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Chongqing area Xingtu Lanyue is being discounted! The discount 18,000, there is no if you miss it

Welcome to Autohome Chongqing Promotion Channel, bringing you real-time car market dynamics. Now, the high-profile models are having an exciting promotion in Chongqing area. It is understood that consumers who buy Xingtu Lanyue can enjoy a cash discount of up to 18,000 yuan, and the minimum starting price has been reduced to 175,900 yuan. This opportunity is not to be missed. If you are interested in Xingtu Lanyue, be sure to click "Chatti Car Price" in the quotation form to lock in the current most competitive price and strive for higher discounts. Hurry up and don’t miss this car buying opportunity!

重庆地区星途揽月正在优惠!优惠1.8万,错过就没有

The exterior design of Xingtu Lanyue shows a strong sense of modernity and power. Its front face adopts a unique family-style design, and the air intake grille is large and three-dimensional, like a galaxy, showing the fusion of luxury and technology. The body lines are smooth, the overall style is tough and atmospheric, and the angular outline highlights the extraordinary sporty temperament, whether it is static or dynamic, it is very visual impact. The exquisite craftsmanship in the details further enhances the sense of quality of Lanyue, making it stand out among many SUVs.

The side lines of Xingtu Luoyue are smooth and dynamic, and the body size is 4970mm*1940mm*1792mm, showing a stable and atmospheric attitude. The wheelbase is 2900mm, making the interior space more spacious and comfortable. The front and rear wheel tracks are equal, 1644mm, ensuring driving stability. The tire size is 245/50 R20, and the delicate wheel design not only enhances the visual effect of the vehicle, but also ensures the superiority of driving performance.

重庆地区星途揽月正在优惠!优惠1.8万,错过就没有

The interior design of Xingtu Lanyue is full of luxury and technology. The spacious interior space is made of exquisite leather materials, providing passengers with excellent touch and comfort. The steering wheel is wrapped in leather, and it is equipped with manual up and down and front and rear adjustment functions to ensure the driver’s convenience of control. The focus of the center console is the 15.6-inch large-size touch screen, equipped with advanced automatic speech recognition control system, which can easily control multimedia, navigation, phone and vehicle functions. In addition, there are rich USB and Type-C interfaces in the car, including 2 in the front row and 3 in the back row, to meet the charging needs of passengers’ electronic devices. The main and passenger seats are equipped with heating and ventilation functions, and the driver’s seat also has an additional power seat memory, while the second row of seats supports front and rear and backrest adjustment, and has a proportional reclining function to fully meet the needs of different passengers. The interior design of Xingtu Lanyue is both practical and attention to detail, aiming to create a high-end comfortable driving experience.

重庆地区星途揽月正在优惠!优惠1.8万,错过就没有

Xingtu Lanyue is equipped with a powerful 2.0T turbocharged engine, which releases 261 horsepower and reaches a maximum torque of 400 Nm, ensuring strong performance in the car. With the 8-speed automatic transmission, the driver can enjoy a smooth gear shifting experience and efficient power transmission. This is an engine configuration that focuses on power output and driving pleasure.

Summarizing the evaluation of Autohome owners, Xingtu Lanyue has won praise for its atmospheric appearance and domineering temperament. The owner particularly emphasized the refinement of the interior and the performance of the engine, and the embellishment of the ambient light has enhanced the overall sense of technology. Compared with the joint venture car at the same price, Xingtu Lanyue shows higher cost performance. The owner believes that this is not only the pursuit of quality, but also the support of domestic brands. Xingtu Lanyue has undoubtedly left a deep impression on the owner in terms of appearance design and intrinsic value, and has become a favorite choice for the family.

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Deng Chao comforted Baober to quit "Running Man": I believe we will meet again

Deng Chao Weibo

Bao Bell Weibo


??1905 movie network news Recently, Bao Bell admitted to quitting. He posted on Weibo saying "Goodbye, Running Man!", indicating that he withdrew due to scheduling issues. The new member of the Running Man Group to replace Bao Bell is Lu Han.

??In the Weibo video, Bao Bell had tears in his eyes and choked up several times, explaining that he could not participate in the third season of Running Man due to schedule reasons. He also thanked the program staff and Deng Chao, Li Chen, Chen He, Wang Zulan, Angelababy, and Zheng Kai one by one in the video.

