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Buy grain (short story)

Text/Sun Changguo
When the neighbor’s chicken crowed for the first time, Geng Changfu got up. In fact, I didn’t sleep much all night. For three days, except for a full belly of boiled water, I didn’t touch my teeth. How can I sleep steadily?
The production team’s warehouse has long been out of food. The eldest brother and the second brother run out to dig wild vegetables every day, and sometimes they can’t dig less than half a basket on the 30-40-mile mountain road. After all, every household’s food is not plentiful. The child’s mother hasn’t had milk since she gave birth to three boys. The child cries with hunger every day. Poor big Ni ‘er is only seven years old, but every day she holds three children in her arms and asks others to find milk to eat. Er Nizi is only five years old, and she sits motionless in the corner like a sick little Yaner every day. That’s hungry …
With the faint light coming through the window, he glanced at the five children lying on the heatable adobe sleeping platform, and his empty heart suddenly became tighter.
At noon yesterday, he heard from the people who came back from Miao Mountain that there was a need for a large number of grass stalks on the construction site where the reservoir was built in Changzhuang, and he was wondering about a handful of grass left at home, which might be sold. Thinking of this, he put on a broken cotton-padded jacket and got up. He went to the kang and said something to the child’s mother, and then he went on his way with a straw.
It’s still a little cold in early spring, and I haven’t eaten for a few days. The 40-50-mile walk from home to Miaoshan feels particularly long. The sun climbed up the mountain and only walked more than ten miles, but the sweat on my face rolled like beans and fell down one by one. The wild vegetables on the roadside, including the tender leaves that are a little green, have long been picked up. At least I saw an elm tree, and Changfu broke off a branch and put it in my mouth to chew, so I felt a little full in my heart.
After barely walking more than ten miles, Changfu only felt that his footsteps were getting more and more stumbling and his head was getting heavier and heavier. He kept telling himself that he couldn’t fall down, and there were still several mouths at home waiting for him to get food back, but a fishy smell came to his throat, and then he didn’t know anything.
When he woke up again, he first saw the face of a People’s Liberation Army, and then fixed his eyes, only to find himself lying in the arms of another People’s Liberation Army. The People’s Liberation Army he saw was looking at him with a kettle.
"Hometown, what’s wrong with you? What’s wrong with you?" The PLA man with a kettle asked.
"I’m fine, maybe I just walked too much and was tired." Changfu replied.
Oh, take a sip of water and have a rest.
Looking at the kettle handed over by the People’s Liberation Army, Changfu said with a wry smile: "Thank you, Comrade. To tell you the truth, I haven’t eaten for two or three days, and my stomach is full of water. I really don’t want to drink it."
"I haven’t eaten for two or three days, so what are you?" ……
"There is really nothing to eat at home. I heard that there is a need for straw to build a water reservoir in Changzhuang. I want to try it in the past and stutter at home."
The air seemed to condense in an instant, and Changfu clearly saw the tears rolling out of the determined eyes of the two PLA men. They went to the side and muttered for a while. They came to Changfu and said, "Hometown, it’s still a long way to Changzhuang. Besides, people may not be able to collect your straw after going there. Just because the army needs straw, we will collect it and give you 20 Jin of sticks. What do you think?"
Twenty pounds, this load of straw is put aside at ordinary times, but even five pounds of sticks can’t be exchanged. All of a sudden, I gave twenty pounds, and Changfu didn’t believe his ears. At that time, he stammered. Two PLA men threw straw into the Bucket of the truck, and handed half a bag of sticks to Changfu’s hand, accompanied by two raw sweet potatoes: "Hometown, now the country is in trouble, we have to grit our teeth and get through it. These two sweet potatoes were given to you by us, so you should eat a cushion first." They drove away before Changfu could export the words of gratitude.
When it was dark, Changfu saw the crooked-necked tree at the head of the village and two monkey children waiting under it.
"Dad is back …" Seeing him from afar, the second child trotted over and spread out his dirty little hand: "Today, my eldest brother and I went to the Arnebia euchroma to dig vegetables and found a handful of soft dates for dad to eat." Zicaowa, it’s almost the border of the neighboring county. Looking at the soft dates in the children’s hands, Changfu couldn’t help but have a sour nose: "Good boy, go back and call your mother, say that Dad has bought food and come out to push it …"
When the water was boiling and the noodle was ready to be cooked, Changfu handed the child his mother two sweet potatoes, and one of them took a bite. Looking at the tooth marks on the sweet potatoes, the child’s mother didn’t say a word, and the tears in her eyes were scattered in the boiling water with the noodle, which made a beautiful splash.
About the author: Sun Changguo, pen name Damu, a native of Laiwu District, Jinan City, now lives in Boshan District, Zibo City. Vice chairman of Boshan Writers Association, director of Zibo Writers Association, member of Jinan Writers Association and member of Shandong Writing Society.
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Only 2 yuan! Natural mineral water takes turns to "force the palace" Nongfu Spring Wahaha

