Kun Shang Wu [2023] No.2
County (city) district, development (holiday) district commercial departments, relevant offices (units) of the bureau, relevant enterprises:
According to the spirit of "Notice of Yunnan Provincial Department of Commerce on Doing a Good Job in the Pilot Work of Chain Operation Development", in order to do a good job in the pilot project of chain operation development in our city, our bureau has studied and formulated the "Kunming Chain Operation Development Pilot Implementation Plan", which is hereby printed and distributed to you, please earnestly implement it. Work and experience summary shall be submitted to the Municipal Bureau of Commerce in a timely manner.
Kunming Bureau of Commerce
January 11, 2023
Kunming chain operation development pilot implementation plan
In order to better build a large domestic cycle, stimulate economic vitality, and promote the effective improvement of quality and reasonable growth of quantity, we insist on focusing on the real economy in developing the economy. According to the spirit of Notice of Yunnan Provincial Department of Commerce on Doing a Good Job in the Pilot Work of Chain Operation Development, give full play to the role of chain operation in expanding the effective supply of goods and services, expand domestic demand, promote consumption, ensure production and serve people’s livelihood through the development of chain operation, continuously improve residents’ consumption convenience and quality of life, and create a "new engine" for consumption upgrading, so as to ensure the development and growth of chain operation in our city and smoothly promote the pilot work, and formulate this plan.
I. Guiding ideology
Guided by Socialism with Chinese characteristics Thought of the Supreme Leader in the New Era, we will fully implement the spirit of the 20th and 19th plenary sessions of the Party, persist in promoting high-quality development, and meet the people’s longing for a better life and demand for convenient consumption in accordance with the principle of "market-oriented, basic guarantee, rational allocation, harmonious business and residential development". With the development idea of "government guidance, market operation, focusing on people’s livelihood, optimizing layout, improving functions and simplifying licensing", we will promote the "six unifications" of chain operation (unified image identification, unified store management and control, unified facility configuration, unified service standards, unified commodity procurement, unified logistics and distribution), focus on retail, catering and other industries, and combine various formats serving people’s livelihood in a chain operation way to cultivate a number of large-scale and large-scale enterprises.
Second, the basic principles
(1) Government guidance and market dominance. Give full play to the guiding role of government planning, improve the policy system and increase investment in public resources. Give full play to the decisive role of the market in resource allocation, encourage all kinds of social subjects to participate in chain operation, and enhance the service function and sustainable development ability of chain operation.
(two) people-oriented, basic protection. The pilot construction of chain operation development must adapt to the construction and development of livable environment system, meet the requirements of livability, convenience and benefit, convenience and speed, safe consumption and no nuisance to the people, gradually realize the daily consumption of residents in the community and continuously meet the growing needs of the people for a better life.
(3) Scientific planning and rational allocation. The pilot construction of chain operation development should be coordinated with the land space planning and commercial network planning, with overall allocation, moderate advance, synchronous planning, synchronous design and synchronous construction with residential and other public facilities to avoid waste of resources. Commercial facilities should be rationally allocated in the renovation of old residential areas.
(4) Intensive construction and harmonious business and residence. Combined with the implementation of urban renewal, revitalize the existing facilities resources, focus on the construction of new facilities, improve the efficiency of facilities, and advocate "one store with multiple functions and one store with multiple functions" on the premise of ensuring safety to avoid large-scale demolition and construction. Create a harmonious consumption environment for business and residence, coordinate the business environment with the living environment, and match the development of business format with the needs of residents.
(5) Innovation-driven and diversified development. In addition to conforming to the norms, the pilot construction of chain operation development should also implement the current relevant national, provincial and municipal norms and industry standards. Encourage chain operation to develop into standardization, specialization, intelligence and specialization. Adhere to the typical guide, give play to the role of demonstration, and guide the standardized and orderly progress of the pilot construction of chain operation development.
Third, the main objectives
Adhere to high-quality development, around the construction of a modern economic system, in accordance with the commercial development layout plan of Kunming (2021-2030), support the extension of chain operation to multi-industries, multi-formats and rural areas, promote the innovation of community commercial formats in the form of chain operation, and expand convenience and value-added services. Strive to complete the mid-term goal of the pilot by the end of 2023: more than 3 chain stores will be added in the city, more than 50 brand chain convenience stores will be added, more than 100 chain stores will be added, and two or three chain stores with more than 200 stores will be cultivated; The final goal of the pilot project will be completed by the end of 2024: the number of chain stores will increase by 200 on the basis of 2023, and the coverage rate of chain stores will increase by 10 percentage points. Coordinate the chain operation and the pilot construction of the "15-minute convenient life circle", support chain convenience stores to enter the community, and realize the full coverage of 15 pilot communities of the "15-minute convenient life circle".