    "Hello everyone, I’m Bao Bell, the bag of the schoolbag, the precious Bei, from Harbin, can you recognize me? I may not participate in the next season of Running Man because of the schedule. I would like to thank Zhejiang Satellite TV and the staff of" Running Brothers "for taking care of me and choosing me who is not so good. The second thank you is to the audience who like me. You have given me a lot of encouragement and support, which has given me the confidence to record these 12 episodes of Running Man and let me play like a child. Finally, thank you" Six ", we are family."

    "Thank you Chao, when I feel the hardest, you help me tell me how to be a good person. Thank you baby, when someone attacks me, you are the first to stand up for me. Thank you Li Chen, you let me know what strength is and what perseverance is. Thank you Chen He, every time I have something to do, you are the first to come out and stand by my side. Thank you Zu Lan, your heart is like an angel. You will make everyone happy. Thank you Zheng Kai, although we are all from" To Youth ", I am a little jealous every time I see you, because you are so excellent, so handsome, so happy, so good." In the end, Baobert choked up: "So people who hate me won’t see me on Running Man, and people who like me will see me in more film and television works."

??In this regard, Deng Chao, a member of "Running Man", took the lead in posting a message on Weibo to comfort "Xiao Bao, don’t cry, I will feel distressed to see you cry", and also said that we will meet again in the future. Deng Chao is rarely serious, and his words are sincere and affectionate. Users have praised: "You two are real brothers" and "It seems that you have said the most emotional words".


Deng Chao Weibo Original:

??Xiao Bao, don’t cry, I will feel distressed to see you cry. At this time, you remind me of the time when you painted the wall, you and I fought side by side for dozens of days and still parted ways. Life may be like this. Since fate soon arranged for us to meet in Running Man, we have reason to believe that we will meet again soon. When you are outside logging, there must be times when you are tired, don’t forget to go back to logging.

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Huawei Yu Chengdong personally celebrated the sales record and asked the world for new M7 orders and deliveries.

   Recently, Yu Chengdong, managing director of Huawei, CEO of BG, and chairman of BU, a smart car solution, affirmed the sales volume of Wenjie. He said: "Huawei and Celes have achieved the fastest production of 100,000 new energy vehicles, creating a" speed of asking for boundaries ",and the new M7 has also created its own milestone."

  According to the data, all the brands in Wenjie delivered 18,827 vehicles in November, among which the new M7 in Wenjie successfully delivered 15,242 vehicles and delivered more than 10,000 vehicles for two consecutive months. At the same time, the number of new M7 vehicles in the world has exceeded 100,000, and both orders and deliveries have blossomed, all of which reflect the super power of Huawei.

  Being able to achieve such results not only reflects the recognition of brands and products in the market, but also confirms the fact that brands in the world have a high content of Chinese products.

  Nowadays, the hot new M7 has been labeled as "smart ceiling" by users.

  The new M7 is equipped with HarmonyOS Intelligent Cockpit 3.0 and HUAWEI ADS 2.0 advanced intelligent driving system, which provides exclusive "Huawei" advanced enjoyment in interactive experience and intelligent driving. Relying on Huawei’s advantages in the field of electronic products, the new M7 in Wenjie is equipped with HUAWEI MagLink Huawei car smart screen system, so users can not only enjoy the big screen treatment, but also have more space scenes and new gameplay. In the smart cockpit, Huawei MatePAD flat panel can realize immediate connection and multi-device linkage. It can directly hang three color TVs that family users like, and can be disassembled and taken away. Movies that are not finished at home can be directly hung on the car with the flat panel to continue watching, and the three flat panels can be linked with each other. People in the car can play games, karaoke and even control the car at any time.