Image source: Ipoh "Benyou"

The price of new mineral water products continues to drop, and the bottled water market may usher in a new pattern.

Ipoh has recently made new moves in the field of mineral water. Ipoh official Weibo shows that Ipoh recently launched a brand-new mineral water brand "Benyou", which includes two specifications of 350 ml and 555 ml. At present, it has been officially listed and priced in the most mainstream 2 yuan range of bottled water.

According to reports, the positioning of "Benyou" is a simple and fashionable drinking natural mineral water that satisfies consumers’ daily thirst quenching and has a sense of closeness. On the consumer side, not all consumers can know the difference between mineral water and pure water. However, Ipoh dropped the price of mineral water to 2 yuan market after Master Kong, which means that the price boundary between mineral water, natural water and purified water is blurring.
Image source: Ipoh Guanwei

As early as 2018, the retail price of Master Kong’s packaged drinking water terminal increased from 1 yuan to 2 yuan. At this point, the water age of bottled water in 1 yuan has completely ended, and the mainstream price of domestic bottled water has entered the 2 yuan range, but within this range, mineral water products are rare. For natural aquatic products, enterprises are required to lay out water sources in advance, and natural mineral water is required to obtain mineral water mining licenses at the same time, and mineral water categories have higher requirements for water sources and mineral water mining licenses.

However, in March this year, in March this year, Master Kong introduced a new bottled water product called "Drinking Mineral Springs", which was priced at a bottle of 2 yuan. It can be seen that the mineral water brand "Benyou" recently launched by Ipoh is also breaking through the 2 yuan water track. This means that mineral water products, which were originally priced higher than pure water, are exploring the market price boundary.

Ipoh and Master Kong have successively launched 2 yuan mineral water. In the price belt market in 2 yuan, the competition for drinking water will be more intense.

With the debut of pure water, Ipoh’s bottled water business has always been mainly based on pure water. Since last year, Ipoh has launched the high-end mineral water "Ipoh Dew" for the first time at a price of one bottle in 15 yuan, which can be said to be a luxury in drinking water. The mineral water brand "Benyou" launched this time is priced in 2 yuan and has the characteristics of "being close to the people".

Specifically, this time, "Benyou" launched different specifications of PET plastic bottles, including 555 ml and 350 ml, which were priced in 2 yuan and 1.5 yuan respectively. Among them, the 350 ml mini bottle is mainly portable when going out to meet the female group with a small amount of disposable drinking.

In the direction of supply chain, Ipoh has also increased its efforts. It is understood that in February this year, the commissioning ceremony of China Resources Ipoh East China Production Base was held in Yixing, Jiangsu Province. After all the production, it will become the first all-product factory of China Resources Ipoh, covering 8 mainstream drinks such as packaged water, near-water drinks, sports drinks, milk tea, coffee, fruit juice, tea drinks and lactic acid bacteria drinks, with an annual production capacity of nearly 200 million cases.

From pure water to mineral water, Ipoh launched "Benyou" in 2 yuan, which continued to open the price war in the mineral water market.

In fact, mineral water prices in 2 yuan are rare.

First of all, the 2 yuan price band is the main product price range of Ipoh Pure Water. However, in bottled water, the price range of brand products represented by ice dew, Wahaha and Master Kong pure water is usually within 1.5 yuan, and natural water is in 1.5 yuan, while the price of natural mineral water is usually higher than that of 2 yuan.