Fourth, the key work
(1) Guide the large-scale development of chain enterprises. Cultivate and develop a number of large-scale chain enterprise groups with strong competitiveness based on local and cross-regional development. Promote Kunming time-honored brands and brand enterprises to highlight their main business, and expand their brand advantages by developing chain operations. Encourage chain enterprises with the same format to reorganize through mergers and acquisitions, equity participation, brand output and other forms, accelerate resource integration, and achieve low-cost expansion and cross-regional development. Encourage and support qualified chain enterprises to go public, and enhance their financing ability and development potential.
(two) improve the chain convenience service outlets. Incorporate convenience commercial facilities such as chain stores into the urban public service infrastructure system, clarify the technical requirements for planning, and implement the requirement that the area of newly-built community commercial and comprehensive service facilities accounts for no less than 10% of the total construction area of the community. Cultivate a number of chain brands with high market recognition, strong brand value growth and convenient and high-quality supporting services. Combine the development of chain operation with the construction of community commerce and rural circulation network to support a number of chain enterprises in the field of people’s livelihood. Encourage brand chain enterprises to enter the community, support chain commercial service enterprises related to people’s livelihood to set up outlets in the community and rural areas, give full play to the advantages of brand chain operation, provide standardized, convenient and high-quality services, improve the standardization level of people’s livelihood consumption supply side, and enable residents to consume conveniently and safely.
(3) Expand the level of chain operation industry. Promote the chain operation to multi-field and deep-level expansion. Encourage chain operation to extend from traditional commercial service fields such as commercial retail and catering to more other service fields, accelerate the development of chain operation in domestic service, health care for the aged, new bookstores, fresh supermarkets, child care, entertainment and fitness, information consultation and other service industries, and improve the industry coverage of chain operation. Encourage chain enterprises to develop direct chain stores with capital as the link, learn from the management mode and technical means of foreign franchising, and use franchise development, which is a connection mode of goods, trade names, brands, skills, distribution and management, to promote the standardized development of franchising.
(4) Promoting the innovation of chain business model. Encourage chain enterprises to develop new models and technologies and give play to their leading role in new consumption. Support chain enterprises to establish trade alliances or horizontal alliances cooperation relations, and increase the proportion of self-operation through centralized procurement, cooperative procurement, buyout operation and development of their own brands; Encourage chain enterprises to give full play to the advantages of logistics, service and experience of offline stores, and integrate with online business flow, capital flow and information flow to realize complementary advantages and integrated development of online and offline; Support chain enterprises to use e-commerce platform to innovate service mode, and provide intensive and convenient services such as online booking, online booking, door-to-door service and community distribution.
(5) Improve the information technology and logistics support system. Promote chain enterprises to use information technology for supply chain integration, strengthen upstream and downstream cooperation in the industrial chain, and meet personalized and diversified consumer demand. Improve the socialization, standardization, informationization and specialization of logistics distribution, support chain enterprises to carry out the construction and renovation of standardized distribution centers and store facilities and equipment, encourage the application of technologies such as the Internet of Things and big data in the logistics distribution system, support the construction of a unified distribution information service platform, and improve the proportion of unified procurement and centralized distribution of goods by chain enterprises; Encourage chain enterprises to cooperate with third-party logistics, support the construction of urban logistics distribution terminal network, encourage the promotion of common distribution mode, strengthen the construction of cold chain logistics system, and improve the efficiency and level of distribution.
(6) Optimize the access approval mechanism. Further optimize the approval process, shorten the approval time for chain enterprises, and provide convenient registration services for chain enterprises. For chain enterprises whose business scope does not involve licensed operation, the trial registration of "one photo and multiple addresses" requires only one business license in the first district. If other direct stores are set up in the district, the registration of one photo and multiple addresses will be handled, and the registration of branches will no longer be handled. Explore and simplify the examination and approval procedures for tobacco business. Further refine the food business license standards, implement the "notification commitment system" for food business of brand chain convenience stores, carry out simple food heating convenience services for chain convenience stores, simplify the licensing procedures and requirements, and shorten the time limit for food business license review and certification.
(seven) to strengthen the construction of chain professionals. Improve the multi-level training system for business circulation talents in colleges and universities, vocational colleges, social vocational education and enterprise training, and promote the growth of compound high-end business talents, information services, logistics and distribution and other chain management talents. Support industry associations to carry out industry talent training, encourage chain enterprises to improve their own talent incentive mechanism, and maintain the relative stability of the talent team.