  In the current hot intelligent driving, the new M7 with Huawei endorsement has more say. With HUAWEI ADS 2.0 not relying on high-precision maps, the new M7 can take you "away" anytime and anywhere, and it is expected that by the end of the year, it will be the first to realize an intelligent driving experience that can be opened all over the country. The "end of the year" deadline is approaching. At present, the new M7 version of Zhijia has been upgraded by OTA, and has successfully realized the functions of high-speed NCA and urban LCC. Many users have taken a real "smart driving" after picking up their cars. Driving the new M7 on high-speed and elevated vehicles follows the navigation to their destinations, consciously recognizes the traffic lights, and assists in controlling the normal driving, intelligent lane change, intelligent speed limit, etc. Car owners all feel that driving is not as "tired" as before. In addition, the new M7 can also show its talents in urban roads, such as cruising at a fixed speed, cruising with the car, crossing corners, etc., and can also realize automatic avoidance in and out of the driveway, greatly improving driving safety and happiness. Of course, the automatic parking capacity with the narrowest car width of 0.4M makes more novices become "old drivers" in minutes.

  HarmonyOS Zhixing is the most comprehensive, close and in-depth mode of cooperation between Huawei and car companies, with the most advanced innovative technology of Huawei smart cars and the best intelligent experience. Yu Chengdong used "the earliest and deepest car-enterprise partner" to affirm the relationship with Cyrus, which is also the recognition of the brand in the world. Because of this different relationship with other brands, the new M7 in the world strives for the ultimate in terms of users’ interests, both in terms of intelligent cockpit and intelligent driving, and puts users’ interests first in terms of products and sales services.

  When the order and delivery of the new M7 are all red, it will provide users with more choices. Huawei’s deeply empowered new M7 will push two rear-drive intelligent driving models. Among them, the official guide price of the new M7 MAX five-seat rear-drive intelligent driving version is 289,800 yuan; The official guide price of the new M7 MAX six-seat rear-drive intelligent driving version is 309,800 yuan. At the same time, the brand also updated the car care plan, so that all models can enjoy the protection of compensation for delayed delivery and eliminate the worries of users.

  The double lead in order volume and delivery results has deepened the information point of "Huawei’s deep empowerment". Backed by Huawei, the product strength and delivery ability of the new M7 in the world are trustworthy, and the small partners who need to buy a car at the end of the year can rest assured!

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Weekly Events of Sports Industry (5.6-5.10) | Kryptonian Weekly

  Sports Week: On May 7, Beijing time, the German Football Professional League held a meeting to confirm that the Bundesliga will restart on May 18 this season.

  One week e-sports memorabilia

  A week’s e-sports industry memorabilia (5.6-5.10)| ECO e-sports school

  A week of ice and snow memorabilia

  Ice and Snow Think Tank | A Week of Ice and Snow Cold Knowledge (5.6-5.10)

  Weekly sports marketing memorabilia

  Sports DreamWorks | Weekly Sports Marketing Information (5.6-5.10)

  Hot spot focusing

  The 2019/20 Bundesliga officially restarted on May 16th.

  On May 8th, the Bundesliga officially confirmed that the remaining schedule of this season will be officially restarted on May 16th. After the restart, the Bundesliga and Bundesliga will continue from the 26th round, and other rounds will continue in the originally set order. The final round is scheduled for June 27th and 28th respectively.

  Chen Yuyuan and Yao Ming were interviewed by CCTV.

  Recently, CCTV news channel program "News 1+1" has connected the President of the Football Association Chen Xiaoyuan and the President of the Basketball Association Yao Ming by video to interpret the football and basketball related issues in China under the epidemic. Fans can learn about the recent information about football and basketball through TV, especially about the preparation of national teams and the restart of professional leagues, and they have received accurate responses.

  China Football Association issued a pay cut proposal.

  On May 8th, the China Football Association published on its official website "Proposal on Reasonable Salary Adjustment between Men’s Football Professional Clubs and Their Players and Coaches to Overcome the Difficulties", indicating that after communicating with FIFA and conducting many investigations and discussions, it issued a "Proposal on Salary Reduction" to clubs, players and coaches at all levels to overcome the difficulties.

  National Development and Reform Commission: The second batch of central budgetary investment in public sports popularization project in 2020 was issued.

  On May 9th, recently, the National Development and Reform Commission issued the "Thirteenth Five-Year Plan" public sports popularization project with an investment of 750 million yuan in the second batch of central budget in 2020.

  Jordan Sports plans to acquire Umbro’s China business for $62.5 million.

  On May 1st, it was reported that Iconix Brand Group Inc, an American brand management company, reached an agreement with Hong Kong Qiaodan Investment Co., Ltd. to sell all its shares in China, Umbro China umbro’s brand intellectual property rights in Greater China (including Chinese mainland, Hong Kong, Taiwan Province and Macau).

