标签归档 苏州夜生活

At Autohome Guangzhou Promotion Channel, we have exciting news for you! This high-profile luxury model is having an unprecedented promotion in Guangzhou. At present, consumers who buy Lexus RX New Energy have the opportunity to enjoy a cash discount of up to 10,000 yuan, which brings the minimum starting price down to 539,000 yuan. This undoubtedly provides consumers with an excellent time to buy a car. To seize this rare opportunity to get more accurate model configuration and final preferential price, please be sure to click the "Check Car Price" button in the quotation form to let us explore more affordable details together.

The Lexus RX New Energy showcases the fusion of luxury and technology with its exquisite and elegant exterior design. The front face design is unique. The air intake grille adopts a family-style spindle design, which is exquisite and does not lose a sense of power. With a streamlined body, it creates a unique dynamic profile. The overall style is futuristic, and the body lines are smooth, showing the environmental characteristics of new energy models, while maintaining the usual sense of luxury and exquisite craftsmanship of Lexus.

The Lexus RX New Energy stands out for its 4890mm*1920mm*1695mm body size, with a wheelbase of 2850mm, creating a solid and elegant body ratio. Its side lines are smooth and dynamic, and its sculptural silhouette shows the perfect combination of luxury and power. The tire size is 235/50 R21, and the front and rear wheels are of the same specification, which not only guarantees driving stability, but also gives the vehicle a unique visual impact. The wheel design is exquisite and dynamic, which complements the body style, showing the exquisite luxury of RX New Energy.

The interior design of Lexus RX New Energy continues the brand’s usual luxury and refined style, with simple yet elegant lines to outline the exquisite space. The driver’s seat is equipped with a leather-wrapped steering wheel, which not only provides a comfortable grip, but also supports electric up and down + front and rear adjustment to meet the different needs of the driver. The 14-inch central control screen integrates multimedia, navigation and phone functions, which is convenient to operate, and is equipped with an automatic speech recognition control system, which is convenient for the driver to operate easily during driving. The seats are made of high-quality leather material, and the front seats have heating and ventilation functions, and support 4-way adjustment, including front and rear, back, high and low, and waist support, providing a comfortable riding experience. The passenger seat is also rich in configuration, supporting functions such as front and rear adjustment, backrest adjustment and lumbar support. In addition, the vehicle is also equipped with USB and Type-C interfaces to facilitate passengers to connect electronic devices, and the front row has a wireless charging function for mobile phones, which is full of technology. The seat memory function allows the driver and passenger to easily find personalized settings, which enhances the convenience of riding. The second row of seats supports backrest adjustment, and the flexible space layout ensures passenger comfort. The rear seats support proportional reclining, which is convenient for loading or expanding space, and is practical.

In the Lexus RX new energy model, a 2.5L displacement four-cylinder engine is equipped, with a maximum power of 136 kW and a maximum torque of 228 Nm. This engine is combined with the advanced E-CVT continuously variable transmission system to provide the vehicle with efficient and smooth driving experience.

Overall, the Lexus RX New Energy has won the admiration of car owners for its atmospheric appearance and high-end front design, although he has reservations about the rear design. The overall performance of this model seems to satisfy consumers who pursue quality and practicality, but everyone’s evaluation of the vehicle is different. For those who value the appearance of the car, this may be a worthy choice.

Full set of video processing and image recognition IP for advanced sensing and recognition.

R-Car V4H, the central processor for ADAS and AD solutions released by Renesas in 2022, adopts 7-nanometer technology, with a deep learning performance of 34TOPS, and can recognize and process the surrounding objects at high speed through cameras, radars and lidar. The device is scheduled to start mass production in the second quarter of 2024. With the careful combination of first-class IP and professional hardware optimization, R-Car V4H has achieved an industry-leading performance-to-power ratio, which is suitable for mass production of L2+ and L3 autopilot applications.

Thanks to its high degree of integration, R-Car V4H helps customers to develop a cost-competitive single-chip ADAS electronic control unit (ECU) to support L2+ and L3 driving systems, including complete NCAP 2025 functions. R-Car V4H also supports the function of looking around and automatic parking, and has excellent 3D visual rendering effect.

Concluding remarks

The development of automobile intelligence is expected to bring trillions of market opportunities. From the current situation, L3 and above autopilot is accelerating penetration, and the demand for high-power autopilot chips is also increasing. In addition to the major enterprises mentioned above, many domestic enterprises such as CAMBRIAN, Zero Run, and Naineng have actively invested in the field of chips.

