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Special feature of 1905 film network With the desk corner calendar book from fullness to thinness, 2019 entered the final countdown.

When people are typing at their desks for personal year-end summary, 1905 Data Institute made an annual survey report for China film market in 2019. This report tries to present the overall situation and development trend of China film market in 2019 from the dimensions of market, word of mouth and phenomenon.

Click to browse the full version of 2019 China Film Survey Report.

Behind the record high box office and movie attendance in the whole year, it is inseparable from the two-way maturity of the audience and the market. The increasingly mature public aesthetic makes the symbiotic relationship between word-of-mouth and box office closer. The industrial traces in domestic movies are gradually increasing, which opens the first year of domestic sci-fi movies, and (hereinafter referred to as "Nezha") writes a new chapter in the rise of the country.

Market article

Box office hit a new high, with domestic films as the main force.

In 2019, the annual box office and movie attendance of China film market reached a new high, which became an important part of the development of the global film industry.The quality of domestic films has improved steadily, and the box office output capacity of head films is amazing.

According to the market section of the survey report, the annual box office of China film market reached 64.266 billion in 2019, an increase of 5.4% compared with 2018; The total number of people watching movies in urban cinemas reached 1.727 billion.

Among them, the cumulative total box office of domestic films was 41.175 billion, an increase of 8.65% compared with 2018, accounting for 64.07% of the box office in 2019.

In the key node of breaking 10 billion, domestic films have played an important role.During the Spring Festival, domestic blockbusters such as The Wandering Earth, Japan and South Korea helped the box office of China film market break through the first 10 billion mark. On the time axis, it is 8 days ahead of the same achievement in 2018.

On the day of the Spring Festival (February 5), the single-day box office reached 1.449 billion, setting a new record for the single-day box office in mainland film history. Thanks to the Spring Festival, the box office of China film market reached 11.157 billion in February, an increase of 9.45% compared with 2018. This box office achievement is not only the highest monthly box office in mainland film history, but also the "roof of the world" in global film history.

During the summer file in 2019, domestic films once again refreshed the audience’s past cognition. The adult-oriented animated film Nezha, which is suitable for all ages, is popular all over the country, breaking the prejudice that the box office limit of domestic animated films will not exceed 3 billion. In the end, the box office of this film broke through the 5 billion mark and became the annual box office champion in 2019. At the same time, the film also won the second place in the box office list of mainland film history.

When Nezha surpassed The Wandering Earth at the box office, Frant Gwo director Weibo sent a message "Little Nezha, it’s your turn" with full blessings.Appreciate each other among China filmmakers is touching.More outstanding young film talents are showing their talents. The creation of domestic films shows the trend of a hundred battles.

The National Day stalls presented the "Three Masters",,, and presented an audio-visual feast with rich dishes to the audience.Under the leadership of three box office champion seed players, the cumulative box office in 2019 was 5.133 billion, an increase of 135.89% year-on-year.

My People，My Country, who broke the traditional main melody film creation structure, showed the audience the unity behind the 70th anniversary of the founding of New China through seven story paragraphs with the most characteristics of the times.In the end, the film ranked fourth in the annual box office list with a score of 3.119 billion.

In 2019, domestic films were well-deserved protagonists in the mainland film market. Behind the record box office and movie attendance in the whole year, the number of domestic screens and the total number of screenings also reached a new high.According to statistics, in 2019, the total number of domestic screens reached 69,787, with an increase of 9,708. The infrastructure construction of China film market is in the forefront of the world.

Word of mouth

The audience’s aesthetic appreciation is improved, and there is nowhere to hide bad movies.

The symbiotic relationship between word-of-mouth and box office is becoming more and more mature, which has become one of the most remarkable features of China film market in 2019. The content is that the era of kings has arrived, and everyone is shouting at bad movies.

In 1905, the School of Data selected the top ten Chinese movies in 2019 through the votes of film critics and audiences. The statistical results of these two surveys show that word-of-mouth has become the main influencing factor of box office trend.

Nezha is at the top of the top ten list of word-of-mouth of both film critics and ordinary audiences. The explosion of word-of-mouth in the early stage made the film decide to file for release. This film has performed well in scoring platforms with obvious differences in audience groups such as Douban and Lighthouse.

According to statistics, on the Douban platform, which is dominated by veteran fans, there are more than 1.17 million people scoring this film, with an average score of 8.5; On the lighthouse platform dominated by ordinary audiences, there were more than 3.94 million people scoring the film, with an average score of 9.5.