  According to the announcement, the transaction is expected to bring 62.5 million US dollars in cash income (about 443 million at today’s exchange rate) to Iaconis, and the transaction is expected to be completed on September 15, 2020.

  Use dynamic core graphics for the first time! Beijing Winter Olympics Core Graphics and Color System Released

  On May 8th, the "Design Scheme of Color System and Core Graphics for Beijing 2022 Winter Olympics and Paralympic Games" was released. The color system includes three parts: main color, intermediate color and auxiliary color. The core graphic is the first dynamic core graphic in Olympic history.

  The construction of the second batch of football fields in China promotes the determination of cities

  On May 6th, the National Development and Reform Commission, together with the General Administration of Sport and the Office of the Inter-Ministerial Joint Conference on Football Reform and Development in the State Council, recently identified Harbin, Xiapu County, Pingxiang City, Yichun City, Rizhao City, Nanyang City, Jingzhou City, Xiangyang City, Loudi City, Yueyang City, Hezhou City, Guigang City, Chengdu City, Zigong City, Weiyuan County, Yuxi City, Honghe Prefecture and Pu ‘er City in Neijiang City.

  Chengdu Releases New E-sports Policy: Building "E-sports Culture Capital"

  On May 9 th, recently, the General Office of Chengdu Municipal People’s Government officially issued the "Implementation Opinions on Promoting the Development of E-sports+"Industry. It is intended to build Chengdu into a creative place for e-sports content producers, a place for e-sports professional clubs and athletes to fight, a place for e-sports culture lovers to communicate, and a "e-sports culture capital" that meets the needs of people’s better life.

  Star company

  IAAF requests IOC to pay Olympic dividends in advance.

  On May 7th, it was reported that recently, the IAAF took the lead in asking the International Olympic Committee to pay part of the Olympic Games income in advance on the grounds that it was "under great economic pressure".

  F1 reduces fleet budget cap to $145 million per year.

  On May 6th, it was reported that Ross Brown, general manager of F1, Chase Carey, CEO, and FIA held an online meeting to discuss the budget cap amount previously set by F1. After the meeting, Brown said in an interview with Sky Sports that F1 had lowered its budget cap from $175 million a year to $145 million.

  ATP and WTA will set up over $6 million rescue fund.

  According to the Associated Press, ATP and WTA will announce this week the establishment of a relief fund project of over US$ 6 million to ease the financial pressure of about 800 low-ranked tennis players during the suspension of the tournament.

  Guangzhou Evergrande Football Stadium Project was spent in China Construction Fourth Division.

  On May 7th, according to the official disclosure of China Construction Fourth Bureau, Guangzhou Evergrande Football Stadium, which has the largest scale, the highest grade, the most complete supporting facilities, the highest technology content and the largest number of seats in the world, was awarded to China Construction Fourth Bureau, with a contract value of about 4.3 billion yuan, which is the whole EPC construction mode.

  Yin Tiegang, a senior sports marketer, joined CAA China.

  On May 6th, CAA China announced the appointment of Tiger Yin, a senior sports marketer, as the general manager of sports marketing and resource planning, reporting to Gao Xiang, president of the Ministry of Sports. Yin Tiegang will be responsible for CAA China sports sponsorship sales, brand strategic planning, media copyright distribution and integrated marketing of sports resources, and accelerate CAA China’s further cultivation in the sports field.

  Investment financing

  "One trillion Wade" received hundreds of millions of yuan in loans.

  Recently, according to GymSquare, one trillion Wade, a domestic chain fitness club, has been supported by loans totaling RMB 100 million from several banks, with loan terms ranging from 1 to 3 years.

  Haosha International has been cancelled by the Stock Exchange.

  Recently, it was reported that the listing status of Haosha International (02200) has been cancelled by the Hong Kong Stock Exchange. Since the beginning of 2019, Haosha International has been transferred and closed one after another, expanding from Fujian swimsuit manufacturing to Haosha brand of fitness-related business, and the listing process has gradually ended.

  Peloton Q3 sales surged by 66%

  On May 6th, Peloton released its financial report for the third quarter as of March 31st, and its total revenue increased by 66% from $316.7 million a year ago to $524.6 million.

  The Clippers bought the Grand west forum Arena for $400 million.