However, the research and development of autonomous driving chips is a process with huge initial investment and long payback period. Therefore, if there is no loading capacity of 1 million vehicles, it is impossible to make a profit by developing an autopilot chip with the power of a main engine factory and using it by itself.

On the whole, the smart driving chip market is still in a rapid iteration period, and China manufacturers are expected to break through, but they also have to face many uncertainties. Only by firmly grasping the certainty and market rhythm, accelerating the iteration of technology, products and tool chains, and taking the lead in forming a closed-loop business, can we further compete with the global automotive chip giants after squeezing into the table.

There are two identical NPUs in each FSD chip, which have strong computing power and are physically integrated adjacent to each other. In each calculation cycle, NPU will read 256 bytes of activation data from the built-in 32MB SRAM and combine them with another 128 bytes of weight data to enter the multiply-accumulate (MAC), and each NPU has a 96×96MAC array. After completing the MAC multiplication and accumulation operation, the data will be transferred to the Activations and Pooling parts, waiting to write the summary results in the buffer.

Tesla has also made great efforts to optimize the power consumption and cost of NNA (Neural Network Acceleration Unit) in order to make the data flow in the chip as much as possible without frequently reading and writing with memory or other modules. In the design of NNA, software is used to simplify the hardware to reduce the chip cost.

Tesla chips cover everything from autonomous driving, intelligent cockpit, domain control architecture, three electric systems, and even vehicle manufacturing and assembly. From the point of view of autonomous driving, Tesla is the only company that has realized the full-stack self-research of software and hardware at present, taking a technical route that is difficult to replicate. Tesla’s FSD chips are basically for personal use and are not for sale.

Qualcomm

Qualcomm is a mobile phone chip giant, and its entry point in the automotive field is communication and cockpit chips, with its 820A, 8155 and 8295 occupying a major share in the mid-to-high-end smart cockpit market. Previous Snapdragon Ride autopilot computing platforms, including the 5-nanometer Snapdragon 8540 and the 7-nanometer Snapdragon 9000, with a single-chip computing power of 360TOPS, have been put on the bus one after another.

At the beginning of 2023, Qualcomm introduced Snapdragon Ride Flex SoC supporting central computing architecture, which supports digital cockpit, ADAS and autopilot functions at the same time with a single SoC, providing more than 700TOPS of computing power. The first Ride Flex SoC has been sampled and is expected to be mass-produced in 2024.

At present, Qualcomm has reached cooperation with Great Wall, General Motors, BMW, Volkswagen and other manufacturers in the field of autonomous driving. In the future, the Snapdragon Ride platform will be applied to some models of the above-mentioned car factories.

In April this year, Qualcomm also completed the acquisition of Weininger, which supplemented the algorithm capability of autopilot software. Its application fields include radar, perception system, autopilot algorithm, functional safety/expected functional safety, etc.

NVIDIA

NVIDIA is a representative of the big computing chip, and has entered the field of smart cars with the evolution of GPU architecture. In NVIDIA’s NVIDIADrive series, DRIVECX faces the cockpit, and DRIVEPX faces autonomous driving; Since then, the automatic driving platforms of DRIVEPX, DRIVEPX2, DrivePXXavier, DRIVEPXPegasus and DRIVEAGX Orin have been introduced iteratively.

DRIVE Orin is a system on a chip released by NVIDIA, and it is the central computer of intelligent vehicles, which can provide 254TOPS per second, meeting the safety standards such as ISO 26262 ASIL-D. In March 2022, NVIDIA’s DRIVEAGX Orin platform began mass production and sales. The platform consists of two Orin SoC and two Ampere-based GPUs, with a maximum computing power of 2000TOPS and a power consumption of 800W W.

Orin SoC adopts 7 nm technology, which is composed of Ampere-based GPU, ARMHerculesCPU, second-generation deep learning accelerator DLA, second-generation vision accelerator PVA, video codec, and ISP with wide dynamic range. At the same time, it introduces the design of SafetyIsland. The hardware of the chip can be connected with 14 cameras, 1 laser radar, 5 millimeter-wave radars and 12 ultrasonic radars, and the sensor data is calculated 254 trillion times per second by Orin to realize high-level automatic driving function.