V. Support measures
(1) Cultivate brand chain leading enterprises. Introduce and cultivate a number of large and medium-sized brand chain enterprises with strong competitiveness based on local and cross-regional development, promote the development of chain enterprises, encourage and promote qualified chain enterprises to "go global" around the construction of Kunming as a regional international center city, and promote the cross-regional development of chain enterprises. For well-known international and domestic chain enterprises to set up their headquarters in our city, they can enjoy the relevant policies of the city’s headquarters economy in line with the conditions. For chain-operated enterprises that set up headquarters or branches in our city according to the requirements of the "six unifications" standard and the number of newly-added stores exceeds 20, a one-time subsidy of 10,000 yuan will be given for each newly-opened direct-operated store with an operating period of not less than one year, and a one-time subsidy of 5,000 yuan will be given for each newly-opened franchise store with an operating period of not less than one year. The maximum subsidy enjoyed by single-family chain enterprises is not more than 300,000 yuan. For newly opened (acquired) chain stores outside the city, a one-time bonus will be given according to the standard that each store does not exceed 15,000 yuan. For newly opened franchise chain stores, each store will be given a bonus of 5,000 yuan, and single-family chain enterprises will enjoy the maximum subsidy of 400,000 yuan.
(2) Digital empowerment chain management development. Encourage chain enterprises to make full use of modern information technology, promote chain stores in online to offline, carry out omni-channel operation, and provide residents with online orders, offline experience, home delivery, community group purchase and other services. Encourage chain enterprises to improve the coverage of digital management, explore the development of new convenient retail terminals such as smart retail cabinets, support chain enterprises to improve the level of intelligent management, and support enterprises to establish a smart supply chain driven by consumer big data, such as commodity procurement, inventory management and order management, to improve operational efficiency. Support the promotion of mobile payment technologies such as self-service settlement, code scanning payment and face-brushing payment, and adopt commodity management technologies such as digital shelves, electronic price tags and wireless radio frequency. For newly-built digital management (mainly including: face recognition system, big data analysis system, mobile payment system, and intelligent APP system), the chain enterprises will be awarded with a total investment of no more than 30% and a total amount of no more than 200,000 yuan.
(3) Develop joint distribution to reduce costs and increase efficiency. Support chain enterprises to build a modern logistics distribution system, build central kitchens, fresh food factories and other facilities, and establish a whole cold chain distribution system. Support chain enterprises to adopt third-party social logistics services, adopt cold chain cloud warehouse, joint distribution, LTL logistics and other modes, improve the front warehouse and distribution function of stores, promote online and offline integration, enhance distribution capacity and improve distribution efficiency. Subsidies will be given to chain enterprises that build and transform distribution centers or adopt third-party logistics services (set up distribution centers) for unified distribution. For chain enterprises that use third-party socialized logistics services, the top five chain enterprises with socialized logistics services will be given a one-time award of no more than 80,000 yuan respectively.
(four) to promote the development of convenience store brand chain. Support convenience store industry organizations to carry out standardized demonstration convenience store creation activities, and create a number of leading brand chain convenience stores. Support convenience stores to optimize the supply of goods and services, develop their own brand goods, expand the sales of old brands and green products in Kunming, and provide convenience services such as operating fresh vegetables, books, audio-visual publications, collecting and distributing, laundry and housekeeping. Support the development of unmanned convenience stores and 24-hour convenience stores, and improve the convenience service level by increasing unmanned convenience stores and 24-hour convenience stores. For chain convenience stores that adopt "six unifications" to open flagship stores and demonstration stores, each newly opened direct store will receive a subsidy of 20,000 yuan; For chain convenience store enterprises to open (acquire) more than 30 ordinary stores, each newly opened direct-operated ordinary convenience store will receive a subsidy of 10,000 yuan, and each newly opened (acquired) convenience store will receive a subsidy of 5,000 yuan. Single-family chain enterprises will enjoy the subsidy up to 300,000 yuan every year.
(five) to encourage chain enterprises to participate in the construction of county commercial system. Encourage brand chain enterprises to carry out agricultural supermarket docking. Encourage chain enterprises to take "convenience for the people and service for agriculture" as the purpose, guide the masses to invest in the construction and renovation of storefronts, lease companies and promote the development of rural chain convenience stores in the construction of chain outlets. For chain enterprises that directly supply agricultural products to our city, each new direct supply store will be given a one-time award of 10,000 yuan, and the single-family chain enterprises will enjoy the maximum subsidy of 200,000 yuan every year; For chain-operated enterprises to build new direct-operated stores or upgrade franchised stores in rural areas, a one-time award of 10,000 yuan will be given for each new store, and the maximum subsidy for single-family chain enterprises will not exceed 300,000 yuan every year.