  On May 7th, it was reported that Ballmer, the owner of the Los Angeles Clippers, had bought the Grand west forum Arena. He bought it from Madison Square Garden Entertainment Company for $400 million, clearing all obstacles for the Clippers to build a new home near Inglewood.

  Peng Fitness completes a new round of financing.

  Recently, it was reported that Yi Jian Technology’s Internet fitness brand Peng Fitness completed a new round of strategic financing, with Zhongcheng Capital as the investor, and the specific financing amount has not been disclosed.

  Cooperative sponsorship

  Huayou Group became a catering and accommodation service provider for the Winter Olympics.

  On May 9th, it was reported that China Huayou Group Co., Ltd. was recently awarded by Beijing 2022 Winter Olympics Organizing Committee as the catering service provider and accommodation operation service provider of Beijing Winter Olympic Village and Paralympic Village for Beijing 2022 Winter Olympics and Paralympic Winter Games. This is the first important international competition of "Bright Sword" since the reorganization and integration of Huayou Group.

  BOCOG collects official biodegradable tableware suppliers for the Winter Olympics.

  On May 6, 2010, BOCOG issued an announcement to solicit official biodegradable tableware suppliers. The target of this solicitation belongs to the fourth-level official suppliers, and the consortium application is not accepted. Interested enterprises should submit a letter of intent on May 19, 2020.

  The appearance design scheme of uniform equipment collected by Beijing Winter Olympic Organizing Committee

  On May 8, 2022, the solicitation of visual appearance design for uniforms of Beijing 2022 Winter Olympics and Paralympic Games was officially launched. The collection time is from May 8, 2020 to June 10, 2020. The top ten finalists will receive bonuses ranging from 10,000 yuan to 100,000 yuan.

  Obtained the exclusive rights to broadcast a number of events, Huya reached a strategic cooperation with UCC, the organization of e-sports events.

  Recently, U Can Company(UCC), a Russian e-sports competition organization, announced that it has reached a strategic cooperation with Huya. From March 2020, Huya Live will obtain the exclusive rights to broadcast 8 sub-stations CS:GO and 4 sub-stations DOTA2 held by UCC.

  Taste King became the official partner of 2020WUCG.

  On May 18th, the most influential college e-sports competition in China, the World University E-sports League (WUCG)2020 Spring Competition will start soon. As the official partner of WUCG2020, Taste King, a well-known brand that leads the technological innovation and healthy upgrade of China Qingguo Areca, will join hands with WUCG to present wonderful events for college e-sports enthusiasts.

  Star broker

  Jeremy Lin became the spokesperson of Coach men’s product line.

  On May 8th, the international fashion brand Coach Coach announced that Jeremy Lin was the spokesperson of the brand men’s product line.

  Haoran Liu became the first spokesperson of the green orange brand.

  On May 6th, Didi Chuxing’s Green Orange brand officially announced that Haoran Liu had become the first brand spokesperson, and at the same time released two new functions related to Haoran Liu. After joining the Green Orange, Haoran Liu initiated the call-up order of Dibiker, a green orange rider, calling on the chasing teenagers to start a fresh and sunny city exploration journey. In the future, he will also participate in the research and development of Green Orange in many aspects, such as riding experience and product design.

  Self-raised funds for the league, Tianhai players are willing to give up all their remuneration.

  On May 9th, after the news came out on the 8th that "the negotiation between Tianhai and Vantone broke down, and the team will go into bankruptcy liquidation", Tianhai coaching staff and players today offered to the Football Association and Sports Bureau "willing to give up part or even all of their remuneration and take over the club to complete this year’s league. 」

  Inside and outside the stadium

  NFL cancels London and Mexico this season.

  On May 6th, the NFL officially announced that the five regular games scheduled to be held in London and Mexico City this season will be held in the United States.

  NBA: The rematch decision will be made in June.

  On May 9 th, according to The Athletic reporter Shams Charania, in today’s conference call, NBA President Adam Xiao Hua told the players the following contents: Even if the season resumes, no fans are expected to enter the stadium, which means that the NBA will lose 40% of the league income from the fans on the spot; It may not be decided until June.

  The French government granted France a loan of 224.5 million euros.