At present, among the domestic mineral water brands, Jinmailang’s Jinmao, Yuanqi Forest’s Mined, Changbaixue, Tongyi Aikua and Baisui Mountain are all above 3 yuan and 3 yuan, while 2 yuan’s mineral water brands are few.

At the same time, the market size of mineral water market is larger than that of pure water. Packaging drinking water is divided into natural water, natural mineral water, drinking pure water and other drinking water according to the different water sources. Because there is no restriction on the source of drinking pure water, according to Jost Sullivan’s report, drinking pure water is the largest market at present, which is 119.1 billion yuan in 2019, accounting for 60.4%.

According to Jost Sullivan’s data, from 2014 to 2019, the compound annual growth rates of natural water and natural mineral water were 24.8% and 18.4% respectively, and the CAGR of retail sales was 29.1% and 19.0% respectively. It is estimated that the compound annual growth rates of natural water and natural mineral water will be 15.4% and 14.2% respectively from 2019 to 2024.

The sales growth rate of natural water and mineral water is expected to be faster than that of pure water. According to the Annual Report on Mineral Water Consumption Trends in 2022, the sales growth rates of mineral water, drinking natural water and purified water were 43%, 35% and 31% respectively, and the growth rate of purified water was the lowest.

Judging from the domestic bottled water market share, the head brand has a high market share and market concentration. The market share is the highest, followed by China Resources Ipoh. The bottled water market share of the top six enterprises has exceeded 80% of all domestic markets.

Since the beginning of this year, in the bottled water market, most brands have not made large-scale new moves for mineral water tracks, but the new products and brand upgrades for this are very lively.

Zong Qinghou once said that the beverage industry is out of date and will always be a sunrise industry. Bottled water companies also want to use mineral water to make a "turnaround" of water.

From the price point of view, the average price of natural mineral water is above 4.5 yuan /500ml because it is rich in natural substances, while the average price of drinking pure water is around 1.5 yuan /500ml, and the prices of mineral water products promoted by major brands this year are mostly above 3 yuan.

It was Master Kong who started the price war and launched "Drinking Mineral Springs" in March 2023. The Tmall platform shows that Master Kong’s "drinking mineral spring" that has been sold at present includes four kinds of packages, the specification is 550ml, and the price is 23.9 yuan /12 bottles, about 2 yuan/bottle;

In April, Yuehuo, a high-end drinking water brand owned by COFCO, announced the launch of "Yuehuo Changbai Mountain" natural mineral water, which is another mineral water that takes water from local water sources after "Yuehuo Emei Mountain" natural mineral water, and will focus on home life scenes. The packaging is 500ml specifications, and the terminal will implement the price of 3-4 yuan in different regions;

In mid-May, Evian also launched a brand-new aerated natural mineral water with 330ml and 750ml specifications. At present, the reference price is 300 yuan /12 bottles *750ml, which is about 25 yuan/bottle;

In early June, Yuanqi Forest also launched a new evaluation activity. However, unlike the mineral water with the price of 3 yuan, this evaluation object is the newly-launched pure water of Yuanqi Forest, with the specification of 520ml. At present, the test link has been launched in Yuanqi Forest Member Center, and 0 yuan has experienced 9.9 yuan /3 bottles.

In mid-June, Wahaha launched a brand-new upgraded drinking natural mineral water, highlighting the water source of Wulongquan in Changbai Mountain, and the price is 3 yuan/bottle. Zong Qinghou, the founder of Wahaha, mentioned at the 2023 national distributor conference that the status of water market should be "restored" in 2023, especially focusing on 3 yuan water market. Last year, Wahaha began to develop natural mineral water.

In July, the Arctic Ocean also launched a new product "natural mineral water with gas" with a specification of 330mL, which is aimed at middle and high-end consumers. JD.COM shows that the price of 330ml*12 FCL is 139 yuan, about 11.5 yuan/bottle. According to reports, the gas-bearing natural mineral water in the Arctic Ocean is obtained from natural water sources, which is rich in natural gas of carbon dioxide and various minerals such as metasilicic acid and strontium, which are beneficial to human health.