NVIDIA’s automobile business has formed a strong open ecology including Tier1, sensors and software manufacturers. At present, NVIDIA has dominated the high-end passenger car market of over 300,000. In the next six years, NVIDIA’s orders in hand will exceed $11 billion. According to incomplete statistics, more than 25 OEMs around the world have reached Orin cooperation with NVIDIA, including Weilai, Tucki, Ideality, Weimar, SAIC Zhiji, R Auto, Faraday Future, Lucid Group, Human Horizons Vinfast, Chinese Express and other new car-making forces; And BYD, Mercedes-Benz, Jaguar Land Rover, Volvo, Hyundai, Audi, Lotus and other traditional OEMs. In addition, Desai Siwei, Baidu Apollo, General Cruise and Google Waymo will also develop ADAS solutions based on Orin.

Mobileye

Mobileye is the earliest self-driving overlord. The "visual algorithm+chip" solution occupies about 70% market share in the L0-L2 market and was acquired by Intel in 2017.

EyeQ series chips are the core of Mobileye. Three years after mass production of EyeQ4, Mobileye launched the 7 nm FinFET process EyeQ5 in 2021. It includes multi-threaded 8-core CPU and 18-core vision processor, and its computing power is increased to 24TOPS, and its power consumption is only 10W, which can meet the driving demand of L4.

In 2022, Mobileye laid out high-level autopilot, and issued three chips in succession, including EyeQUltra for L4 autopilot, and EyeQ6L and EyeQ6H for L2 autopilot.

Compared with the previous products, the performance of the three chips has been greatly improved under the premise of controlling energy consumption. In particular, EyeQUltra, which is specially designed for autonomous driving, has 64 core processors and 12 RISC-VCPU, each with 24 threads, which can achieve high-efficiency and accurate calculation with less than 100W power consumption. It does not need the computing power and cost of integrating multiple systems, and solves the major challenges faced by the industry. EyeQUltra is expected to be fully put into production in 2025. This chip is benchmarked against Xavier of NVIDIA, but its computing power seems to be slightly lower than that of NVIDIA.

In the early days, mainstream OEMs chose EyeQ3 and EyeQ4 series in succession, which enabled Mobileye to successfully occupy the pre-assembly market. However, its black box model has shown signs of acclimatization and the market growth rate has slowed down. Previously, Mobileye EyeQ6, EyeQ6L and EyeQ6H had reached in-depth cooperation with Volkswagen Group and Ford Motor Company, and also reached an agreement with Geely. EyeQUltra is expected to provide samples in 2023 and mass-produce cars in 2024.

Heizhima intelligent

Black Sesame Intelligence is the advocator of single-chip SoC scheme. The A1000L and A1000 single-chip SoC schemes support the integration of navigation and parking without time-sharing and avoid increasing the security risks of the whole scheme.

Since 2019, the series of chips launched by Black Sesame include Huashan No.1 A500, Huashan No.2 A1000, A1000L, A1000Pro and A2000. Among them, A500 focusing on autonomous driving has a computing power of 5-10TOPS, Huashan No.2 A1000 with 16 nm technology has a computing power of 40-70TOPS, the low version A1000L has a computing power of 16TOPS, and the high version A1000Pro has a single chip computing power of 196TOPS, which supports high-level autonomous driving and can realize seamless connection from parking, urban interior to high-speed scenes. A2000 is the first 250T large computing chip in China, which adopts the core IP of domestic independent intellectual property rights in 7 nm process and meets the ASIL B level security certification standard.

In April, 2023, Black Sesame Intelligent released Wudang series cross-domain computing platform for smart cars and its first chip C1200, covering the needs of different domains of smart cars such as cockpit and smart car with higher cost performance, and realizing multi-domain integration capability. Based on 7 nm process, C1200 provides powerful general-purpose computing and general-purpose rendering computing power by using A78AE and G78AE, which support lock step. The self-developed DynamAI NN low-power neural network acceleration engine supports NOA scenarios; Built-in mature and high-performance Audio DSP module and a new generation of self-developed NeuralIQ ISP module that processes 1.5G pixels per second online. It can provide the industry’s highest MCU computing power of 32KDIPMS, handle the input of more than 12 HD cameras at the same time, and support high-speed MIPI.