  On May 7th, after the announcement of the cancellation of the season, a few days ago, the French official confirmed that it would receive a loan of 224.5 million euros from the French government to make up for the loss of TV broadcast income caused by the cancellation of the season for major football clubs.

  The Winter Olympics men’s ice hockey qualifying tournament will be postponed until August 2021.

  On May 6th, the IIHF (International Ice Hockey Federation) announced that due to the COVID-19 epidemic, the IIHF Council had agreed to postpone the men’s ice hockey qualifying tournament of the Winter Olympics to August 26th-29th, 2021, which was originally scheduled to be held from August 27th to 30th, 2020.

  The 2020 World Volleyball League was cancelled.

  On May 8th, the International Volleyball Federation FIVB announced in the Chinese official Weibo that it would cancel the 2020 World Volleyball League.

  FIFA revised the number of substitutions in a single game during the epidemic to five.

  On May 9th, FIFA announced yesterday that in order to help teams cope with the intensive schedule that may occur during the COVID-19 epidemic, it will temporarily implement the new rule that each team is allowed to change up to five substitute players in each game, while under normal circumstances, only three players are allowed in each game.

  World Basketball Coaches Association will launch a series of online courses.

  Recently, it was reported that the World Basketball Coaches Association (WABC) will provide a series of basketball teaching videos in the next period of time, providing fans with an opportunity to learn from the world’s top coaches, including basketball teaching principles, concepts and basic knowledge.

  Administrative policy

  Jiangsu Province will issue 50 million yuan sports vouchers.

  On May 6th, according to the official announcement of Jiangsu Provincial Sports Bureau, in 2020, the province will issue a total of 50 million yuan of sports coupons. At present, the distribution plan of the coupons has been determined. It is divided into six categories and distributed in the form of "National Fitness Card" and "Public Points".

  Hebei continues to carry out the pilot reform of investment approval for the Winter Olympics construction project in Zhangjiakou Division.

  On May 6th, the State Council issued an official reply about Hebei Province continuing to carry out the pilot reform of investment approval for the Winter Olympics construction project in Zhangjiakou Division. According to the document, the scope and main measures of the pilot are implemented in accordance with the "Pilot Program for Investment Approval Reform of Winter Olympics Construction Projects in Zhangjiakou, Hebei Province" approved by the State Council. The pilot period is 2 years, counting from the date of the State Council’s approval.

  The water and electricity subsidy scheme of Beijing skating ski resort was announced: the total subsidy was 18.27 million yuan.

  On May 9th, the Beijing Municipal Sports Bureau released the water and electricity subsidy scheme for the skating ski resorts in Beijing affected by the epidemic. According to the public announcement, on the basis of the preliminary examination and confirmation of the relevant district sports bureaus, 30 skating venues and 21 ski resorts that meet the subsidy conditions were confirmed by the Municipal Sports Bureau. The subsidy standards are: the skating rink subsidizes 120 yuan per square meter and the ski resort subsidizes 5 yuan per square meter. The total subsidy funds are about 18.27 million yuan.

  Yunnan issued implementation opinions to promote the high-quality development of sports industry

  Recently, the General Office of the People’s Government of Yunnan Province issued the "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote the High-quality Development of Sports Industry" to stimulate the enthusiasm of national fitness and sports consumption, promote the high-quality development of sports industry in the province, and boost the construction of a strong sports province and a healthy Yunnan.

  The third batch of cultivation list of sports and leisure towns in Zhejiang Province was announced

  Recently, Zhejiang Sports Bureau officially announced the third batch of provincial sports and leisure towns cultivation list, and seven towns were listed as the third batch of sports and leisure towns cultivation units in Zhejiang Province.

  Hebei accelerates the development of ice and snow industry into a key breakthrough area.

  Recently, Hebei Province issued "Opinions on Accelerating Key Breakthroughs in the Construction of" Two Districts "in the Capital of Hebei Province", in which the goals and directions for the development of the ice and snow industry were put forward in the "key breakthrough areas" to accelerate the development of the ice and snow industry.