The Wandering Earth and My People，My Country, whose two lists overlap, performed well in different scoring platforms. The cumulative box office of these films is mostly located in the TOP10 list of the annual box office of the mainland film market in 2019.

The overall improvement of domestic audience’s aesthetic ability has become the main reason for the convergence of word-of-mouth and box office performance. In the fast-paced modern life, the time cost of watching a movie is often greater than the material cost.The audience’s pursuit of the quality of the film tends to be strict. In the past, the explosive production mode of traffic star+big IP has become a thing of the past.

In 2019, regardless of Chinese and foreign movies, the box office trend was less than expected. The box office of these films runs counter to the production cost, mostly because the content quality is not good enough. The audience’s improving aesthetic ability has continuously compressed the living space of bad films, and the overall market environment has developed in a benign direction.

In today’s China film market, "those who get the content get the word of mouth, and those who get the word of mouth get the box office", and the creators of film and television works with craftsman spirit usher in the best era. In the future, China film market will also welcome those high-quality big-screen works, which makes people look forward to it.

Phenomena and industries

The new atmosphere behind the annual keywords

In 2019, behind the positive growth of various data in China film market, many new industries have emerged. Industrialization, the rise of the country, and the announcement of new tricks have become the core keywords for the development of the domestic film market in 2019.

As we all know, science fiction film and animated film shooting can best test a country’s film industrialization level. This kind of film needs a lot of visual effects to create a different sense of space and world view for the audience.The quantity and quality of special effects constitute the foundation of superstructure.

It is reported that there are 2,003 special effects shots in The Wandering Earth’s whole film, and it is normal for a shot to be revised more than 100 times from the first edition to the final draft. According to director Frant Gwo, more than 75% of the special effects shots in this film were produced by China Company.

The filming of the animated film "Nezha" took five years from planning to release, and 66 script versions were run in. There are 1,800 shots in the whole film, with more than 1,400 special effects shots, which is the most animated film in China over the years.

In addition to the increasingly obvious traces of industrialization, film marketing also keeps pace with the times and presents new tricks. In the economic era of online celebrity, everything can be brought.Domestic filmIt was the first time to open the preferential qualification certificate for live movies with goods. Since then, films such as "The Station of the Southern Party" have followed suit.

As a word-of-mouth pre-pointing marketing strategy, it has entered the era of segmentation. During the summer file, the first-tier cities in Beijing, Guangzhou and Shenzhen were deliberately avoided in the early screening notice. From the third-and fourth-tier cities, I hope to use the "small town youth" who are more likely to resonate emotionally to carry out the first round of word-of-mouth fermentation.

Nezha takes the opposite strategy, with the early screening starting from first-and second-tier cities, and then gradually expanding downward to third-and fourth-tier cities. In terms of adult-oriented animated films, audiences in cities such as Beijing, Guangzhou and Shenzhen are relatively receptive.

Among the film types of box office in the whole year, the total box office of animated films, led by Nezha, was 6.979 billion, accounting for 18.91% of the whole year, ranking second in the box office list of genre films. The feature film won the championship with 9.278 billion yuan, the comedy film came in third with 5.801 billion yuan, and the science fiction film came in fourth with 4.771 billion yuan.

Guangdong Province, Jiangsu Province and Zhejiang Province rank among the top three in the TOP10 box office output list of provinces. In the national cinema box office rankings, WANDA CINEMAS, Guangdong Dadi and Shanghai jointly ranked the first, second and third place from high to low. Since relevant statistics were available in 2014, Wukesong Store of Beijing Yaolai Jackie Chan International Studios has won the national box office ranking for six consecutive years.

In 2019, the two-way maturity of market and audience made China film market create many records. What is more gratifying is that more and more domestic films go abroad and spread oriental culture on a global scale.In 2020, what "peaks" will China film market climb bravely? Time will tell.

Just now, we have witnessed the completion of 2 billion yuan Pre-A financing, the launch of Nezha N01, the first mass-produced car of Hezhong New Energy, and the release of Archimedes 1.0 Plan, and the Chinese brand of SF MOTORS named Jin Fu EV…… … The new car-making forces have made frequent moves. The first electric network specially launched the column "E-Week New Forces", which was summarized every week, followed the trends closely, and tracked and presented every progress of the new forces in car making with the most intuitive content.

