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Vehicle quality has always been an important reference standard for many consumers to buy cars. With the continuous expansion of the automobile market and the continuous iteration of technology, consumers have put forward higher requirements for the performance and experience of automobiles. Throughout the market, the most common problems that bother consumers are mostly concentrated in the driving process, body appearance, interior decoration and other dimensions, such as loud braking noise, insufficient braking force, cracks/abnormal sound in the body, and high fuel consumption. It can be seen that consumers are still most concerned about the safety and performance of new cars.

In order to provide consumers with specific, real and objective needs and suggestions, to make information flow between consumers and manufacturers, and to get timely and accurate feedback on users’ needs, so as to launch new models with both performance and driving experience, car home will release the "2023 New Passenger Car Quality Report" on March 15th, based on the most authentic word-of-mouth data of users, presenting the new car quality rankings of major brands and the main quality problems of new cars, and providing authoritative car purchase guides for consumers.

As the world’s largest automobile consumption platform, car home has published the new car quality survey report for the tenth consecutive year since it launched the annual new car quality report in 2015. In this report, qualified certified car owners are invited to fill in the online form by SMS in the station, and the data from January 1, 2023 to December 31, 2023 are collected. At the same time, vehicle problems are divided into nine categories: body appearance, driving process, functional operation, electronic equipment, seats, interior, air conditioning system, engine and transmission system, and more than 200 secondary indicators are displayed to consumers for confirmation, and at the same time, they are displayed in the secondary indicators.

It is understood that compared with 2022, the quality performance of the nine dimensions has a certain degree of difference from last year, and the big difference from last year is mainly concentrated in the two dimensions of "electronic equipment" and "driving process". With the popularization of intelligent hardware and the improvement of consumers’ cognitive level, there are more and more problems exposed by electronic devices. Among them, the problem of speech recognition bears the brunt, and the problem of slow response or deviation in vehicle navigation is also worthy of attention; In the driving process, the situation of excessive noise has not been properly solved, which can not satisfy users.

It is not difficult to see that creating a more intelligent, quiet and comfortable driving environment and driving experience for consumers is an issue that many automobile manufacturers need to face squarely. car home insists on making and publishing the Quality Report of New Passenger Cars every year, which is conducive to promoting the improvement of automobile product quality and service level. In fact, when consumers are willing to buy a car, they will first form an initial brand menu in their minds, and then collect more information about the brands in the menu, and then make the final car purchase decision. The latest survey shows that the proportion of consumers’ final car purchase decision from intention menu has been improved to a certain extent, indicating that consumers’ car purchase decision is increasingly focused. Today, consumers’ willingness and ability to consume new cars continue to increase, and the domestic auto market is constantly introducing all kinds of highly competitive new intelligent new energy vehicle models, and their appeal to consumers is gradually increasing.

For car companies, it is of great significance how to more actively push their own products into consumer demand, deeply integrate consumer experience and seize the opportunities in consumer decision-making. In 2023, which is full of opportunities and challenges, what new changes have taken place in the quality of new cars of major brands, and what new demands have been derived from brand models by users? On March 15th, let’s pay close attention to the release of car home’s "Report on the Quality of New Passenger Cars in 2023".

Disclaimer: This article is information and does not represent the views of this site; If there is any violation or you think that the content of this page infringes your rights, please contact us and we will deal with it in time. There are risks in the market, so you need to be cautious in your choice. This article is for reference only, not as a basis for buying and selling.

Welcome to the Autohome Kashgar Promotion Channel to reveal an exciting car buying opportunity for you! Currently, the much-anticipated Toyota is holding a grand promotion to cover the bustling city of Kashgar. Car buyers will be fortunate to enjoy a substantial profit of up to 50,000 yuan, making the already competitive Asian Dragon model more affordable. The starting price has been reduced to 194,800 yuan, which is undoubtedly a car purchase opportunity not to be missed. To know the latest discount details and pickup prices for specific models, just click the "Check Car Price" button in the quotation form and let our professional team provide you with more accurate discount information and car purchase suggestions. Take the time and seize the moment to make the Asian Dragon your ideal car!

The exterior design of the Asian Dragon is unique, showing a streamlined modern and elegant temperament. At the front, it uses an atmospheric hexagonal air intake grille, which is combined with a sharp headlight set to create a strong impact. The body lines are smooth, outlining a low and dynamic outline. The overall style combines the dual characteristics of business and sports, showing a unique sense of luxury and technological charm.