In fact, when Evergrande Ice Spring first came out, it once priced mineral water at five yuan. In the following years, its price dropped to 2 yuan /500ml. A year and a half ago, Jiaduobao’s high-end mineral water "Kunlun Mountain" took the initiative to lower its profile. The retail price of Jiaduobao Kunlun Mountain mineral water products has dropped from the previous range of 5~6 yuan to 4 yuan, and Evian has also lowered its products to the price belt of 5 yuan.

It can be seen that in recent years, the underwater exploration price of natural mineral springs has become the general trend, but whether the price reduction to the level of 2 yuan can be sustained or not is worth further observation.

In addition, it is understood that in 2021, Ipoh signed contracts with four major drinking water production bases, namely Changbai Mountain in the northeast, Wuxi in east China, Wuyishan and Heyuan in south China. Jin Mailang’s "drinking mineral spring" has two water sources: Qinglongquan in Changbai Mountain and Bishanquan in Huangshan Mountain.

Comparatively speaking, there are about 12 water sources mainly engaged in natural water and mineral water, and Baisui Mountain, which also focuses on mineral water, has 7 water sources.

For enterprises that want to play low-priced mineral water, such as Ipoh, whether they can get more water sources will also be the key to their future development.

Will the mineral water market start a comprehensive price reduction war in the future? On the one hand, lowering prices means that enterprises have to deal with the risk of product profits being compressed. On the other hand, whether consumers can form a more stable consumption mentality is also the key to whether the mineral water market can break through. This bottled water war has just begun.

(This article is the first titanium media APP, written by Liu Dafang, edited by Fang Yu)

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Some things you must know about shooting.

Hello, everyone, today we share some things you must know about shooting, I hope you like it!

front cover

There are no rules for shooting. The purpose of shooting is not to be beautiful, but to score. If you hear shooting, you think that shooting is limited to your feet. That’s because we have a preconceived concept of shooting. In the past, some strikers that everyone liked, Mueller, Inzaghi and Raul, didn’t shoot well, but they just scored.

Figure 1- Prejudice

This doesn’t mean that we don’t have to pursue technical perfection, we must do it well, because if we really want to shoot, we must score, exert ourselves, turn the corner and shoot the ball where we want to shoot.

Figure 2- Shooting Score

However, we have said the perfect technique countless times. Put our supporting feet next to the ball, head down, tighten the core, pay attention to follow the ball, lock our ankles, and then kick the ball and land, like this.

Figure 3- Perfect Technology

But if we look up like this, or lean back, we will send the ball directly to the moon, which is definitely not what we want.

Figure 4- Don’t lean back

So what’s so special about these strikers mentioned above? They know where the ball is going, which is another form and part of shooting, because in essence, it is why we shoot, and we shoot to score.

Figure 5- What’s so special?

Think about it, if we know where the ball is going, we can shoot it in. Sun Tzu, a great thinker and author of Sun Tzu’s Art of War, said, "If you defeat the enemy without fighting, the good will be good."

Figure 6- Know where the ball is going

This means that we must find a way to achieve our goal instead of struggling like ants on hot bricks.

So whether you like him or not, Ronaldo can always score goals. He doesn’t care about those comments. If we want to win and score goals, look at what these players are doing.

Figure 7- Always scoring goals

Harland has many chances to shoot. He knows how to score goals. What else can we do?

Next, the most important thing is that we should take risks. In some leagues, the goal rate of shooting rebound is as high as 20-25%.

Figure 8- Dare to take risks

This means that if we shoot, although it doesn’t look the best, as long as the ball can pass the first defender, who knows what will happen?

Figure 9- Passing the defender

Rebound ball is difficult for the goalkeeper to predict and react in time. Maybe the ball will bounce in from the knee, back and face. Anyway, we will never know until we try.

Figure 10- Dare to shoot.

Remember, as a striker, we should dare to take risks, and as a defender, we should also dare to take risks, but we should take risks wisely, especially when we are in and around the restricted area, and don’t hesitate to shoot decisively.

Figure 11- Decisive shooting

That’s all for today. Please continue to pay attention to the road of football for more exciting football teaching!