Tucki

On August 2nd, it was announced that it had completed the B+ financing with a total signing amount of RMB 4 billion, and was jointly led by Chunhua Capital, Morningstar Capital and He Xiaopeng, Chairman and CEO of Xpeng Motors. This is the largest single round of financing among the new car-making forces since 2018. After the completion of this B+ round financing agreement, the whole B round financing in Xpeng Motors has reached 6.2 billion yuan, and the accumulated financing amount has exceeded 10 billion yuan. At present, the valuation of Xpeng Motors is nearly 25 billion yuan.

Mr. Bao Siyuan, the former head of Fidelity Investment China Fund, has officially joined Xpeng Motors as the managing director of the strategy department, responsible for Xpeng Motors’s international strategy, financing and investor relations, and reporting directly to Dr. Gu Hongdi, vice chairman and president of Xiaopeng Automobile. Before joining Xpeng Motors, Bao Siyuan worked for Fidelity Investment Group, the world’s largest professional fund company, for 21 years and delivered outstanding results.

Hezhong new energy

Nezha N01, the first mass-produced vehicle of Hezhong New Energy, was officially launched in its smart factory in Tongxiang. Nezha N01 is positioned in a small, fast charging mode, which can charge 80% of the power in 30 minutes, with a maximum torque of 175 Nm and an acceleration of less than or equal to 4.9 seconds at 0-50 km/h. The new car is planned to be officially launched in August this year.

At the corporate strategy and product launch conference held by Hezhong New Energy, its president Zhang Yong released the mid-term development strategy of the enterprise "Archimedes Plan Version 1.0". "Archimedes Plan" is the whole travel ecosystem including product planning, vehicle technology, intelligent system, service and sales volume.

Electric coffee

On July 31st, E-Cafe held a brand-new communication meeting in Beijing, exposing its new brand "ENOVATE" and the design sketch of its first mid-to-high-end model. The chairman and CEO of E-Cafe announced that the new brand will be officially released in the second half of the year, and the goal is to be of German quality. Eight cars will be launched within five years, with a sales target of 360,000.

Among the 8 executives of electric coffee car, 6 are from SAIC, and all have more than 20 years of experience in building cars; Among the 600 employees in the factory, more than 60-70 are from SAIC Volkswagen, and they also have more than 20 years of experience in building cars, and they are the main leaders, which makes electric coffee cars will be advertised as Volkswagen in the future.

Its second model-Weilai ES6 spy photos broke out. The new car is positioned as a 5-seat model, and it is expected to be officially released on "NIO Day" on December 16th, and the price will be announced simultaneously. According to previous news, the ES6 will continue to be produced by automobile OEM.

Weilai Center has been officially put into operation in Beishangguang and other places, facing huge store expenses and the problem of mass production delivery. Coupled with the retreat of the new energy vehicle policy, many parties predict that its annual loss will exceed 5.1 billion yuan.

BP invested US$ 10 million in Weilai Capital to lay out the travel field in China. After BP, a multinational oil giant, established a long-term partnership with Weilai Capital, the venture capital of BP decided to invest $10 million in Weilai Capital’s US dollar fund to support Weilai Capital to explore new opportunities in China’s new energy electric vehicle ecosystem.

Another owner of Weilai ES8 reported that this car could not meet the official standard. When driving at a high speed of about 120km/h, it did not reach the official comprehensive cruising range of 355 km. After the official test, the cruising range is 226 kilometers, because the specific use of the vehicle is different, and the user thinks that the car can only travel in the urban area.

Chehejia

The spy photos of Chehe’s brand-new SUV broke out, and the new car is expected to be officially unveiled in October, and the first batch of cars will be delivered in 2019. It is reported that the car is positioned in a medium and large SUV, using hybrid power and a comprehensive cruising range of more than 700 kilometers.

Weima

At the joint conference of 2018 car-making plan strategy with the theme of "JU Unlimited, Making Extraordinary", Hummer Group, Prologis, Jingdong Logistics and Sifang announced that they would jointly set up a smart truck company to create new truck species. The smart truck will provide the driver with a "high IQ" "co-pilot" through the intelligent terminal, with a series of new experiences such as business docking OPEN API, logistics map, multi-point delivery, remote real-time diagnosis, and dangerous intelligent reminder, so as to match the needs of young drivers in the future, support various complex logistics scenarios, and let drivers work safely and efficiently. At the same time, behind each truck, it will be escorted by a whole set of logistics Saas platform and asset management platform. It is estimated that smart trucks will be mass-produced and put on the market in 2020.