The Asian Dragon offers a modern aesthetic with its slender body design and elegant side lines. The body size reaches 4990mm*1850mm*1450mm, and the wheelbase reaches 2870mm, providing passengers with a spacious and comfortable interior space. The front and rear wheels are 1595mm and 1605mm respectively, ensuring excellent stability and handling performance. The tire size is 215/55 R17, and the delicate wheel design not only provides good grip, but also adds a sense of style and sportiness to the vehicle.

In terms of interior, the Asian Dragon shows an elegant and practical design concept. The spacious interior space is won by exquisite details and comfortable materials. The cockpit has a simple layout, and the steering wheel is made of lightweight plastic material. Although it is not top leather, it is easy to control through a well-designed grip. The 10.25-inch central control screen stands in the center of the dashboard, which is clear and easy to read and smooth to operate. It integrates multimedia functions and navigation systems to enhance the driving experience. The seats are made of fabric, and while paying attention to comfort, the main and auxiliary seats support front and rear, backrest adjustment and high and low adjustment to meet the individual needs of passengers. Regarding the convenient interface configuration, there are three USB/Type-C ports in the front row and two in the back row to ensure passengers’ charging needs during long-distance journeys.

For the Asian Dragon, its 2.0L engine can achieve 173 horsepower output and a maximum torque of 206 N. m. This engine uses an L4 layout, matched with a CVT continuously variable transmission, and the simulated 10-speed setting provides a smooth driving experience.

In general, the Autohome owner is full of praise for the exterior design of the Asian Dragon. He believes that this model is domineering and mature. The mid-grid structure of the front face is both dignified and stylish. The lines on the side of the body are smooth and delicate. The tail is full and the embellishment of the tail is just right. The owner believes that the body design of the Asian Dragon is not only coordinated, but also shows a low-key luxury. This exterior design undoubtedly adds a sense of confidence and satisfaction to the owner’s daily travel.

On April 24, the first mass-produced Geely Galaxy L7 was officially rolled off the production line at Geely Automobile’s Baoji factory. Baoji Mayor Wang Yong, Baoji Vice Mayor Ding Shengren, Geely Holding Group Senior Vice President Mao Yong and other government and enterprise representatives, as well as user guests, witnessed this historic moment. The launch of Geely Galaxy L7 off the production line marked a new step for Geely’s brand "comprehensive renewal", and at the same time opened a new chapter in Baoji’s new energy automobile industry.

In 2013, Geely Automobile Baoji Intelligent Factory officially landed in Baoji National High-tech Development Zone, with a total construction area of 400,000 square meters. It has four main process rooms including stamping, welding, painting and final assembly. It has a production scale of 200,000 vehicles per year in double shifts. Since the fourth quarter of 2016, the Baoji factory of Geely Automobile has delivered 840,000 vehicles to users. With highly automated equipment technology, strict technical Quality Standards, advanced AI intelligent testing methods and the whole process competitiveness quality management system, it has become the benchmark for product quality management of Geely Automobile Group.

Baoji is the birthplace of Zhou and Qin civilizations and the hometown of Chinese bronzes. It has a profound historical and cultural heritage and the genes of craftsmen in a big country. A complete industrial foundation, a systematic team of skilled workers, and a craftsman manufacturing spirit from ancient times to the present have made high-quality "Baoji Manufacturing" products famous at home and abroad, and the development of the automobile industry has unique advantages. Under the guidance of the "double carbon" goal, Shaanxi Province has thoroughly implemented the new development concept. Baoji Municipal Party Committee and relevant departments of the Municipal Government seized the opportunity to cooperate with Geely Automobile to jointly promote the transformation of the automobile industry to green, low-carbon, and intelligent manufacturing. Especially since 2022, with the strong support of the municipal party committee and municipal government, Baoji Smart Factory has undergone innovation and upgrading, and built a 4.0 factory with "technology intelligent manufacturing, process leadership" full-cycle AI intelligent control, to fully escort the excellent quality of Geely Galaxy L7 with ingenuity. Next, Geely Automobile and Baoji will continue to cooperate in depth on the new energy and intelligent track, and work together to promote the "Silk Road Car City" to continue to lead the new era of dual carbon.

It is reported that since the successful landing of the Geely Baoji Smart Factory project in 2013, it has attracted more than 40 automobile core parts supporting enterprises to gather. The annual output value of the factory has exceeded 70 billion yuan, and the radiation has created an industrial effect of nearly 100 billion yuan. It has become a well-deserved "leader" of Baoji’s automobile and parts industry. It has not only effectively promoted the development of Baoji and even the western region’s automobile industry, but also become a powerful engine for the economic growth of Baoji’s industry. The offline production of "Geely Galaxy L7" in Baoji Smart Factory will further open a new era of Baoji’s new energy automobile industry. At the same time, it will also help Geely Galaxy to accelerate its entry into the mainstream new energy market and open up a new situation for the Geely brand.

