On February 23rd, 2024, the Partner Conference of Dongfeng Liuzhou Automobile Co., Ltd. was held in Liuzhou, Guangxi. The "Acceleration Key" of new energy transformation was officially pressed, and all employees of Dongfeng Liuzhou Automobile Co., Ltd. were called upon to work together with their partners to do a good job in launching new products such as Dongfeng popular Xinghai V9, Xinghai S7, Lapras HK and L2E, win the turnaround battle of passenger cars and the promotion battle of commercial vehicles, anchor the development goals and direction of 2024, and jointly open a new chapter of win-win cooperation.
For Dongfeng Liuqi, 2023 is a year of competition, a year of innovation and a crucial year for accelerating transformation. In that year, all Dongfeng Liuqi people, dealers, suppliers and service partners, Qi Xin, made great efforts to achieve annual sales of 120,000 vehicles. 2024 is the 70th anniversary of the establishment of Dongfeng Liuqi Factory. Dongfeng Fengxing will release brand-new new energy brands and strategic vehicles, and realize all-round and deep-seated "transformation" of products, users and brand image with a brand-new attitude.
In terms of technological transformation, Dongfeng Fengxing will unswervingly promote the transformation and upgrading of products and technologies and create a "second growth curve"; We will thoroughly implement Dongfeng Group’s "great synergy" strategy and accelerate the upgrading of products and technologies based on the principle of "cooperative sharing of basic characteristics development and independent development of differentiated characteristics".
In terms of product transformation, Dongfeng Fengxing will launch two new new energy platform strategic models, Xinghai V9 and Xinghai S7, to fully enter the family car market; At the same time, it launched four new energy products yacht PHEV, T5 EVO REEV, Lingzhi REEV and a new generation of Lingzhi, and achieved the goal of annual sales of 150,000 vehicles.
In terms of marketing transformation, Dongfeng Fengxing will fully transform into a new energy-based marketing model, create a marketing system that responds to the market quickly, and work together from five aspects: marketing model, brand rejuvenation, direct user connection, organizational change and channel evolution to achieve brand reshaping, re-establishment and rebirth.
In terms of supply chain, Dongfeng Liuqi will focus on building a stable strategic cooperation team and promoting the localization of parts, and continuously enhance the control of enterprises on core resources through independent investment, group collaboration, third-party construction and other diversified ways, and strive to build a supply-demand R&D community, realize the optimization and upgrading of the supply chain, build a supply-demand value community, and build a more stable and efficient supply chain system. (Source: Dongfeng Liuqi)
