price of domestic bottled water has entered the 2 yuan range, but within this range, mineral water products are rare. For natural aquatic products, enterprises are required to lay out water sources in advance, and natural mineral water is required to obtain mineral water mining licenses at the same time, and mineral water categories have higher requirements for water sources and mineral water mining licenses.

However, in March this year, in March this year, Master Kong introduced a new bottled water product called "Drinking Mineral Springs", which was priced at a bottle of 2 yuan. It can be seen that the mineral water brand "Benyou" recently launched by Ipoh is also breaking through the 2 yuan water track. This means that mineral water products, which were originally priced higher than pure water, are exploring the market price boundary.

Ipoh and Master Kong have successively launched 2 yuan mineral water. In the price belt market in 2 yuan, the competition for drinking water will be more intense.

With the debut of pure water, Ipoh’s bottled water business has always been mainly based on pure water. Since last year, Ipoh has launched the high-end mineral water "Ipoh Dew" for the first time at a price of one bottle in 15 yuan, which can be said to be a luxury in drinking water. The mineral water brand "Benyou" launched this time is priced in 2 yuan and has the characteristics of "being close to the people".

Specifically, this time, "Benyou" launched different specifications of PET plastic bottles, including 555 ml and 350 ml, which were priced in 2 yuan and 1.5 yuan respectively. Among them, the 350 ml mini bottle is mainly portable when going out to meet the female group with a small amount of disposable drinking.

In the direction of supply chain, Ipoh has also increased its efforts. It is understood that in February this year, the commissioning ceremony of China Resources Ipoh East China Production Base was held in Yixing, Jiangsu Province. After all the production, it will become the first all-product factory of China Resources Ipoh, covering 8 mainstream drinks such as packaged water, near-water drinks, sports drinks, milk tea, coffee, fruit juice, tea drinks and lactic acid bacteria drinks, with an annual production capacity of nearly 200 million cases.

From pure water to mineral water, Ipoh launched "Benyou" in 2 yuan, which continued to open the price war in the mineral water market.

In fact, mineral water prices in 2 yuan are rare.

First of all, the 2 yuan price band is the main product price range of Ipoh Pure Water. However, in bottled water, the price range of brand products represented by ice dew, Wahaha and Master Kong pure water is usually within 1.5 yuan, and natural water is in 1.5 yuan, while the price of natural mineral water is usually higher than that of 2 yuan.

At present, among the domestic mineral water brands, Jinmailang’s Jinmao, Yuanqi Forest’s Mined, Changbaixue, Tongyi Aikua and Baisui Mountain are all above 3 yuan and 3 yuan, while 2 yuan’s mineral water brands are few.

At the same time, the market size of mineral water market is larger than that of pure water. Packaging drinking water is divided into natural water, natural mineral water, drinking pure water and other drinking water according to the different water sources. Because there is no restriction on the source of drinking pure water, according to Jost Sullivan’s report, drinking pure water is the largest market at present, which is 119.1 billion yuan in 2019, accounting for 60.4%.

According to Jost Sullivan’s data, from 2014 to 2019, the compound annual growth rates of natural water and natural mineral water were 24.8% and 18.4% respectively, and the CAGR of retail sales was 29.1% and 19.0% respectively. It is estimated that the compound annual growth rates of natural water and natural mineral water will be 15.4% and 14.2% respectively from 2019 to 2024.

The sales growth rate of natural water and mineral water is expected to be faster than that of pure water. According to the Annual Report on Mineral Water Consumption Trends in 2022, the sales growth rates of mineral water, drinking natural water and purified water were 43%, 35% and 31% respectively, and the growth rate of purified water was the lowest.

Judging from the domestic bottled water market share, the head brand has a high market share and market concentration. The market share is the highest, followed by China Resources Ipoh. The bottled water market share of the top six enterprises has exceeded 80% of all domestic markets.

Since the beginning of this year, in the bottled water market, most brands have not made large-scale new moves for mineral water tracks, but the new products and brand upgrades for this are very lively.