Mao Yong, senior vice president of Geely Holding Group, said that over the past ten years, Geely Automobile and Baoji have weathered trials and tribulations, weathered each other in the same boat, and written a turbulent chapter in the development of the national automobile industry with one high-quality product. Embracing the new era of the automobile industry, Geely will continue to continue and inherit the spiritual root and dream of "Chinese craftsman", continuously lay the foundation, practice internal skills, adhere to positive research and development, enhance technological innovation capabilities, and join hands with the government to create a better future with scientific and technological intelligence, and continue to promote the continuous upward and new development of national automobiles.

Ding Shengren, deputy mayor of Baoji City, said that the launch of Geely Galaxy L7 fully reflects Geely Automobile Group’s emphasis on Baoji Smart Factory and confidence in Baoji’s automobile industry. It will drive the development of Baoji’s automobile industry to a new height. I believe that with the blessing of Baoji’s "Silk Road Car City" business card, Geely Galaxy L7 will live up to expectations and lead the future. The two sides will also take this as a starting point to further deepen cooperation and contribute to the development of the automobile industry in the province and even the whole country.

Geely Galaxy L7, as an A-class intelligent electric hybrid SUV, is positioned within 200,000 yuan, and is expected to deliver a new car in the second quarter of this year. Geely Galaxy L7 is based on the e-CMA architecture and has opened reservations last month. The first 10,000 users can enjoy a deposit of 599 to 5999 yuan and priority pickup and other benefits. The Galaxy L7 reservation channel was closed on April 22, with blind orders exceeding 10,000 vehicles.

Geely Galaxy L7 is equipped with a series of Geely Automobile self-developed technologies such as the new generation of Raytheon electric hybrid technology, the new operating system Galaxy N OS and the Aegis battery safety system. It has five core advantages: "inductance modeling, power saving mixing, second understanding of the car and machine, pet co-pilot, and native safety". It has the fastest 6.9s 100-kilometer acceleration in the same level, and the lowest 5.23L/100km power loss fuel consumption in the WLTC level (NEDC 4.4L/100km). CLTC has a comprehensive battery life of 1370km. The length, width and height of Geely Galaxy L7 are 4700mm, 1905mm, and 1685mm respectively, and the wheelbase is 2785mm. Geely Galaxy L7 uses a 1.2mm thick ultra-high-strength steel lower shield for bottom protection, with a tensile strength of 1200MPA. The front end of the frame also adds a battery scratch-proof beam. This design is also unique in the industry. The purpose of this is to avoid damage to the battery due to bottom scratches. After the new car is launched, it may compete with the BYD Song PLUS DM-i.

6 female protagonists in "Finished". Picture/Steam platform screenshot

"When she looked at the male protagonist, her eyes were too bright, and then I realized that the big eyes were really beautiful." The male player Wood described his favorite character "Shen Comet". Shen Comet is one of the six female protagonists in "Finished! I’m Surrounded by Beautiful Women!" (hereinafter referred to as "Finished").

After "Invisible Guardian" opened up the first year of live-action interactive film games, "Finished" has become another "out of the circle" new work on this track.

From October 30th to November 9th, the WeChat official account of Hippo Games has released 3 interactive film tour project news in cooperation with the "Finished" team, including the production of the female version of "Finished". On November 22nd, the shell financial reporter verified with the relevant staff of Guangzhou Xiaoyou Content Interactive Entertainment Co., Ltd. (hereinafter referred to as: Xiaoyou Interactive Entertainment), the producer of "Finished". He said that the female version of the interactive love game project reached with Hippo Games is fake news, "This project is actually an IP (intellectual property rights) of the INTINY studio of Xiaoyou Interactive Entertainment announced on November 9th, and an interactive imaging product jointly created with Hippo Games and Qishu Youyu." He also revealed that the "Finished" DLC (game downloadable content) is currently ready for launch.