Up to now, Black Sesame Intelligence has cooperated with OEMs such as Jiangqi, Dongfeng, Geely, FAW, SAIC, Hechuang Automobile and SAIC-GM-Wuling, as well as enterprises such as Bosch, Zhongke Chuangda, Soto Ruian and Baolong Group for L2 and L3 ADAS and autonomous driving perception system solutions, including Baidu Apollo’s partners.

Xinchi technology

Xinchi Technology is the world’s first "full-scene, platform-based" chip product and technical solution provider. Its products cover intelligent cockpit, intelligent driving, central gateway and MCU, covering the core chip category of the future automotive electronic and electrical architecture, aiming to achieve "four cores in one".

From 2019 to 2020, Xinchi Technology released V9L/F and V9T autopilot chips, which support ADAS and domain controller respectively. In 2022, Xinchi Technology released an autopilot chip V9P/U with a computing power of 10-200T, which has higher computing power and can support L3-level autopilot. V9 series processor is a car code chip specially designed for a new generation of intelligent driver assistance system, which integrates high-performance CPU, GPU and CV engine, and can meet the increasing demand for computing power.

In 2023, Xinchi Technology will launch a V9S autopilot chip with higher computing power, which is developed for the central computing platform architecture, with a computing power of 500-1000T, and can support L4/L5 autopilot Robotaxi.

At the 2023 Shanghai Auto Show, Xinchi Technology released a new generation of vehicle regulation processor V9P, which is specially designed for the ADAS domain controller with integrated traveling and parking. The CPU performance is 70KDMIPS, the GPU is 200GFLOPS, and the overall AI performance is as high as 20TOPS. All functions of mainstream L2+ADAS such as AEB, ACC and LKA, auxiliary parking and memory parking functions can be realized on a single chip, and the driving recorder and high-definition 360-degree viewing can be integrated.

horizon

As a large-scale pre-assembly mass production enterprise of domestic car-gauge AI chips, Horizon has successively launched China’s first car-gauge AI chip Journey 2, a new generation of AIoT intelligent application acceleration engine Sunrise 2, a high-performance car-gauge AI chip Journey 3 and a new generation of AIoT edge AI chip platform Sunrise 3.

Horizon’s third-generation car-level product Journey 5 has a single-chip computing power of up to 128TOPS, which has both large computing power and high performance, and supports the needs of 16-channel camera perception computing and multi-sensor fusion, prediction and planning control required for autonomous driving. Its core IP is 100% self-developed BPU Bayesian architecture, which can support the latest convolutional neural network and Transformer architecture and meet more than 170 different operators required for various autonomous driving scenarios. Using deep learning to accelerate ultra-large-scale parallel computing, reduce the whole computing delay and improve efficiency, and its image rate has increased from 1283 frames per second in 2021 to 1531 frames per second in 2022. With the launch of Journey 5, the horizon covers the whole vehicle smart chip scheme from L2 to L4.

At present, Horizon has reached cooperation with many OEMs and Tier 1, including Changan, FAW, SAIC, GAC, Chery, Dongfeng Motor, Zhiji, Jianghuai, Ideality, BYD, Great Wall, etc., as well as mainland China, Asia Pacific, Sagitar (parameter | inquiry) Juchuang, Winch Technology, Neusoft Ruichi, ADAYO Huayang, Desai Xiwei, etc.

Huawei

As a giant in the ICT field, Huawei’s smart car business can be traced back to 2012. In 2018, it launched the smart driving computing platform, and launched the MDC600 supporting L3 and the MDC300 supporting L4. In 2019, Huawei formally established the Smart Car Solutions Division, and in 2020, it released the MDC610 computing platform, using the Ascent 610 chip, with a single chip computing power of 200TOPS.

Huawei Shengteng 910 is an AI processor with super computing power, and its maximum power consumption is 310W W. The Leonardo da Vinci architecture developed by Huawei greatly improves its energy efficiency ratio. Its 8-bit integer precision (INT8) performance reaches 640TOPS, and its 16-bit floating-point number (FP16) performance reaches 320 TFLOPS.

The Ascension series includes training and reasoning chips. The Ascension 910 used for training has a semi-precision (FP16) computing power of 256TFLOPS, which is twice that of the industry. For reasoning, the computing power of Ascension 310 and INT8 is 16TOPS, and the power consumption is only 8W.

Aiming at the demand of automatic driving for computing platform, the MDC solution introduced by Huawei integrates the self-developed Host CPU chip, AI chip, ISP chip and SSD control chip. So far, Huawei has successively launched four series products with different computing power-MDC300, MDC210, MDC610 and MDC810, covering the L2-L5 autonomous driving ecological chain.