Zong Qinghou once said that the beverage industry is out of date and will always be a sunrise industry. Bottled water companies also want to use mineral water to make a "turnaround" of water.

From the price point of view, the average price of natural mineral water is above 4.5 yuan /500ml because it is rich in natural substances, while the average price of drinking pure water is around 1.5 yuan /500ml, and the prices of mineral water products promoted by major brands this year are mostly above 3 yuan.

It was Master Kong who started the price war and launched "Drinking Mineral Springs" in March 2023. The Tmall platform shows that Master Kong’s "drinking mineral spring" that has been sold at present includes four kinds of packages, the specification is 550ml, and the price is 23.9 yuan /12 bottles, about 2 yuan/bottle;

In April, Yuehuo, a high-end drinking water brand owned by COFCO, announced the launch of "Yuehuo Changbai Mountain" natural mineral water, which is another mineral water that takes water from local water sources after "Yuehuo Emei Mountain" natural mineral water, and will focus on home life scenes. The packaging is 500ml specifications, and the terminal will implement the price of 3-4 yuan in different regions;

In mid-May, Evian also launched a brand-new aerated natural mineral water with 330ml and 750ml specifications. At present, the reference price is 300 yuan /12 bottles *750ml, which is about 25 yuan/bottle;

In early June, Yuanqi Forest also launched a new evaluation activity. However, unlike the mineral water with the price of 3 yuan, this evaluation object is the newly-launched pure water of Yuanqi Forest, with the specification of 520ml. At present, the test link has been launched in Yuanqi Forest Member Center, and 0 yuan has experienced 9.9 yuan /3 bottles.

In mid-June, Wahaha launched a brand-new upgraded drinking natural mineral water, highlighting the water source of Wulongquan in Changbai Mountain, and the price is 3 yuan/bottle. Zong Qinghou, the founder of Wahaha, mentioned at the 2023 national distributor conference that the status of water market should be "restored" in 2023, especially focusing on 3 yuan water market. Last year, Wahaha began to develop natural mineral water.

In July, the Arctic Ocean also launched a new product "natural mineral water with gas" with a specification of 330mL, which is aimed at middle and high-end consumers. JD.COM shows that the price of 330ml*12 FCL is 139 yuan, about 11.5 yuan/bottle. According to reports, the gas-bearing natural mineral water in the Arctic Ocean is obtained from natural water sources, which is rich in natural gas of carbon dioxide and various minerals such as metasilicic acid and strontium, which are beneficial to human health.

In fact, when Evergrande Ice Spring first came out, it once priced mineral water at five yuan. In the following years, its price dropped to 2 yuan /500ml. A year and a half ago, Jiaduobao’s high-end mineral water "Kunlun Mountain" took the initiative to lower its profile. The retail price of Jiaduobao Kunlun Mountain mineral water products has dropped from the previous range of 5~6 yuan to 4 yuan, and Evian has also lowered its products to the price belt of 5 yuan.

It can be seen that in recent years, the underwater exploration price of natural mineral springs has become the general trend, but whether the price reduction to the level of 2 yuan can be sustained or not is worth further observation.

In addition, it is understood that in 2021, Ipoh signed contracts with four major drinking water production bases, namely Changbai Mountain in the northeast, Wuxi in east China, Wuyishan and Heyuan in south China. Jin Mailang’s "drinking mineral spring" has two water sources: Qinglongquan in Changbai Mountain and Bishanquan in Huangshan Mountain.

Comparatively speaking, there are about 12 water sources mainly engaged in natural water and mineral water, and Baisui Mountain, which also focuses on mineral water, has 7 water sources.

For enterprises that want to play low-priced mineral water, such as Ipoh, whether they can get more water sources will also be the key to their future development.

Will the mineral water market start a comprehensive price reduction war in the future? On the one hand, lowering prices means that enterprises have to deal with the risk of product profits being compressed. On the other hand, whether consumers can form a more stable consumption mentality is also the key to whether the mineral water market can break through. This bottled water war has just begun.

(This article is the first titanium media APP, written by Liu Dafang, edited by Fang Yu)