FF

FF appointed Liu Hong as the global chief administrative officer and global executive vice president.

Henry Hong Liu, a well-known expert in international legal affairs, finance and regulatory affairs, and a former global equity partner of Meiyabo International Law Firm, joined FF as the global chief executive officer, global executive vice president, global general counsel, and the chairman of FF’s newly established functional committee. He will take FF’s headquarters in Los Angeles, California as his work base.

On July 30th, after the first BIW arrived in hanford factory two days earlier, FF announced the successful start of vehicle assembly on the same day, and Hector Padilla, FF BIW processing and equipment manager, was responsible for the on-site supervision of the whole process. FF 91 BIW uses a number of cutting-edge manufacturing technologies such as aluminum body structure and FuffFrand? thread technology, and all technologies will be equipped in hanford factory before December this year.

Baiteng

Baten made his first bold attempt in Munich Design Center, Germany-let Baten’s automobile designers communicate face to face with the "chief intelligence officers". This is just that Baiteng is advancing its own established plan. At the launching ceremony of the second concept car BYTON K-Byte Concept in June this year, Baiteng announced the launch of the "Intelligent Officer" recruitment plan that allows end users to participate in R&D evaluation.

Zero run

On July 28th, Zero Run Car held the "Self-research and Leading the Future" brand experience day at the test drive experience center in Baima Lake, Hangzhou. By the way of on-site explanation by engineers combined with physical exhibition, Zero Run Automobile showed the core "Three Electricity" system and other technological innovations independently developed to the guests. And by setting up a scene experience area on the spot, guests can personally feel the industry-leading autopilot function of Zero Run S01.

Chinese express

Dr. Qian Li, an expert in intelligent electronic architecture, car networking and autonomous driving, confirmed to join Chinese Express Technology Co., Ltd. as the vice president, responsible for the independent and forward development of relevant cutting-edge technologies, specializing in intelligent electronic architecture, car networking and autonomous driving.

　　March 24th, which just passed, is the 25th anniversary of NATO’s bombing of Yugoslavia.

　　On the same day, the Russian Foreign Ministry issued a noticeable announcement, pointing out that the bombing of Yugoslavia by the United States and its NATO allies 25 years ago destroyed the European security foundation after World War II, and their guilt has not yet been forgotten.

　　Tass news agency: The announcement said, "No NATO official has been punished for this, but they just decided to call the victims of aggression ‘ Incidental loss ’ That is, when realizing the geopolitical ambition of the United States ‘ Associated ’ The loss. The issue of NATO allies’ responsibility for damaging international relations and this country is still unresolved. "

　　In connection with the ongoing Ukrainian crisis provoked by the United States and NATO led by it, it is natural for the outside world to interpret more meanings about NATO’s guilt from Russia’s position.

　　Intriguingly, after the outbreak of the conflict between Russia and Ukraine, Serbia, one of the main successors of the former Federal Republic of Yugoslavia, has been bullied and lured by the West to take sides on the issue of "opposing Ukraine and controlling Russia". But Serbia resisted the pressure.

　　Just earlier this month, Serbian President Vucic told reporters that western countries are trying to defeat Russia by pursuing a comprehensive militarization policy, which is "a crazy thing that is happening now".

　　Screenshot of the Tass news agency report (the picture shows Vucic)

　　European economy turns to "crisis mode"?

　　Facts have proved that what Vucic said is true.

　　In response to the "Russian threat", NATO members in Europe are increasing their military spending.

　　Borrell, the High Representative of the European Union for Foreign Affairs and Security Policy, issued a document on 25th local time, saying that the military budgets of EU member states increased by 50 billion euros between 2022 and 2023 due to "the drastic changes in the international situation".

　　EU External Action Agency official website screenshot

　　Nevertheless, there is still a gap between this and NATO’s requirement that military expenditure should reach 2% of the gross domestic product (GDP) of each member country.

　　According to the latest research by the Iff Institute of Economics in Germany, the European member countries of NATO still need to increase an additional 56 billion euros every year to meet the standards. "In the case of weak economic growth and fiscal tightening in many countries, this has increased the budget pressure."

　　Screenshot of the Financial Times report

　　But in order to meet the standards, Europe is also fighting.