This article first appeared on WeChat WeChat official account: Sports Industry Ecosphere. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Ji Liya HN003)
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There is a new outlet in the make-up track: "pure beauty" with high unit price

Interface journalist | Zhou Fangying

Interface News Editor | Lou Qinqin

According to the investment community, the pure makeup brand "RED CHAMBER Zhu Zhan" has recently completed tens of millions of yuan of financing, led by Xinyi Capital, followed by Shuiyang shares, and the old shareholder Pullman Venture Capital continued to chase after the investment. Sky-Eye Survey shows that in September, 2021, the brand received angel round investment from Pullman Venture Capital, and the specific amount was not disclosed.

This round of financing is alleged to be used to accelerate the research and development of pure formulas, stabilize the supply chain, and continue to drive brand building and promotion.

The parent company of RED CHAMBER was founded in 2020, but the brand was officially unveiled in 2021. The first tweet of RED CHAMBER’s official micro-signal shows that the brand will focus on natural and pure characteristics.

According to its tweet, RED CHAMBER eliminated 2,800 risky and controversial ingredients, such as talcum powder, alcohol, essence, and cyclic silicon, according to the China Cosmetic Safety Technical Specification (2015 edition) and the EU EC(2020 edition) list of prohibited substances in cosmetics, and then screened out less than 600 pure ingredients from more than 10,000 cosmetic ingredients that were allowed to be added, so as to ensure that the risks of product sensitization and pore blockage were reduced.

As RED CHAMBER said in its introduction, due to the limitation of available raw materials, the research and development time and cost of pure beauty cosmetics are several times higher than those of ordinary products, and the research and development process is tantamount to "dancing with shackles".

This has led to a corresponding rise in product prices. The price of a single-color blush eye shadow multi-purpose cream in RED CHAMBER is 119 yuan, and the price of 15ml liquid foundation is 218 yuan, which is equivalent to that of Estee Lauder liquid foundation. In addition, RED CHAMBER also has makeup items such as powder cake, loose powder, high-gloss repair, makeup brush, makeup remover and so on.

Different from the idea that general beauty brands choose lipstick, eye shadow and other low acceptance thresholds to open the market, RED CHAMBER’s first product is "liquid foundation for small bottles". The brand has said that it hopes to take the products with good makeup foundation as the origin and then present the possibility of other makeup effects. Its first product series also includes loose powder, powder cake, air cushion and other makeup products.

But perhaps beyond RED CHAMBER’s expectation, the series of makeup products it invested heavily in did not become an explosion, but a multi-purpose cream for lip and cheek eye shadow to make the brand remembered. Searching for RED CHAMBER in Xiaohongshu will find that many users are sharing how to apply a full-face makeup with a multi-purpose cream to simplify the makeup process and achieve a more natural makeup effect.

The monthly sales volume of RED CHAMBER Tmall Ship Store also shows that its sales volume of multi-purpose cream ranks first, with the purchase data exceeding 10,000, while the number of pre-makeup gel cream buyers ranked second is only over 800.

Although pure beauty is still a new concept in China, it has gradually gained capital attention in recent two years. Local beauty brands such as Yiyi, Lanlan, MOJA and YOKIA all received financing.

However, compared with the grand occasion of frequent financing news of beauty track in the previous two years, it is not easy for RED CHAMBER to refinance this time as the beauty market as a whole is recovering from weakness.

Clean Beauty first emerged from European and American markets, and its concept gradually evolved from the safety and non-toxicity of ingredients used to all aspects of the whole industrial chain, such as requiring brands to be animal-friendly, zero cruelty, environmentally friendly and sustainable development.

At first, the dilemma faced by some pure beauty brands in China is that market education is very difficult, because there is no clear definition of the concept and controversial components of pure beauty in the market. But now with the introduction of group standards, more standardized pure beauty brands will usher in spring.

On July 10th, 2022, the General Rules for Pure Beauty of Cosmetics initiated by MCL Huaxi Kou brand was certified by Guangdong Provincial Civil Affairs Department and published by Guangdong Cosmetics Society on the national group standard information platform.

"General Principles of Pure Beauty Cosmetics" officially defines pure beauty cosmetics for the first time: pure beauty cosmetics are cosmetics whose life cycle should be open, transparent and traceable, responsible for human health and safety, environmentally friendly and animal-friendly, and bear social responsibility and humanitarianism. This is also the first standard document for pure beauty in China.

But for pure beauty brands, standardized industry norms are only the first step. What is more difficult is how to make consumers accept the concept of "purity" and the high price that matches it.