At present, auto-driving R&D companies such as Heduo Technology, Xidi Intelligent Driving, Neolithic, Yuanrong Qixing, Tage Zhixing, Huituo, Nezha Automobile, etc. all adopt Huawei’s MDC computing platform.

Dezhou instrument

Texas Instruments (TI) is a traditional automobile chip manufacturer with rich experience in product landing and strong supply chain management ability, and its customers are all over the automobile industry. In terms of processors, TI has launched the seventh generation, and each generation uses its own IP and patents. Twenty years’ experience in digital processors has also continuously optimized this heterogeneous processor.

TI’s mainstream intelligent driving products include TDA4 VL, TDA4 VM and TDA4 VH, with computing power of 4TOPS, 8TOPS and 32TOPS respectively. Among them, the TDA4 VM of 8TOPS has been mass-produced, which is the mainstream choice for the light-weight traveling and parking integrated domain control track.

TDA4VM series processors for ADAS and self-driving cars are based on Evolutionary Jacinto 7 architecture, which combines high-performance computing, deep learning engine and special accelerator for signal and image processing in a unique way in a target architecture with safe and compatible functions, so it is very suitable for robotics, machine vision, radar and other applications.

These devices are highly integrated, which makes the advanced automobile platform supporting centralized ECU or multiple sensor modes scalable and low-cost. The key cores include the next generation DSP with scalar and vector cores, dedicated deep learning and traditional algorithm accelerators. These devices also include the latest Arm and GPU processors for general computing, integrated next generation imaging subsystem (ISP), video codec, Ethernet hub and isolated MCU island. All these are protected by automotive safety hardware accelerators.

Renesas

Renesas is a traditional automobile chip giant, and its automobile products are mainly MCU and SoC Renesas. The early product is R-CAR V3H, which is heavily used in the intelligent forward-looking integrated machine with the help of Tier1 such as Bosch and Denso. R-CAR V3H SoC supports the safety index of ASIL C level in real-time domain, which can reduce the need to use external safety microcontroller to manage sensor fusion and final decision execution. R-Car V3H has rich and verified IP, supports perception stack, ISP with radar and/or lidar sensor fusion and up to 8 megapixel cameras, and also has a full set of video processing and image recognition IP for advanced sensing and recognition.

R-Car V4H, the central processor for ADAS and AD solutions released by Renesas in 2022, adopts 7-nanometer technology, with a deep learning performance of 34TOPS, and can recognize and process the surrounding objects at high speed through cameras, radars and lidar. The device is scheduled to start mass production in the second quarter of 2024. With the careful combination of first-class IP and professional hardware optimization, R-Car V4H has achieved an industry-leading performance-to-power ratio, which is suitable for mass production of L2+ and L3 autopilot applications.

Thanks to its high degree of integration, R-Car V4H helps customers to develop a cost-competitive single-chip ADAS electronic control unit (ECU) to support L2+ and L3 driving systems, including complete NCAP 2025 functions. R-Car V4H also supports the function of looking around and automatic parking, and has excellent 3D visual rendering effect.

Concluding remarks

The development of automobile intelligence is expected to bring trillions of market opportunities. From the current situation, L3 and above autopilot is accelerating penetration, and the demand for high-power autopilot chips is also increasing. In addition to the major enterprises mentioned above, many domestic enterprises such as CAMBRIAN, Zero Run, and Naineng have actively invested in the field of chips.

However, the research and development of autonomous driving chips is a process with huge initial investment and long payback period. Therefore, if there is no loading capacity of 1 million vehicles, it is impossible to make a profit by developing an autopilot chip with the power of a main engine factory and using it by itself.

On the whole, the smart driving chip market is still in a rapid iteration period, and China manufacturers are expected to break through, but they also have to face many uncertainties. Only by firmly grasping the certainty and market rhythm, accelerating the iteration of technology, products and tool chains, and taking the lead in forming a closed-loop business, can we further compete with the global automotive chip giants after squeezing into the table.

The price of new mineral water products continues to drop, and the bottled water market may usher in a new pattern.

Ipoh has recently made new moves in the field of mineral water. Ipoh official Weibo shows that Ipoh recently launched a brand-new mineral water brand "Benyou", which includes two specifications of 350 ml and 555 ml. At present, it has been officially listed and priced in the most mainstream 2 yuan range of bottled water.