"Finished" was launched on the Steam platform on October 18, and once hit the hot-selling list. However, the Steam platform did not directly disclose the sales data of game products. As of November 23, when the shell financial reporter entered the "Finished" Steam mall, the page showed the number of reviews was 25,185. According to industry habits, the reporter took the median value of 37.5 times 20 to 55, and estimated that the total sales of "Finished" was about 944,000 copies. (Regression analysis based on 100 game data in 2021 by Video Game Insights shows that the relationship between sales and reviews of games released on the Steam platform after 2020 is likely to be 20-55 times.) According to the latest estimates of the Steam Spy platform, the number of users of "Finished" is between 1 million and 2 million. If 1 million sales are calculated, according to the 42 yuan mall pricing and the "37 share" convention, the current revenue of "Finished" is roughly 29.40 million yuan.

Chen Yurong, the producer and general manager of Xiaoyou Interactive Entertainment, revealed in an interview with the "Daily Economic News" that the total investment of "Finished" is about 5 million yuan.

Such a live-action interactive movie game has the possibility of nearly 6 times the cost of income, why is the "sci-fi sense" of "Finished" addictive, and whether its success can be replicated or continued? Shell Financial reporters interviewed game practitioners, analysts, and "Finished" players on the above issues.

More than 90% of users are male, and the "tap water" promotion triggers a herd effect

Chen Yurong has publicly stated that male users of "Finished" currently account for more than 90%.

Zheng Ziyan, one of the 6 female leads of "Finished". Picture/Screenshot of Steam platform

According to the plot setting of "Finished", players will start a love journey with six female protagonists with different personalities and appearances from the first-person perspective of the male protagonist "Gu Yi": Zheng Ziyan, the Midnight Elf, Li Yunsi, the Flower of Gaoling, and Xiao Lu, the deer in the forest, as well as Shen Comet, the proud lady, Lin Yueqing, the goddess of slashing men, and Zhong Zhen, the overbearing female president. "These 6 girls are all around you, and the actors’ small expressions are vivid and natural," the aforementioned male player Wood commented. If the player is too "scumbag", it will trigger the two BE (Bad Ending) endings of "Male Girlfriend" and "Lonely Family".

Most of the gamers surveyed said it all started with the day they were "pushed" by a video or social media platform. They also had some expectations about the quality of the game’s content before playing the game through video footage or comments: the cover is very page game, the plot is unbelievable, the sci-fi game…

The fun person option in "Finished". Figure/Steam platform screenshot

"There are a lot of’fun people ‘options in the short video, such as you can choose to fight the landlord or the big brother in the same ward. These options are not like normal choices that people make in social interactions, and there is a simple humor in them, so I wanted to go and see it," said Li Hua, a male player. "The producers also accept everyone’s evaluation of its’sci-fi game’, and I think it is very low-profile," Li Hua added.

"Some of its plots are particularly embarrassing. Usually, bullet comments are swiping’heaven defying ‘at this time, which makes people laugh, so I went to see where this game came from with an entertaining attitude." Wood was attracted by the name when he watched Bilibili UP’s "Pen Bar Evaluation Room" use "Finished" to test the performance of the computer game, and then "entered the pit" vertically.

Chen Yurong, general manager of Xiaoyou Interactive Entertainment, admitted in an interview that the original target user group of "Finished" was men, providing them with emotional value.

Men are less demanding on aesthetics, one woman told a veteran gaming practitioner. "It doesn’t have to be more than 9 points, 8 points is OK, and 7 points is not OK, but it may be more diverse." From a psychological point of view, real-life interaction meets men’s visual satisfaction needs and helps them establish a sense of sight or real experience in the game. "Men need to see real people to have an immersive feeling."

And female players who are not part of the target audience mostly mention the word "curious" when telling Shell Finance about the opportunity to play the game.

Cai Jing, a female player, said that many of Douyin’s couple accounts are playing "Finished", and "the video and comment areas will quarrel over the game, so I wonder why they quarrel over this."

As Zhihu blogger’s Wang Jia, I see the name of "Finished" on Zhihu’s hot list every day. "Because they all say’this is a man’s paradise, ‘I also want to experience for myself what kind of game men are after," Wang Jia said.

"At first, it was my boyfriend who said the game was very popular and wanted to play it. After seeing some negative comments, I thought’why don’t I play it first ‘." After playing, Shi Qi, a female player, thought it was "okay", and she sometimes distracted herself from what actresses wore.

Wang Jialun, founder of Game Teahouse, explained to Shell Finance that the videos could be interpreted as "tap water". He speculated that most of the buyout games on the Steam platform will not be too invested in publicity. "The gameplay is somewhat creative, and it is more suitable for live broadcast, so it will naturally become popular. There may be some help later, but it should not cost a lot of money," he said.

In the eyes of women, "paper people are perfect", and women have little chance of success in "Done"

"It’s so weird to have a Qi Sili around, the paper man is perfect!" Molly, a player of B Games, a love simulation game developed for women, stressed.