(six) to carry out the pilot construction of "a quarter of an hour convenient life circle". Encourage chain enterprises to carry out diversified operations, improve the convenience service level, and add self-service equipment services, collection agency services, express access services, commodity pre-order services, health care services, child care services, and housekeeping services. Through the development and expansion of chain operation, it will form a strong support for building a 15-minute convenient living circle. By filling shortcomings, enriching formats, expanding the main body, innovating service capabilities, and integrating online and offline development, a 15-minute convenient living circle demonstration system with accurate positioning, distinctive features and convenient consumption will be initially formed. For chain enterprises to achieve full coverage of the "15-minute convenience life circle" pilot community by improving their outlets, they will be given 10,000 yuan up to 300,000 yuan for each new direct outlet, and 5,000 yuan up to 150,000 yuan for each new franchise outlet. This award can be enjoyed repeatedly with other awards in support measures.
(seven) to promote the development and growth of socialized service of chain operation. Carry out industry standardization construction, support industry associations and social organizations to conduct in-depth research on chain operation in Kunming, compile the Development Report of Chain Operation in Kunming, put forward industry development measures in a targeted manner, and formulate local convenience store operation norms, convenience store service operation norms and chain convenience store rating norms to promote industry standardization management. Support industry associations and social organizations to carry out industry appraisal and recognition and vocational skills competitions, strengthen industry propaganda, integrate resources, build bridges, and promote the unity and cohesion of chain operation industries. For third-party organizations to carry out the above activities, financial support of not more than 300 thousand yuan will be given.
VI. Relevant guarantees
(1) Strengthen organizational leadership. A leading group for promoting the development of brand chain operation industry in Kunming, headed by the deputy mayor in charge, was established, with the Municipal Bureau of Commerce, the Municipal Finance Bureau, the Municipal Market Supervision Bureau, the Municipal Urban Management Bureau, the Municipal Government Affairs Service Bureau, the Municipal Culture and Tourism Bureau, the Municipal Health and Wellness Committee, the Municipal Education and Sports Bureau, the Municipal Natural Resources Planning Bureau, the Municipal Agriculture and Rural Bureau, the county (city) district people’s governments and the development (holiday) district management committees as members, and the leading group office was located in the Municipal Bureau of Commerce. Take the lead in promoting the development of the city’s brand chain operation, regularly organize member units to hold work promotion meetings, establish a regular information reporting system, and collect and sort out the work promotion of various regions and departments.
(2) Clear division of responsibilities. Counties (cities), districts and departments, in combination with territorial management and division of functions, strengthen coordination and cooperation, actively break the bottleneck, increase the intensity of "streamline administration, delegate power, strengthen regulation and improve services", and incorporate the pilot construction of chain operation development into key government projects to protect people’s livelihood as an effective means to implement the strategy of expanding domestic demand, do a good job in "six guarantees" and implement the task of "six guarantees". Strengthen departmental linkage, the competent departments of commerce and housing construction should focus on strengthening work guidance, and the departments of development and reform, civil affairs, finance, human resources and social security, natural resources, culture and tourism, taxation, market supervision, finance and postal management should play their functional roles, implement supporting policies, strengthen supervision and management, optimize the business environment, and jointly promote the healthy and orderly development of the pilot chain operation.
(3) Do a good job in statistical monitoring. Strengthen the information monitoring and data statistics on the development of chain stores, encourage third-party organizations such as chain store associations to publish the development status and trends of the industry in time, provide reference and guidance for enterprises, and focus on statistics and monitoring the chain stores of enterprises with a certain number of chain stores, especially retail stores, fresh food stores, fruit shops, drugstores, etc., which focus on protecting people’s livelihood, from quantitative indicators such as the number of stores, sales volume and number of employees, so as to understand and master the chain operations of enterprises.
(4) Standardize fund management. Do a good job in organizational guarantee, strictly evaluate the performance process, strengthen the main responsibility of performance management, and improve the efficiency of fund use. For chain convenience stores that meet the requirements and pass the acceptance, they will be subsidized and supported. After examination and approval according to the procedures, they will issue incentive subsidy funds, and the required funds will be charged from the pilot subsidy funds for chain operation and development in our city issued by the Provincial Department of Finance. The whole process of enterprise incentive fund allocation is disclosed, and it is subject to supervision, auditing, financial and social supervision. If there are illegal acts such as fraud, the qualification will be cancelled, and the relevant policies will be stopped. The allocated funds will be recovered by the place where the enterprise is located, and its dishonesty will be recorded in the credit information of the enterprise.
(5) Summary, evaluation and promotion. Seriously sum up the pilot work of chain operation development, introduce third-party institutions, and evaluate against the objectives and tasks to ensure the progress of the pilot work. In-depth exploration of advanced experience and practices in the development of chain operation, optimization of a number of typical cases, strengthening publicity and reporting in various ways, creating a good social atmosphere and development environment, popularizing and replicating successful experiences, giving play to the role of relevant business associations as bridges and ties, and forming a long-term mechanism to promote the development of chain operation.