According to reports, the positioning of "Benyou" is a simple and fashionable drinking natural mineral water that satisfies consumers’ daily thirst quenching and has a sense of closeness. On the consumer side, not all consumers can know the difference between mineral water and pure water. However, Ipoh dropped the price of mineral water to 2 yuan market after Master Kong, which means that the price boundary between mineral water, natural water and purified water is blurring.

As early as 2018, the retail price of Master Kong’s packaged drinking water terminal increased from 1 yuan to 2 yuan. At this point, the water age of bottled water in 1 yuan has completely ended, and the mainstream price of domestic bottled water has entered the 2 yuan range, but within this range, mineral water products are rare. For natural aquatic products, enterprises are required to lay out water sources in advance, and natural mineral water is required to obtain mineral water mining licenses at the same time, and mineral water categories have higher requirements for water sources and mineral water mining licenses.

However, in March this year, in March this year, Master Kong introduced a new bottled water product called "Drinking Mineral Springs", which was priced at a bottle of 2 yuan. It can be seen that the mineral water brand "Benyou" recently launched by Ipoh is also breaking through the 2 yuan water track. This means that mineral water products, which were originally priced higher than pure water, are exploring the market price boundary.

Ipoh and Master Kong have successively launched 2 yuan mineral water. In the price belt market in 2 yuan, the competition for drinking water will be more intense.

With the debut of pure water, Ipoh’s bottled water business has always been mainly based on pure water. Since last year, Ipoh has launched the high-end mineral water "Ipoh Dew" for the first time at a price of one bottle in 15 yuan, which can be said to be a luxury in drinking water. The mineral water brand "Benyou" launched this time is priced in 2 yuan and has the characteristics of "being close to the people".

Specifically, this time, "Benyou" launched different specifications of PET plastic bottles, including 555 ml and 350 ml, which were priced in 2 yuan and 1.5 yuan respectively. Among them, the 350 ml mini bottle is mainly portable when going out to meet the female group with a small amount of disposable drinking.

In the direction of supply chain, Ipoh has also increased its efforts. It is understood that in February this year, the commissioning ceremony of China Resources Ipoh East China Production Base was held in Yixing, Jiangsu Province. After all the production, it will become the first all-product factory of China Resources Ipoh, covering 8 mainstream drinks such as packaged water, near-water drinks, sports drinks, milk tea, coffee, fruit juice, tea drinks and lactic acid bacteria drinks, with an annual production capacity of nearly 200 million cases.

From pure water to mineral water, Ipoh launched "Benyou" in 2 yuan, which continued to open the price war in the mineral water market.

In fact, mineral water prices in 2 yuan are rare.

First of all, the 2 yuan price band is the main product price range of Ipoh Pure Water. However, in bottled water, the price range of brand products represented by ice dew, Wahaha and Master Kong pure water is usually within 1.5 yuan, and natural water is in 1.5 yuan, while the price of natural mineral water is usually higher than that of 2 yuan.

At present, among the domestic mineral water brands, Jinmailang’s Jinmao, Yuanqi Forest’s Mined, Changbaixue, Tongyi Aikua and Baisui Mountain are all above 3 yuan and 3 yuan, while 2 yuan’s mineral water brands are few.

At the same time, the market size of mineral water market is larger than that of pure water. Packaging drinking water is divided into natural water, natural mineral water, drinking pure water and other drinking water according to the different water sources. Because there is no restriction on the source of drinking pure water, according to Jost Sullivan’s report, drinking pure water is the largest market at present, which is 119.1 billion yuan in 2019, accounting for 60.4%.

According to Jost Sullivan’s data, from 2014 to 2019, the compound annual growth rates of natural water and natural mineral water were 24.8% and 18.4% respectively, and the CAGR of retail sales was 29.1% and 19.0% respectively. It is estimated that the compound annual growth rates of natural water and natural mineral water will be 15.4% and 14.2% respectively from 2019 to 2024.

The sales growth rate of natural water and mineral water is expected to be faster than that of pure water. According to the Annual Report on Mineral Water Consumption Trends in 2022, the sales growth rates of mineral water, drinking natural water and purified water were 43%, 35% and 31% respectively, and the growth rate of purified water was the lowest.