The above-mentioned woman told game practitioners that compared with the female market, the live-action interactive model is more likely to succeed in the male market. He analyzed that this is due to the difference in the mental mechanism of women and men to trigger imagination. Women can have imagination and happiness through words, but men usually have difficulty generating such brain supplements. "They rely on visual satisfaction, at least in the field of love games, they are more realistic."

Based on his own market observation experience, the practitioner concluded that women are extremely interested in the beauty of game characters, "they have fantasies about game art, characters, and even the game itself". He stressed that real-life play may destroy the perfection that women desire, while two-dimensional art is easier to meet women’s perfection requirements. To this end, the shell financial reporter asked the interviewed female players for their inner hopes of the real-life interactive B game male lead portrait, and received answers including very handsome, non-greasy, emotionally stable and the actor cannot collapse.

"If you choose a real person, girls may choose to chase stars directly," Shi Qi said. Female players interviewed by Shell Finance said they do not necessarily need to use love games to satisfy emotional needs and intimate relationships.

Cars, guns, and balls are the mainstream of the game market, and the sustainability of real-life interactive movie game products needs to be verified

"Love games are niche games. Even if’Finished ‘sells hundreds of thousands of copies now, it just seems to be popular," said the male player Li Hua. He introduced to Shell Financial reporters with years of gaming experience that the traditional "car, gun, and ball games" in Europe and the United States are the mainstream of the market. "Car" refers to fixed-speed games, "gun" refers to shooting games, and "ball" represents sports games. "Then it came to Japanese role-playing." The male player Wood also said that he prefers open-world, police and bandit racing games and other games, and "is not very interested in love games."

At present, the number of online players of "Done" has declined. According to the monthly player statistics of the little black box, as of November 22, the average online number of "Done" in October was 39,342, and the number in November was 22,028. The average online number has dropped by 44% in one month.

Wang Jialun, founder of Game Teahouse, believes that the live-action interactive movie game is a fixed track with a fixed player group, but "the scale is not certain". He also believes that "Finished" is a short-term product, and it can only be a series or IP-based if it is to be sustained, "but this is not something that ordinary companies can do". Women interviewed by Shell Finance also believe that the cost-effectiveness of IP-based games of this kind is not high, "because the cost of games is very high now".

Huatai Securities Research Report shows that the continuity of the follow-up products of this live interactive movie game needs to be verified.

"The combination of text and short video forms appeared early," the woman told game practitioners. In March 2019, Tencent launched the "1001" mobile end platform, which offered interactive narrative products including visual novels, anime and live-action dramas, but it was officially discontinued on February 8 this year. According to statistics, "Invisible Guardian" sold 1.40 million copies in 2019, but its production studio New One Studio has not yet launched a new product.

The practitioner believes that short video games such as "Finished" can be understood as FMCG, "it is similar to online articles and short dramas, and it is also a stimulating practice. After users watch it, they forget it, and then repeatedly stimulate users’ points of interest." Chen Yurong also said in an interview with "South Wind Window" that the team has borrowed the production method of short dramas, and they are more willing to position "Finished" as an "interactive imaging product" rather than a "game". He also said that he will promote exchanges with domestic platforms such as Douyin and WeChat Mini Program.

At present, the pace of content expansion in the micro-drama market is accelerating. According to the "2023-2024 China Micro-drama Market Research Report" released by iiMedia Consulting on November 22, the circulation of China’s online micro-dramas reached 150 in the third quarter of this year, nearly twice the total of last year.

On the other hand, the content ecology of micro-short dramas is uneven. Regarding the controversy caused by "Finished", Patrick Jagoda, director of the Department of Media Arts and Design at the University of Chicago, professor of the Department of Film and Media Studies and the Department of English Language and Literature, also said in an interview with Shell Finance that the issue of content ethics exists not only in the field of video games, but also in the media field in a broad sense such as movies and TV series.

The "tight hoop" of supervision on micro-short dramas has also been gradually tightened. On November 15, the China Network Audiovisual Program Service Association released an article saying that the State Administration of Radio, Film and Television will increase and refine the management of micro-short dramas in terms of formulating the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas", establishing the Mini Program "blacklist" mechanism and the online micro-short drama push statistics mechanism. (At the request of the interviewees, the interviewees except Wang Jialun are all pseudonyms)

Beijing News Shell Finance Trainee Reporter, Wei Yingzi, Reporter, Bai Jinlei, Qin Che

Editor, Yue Cai Zhou

Proofreading, Yang Xuli