　　According to the current fiscal discipline of the European Union, the annual deficit of each member state should not exceed 3% of GDP and the debt should not exceed 60% of GDP.

　　However, according to the Financial Times, in order to facilitate Italy, Poland, Baltic countries and other member countries with relatively high debt and deficit levels to increase their budgetary expenditures, including military expenditures, the EU has agreed to reform the fiscal rules that have been implemented for 20 years, allowing EU countries to "adjust more flexibly" when the deficit is too high.

　　Therefore, in the future, the European Commission will regard military expenditure as a "reduction factor" when evaluating whether to take action against member States that break through the annual deficit ceiling.

　　No wonder the U.S. government, which has been urging Europe to increase its defense spending, recently "praised" the EU countries for their "progress" in meeting the military expenditure standards.

　　Screenshot of the Financial Times report

　　According to the 2023 annual report released by NATO recently, as of last year, the military expenditure of NATO’s European member countries increased by 11% year-on-year, maintaining the growth trend for the ninth consecutive year.

　　The report also shows that the military expenditure of 11 NATO member countries reached 2% of their GDP last year. It is estimated that by the end of this year, two thirds of the 32 NATO members will reach or exceed this level.

　　Screenshot of NATO official website Report

　　Just recently, Norway became the latest European NATO member to say that it will achieve the 2% military expenditure target this year, one year ahead of schedule.

　　Bloomberg report screenshot

　　Some Eastern European and Baltic countries, as Depth Charge, are particularly active.

　　Poland’s military expenditure this year will exceed 4% of its GDP, which is also the highest level among NATO members.

　　Because of the new financial regulations of the EU, this practice, which originally violated the EU’s financial discipline, will no longer be restricted in the future.

　　In the words of Polish Foreign Minister Sicorschi, "We are moving in the right direction … … In view of the fact that the Russian economy is already in wartime, the economies of European countries need to at least turn to crisis mode. "

　　Bloomberg social media screenshot

　　"For us, this has become a war."

　　In the fiery atmosphere where NATO countries are busy preparing for the war, the "cloud of sending troops", which originated from French President Macron, continues to ferment.

　　Macron, once regarded as the largest "peacemaker" in Europe, has been insisting on his "theory of sending troops" on different occasions since he first openly talked about the possibility of sending troops to Ukraine when he hosted the International Conference in Support of Ukraine at the end of February.

　　The latest statement of French military leaders also echoed Macron’s remarks.

　　Burkhard, chief of general staff of the French army, said after a meeting with the Swedish Armed Forces Commander-in-Chief, that the western support for Ukraine "may exceed the supply of weapons" and that "Europeans must be able to take risks to ensure the security of Europe in the next decade".

　　AFP report screenshot (the picture shows Macron shaking hands with Burkhard)

　　French Army Chief of Staff Schill also published a signed article in Le Monde, France, saying that France can mobilize an army of 20,000 people within 30 days and has the ability to command the French and allied troops of 60,000 people.

　　"The French army should be prepared for the most difficult action."

　　Screenshot of the French newspaper Le Monde

　　In this regard, Medvedev, vice-chairman of the Security Council of the Russian Federation, posted a message on social media warning that after Macron and others said that France had no "red line" in aiding Ukraine, Russia also had no "red line" in its relations with France.

　　Medvedev also wrote in Latin: "All means can be taken against the enemy."

　　Medvedev social media screenshot

　　Although France has always denied that it has sent troops to Ukraine, and NATO members including the United States and other western countries have distanced themselves from Macron’s remarks for the first time, according to the latest revelation made by Polish Foreign Minister Sicorschi in an interview a few days ago, western troops in Ukraine have become an "open secret".

　　Coincidentally.

　　Matthew Huo, a former official of the State Council in the United States, also bluntly said in an interview recently that there are NATO and American military personnel in Ukraine, including special forces, CIA personnel, contractors, mercenaries and suppliers. In this way, the United States and western countries conceal their military personnel input in the Russian-Ukrainian conflict and will never admit it.

　　Data map: Matthew Huo

　　In the face of the aggressive western sword-throwing, the Russian official’s wording on the conflict between Russia and Ukraine has also escalated, which has aroused widespread concern from the outside world.

　　Peskov, Russian Presidential Press Secretary, said in an interview a few days ago that Russia’s special military action in Ukraine "has turned into a war for us" when the western collective stood on Ukraine’s side and participated in the conflict.

　　Screenshot of French 24-hour news channel report

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