Judging from the domestic bottled water market share, the head brand has a high market share and market concentration. The market share is the highest, followed by China Resources Ipoh. The bottled water market share of the top six enterprises has exceeded 80% of all domestic markets.

Since the beginning of this year, in the bottled water market, most brands have not made large-scale new moves for mineral water tracks, but the new products and brand upgrades for this are very lively.

Zong Qinghou once said that the beverage industry is out of date and will always be a sunrise industry. Bottled water companies also want to use mineral water to make a "turnaround" of water.

From the price point of view, the average price of natural mineral water is above 4.5 yuan /500ml because it is rich in natural substances, while the average price of drinking pure water is around 1.5 yuan /500ml, and the prices of mineral water products promoted by major brands this year are mostly above 3 yuan.

It was Master Kong who started the price war and launched "Drinking Mineral Springs" in March 2023. The Tmall platform shows that Master Kong’s "drinking mineral spring" that has been sold at present includes four kinds of packages, the specification is 550ml, and the price is 23.9 yuan /12 bottles, about 2 yuan/bottle;

In April, Yuehuo, a high-end drinking water brand owned by COFCO, announced the launch of "Yuehuo Changbai Mountain" natural mineral water, which is another mineral water that takes water from local water sources after "Yuehuo Emei Mountain" natural mineral water, and will focus on home life scenes. The packaging is 500ml specifications, and the terminal will implement the price of 3-4 yuan in different regions;

In mid-May, Evian also launched a brand-new aerated natural mineral water with 330ml and 750ml specifications. At present, the reference price is 300 yuan /12 bottles *750ml, which is about 25 yuan/bottle;

In early June, Yuanqi Forest also launched a new evaluation activity. However, unlike the mineral water with the price of 3 yuan, this evaluation object is the newly-launched pure water of Yuanqi Forest, with the specification of 520ml. At present, the test link has been launched in Yuanqi Forest Member Center, and 0 yuan has experienced 9.9 yuan /3 bottles.

In mid-June, Wahaha launched a brand-new upgraded drinking natural mineral water, highlighting the water source of Wulongquan in Changbai Mountain, and the price is 3 yuan/bottle. Zong Qinghou, the founder of Wahaha, mentioned at the 2023 national distributor conference that the status of water market should be "restored" in 2023, especially focusing on 3 yuan water market. Last year, Wahaha began to develop natural mineral water.

In July, the Arctic Ocean also launched a new product "natural mineral water with gas" with a specification of 330mL, which is aimed at middle and high-end consumers. JD.COM shows that the price of 330ml*12 FCL is 139 yuan, about 11.5 yuan/bottle. According to reports, the gas-bearing natural mineral water in the Arctic Ocean is obtained from natural water sources, which is rich in natural gas of carbon dioxide and various minerals such as metasilicic acid and strontium, which are beneficial to human health.

In fact, when Evergrande Ice Spring first came out, it once priced mineral water at five yuan. In the following years, its price dropped to 2 yuan /500ml. A year and a half ago, Jiaduobao’s high-end mineral water "Kunlun Mountain" took the initiative to lower its profile. The retail price of Jiaduobao Kunlun Mountain mineral water products has dropped from the previous range of 5~6 yuan to 4 yuan, and Evian has also lowered its products to the price belt of 5 yuan.

It can be seen that in recent years, the underwater exploration price of natural mineral springs has become the general trend, but whether the price reduction to the level of 2 yuan can be sustained or not is worth further observation.

In addition, it is understood that in 2021, Ipoh signed contracts with four major drinking water production bases, namely Changbai Mountain in the northeast, Wuxi in east China, Wuyishan and Heyuan in south China. Jin Mailang’s "drinking mineral spring" has two water sources: Qinglongquan in Changbai Mountain and Bishanquan in Huangshan Mountain.

Comparatively speaking, there are about 12 water sources mainly engaged in natural water and mineral water, and Baisui Mountain, which also focuses on mineral water, has 7 water sources.

For enterprises that want to play low-priced mineral water, such as Ipoh, whether they can get more water sources will also be the key to their future development.

Will the mineral water market start a comprehensive price reduction war in the future? On the one hand, lowering prices means that enterprises have to deal with the risk of product profits being compressed. On the other hand, whether consumers can form a more stable consumption mentality is also the key to whether the mineral water market can break through. This bottled water war has just begun.

(This article is the first titanium media APP, written by Liu Dafang, edited by Fang Yu)