On March 5th, the Q-World M5 was officially delivered. As the pioneering work of AITO, it took only three months from release to delivery. Such a fast style does have the taste of Huawei. And Huawei’s sense of participation is stronger in the car system. With the aura of a strong technology and a national brand, Huawei’s first product to open up Hongmeng ecology in the field of travel has entered the lives of consumers.
Only need a Huawei account, whether it is mobile phones, watches, home furnishings, wearables, all smart end points can be interconnected, and now the smart end point joining this camp has another big object – cars.
The reason why the M5 has attracted much attention since its launch is not just Yu Chengdong’s big mouth, but also people’s imagination of immersive intelligence in the automotive space. So what does Huawei Hongmeng cockpit system, which has received the most attention, look like when it is finally delivered to users? Is it worth buying a car because of an "account"?
Compared with a variety of car displays such as triple screens and lift screens, a 15.6-inch intelligent central control screen of the QJI M5 carries everything about the car. First of all, the HarmonyOS smart cockpit has the familiar interface and interaction pattern of Huawei end users. Through a large area of visual interaction area to customize the UI design, similar to tablet computers, most of the settings and information are directly accessible in one step, and the zero-level operation settings are relatively clear.
The personalized shortcut bar Smart Dock service card that resides at the bottom of the desktop can be adjusted according to personal preferences, and will also be actively recommended according to comprehensive analysis of road conditions, owner status, and vehicle conditions. Similar to mobile phones, HarmonyOS smart cockpit has built a rich window display form such as full screen, split screen, and floating window to meet the interaction needs in different scenarios.
In terms of voice interaction, AITO Qinjie M5 brings the voice assistant "Xiaoyi". The voice car control adopts Huawei’s self-developed end-cloud integration architecture for the first time, and at the same time takes advantage of the low latency on the end side and the large model and large entity on the cloud side to provide users with a more natural, smooth, fast and accurate voice interaction experience.
After waking up Xiaoyi, up to 60 seconds of continuous conversation, no need to repeatedly wake up every time a command is issued, the error rate is less than or equal to 1%, and it is not afraid of interruptions and invalid instructions. It can also achieve two tasks in one sentence; it supports full-interface voice control, which can be said visually, and it can also be said that there is no network. Complex instructions can only be completed by saying simple Arabic numerals, saving time and effort, and helping users focus more on driving; it has four-tone intelligent recognition, accurately recognizing instructions from the main driver, co-pilot, and rear row. In the future, Xiaoyi will also support Cantonese and Sichuan dialect recognition, as well as male, female, and children’s voices for users to choose freely.
In addition, Xiaoyi can also intelligently and dynamically recommend services and applications according to users’ usage habits and scenarios. During driving, Xiaoyi can automatically identify users in scenarios such as commuting, leisure and tired driving by analyzing information such as time, date, location, driving time, driving distance, and DMS camera monitoring, and provide corresponding suggestions.
AITO M5 pioneered car-feeling payment, integrating facial recognition service FRS (Face Recognition Service) and Huawei in-app payment IAP (In-App Purchases Kit), and car-related payment services can be completed in the car. In the future, users can also use the outside camera to scan the QR code of the parking lot, and cooperate with the face payment function in the cockpit to achieve fast payment and improve the payment experience.
It is reported that each car can be bound to 5 Huawei accounts, enough for the whole family to use. After getting on the car with facial recognition, all settings in the car will remember personal preferences and automatically restore and complete the adjustment.
Through the same Huawei account, the car-machine-home has achieved true interconnection. Through continuous video, it supports the switching between CMS camera and driving camera, and the content can be shared to Huawei mobile phones with one click. Users can also preset the "warm home" and "peace of mind away from home" scenarios through the control center on the AITO M5 car, easily control smart home devices, and go home without mistake.
Cross-border car manufacturing by technology companies has become a trend, and news of car companies making mobile phones has also been constantly exposed. When software defines the car, the interaction between technology and the car is more and more, "the deep integration of the two industries of automobile and IT will be an inevitable direction and a major opportunity." Zhao Fuquan, director of the Automotive Industry and Technology Strategy Research Institute (TASRI), once said.
At the delivery site of the M5, Wang Yanmin, president of Huawei’s end point BG Smart Selection Business Department, and Xu Lin, the rotating president of Sailis Automobile, appeared on the same stage and started delivery, which is an innovation in the integration model of automobiles and technology.
AITO has created a precedent for the deep integration of new energy automobile enterprises and ICT technology enterprises. At the same time, this integration has also brought new value to AITO automobiles in all aspects of production, sales and research. Especially on the sales side, a new chapter in automobile marketing is opened with the new retail 3.0 model of automobiles. 1.0 is the traditional 4S store, 2.0 is the city exhibition hall, and 3.0 is the intelligent end point scene.
So far, AITO’s end point channel has included more than 500 experience centers and 150 user center sales and service outlets. This year, a total of 1,000 experience centers and about 300 user centers will be settled. A strong channel network layout will provide strong protection for users in pre-sales, after-sales and other links.
In Huawei’s offline experience store, people who come for Huawei are basically attracted by this new car, and most of them will study the car when they enter the car, which adds another group of technology fans to the car.
The integration of ecology is like a thread pulling from one end point to another, so there is a two-way journey between cars and mobile phones. At present, the application of mobile phones is more extensive, and the huge data will support the development and manufacturing of the car end. Car companies also want to hold this part of the data in their hands. When Geely announced the production of mobile phones, Li Shufu said, "Mobile phones are the application carrier of electronic product market verification and software innovation, which not only allows users to share the innovation results as soon as possible, but also transfers some of the safe and reliable results to the application in the car, so as to realize the close interaction between the car machine and the mobile phone software technology."
NIO’s remarks were more conservative. In his latest interview with Li Bin, Che Yun said, "NIO is still in the research stage to enter the mobile phone field. It depends more on the feedback of users. Can we build a mobile phone that is better connected to NIO? What does the mobile phone mean for the interests and experience of NIO users? We are still thinking about it."
Huawei has cut into the car from its own strengths and created a smarter car in a shorter time. But AITO asked the world that the M5 is a "car" after all, and its attributes are travel. In the "three most concerned aspects of buying a car" questionnaire recently surveyed by Car Cloud, the most votes are still appearance, performance, etc. In contrast, intelligence and service are not so concerned.
In any case, the emergence of AITO Q 5 is the first step towards the integration of technology and automobiles, providing a model for the industry to improve the public awareness of smart cars and create new sales models, thus enabling the transformation of the smart car industry.
The prelude has been kicked off. This year, there is also a car equipped with Hongmeng intelligent cockpit system to meet consumers, that is, the Avita 11 jointly invested by Changan, Huawei, and Ningde Times. It is expected to be mass-produced and delivered in the third quarter. The market reflection after delivery is the most realistic evaluation.
